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AGENDA
TEMECULA OLD TOWN LOCAL ADVISORY COMMITTEE
REGULAR MEETING
CITY HALL
41000 MAIN STREET
TEMECULA, CALIFORNIA
OCTOBER 24, 2024 - 10:00 AM
CALL TO ORDER: Chair Julie Ngo
FLAG SALUTE: Committee Member Rebecca Farnbach
ROLL CALL: Anderson, Farnbach, Ngo, Nunn, Uriarte, Wilson
PUBLIC COMMENT
A total of 30 minutes is provided for members of the public to address the Committee on matters not
listed on the agenda. Each speaker is limited to 3 minutes. Public comments may be made in person at
the meeting by submitting a speaker card to the Committee Secretary. Speaker cards will be called in the
order received. All audio and visual use is prohibited. Public comments may also be submitted by email
for inclusion into the record. Email comments must be received prior to the time the item is called for
public comments and submitted to OldTownLocalAdvisoryCommittee@temeculaca.gov. All public
participation is governed by Council Policy regarding Public Participation at Meetings adopted by
Resolution No. 2021-54.
CONSENT CALENDAR
All matters listed under the Consent Calendar are considered to be routine and all will be enacted by one
roll call vote. There will be no discussion of these items unless members of the Committee request
specific items be removed from the Consent Calendar for separate action. A total of 30 minutes is
provided for members of the public to address the Committee on items that appear on the Consent
Calendar. Each speaker is limited to 3 minutes. Public comments may be made in person at the meeting
by submitting a speaker card to the Committee Secretary. Speaker cards will be called in the order
received. All audio and visual use is prohibited. Public comments may also be submitted by email for
inclusion into the record. Email comments must be received prior to the time the item is called for
public comments and submitted to OldTownLocalAdvisoryCommittee@temeculaca.gov. All public
participation is governed by Council Policy regarding Public Participation at Meetings adopted by
Resolution No. 2021-54.
1.Minutes
Approve the action minutes of August 22, 2024Recommendation:
Action MinutesAttachments:
Page 1
Old Town Local Advisory Committee Agenda October 24, 2024
BUSINESS
Members of the public may address the Committee on Business items that appear on the agenda. Each
speaker is limited to 5 minutes. Public comments may be made in person at the meeting by submitting a
speaker card to the Committee Secretary. Speaker cards will be called in the order received. All audio
and visual use is prohibited. Public comments may also be submitted by email for inclusion into the
record. Email comments must be received prior to the time the item is called for public comments and
submitted to OldTownLocalAdvisoryCommittee@temeculaca .gov. All public participation is governed
by Council Policy regarding Public Participation at Meetings adopted by Resolution No . 2021-54.
2.Receive Report on Technology Solutions for Obtaining Parking Counts Old Town (Long Range
Application No. LR22-0857), Eric Jones
Receive and FileRecommendation:
Agenda ReportAttachments:
3.Receive a Presentation on the History of the Old Town Trolley Program (Long Range
Application No. LR24-0375), Brandon Rabidou
Receive and FileRecommendation:
Agenda ReportAttachments:
ADVISORY COMMITTEE REPORTS
COMMUNITY SERVICES DEPARTMENT REPORT
PUBLIC WORKS DIRECTOR REPORT
COMMUNITY DEVELOPMENT DIRECTOR REPORT
ADJOURNMENT
NOTICE TO THE PUBLIC
The full agenda packet (including staff reports and any supplemental material available after the original posting
of the agenda), distributed to a majority of the Old Town Local Advisory Committee regarding any item on the
agenda, will be available for public viewing in the main reception area of the Temecula Civic Center during
normal business hours at least 72 hours prior to the meeting. The material will also be available on the City's
website at TemeculaCa.gov. and available for review at the respective meeting. If you have questions regarding
any item on the agenda, please contact the Community Development Department at (951) 694-6444.
Page 2
Item No. 1
1
ACTION MINUTES
TEMECULA OLD TOWN LOCAL ADVISORY COMMITTEE
REGULAR MEETING
COUNCIL CHAMBERS
41000 MAIN STREET
TEMECULA, CALIFORNIA
AUGUST 22, 2024 - 10:00 AM
CALL TO ORDER at 10:00 AM: Chair Julie Ngo
FLAG SALUTE: Committee Member Brooke Nunn
ROLL CALL: Anderson, Farnbach, Ngo, Nunn, Uriarte, Wilson
PUBLIC COMMENTS - AGENDA ITEMS
The following individual(s) addressed the Committee:
Kelly Cusack (Item #2) Mark Cusack (Item #2)
CONSENT CALENDAR
1. Minutes
Recommendation: Approve the action minutes of July 25, 2024
Approved the Staff Recommendation (6-0): Motion by Nunn, Second by Wilson. The vote
reflected unanimous approval.
BUSINESS
2. Receive Update on Construction of Sixth Street Improvements [Formerly, "Sidewalks - Old
Town Improvements - South Side of Sixth Street (Old Town Front Street to Mercedes Street)"],
PW22-16, Amer Attar, Emalee Sena
Recommendation: Receive and File
Receive and file, no action.
3. Receive Update on Old Town Hotel Activity, Long Range No. LR24-0301
Recommendation: That the Committee receive and file an update on the Old Town hotel
activity.
Receive and file, no action.
TEMECULA COMMUNITY SERVICES DEPARTMENT UPDATES
PUBLIC WORKS DIRECTOR REPORT
2
COMMUNITY DEVELOPMENT DIRECTOR REPORT
ADJOURNMENT The meeting was adjourned at 10:58 AM.
Julie Ngo, Chair
Matt Peters, Interim Director of Community Development
Item No. 2
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STAFF REPORT – PLANNING
CITY OF TEMECULA
OLD TOWN LOCAL ADVISORY COMMITTEE
TO: Old Town Local Advisory Committee
FROM: Matt Peters, Interim Director of Community Development
DATE OF MEETING: October 24, 2024
PREPARED BY: Eric Jones, Case Planner
PROJECT
SUMMARY:
Receive Report on Technology Solutions for Obtaining Parking Counts
Old Town (Long Range Application No. LR22-0857)
RECOMMENDATION: Receive and File
BACKGROUND SUMMARY
City of Temecula citizens and visitors have enjoyed the rise of Old Town. However, the growth
and success of the district has come with challenges, not the least of which is ensuring adequate
parking supply exists to meet demand. The City’s challenge is to develop a strategy that not only
meets the parking needs of today, but also ensures that Old Town is well positioned to provide
ample parking for the continued growth that is sure to come. On July 25, 2024, staff provided the
Old Town Local Advisory Committee a summary of past efforts to collect and analyze Old Town
parking data. Some of these efforts consisted of various studies that included a parking component.
Dedicated parking studies were conducted as well. One common theme among all these studies is
that the parking counts were done manually. This method of obtaining data has become inefficient
(they only provide a single snapshot in time) and extremely costly. In fact, the most recent bid to
have manual counts conducted for Old Town was well over $500,000. This led staff to determine
if a technological solution exists to obtain and analyze parking data for Old Town. Staff
commissioned Fehr & Peers to research available technology platforms. Their efforts culminated
in a white paper that analyzed six technology-based solutions designed to obtain and analyze
parking data in Old Town.
ANALYSIS
The primary objectives of the Fehr & Peers white paper included the following:
Understand the options for technology-based solutions to collect real-time parking
utilization data.
Describe a minimum of three technology-based parking data collection options (as
previously mentioned Fehr & Peers discovered and analyzed six options)
The technology-based options should allow for parking utilization and turnover data
collection for the Old Town Specific Plan area.
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In addition to the previous overall primary objectives, staff provided Fehr and Peers with five
objectives that any parking technology studied should satisfy. These included:
Continuously monitor vehicular activity to/from Old Town in real time
Monitor public and private on/off street parking for utilization and length of stay
Have an intuitive dashboard to view the data
Notify visitors where available parking is when they arrive
Straightforward administration and maintenance of the technology application and
dashboard
The white paper determined that some combination of technologies and/or vendors will likely be
needed to respond to all long-term needs of the City. The following is a brief discussion of the
strengths and weaknesses for each technology analyzed in the white paper.
Video and License Plate Recognition (LPR): These technologies provide occupancy and
turnover data by a combination of manual counts, video, and license plate recognition.
o Strengths
Provides detailed information on occupancy and turnover activities but
turnover data rounded to nearest hour
Minimum to no impact on traffic circulation and parking
Requires no permanent infrastructure in roadway or on sidewalk
o Weaknesses
Only provides static evaluation of parking with no real-time data
Selected study periods may not coincide with peak parking demand
Highest one-time cost per data point
Aerial Photography: Aerial photos are obtained by plane or drone, In addition to
occupancy data, quality of photos will allow for turnover estimations based on hourly
photos.
o Strengths
40%-50% less expansive than video and LPR options
Provides detailed information on occupancy and turnover activities
No impact on traffic circulation and parking during surveys
Requires no permanent infrastructure in roadway or on sidewalk
o Weaknesses
Only provides a static evaluation of parking with no real-time data
Selected study period may not coincide with peak parking demand
Relatively high one-time cost per data point.
Big Data: This technology utilizes location based services or GPS data from mobile
devices, connected vehicles, etc. to estimate parking demand based on samples and
algorithms. Some providers can provide mapping and payment functions based on real-
time information
o Strengths
Provides detailed information on travel patterns and origin-destination
Provides on-going data to illustrate trends and seasonal variations
No impact on traffic circulation and parking during survey
Requires no permanent infrastructure in roadway or on sidewalk
Significantly lower cost than other options
- 3 -
o Weaknesses
Parking occupancy and turnover data is generalized and not space-specific
Some data is real time but most large datasets take time to process
Real time occupancy and turnover data is not provided
Parking Apps: This technology enables customers to log on to a smart phone app and
enter a parking zone or space number. Payment for time spent is automatically drawn from
customer’s account
o Strengths
No physical installation or maintenance required to allow for data
collection
Signage installation is required to delineate zones and notice to pay for
parking
No capital cost to the City other than signage installation
o Weaknesses
Excludes option for customers without smartphones or who do not have app
installed
Requires City to charge for parking upon implementation
Aesthetic issues associated with new signage
Smart Parking Meters: This technology utilizes parking meters with an integrated license
plate reader camera. It will detect when a vehicle is parked in the space and takes a picture
of the license if a violation occurs. Ticket is mailed to violator or user can pay additional
fee and penalty to avoid a ticket.
o Strengths
Allows fully automated enforcement, so reduces costs for enforcement
personal
Provides real time occupancy and turnover data
Accepts multiple forms of payment
Is convenient to parking space location
Includes dashboard for City monitoring and analytics
Can be coordinated with dynamic signage for available space wayfinding.
o Weaknesses
Limited number of vendors offer this technology
Requires City to charge for parking upon installation
Takes up space on sidewalk and results in temporary inconvenience during
installation
Acceptance of coins increases labor requirement for operation
In-Pavement Sensors: This technology utilizes sensors placed either on pavement or in
pavement. It will detect when a vehicle is parked in a space and identifies when a new
vehicle enters a space. Data is transmitted wirelesses to a gateway and ultimately hosted
website and dashboard for analytics of occupancy and turnover
o Strengths
Allows for a more efficient enforcement by notifying and directing
enforcement officers to violators
Estimated 10-year battery life on sensors
Space by space data provided in real time and accessed by dashboard
Detailed turnover data provided in fraction of hour increments
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Does not require City to charge for parking
Can be coordinated with dynamic signage for available space wayfinding
o Weaknesses
Reliance on a single vendor may be problematic if support is not available
after a period of time
Requires coordination with private property owners to install sensors in
some off-street lots
The White Paper states that none of the researched technologies by themselves will address all five
of the City’s objectives. However, two technologies (In-Pavement Sensors and Smart Parking
Meters) will meet all of the parking-related objectives including on-going data collection on a
space-by-space basis, provision of real-time information using a dashboard, and future options for
managing parking through time limits and payment. However, the use of Smart Parking Meters
would require the City to implement paid parking at the outset based on the current revenue model
for that technology. In-Pavement Sensors by comparison could be installed to only monitor
demand initially, with posted time limits and payment apps implemented at a future time.
The installation and operation of the sensors (including dashboard and web-hosting) would require
an up-front investment on the part of the City. This investment could be recouped through future
parking charges, if the City chooses that option at a future time. For these reasons, the Fehr &
Peers White Paper recommends In-Pavements Sensors as the technology that should be further
evaluated by the City for parking data collection and management.
Staff released an RFP to solicit bids from parking In-Pavement Sensory vendors. A total of six
companies submitted bids. The top proponent was invited to provide a product demonstration to
the City Council Old Town Steering Subcommittee for consideration. The subcommittee was
pleased to see an immediately scalable solution that would allow the City to obtain concise parking
data. This data could be used for future policy decision. The subcommittee provided staff with
direction to move forward with the project. The project has been brought before the Old Town
Local Advisory Committee
Item No. 3
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STAFF REPORT - PLANNING
CITY OF TEMECULA
OLD TOWN LOCAL ADVISORY COMMITTEE
TO: Old Town Local Advisory Committee
FROM: Matt Peters, Interim Director of Community Development
DATE: October 24, 2024
SUBJECT: Receive a Presentation on the History of the Old Town Trolley Program (Long
Range Application No. LR24-0375)
______________________________________________________________________________
PREPARED BY: Brandon Rabidou, Principal Management Analyst
RECOMMENDATION: Receive and File
BACKGROUND: On April 9, 2013, the Old Town Steering Committee, consisting of
Council Members Naggar and Roberts, approved a pilot program for Old Town Trolley services,
in partnership with local Old Town merchants, with Brewen’s Infinity Experiences from May 4
through August 3, 2013. Following a successful summer season in 2013, the Steering Committee
recommended the extension of the pilot program for six months, through February 2, 2014,
including adding trolley services for five Hot Summer Nights events, and the Cit y entered into an
agreement for $19,350. On January 28, 2014, the Steering Committee recommended, and the City
Manger executed, a 90-day extension of the contract, with the term ending on April 26, 2014. The
total agreement amount thus was $29,750.
The intent of the City was to create a public-private partnership with the Old Town Temecula
Association and other local merchants that encourages visitors to park in the free Civic Center
Parking Garage and provides free public transportation throughout Old Town, with a route that is
convenient to merchants, restaurants, the Farmer’s Market, and the Civic Center. The City’s
participation supplemented the Old Town Temecula Association’s contributions during the initial
phase of this program, with the long-term goal of the merchants completely subsidizing the
services.
ANALYSIS: As mentioned above, the primary goal of the Old Town Trolley was to
encourage visitors to park in the free Civic Center Parking Garage by providing free public
transportation throughout Old Town.
However, at the end of the summer months (2013), ridership began to decline. In the month of
December, 2013, 120 people rode the Saturday trolley (compared to a high of 417 riders in July),
with an average of 30 people riding per day (compared to an average high of 104 in July). For the
three-month period ending in December, ridership fell 60% from the base quarter.
Several factors contributed to the decline in ridership including weather (ranging from extreme
- 1 -
heat to heavy rain) and road closures for Old Town events.
The City subsidy per passenger was substantial. Given the total number of passengers from August
2013 through February 2014 (the period of the City’s financial contribution), and the total
payments thus far, the City paid approximately $11.33 per trolley passenger.
ATTACHMENTS: None