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AGENDA
TEMECULA OLD TOWN LOCAL ADVISORY COMMITTEE
REGULAR MEETING
COUNCIL CHAMBERS
41000 MAIN STREET
TEMECULA, CALIFORNIA
JULY 25, 2024 - 10:00 AM
CALL TO ORDER: Chair Julie Ngo
FLAG SALUTE: Vice Chair Scott Wilson
ROLL CALL: Anderson, Farnbach, Ngo, Nunn, Uriarte, Wilson
PUBLIC COMMENT
A total of 30 minutes is provided for members of the public to address the Committee on matters not
listed on the agenda. Each speaker is limited to 3 minutes. Public comments may be made in person at
the meeting by submitting a speaker card to the Committee Secretary. Speaker cards will be called in the
order received. All audio and visual use is prohibited. Public comments may also be submitted by email
for inclusion into the record. Email comments must be received prior to the time the item is called for
public comments and submitted to OldTownLocalAdvisoryCommittee@temeculaca.gov. All public
participation is governed by Council Policy regarding Public Participation at Meetings adopted by
Resolution No. 2021-54.
CONSENT CALENDAR
All matters listed under the Consent Calendar are considered to be routine and all will be enacted by one
roll call vote. There will be no discussion of these items unless members of the Committee request
specific items be removed from the Consent Calendar for separate action. A total of 30 minutes is
provided for members of the public to address the Committee on items that appear on the Consent
Calendar. Each speaker is limited to 3 minutes. Public comments may be made in person at the meeting
by submitting a speaker card to the Committee Secretary. Speaker cards will be called in the order
received. All audio and visual use is prohibited. Public comments may also be submitted by email for
inclusion into the record. Email comments must be received prior to the time the item is called for
public comments and submitted to OldTownLocalAdvisoryCommittee@temeculaca.gov. All public
participation is governed by Council Policy regarding Public Participation at Meetings adopted by
Resolution No. 2021-54.
1.Minutes
Approve the action minutes of May 23, 2024Recommendation:
Action MinutesAttachments:
Page 1
Old Town Local Advisory Committee Agenda July 25, 2024
BUSINESS
Members of the public may address the Committee on Business items that appear on the agenda. Each
speaker is limited to 5 minutes. Public comments may be made in person at the meeting by submitting a
speaker card to the Committee Secretary. Speaker cards will be called in the order received. All audio
and visual use is prohibited. Public comments may also be submitted by email for inclusion into the
record. Email comments must be received prior to the time the item is called for public comments and
submitted to OldTownLocalAdvisoryCommittee@temeculaca .gov. All public participation is governed
by Council Policy regarding Public Participation at Meetings adopted by Resolution No . 2021-54.
2.Receive Background on Old Town Parking Requirements and Tracking of Demand and
Utilization (Long Range Application No. LR22-0857), Eric Jones
Receive and FileRecommendation:
Agenda Report
2019 PMP Update Study Area Map
Attachments:
ITEMS FOR FUTURE MEETINGS
ADJOURNMENT
NOTICE TO THE PUBLIC
The full agenda packet (including staff reports and any supplemental material available after the original posting
of the agenda), distributed to a majority of the Old Town Local Advisory Committee regarding any item on the
agenda, will be available for public viewing in the main reception area of the Temecula Civic Center during
normal business hours at least 72 hours prior to the meeting. The material will also be available on the City's
website at TemeculaCa.gov. and available for review at the respective meeting. If you have questions regarding
any item on the agenda, please contact the Community Development Department at (951) 694-6444.
Page 2
1
ACTION MINUTES
TEMECULA OLD TOWN LOCAL ADVISORY COMMITTEE
REGULAR MEETING
COUNCIL CHAMBERS
41000 MAIN STREET
TEMECULA, CALIFORNIA
MAY 23, 2024 - 10:00 AM
CALL TO ORDER at 10:00 AM: Vice Chair Scott Wilson
FLAG SALUTE: Committee Member Carliene Anderson
ROLL CALL: Anderson, Farnbach, Ngo (absent), Nunn, Uriarte, Wilson
PUBLIC COMMENT - None
CONSENT CALENDAR
Unless otherwise indicated below, the following pertains to all items on the Consent Calendar.
Approved the Staff Recommendation (5-0, Ngo absent): Motion by Anderson, Second by Nunn. The
vote reflected unanimous approval with Ngo absent.
1. Minutes
Recommendation: Approve the action minutes of April 25, 2024
BUSINESS
2. Priority Ranking of Old Town Work Items
The Committee recommended the top 3-4 most important topics, identified as follows:
1. Parking (PID, Data and Revenue collection, Overnight Resident Parking, Phasing)
2. Public Safety
3. Long Term Strategic Plan to include signage.
4. Community feedback program to measure OT satisfaction from year one and ongoing.
3. Receive and File a Presentation on the Altair Specific Plan
Recommendation: Receive and File
Received presentation, no action.
2
ADJOURNMENT: The meeting was adjourned at 10:38 AM.
__________________________________________________
Luke Watson, Deputy City Manager
- 1 -
STAFF REPORT – PLANNING
CITY OF TEMECULA
OLD TOWN LOCAL ADVISORY COMMITTEE
TO: Old Town Local Advisory Committee
FROM: Matt Peters, Acting Director of Community Development
DATE OF MEETING: July 25, 2024
PREPARED BY: Eric Jones, Case Planner
PROJECT
SUMMARY:
Receive Background on Old Town Parking Requirements and Tracking
of Demand and Utilization (Long Range Application No. LR22-0857)
RECOMMENDATION: Receive and File
BACKGROUND SUMMARY
Old Town has seen tremendous growth since the adoption of the first Old Town Specific Plan
(OTSP) in 1994. This growth has had a profoundly positive impact on Old Town and can be seen
in the new businesses, restaurants, special events, and increase in overall activity and energy. Old
Town has truly become the cultural and civic heart of Temecula and this is a great triumph for the
community. While the community and visitors have enjoyed the rise of Old Town, the growth and
success of the district has come with challenges, not the least of which is ensuring adequate parking
supply exists to meet demand. The City’s challenge is to develop a strategy that not only meets
the parking needs of today, but also ensures that Old Town is well positioned to provide ample
parking for the continued growth that is sure to come. The City worked with a third-party
consultant (Fehr & Peers) to update the Old Town Temecula Parking Management Plan (PMP)
they developed in 2010. This plan, as well as other studies, have been periodically revised to reflect
new realities in Old Town.
ANALYSIS
Old Town Specific Plan (OTSP)
The City has commissioned a variety of studies over the years that were designed to analyze
parking within Old Town. However, it is helpful to first review the various iterations of the OTSP
and how these plans treated parking before discussing each parking study. The Specific Plan was
adopted in 1994. Since its adoption, the Specific Plan has been amended several times. Each
version of the plan moved the City closer to creating parking policies and standards that are
consistent with a traditional downtown environment.
The first versions of the Old Town Specific Plan were completed in 1994 and 1996. The adopted
policies of these two plans were more in line with suburban than downtown environments. The
below list highlights several policies and standards included in these early documents:
- 2 -
― Parking requirements shall be consistent with the Citywide Development Code;
― Locate parking behind or off Old Town Front Street and Main Street along Murrieta
Creek;
― Consider waivers or reductions in parking requirements for highly desirable uses;
― Delineate desirable vacant properties for public parking lots;
― Parking lots/garages are permitted or conditionally permitted in all zones.
The type of development patterns that were occurring with the above policies put Old Town on a
path of being inconsistent with a pedestrian friendly traditional downtown. For example, allowing
parking lots and garages along the street frontage has the effect of creating pedestrian “dead
zones” between buildings. This is because these “breaks” between buildings along the street
represent an elimination of activity normally associated with vibrant storefronts. In short, there is
nothing to incentivize a pedestrian to continue walking through the break.
After 1996, stakeholders determined that Old Town needed to be treated differently as it was
decided that this area would serve as Temecula’s traditional downtown. Policies and standards
began to reflect this new way of thinking with the 2004 and 2006 versions of the OTSP. These
two versions included parking policies that were more conducive to a downtown area. The
policies included:
― Encourage efficient use of alley ways;
― Parking requirements determined by the Specific Plan District, not the Citywide
Development Code;
― Parking requirements essentially eliminated to spur economic development.
These parking standards moved Old Town into becoming more consistent with traditional
downtown environments. They also spurred economic growth. For example, creating parking
requirements that were specific to Old Town virtually eliminated parking requirements in the
district. This provided an incentive for additional development to take place.
Since 2006, the City has been trying to find the right balance with respect to parking requirements
and policies in Old Town in a manner that would provide the appropriate amount of parking. This
effort culminated with the adoption of the 2010 Old Town Specific Plan. This version of the plan
contains policies and standards that are conducive to a traditional downtown environment. These
polices included:
― Ensure future growth coincides with recommendations in the PMP;
― Parking lots/garages no longer listed in use matrix;
― Parking requirements now limited to a few specific uses.
The 2010 version of the OTSP is still in place today and cemented Old Town as a pedestrian
friendly downtown with parking policies and standards to support this new approach. For example,
- 3 -
the removal of parking lots and garages situated along street frontages eliminated new pedestrian
“dead zones” from being created. In addition, the Specific Plan contained a requirement to ensure
future growth is consistent with the Old Town Temecula PMP.
Parking Studies
Each of the previously discussed iterations of the OTSP changed the parking dynamic within Old
Town by increasing parking demand. The City responded to this increase in demand by
commissioning various studies to analyze parking. This allowed the City to maintain a clear
understanding of parking realities in Old Town. Some of these efforts merely included a parking
component while others were dedicated parking studies. The following discussion will provide a
summary of each parking study completed from 1998 through 2019.
In 1998, the City commissioned the first Old Town Market Assessment. This study was developed
by Keyser Marston Associates (KMA). The market assessment included an analysis of parking as
a component. Several recommendations were derived from this report that would have an impact
on parking in Old Town. These included:
― Position Old Town as Temecula’s downtown;
― Relocate a Civic Center and playhouse/theater in Old Town;
― Establish a Business Improvement District (BID) (to handle parking services).
The City has since completed the recommendations to create Old Town as Temecula’s downtown
and located the Civic Center and Community Theater complex within Old Town. A BID has not
been established, but it is still a possibility in the future.
The first dedicated parking study for Old Town was developed in 2007 by Fehr & Peers. The
document was prepared as part of a higher-level planning analysis focused on broader urban
design, land use, and market conditions. The consultant included a survey of Old Town
stakeholders to determine the level of difficulty by which people could find parking. The survey
results indicated that respondents reported an ease of locating parking. The study also contained a
recommendation to prepare a PMP.
The 2010 PMP by Fehr & Peers was another standalone document purely focused on studying
parking trends within Old Town and was developed per the recommendations of the previous
study. The consultant again included a survey as part of the work effort. The survey results were
similar to those described in the 2007 document in that respondents indicated the parking supply
was sufficient. The study also provided a more in-depth series of recommendations that was broken
up into three terms based on timelines. The below table summarizes the key recommendations of
the 2010 PMP:
- 4 -
Term 2010 Recommendations
Near Term
(1-2 Years)
Establish Time
Limits
Develop
Informational
Program
Establish Parking
District
Mid-Term
(3-10 Years)
Create Additional
Supply
Identify Parking
Charges as needed
Long Term
(10+ Years)
Develop
Transportation
Demand Management
Plan
Finally, parking was reviewed as part of the Old Town Market Opportunities Update prepared by
KMA in 2015. This study served as an update to the work previously performed by KMA in 1998.
Key recommendations included:
― Creation of an updated parking study;
― Develop a long-term parking strategy;
― Secure or develop parking at the north end (Moreno Road);
― Establish a Business Improvement District (BID).
Recommendations from previous studies, as well as communication from various stakeholders,
suggest that parking had become difficult to locate in some areas of Old Town. This prompted
staff to commission the 2019 PMP.
The methodology for the 2019 PMP was consistent with the 2007 and 2010 studies. The same
boundaries (as shown in the attached 2019 PMP study area map) applied to past studies were
utilized for the 2019 PMP. However, on-street parking for the residential streets east of Mercedes
Street and on-street parking for Moreno Road were also included. Data collection of the 2019 PMP
was conducted in the following manner:
― Available on-street and off-street spaces designated as public parking were counted;
― Counts were conducted Thursday through Sunday;
― Counts were conducted hourly from 10:00 A.M. to 10:00 P.M.
The consultant (Fehr & Peers) counted a total of 1,852 parking spaces in the study area for the
2019 PMP. This represents an approximately 37% increase from the 2007 study. Much of this
increase is the result of the Civic Center Garage (366 spaces) and the increased study area
previously mentioned. The primary focus of the analysis was to determine if parking in Old Town
is over utilized.
The key question to ask when determining if parking is overutilized is, “Has the segment reached
the industry standard threshold of 85% utilization?” Parking at 85% is considered adequate to
allow for enough turnover and supply so that some parking is available without vehicles having to
circle around, which causes additional queuing/congestion.
- 5 -
Results of the 2019 parking utilization counts reveal the following findings:
― The results indicate that holistically Old Town has enough parking to meet demand. The
highest demand recorded for the 2019 PMP study area occurred on Saturday night at 7:00
P.M. Utilization at this time was 73%. This is below the 85% threshold that indicates over
utilization. However, there are several “hot spots” areas where occupancy exceeds 85%
during select time periods, in locations where illegal parking occurs, or both.
― Extended lengths of stay (vehicles parked over four hours) represent an average of 14% of
the total parking demand of on-street parking spaces (662 spaces).
― The Civic Center Garage is underutilized. For example, during the weekday (Thursday and
Friday) parking surveys, the maximum parking utilization was 69%. The weekend
(Saturday and Sunday) maximum parking utilization was 66% on Saturday night.
― Visitors to Old Town may not be aware of available public parking options including the
Civic Center Garage. An informational program with improved signage could help
alleviate this issue.
Based on these findings, the 2019 PMP included several recommendations for the City to consider.
The overall goal of these recommendations is to alleviate hot spot areas where utilization is over
85%. These recommendations include the following:
― Develop an informational program (including signage);
― Establish parking time limits;
― Survey demand for shared parking;
― Establish a Parking District;
― Create additional supply (when the 85% threshold has been exceeded);
― Add Curbside Zones to accommodate transportation network companies (Taxi, Uber,
Lyft);
― Identify parking charges and related amount;
― Implement travel demand management.
On August 27, 2019, results of the 2019 PMP were presented to the City Council Old Town
Steering Subcommittee, consisting of then Council Members Naggar and Schwank. It was the
Subcommittee’s desire at this meeting to have staff provide the same presentation to the Old Town
Local Review Board (OTLRB) for review and comment. The Subcommittee also requested that
the OTLRB discuss and provide comments on implementing paid parking in the areas that have
reached or exceeded utilization over 85%.
- 6 -
On October 14, 2019, staff provided the OTLRB the parking presentation as well as the question
related to charging for parking. The following is a summary of the OTLRB’s discussion regarding
the items presented for their review.
― OTLRB members made the following observations, which were not included or addressed
in the study:
o People, in particular theater patrons, regularly park on Pujol Street and nearby
apartment complexes and walk into the Downtown Core District (the Downtown
Core District is generally described as the area between the Old Town entrance
arches). They recommended revising the study to include Pujol Street and the
surrounding area.
o They recommended that several additional illegal parking lots (e.g., the lot behind
Espadin) also be included in the study. Illegal parking was determined based on
painted red curb, posted restrictions, or spaces not considered legally available
based on City of Temecula parking standards.
o The 2007 and 2010 parking studies included stakeholder surveys. They
recommended that future studies include a survey. This will provide a deeper
understanding of where people park and why.
― Old Town has a parking distribution problem. Underutilized parking is located adjacent to
overutilized parking in many instances.
― Overall parking signage throughout Old Town needs to be improved (also identified as a
near-term recommendation). In addition, the boundaries of the area designated as “2 Hour”
parking within the Civic Center structure is confusing because some visitors mistakenly
believe the two-hour time limit applies throughout all spaces in the structure. In addition,
the fourth floor is identified as “City Employee Only” leaving visitors to question where
and when they can park.
Consideration of Paid Parking in Areas that have Reached or Exceeded 85% Utilization
― Start with timed parking and then transition to paid parking once timed parking is no longer
effective.
― A three-hour time limit is satisfactory. Timed parking could be implemented at select hours
of the day. For example, timed parking could be required during specific hours and then
removed, so there are no overnight time limits.
RECOMMENDATION
Staff recommends that the Old Town Local Advisory Committee review and provide comments
regarding parking in Old Town. Additionally, staff recommends that when the next study is
conducted, that study will include stakeholder surveys, an expanded parking count to include Pujol
Street, and a collection of counts for all illegally parked vehicles.
ATTACHMENTS: 1. 2019 PMP Update Study Area Map
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