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AGENDA
A REGULAR MEETING OF THE
OLD TOWN TEMECULA LOCAL REVIEW BOARD
MAIN CONFERENCE ROOM
43200 BUSINESS PARK DRIVE
JANUARY 12, 2004 - 9:00 A.M.
***..****
CALL TO ORDER
RollCall:
Board Members:
Harker
Allen, Blair, Haserot, Moore and Chairman
Alternate Board Member: Perkins
PUBLIC COMMENTS
A total of 15 minutes is provided so members of the public may address the Board on
items that are listed on the Agenda. Speakers are limited to three (3) minutes each. If
you desire to speak to the Commission about an item not on the Agenda, a green
"Request to Speak" form should be filled out and filed with the Board Secretary.
When you are called to speak, please come forward and state your name for the record.
For all other agenda items a "Request to Speak" form must be filed with the Board
Secretary J2rÏQ[ to the Commission addressing that item. There is a three (3) minute time
limit for individual speakers.
CONSENT CALENDAR
NOTICE TO THE PUBLIC
All matter listed under Consent Calendar are considered to be routine and all will
be enacted by one roll call vote. There will be no discussion of these items unless
member of the Local Review Board request specific items to be removed from the
Consent Calendar for separate action.
1 Aqenda
RECOMMENDATION:
1.1 Approve agenda of January 12, 2004
A:IOldtownlAgendas\2004101 - 1 2-04 OTLAB Agenda.doc
2 Minutes
RECOMMENDATION:
2.1 Approve the Minutes of December 8, 2003
Continued from December 8, 2003
3 Planninq Application No. PA03-0685 an Administrative Development Plan application to
desiqn and locate a superqraphic on the west buildinq elevation of the Old Town Temecula
Salon & Day Spa buildinq located at 41925 Third Street.
Applicant:
Chuck Hargis
Western Financial Management Services, Inc.
41925 Third Street
Temecula, CA 92590
Staff:
Rick Rush, Associate Planner
RECOMMENDATION:
3.1 Staff is requesting that the Old Town Local Review Board review, provide comments,
and recommend approval for this project.
4 Discussion of Summary of Changes being proposed for the Old Town Specific Plan
BOARD BUSINESS
Elect new Chairperson
DIRECTOR OF PLANNING REPORT
DIRECTOR OF REDEVELOPMENT REPORT
CODE ENFORCEMENT REPORT
BOARD MEMBER REPORT
ADJOURNMENT
Next meeting:
February 9, 2004, 9:00 A.M., Main Conference Room, City Hall,
43200 Business Park Drive, Temecula, CA 92590
R:IOldtownlAgendas\2004101 -12-04 OTLRB Agenda.doc
ITEM #2
MINUTES OF A REGULAR MEETING
OF THE OLD TOWN TEMECULA
LOCAL REVIEW BOARD
DECEMBER 8, 2003
CALL TO ORDER
The Old Town Temecula Local Review Board convened in a regular meeting at 9:03 a.m., on
Monday, December 8, 2003, in the Main Conference Room of Temecula City Hall, 43200 Business
Park Drive, Temecula, California.
ROLL CALL
Present:
Board Mernbers Allen, Blair, Haserot, Moore, and Chairman Harker
Absent:
None
Also Present:
Management Analyst Hillberg
Code Enforcernent Officer Cole
Development Processing Coordinator Noland
Director of Planning Ubnoske
Minute Clerk Childs
PUBLIC COMMENTS
No comments.
CONSENT CALENDAR
1 Aqenda
RECOMMENDATION:
1.1 Approye the agenda of Decernber 8, 2003
2 Minutes
RECOMMENDATION:
2.1 Approve the Minutes of Novernber 10, 2003
MOTION: Board Mernber Blair rnoved to approye the Consent Calendar Items 1-2. Board
Member Moore seconded the motion and voice vote reflected unanimous approval.
RJOldT ownlLRBlMinutes/120803
New Item
3 Planninq Application No. PA03-0685 an Administrative Development Plan application to
desiqn and locate a superqraphic on the west buildinq elevation of the Old Town Temecula
Salon & Day Spa buildinq located at 41925 Third Street.
Applicant: Chuck Hargis
Western Financial Management Services, Inc.
41925 Third Street
Temecula, CA 92590
RECOMMENDATION:
3.1 Staff is requesting that the Old Town Local Review Board review, provide comments,
and recommend approval for this project.
Director of Planning Ubnoske presented a staff report (as per agenda rnaterial), noting the
following:
That the proposed supergraphic will rneet the requirements of the Old Town Specific
Plan in terms of the percent coverage;
That staff does not aQree with the proposed text;
. That the proposed colors are not on the approved Sherwin Williams Color Palette.
Board Members Blair and Moore expressed concern with the supergraphic on this type of
building.
Mr. Chuck Hargis, the applicant, relayed the following:
. That the colors in the picture (of staff report) are not the true colors;
That the color of the building (of staff report) is not red but a cedar color;
A picture of the true building colors was distributed to the Board Members.
. That the color white in the picture (of staff report), will be toned down;
. That the Salon and Day Spa will provide permanent makeup, body wraps, facials, hair,
nails, etc.;
. That the image of the woman in the picture (of staff report), is an embodirnent of what
was considered beautiful in the turn of the century;
That the purpose of having a supergraphic would be to build building identification;
. That the applicant would be willing to sacrifice the monument sign to accommodate for
lettering on the supergraphic;
RJOidT ownlLRB/Minutes/120803
2
Board Member Allen expressed concern with the proposed project, stating that he would prefer
to have a supergraphic on the building, versus a sign.
For Development Processing Coordinator Noland, Mr. Hargis stated that he would be willing to
have a supergraphic stand-alone on the building if a sign were not permitted.
Mr. Hargis stated that it is probable that signage could be designed on the clock tower, below
the clock, that would simply state, Salon Day Spa.
Director of Planning Ubnoske recornmended that Mr. Hargis work with his artist in darkening the
background and work with Associate Planner Rush in terms of placing signage on the clock
tower.
For Board Member Allen, Mr. Hargis stated that he is currently leasing the lot next store.
It was recomrnended that the applicant work with the artist to darken the background and with
Associate Planner Rush on placing signage on the clock tower. There being no objection
raised, it was the consensus of the board to continue this item to the meeting of January 12,
2004.
DIRECTOR OF PLANNING REPORT
Director of Planning Ubnoske relayed that the Old Town Specific Plan amendment is awaiting
City Attorney comrnents.
DIRECTOR OF REDEVELOPMENT REPORT
Management Analyst Hillberg stated that construction bids for the Old Town Community Theater
will be going out to nine prequalified contractors on the Decernber 14, 2003.
CODE ENFORCEMENT REPORT
Code Enforcement Officer Cole relayed that repairs for the Rancho Creek Apartments are
currently underway and that the Ternecula Olive Oil Company sign will be repaired.
BOARD MEMBER REPORT
Board Member Blair commented on a sign that Rosa's Cantina had placed on the pedestrian
walkway and noted that the Long Branch Antique and Rhythm and Brews have parked vans
down the street with signage displayed.
ADJOURNMENT
At 9:56 a.m., Chairman Harker formally adjourned this meeting to Mondav. Januarv 12, 2004,
at 9:00 a.m. in the Main Conference Room, City Hall, 43200 Business Park Drive, Temecula,
California 92589.
Chairman William Harker
Director of Planning Ubnoske
R:/OldT ownlLRB/Minutes/120803
ITEM #3
STAFF REPORT - PLANNING
CITY OF TEMECULA
OLD TOWN LOCAL REVIEW BOARD
January 12,2004
PLANNING APPLICATION NO. PA03-0685
(Administrative Development Plan)
Prepared by: Rick Rush, Associate Planner
APPLICATION INFORMATION:
APPLICANT:
Chuck Hargis
Western Financial Management Services, Inc.
41925 Third Street
Temecula, CA 92590
PROPOSAL:
An Administrative Development Plan application to design and
locate a supergraphic on the west building elevation of the Old
Town Temecula Salon & Day Spa building located at 41925 Third
Street
LOCATION:
41925 Third Street in the City of Temecula, County of Riverside,
State of California
EXISTING ZONING:
Tourist Retail Core (TRC)
SURROUNDING ZONING: North: Tourist Retail Core (TRC)
South: Tourist Retail Core (TRC)
East: Tourist Retail Core (TRC)
West: Tourist Retail Core (TRC)
GENERAL PLAN
DESIGNATION:
Community Commercial (CC)
EXISTING LAND USE:
Commercial
SURROUNDING LAND
USES:
North: Office Building
South: Kids World
East: Rhythm and Brews
West: Vacant
R,lAdmin Approvalsl2003103-0685 Old Town Temecula Salon & Day SpalOTLRB Staff Report 2.doc
I
BACKGROUND
At the December 8, 2003, Old Town Local Review Board meeting the applicant was directed to
revise the proposed supergraphic. On January 6, 2004, the applicant submitted the revised
supergraphic to include the following changes:
.
Elimination of the text "Salon Day Spa"
. Addition of flower borders on all four corners
Addition of darker colors as a background
PROJECT DESCRIPTION
Planning Application No. PA03-0685, submitted by Western Financial Management Services
Incorporated is an Administrative Development Plan application to design and locate a
supergraphic on the west building elevation of the Old Town Temecula Salon & Day Spa
building located at 41925 Third Street. The area in which the supergraphic will be located is a
15-feet by wide by 17-feet high area. The design of the supergraphic is a turn of the century
rendering of a woman that appears to have just stepped out of a beauty salon (see the attached
exhibits).
ANALYSIS
The Old Town Temecula Specific Plan requires that supergraphics either advertise or depict a
product that may have been available in an 1890's market place. The supergraphic is meeting
this requirement. The Specific Plan encourages the use of murals and supergraphics that do
not adyertise a business.
The Specific Plan requires supergraphics to not exceed 60% of the wall surface in which the
supergraphic is located. The proposed supergraphic does not exceed more than 60% of the
wall surface. As designed the supergraphics size is consistent with the Old Town Temecula
Specific Plan. The location of the supergraphic is in a prominent location yisible from Third
Street. The applicant is aware that any development to the vacant pad to the west may block
this visibility.
In order for the supergraphic to look authentic the applicant has selected colors that are not on
the approved Sherwin Williams color palette for Old Town. Staff supports the proposed colors
as they appear on the rendering and agrees with the applicant.
RECOMMENDATION
Staff is requesting that the Old Town Local Review Board provide comments and direction to
address the previously stated concerns that staff has with the proposed request. Staff also
requests that the Board recommend approval for Planning Application No. PA03-0685.
Attachments
1.
Color Photo of the revised Supergraphic - Blue Page 3
R,lAdmin Approvals\2003\O3-0685 Old Town Temecula Salou & Day SpaIOTI..RB Staff Report 2.doc
2
ATTACHMENT NO.1
COLOR PHOTO OF REVISED SUPERGRAPHIC
R:lAdmin Approvais\2003103-0685 Old Town Temecula Salon & Day SpalOTLRB Staff Report 2.doc
3
ITEM #4
CITY OF TEMECULA
COMMUNITY DEVELOPMENT DEPARTMENT
MEMORANDUM
TO:
FROM:
Old Town Local Review Board
DATE:
SUBJECT:
David Hogan, Principal Planner
December 18, 2003
Summary of Changes being Proposed for the Old Town Specific Plan
Attached to this memorandum is the updated version of the Old Town Specific Plan for your
advance review. The review of the updated Specific Plan is scheduled to begin at 9:00 a.m. at
our January 12, 2004 meeting. We expect this meeting to be a long one, so lunch will be
provided. The purpose of the meeting will be get the Boards comments and concerns with the
proposed revisions to the Old Town Specific Plan.
As you recall, earlier this year, we started a process to update the Old Town Specific Plan.
The OTLRB held several meetings with staff to develop additional guidelines for public art,
outdoor dining and sidewalk furniture, accessory structures, pocket parks, newspaper racks
and vending machines, outdoor vendors, advertising and sign design guidelines, and
temporary uses. As a result of this input, staff has updated and revised the Old Town Specific
Plan to integrate this new material into the Plan and update some of the pictures and diagrams,
and remoye obsolete information. A summary of the changes to the Old Town Specific Plan
are as follows:
Section I. Introduction
Recognizes that the General Plan identifies Old Town Temecula as a Village Center.
Section II. Development Framework
Deletes the justification/need discussion for the Specific Plan, as well as the summary of
infrastructure and implementation plans.
Section II now focuses on the goals, objectives and policies of the Plan and contains the
overall infrastructure plans (as required by State law) that are currently located in Section V.
Goal and policy references haye been added that support the proposed Murrieta Creek trail.
Section III. Development Standards
Updates the format of the permitted use matrix, remoyes redundant land uses, and
reorganizes this Section.
The current deyelopment incentive (bonus) proYisions have been incorporated directly into
the Specific Plan as standard proYisions. These include the mixed use projects, and three-
story building heights in the Tourist Retail Core, The elimination of the offstreet parking
requirement for most of the businesses in the Tourist Retail Core is also clearly stated. We
are proposing that a parking requirement be retained for hotels and motels.
R:\OTSPlSpecific Plan Textl2OO3 RevisionslChanges Summary Memo to OTLRB.doc
,-',
While the overall land use pattern for the Old Town Specific Plan will remain the same, there
are some minor adjustments being proposed. The adjustments are as follows:
. The Community Commercial/Tourist Support zone (located south of Second
Street) is being eliminated and added into the Tourist Retail Core.
. The shopping center across the street from the Post Office will also be added
into the Tourist Retail Core (from the Community Commercial District).
. The service station at the corner of Rancho California Road and Old Town
Front Street will be added into the Specific Plan (in the Highway Tourist
Commercial District).
. The boundary between the Highway Tourist Commercial and Community
Commercial will be modified to add two properties across the street from the
Temecula Museum into the Community Commercial area (from the Highway
Tourist Commercial area).
The location of the channel for Murrieta Creek will be shown more accurately.
Section IV. Design Guidelines
The architectural style guidelines are not changing. Additional guidelines and standards
haye been added for public art, outdoor dining areas, detached structures, fences, walls,
awnings,. pocket parks, and vending machines based upon direction provided by the
OTLRB. All the Local Reyiew Board discussion has been relocated to Section V of the Plan.
Section V. Implementation Program
The current section is being deleted, though the required infrastructure discussions have
been moved to Section II. The detailed implementation program is now obsolete and staff
believes it also can be safely deleted from the Plan.
The new Section V will contain all the discussions of the authority and operation of the local
reyiew board, the historic preservation designations, as well as new maintenance
requirements and the proposed additional enforcement proYisions. The Welty Building that
was accidentally left out of the Plan when it was first adopted has been put back on the list.
The list of historic structures has also been updated to reflect the four building that have
been demolished.
Following the Old Town Local Review Board's review of the updated Plan, staff will begin the
process of preparing the Plan for the hearing and approval process.
R:IOTSPlSpecific Plan Text\2003 RevisionslChanges Summary Memo to OTLRB.doc