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AGENDA
TEMECULA PLANNING COMMISSION
REGULAR MEETING
COUNCIL CHAMBERS
41000 MAIN STREET
TEMECULA, CALIFORNIA
JANUARY 15, 2025 - 6:00 PM
CALL TO ORDER: Chair Bob Hagel
FLAG SALUTE: Vice Chair Lanae Turley-Trejo
SWEARING IN: Mark Watson
ROLL CALL: Hagel, Solis, Turley-Trejo, Watson, Watts
PUBLIC COMMENT
A total of 30 minutes is provided for members of the public to address the Commission on matters not
listed on the agenda. Each speaker is limited to 3 minutes. Public comments may be made in person at
the meeting by submitting a speaker card to the Commission Secretary. Speaker cards will be called in
the order received. Still images may be displayed on the projector. All other audio and visual use is
prohibited. Public comments may also be submitted by email for inclusion into the record. Email
comments must be received prior to the time the item is called for public comments and submitted to
PlanningCommission@temeculaca.gov. All public participation is governed by Council Policy
regarding Public Participation at Meetings adopted by Resolution No . 2021-54.
CONSENT CALENDAR
All matters listed under Consent Calendar are considered to be routine and all will be enacted by one
vote. There will be no discussion of these items unless members of the Commission request specific
items be removed from the Consent Calendar for separate action. A total of 30 minutes is provided for
members of the public to address the Commission on items that appear on the Consent Calendar. Each
speaker is limited to 3 minutes. Public comments may be made in person at the meeting by submitting a
speaker card to the Commission Secretary. Speaker cards will be called in the order received. Still
images may be displayed on the projector. All other audio and visual use is prohibited. Public comments
may also be submitted by email for inclusion into the record. Email comments must be received prior to
6:00 p.m. and submitted to PlanningCommission@temeculaca.gov. All public participation is governed
by Council Policy regarding Public Participation at Meetings adopted by Resolution No . 2021-54.
1.Minutes
Approve the action minutes of December 18, 2024Recommendation:
Page 1
Planning Commission Agenda January 15, 2025
MinutesAttachments:
BUSINESS
Members of the public may address the Commission on Business items that appear on the agenda. Each
speaker is limited to 5 minutes. Public comments may be made in person at the meeting by submitting a
speaker card to the Commission Secretary. Speaker cards will be called in the order received. Still
images may be displayed on the projector. All other audio and visual use is prohibited. Public comments
may also be submitted by email for inclusion into the record. Email comments must be received prior to
the time the item is called for public comments and submitted to
PlanningCommission@temeculaca.gov. All public participation is governed by Council Policy
regarding Public Participation at Meetings adopted by Resolution No . 2021-54.
2.Selection of Chair and Vice Chair of the Commission for 2025 Calendar Year
That the Commission select its Chair and Vice Chair to serve calendar
year 2025.
Recommendation:
Agenda ReportAttachments:
PUBLIC HEARING
Any person may submit written comments to the Commission before a public hearing or may appear
and be heard in support of or in opposition to the approval of the project(s) at the time of the hearing. If
you challenge any of the project(s) in court, you may be limited to raising only those issues you or
someone else raised at the public hearing or in written correspondence delivered to the Commission
Secretary at, or prior to, the public hearing. For public hearings each speaker is limited to 5 minutes.
Public comments may be made in person at the meeting by submitting a speaker card to the Commission
Secretary or by submitting an email to be included into the record. Email comments must be submitted
to PlanningCommission@temeculaca.gov. Email comments on all matters, including those not on the
agenda, must be received prior to the time the item is called for public comments. Any person
dissatisfied with a decision of the Commission may file an appeal of the Commission's decision. Said
appeal must be filed within 15 calendar days after service of written notice of the decision. The appeal
must be filed on the appropriate Community Development Department form and be accompanied by the
appropriate filing fee. All public participation is governed by the Council Policy regarding Public
Participation at Meetings adopted by Resolution No . 2021-54.
3.Long Range Planning Project Number LR24-0435, Amending Title 17 of the Temecula
Municipal Code, that would allow for off-site wayfinding signs within the Temecula Auto Mall,
Mark Collins
Adopt a resolution entitled:
PC RESOLUTION NO. 2025-
A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY
OF TEMECULA RECOMMENDING THAT THE CITY COUNCIL
ADOPT AN ORDINANCE ENTITLED, “AN ORDINANCE OF THE
Recommendation:
Page 2
Planning Commission Agenda January 15, 2025
CITY COUNCIL OF THE CITY OF TEMECULA AMENDING
SECTION 17.28.290 OF TITLE 17 OF THE TEMECULA MUNICIPAL
CODE TO ESTABLISH STANDARDS AND REQUIREMENTS FOR
OFF-SITE WAYFINDING SIGNS IN THE AUTO MALL, AND
FINDING THAT THIS ORDINANCE IS EXEMPT FROM THE
CALIFORNIA ENVIRONMENTAL QUALITY ACT (CEQA)
PURSUANT TO CEQA GUIDELINES SECTION 15061 (B)(3)."
Agenda Report
PC Resolution
Exhibit A - Draft City Council Ordinance
Notice of Public Hearing
Attachments:
COMMISSIONER REPORTS
COMMUNITY DEVELOPMENT DIRECTOR REPORT
PUBLIC WORKS DIRECTOR REPORT
ADJOURNMENT
The next regular meeting of the Planning Commission will be held on Wednesday, February 5, 2025, at
6:00 p.m., in the Council Chambers located at 41000 Main Street, Temecula, California .
NOTICE TO THE PUBLIC
The full agenda packet (including staff reports and any supplemental material available after the original posting
of the agenda), distributed to a majority of the Planning Commission regarding any item on the agenda, will be
available for public viewing in the main reception area of the Temecula Civic Center during normal business
hours at least 72 hours prior to the meeting. The material will also be available on the City's website at
TemeculaCa.gov. and available for review at the respective meeting. If you have questions regarding any item on
the agenda, please contact the Community Development Department at (951) 694-6444.
Page 3
Item No. 1
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ACTION MINUTES
TEMECULA PLANNING COMMISSION
REGULAR MEETING
COUNCIL CHAMBERS
41000 MAIN STREET
TEMECULA, CALIFORNIA
DECEMBER 18, 2024 - 6:00 PM
CALL TO ORDER at 6:00 PM: Chair Bob Hagel
FLAG SALUTE: Commissioner Adam A. Ruiz
ROLL CALL: Hagel, Ruiz, Solis, Turley-Trejo, Watts
PUBLIC COMMENT – None
CONSENT CALENDAR
1. Minutes
Recommendation: Approve the action minutes of November 20, 2024
Approved the Staff Recommendation (5-0): Motion by Turley-Trejo, Second by Ruiz. The vote
reflected unanimous approval.
PUBLIC HEARING
2. Long Range Planning Project Number LR24-0458, Amending Title 17 of the Temecula
Municipal Code to allow for an Auto Mall (10 acres or greater) as a conditionally permitted use
in the Community Commercial (CC) zoning designation, Brandon Rabidou
Recommendation: Adopt a resolution entitled:
PC RESOLUTION NO. 2024-24
A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY
OF TEMECULA RECOMMENDING THAT THE CITY COUNCIL
ADOPT AN ORDINANCE ENTITLED “AN ORDINANCE OF THE
CITY COUNCIL OF THE CITY OF TEMECULA AMENDING TITLE
17 OF THE TEMECULA MUNICIPAL CODE TO ALLOW FOR AN
AUTO MALL (10 ACRES OR GREATER) AS A CONDITIONALLY
PERMITTED USE IN THE COMMUNITY COMMERCIAL ZONING
DISTRICT AND MAKING A FINDING OF EXEMPTION UNDER
CALIFORNIA ENVIRONMENTAL QUALITY ACT (CEQA)
GUIDELINES SECTION 15061 (B)(3)”
Approved the Staff Recommendation (5-0): Motion by Turley-Trejo, Second by Ruiz. The vote
reflected unanimous approval.
2
3. Long Range Planning Project Number LR23-0494, a Specific Plan Amendment to the Temecula
Regional Center Specific Plan for a technical change to the document so the square footage in
the Specific Plan reflects existing conditions/entitled projects, Scott Cooper
Recommendation:Adopt a resolution entitled:
PC RESOLUTION NO. 2024-25
A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY
OF TEMECULA RECOMMENDING THAT THE CITY COUNCIL
ADOPT A RESOLUTION ENTITLED “A RESOLUTION OF THE
CITY COUNCIL OF THE CITY OF TEMECULA APPROVING
AMENDMENT NO. 4 TO THE TEMECULA REGIONAL CENTER
SPECIFIC PLAN (SP 7) (PLANNING APPLICATION NO.
LR23-0494)”
Approved the Staff Recommendation (5-0): Motion by Ruiz, Second by Watts. The vote
reflected unanimous approval.
COMMISSIONER REPORTS
COMMISSION SUBCOMMITTEE REPORTS
COMMUNITY DEVELOPMENT DIRECTOR REPORT
PUBLIC WORKS DIRECTOR REPORT
ADJOURNMENT
At 6:45 PM, the Planning Commission meeting was formally adjourned to Wednesday, January 15,
2025, at 6:00 PM, City Council Chambers, 41000 Main Street, Temecula, California.
Bob Hagel, Chair
Matt Peters, Interim Director of Community Development
Item No. 2
TEMECULA PLANNING COMMISSION
AGENDA REPORT
TO: Planning Commission Chair and members of the Planning Commission
FROM: Matt Peters, Interim Director of Community Development
DATE: January 15, 2025
SUBJECT: Selection of Chair and Vice-Chair for 2025 Calendar Year
RECOMMENDATION: That the Planning Commission select its Chair and Vice-Chair to
serve calendar year 2025.
BACKGROUND: As we get started on the New Year and we welcome a new
Commissioner, staff recommends that the Planning Commission select a Chair and Vice-Chair to
serve the calendar year 2025. Bob Hagel served as Chair for 2024 with Lanae Turley-Trejo serving
as Vice-Chair. Among other duties, the Chair presides over the regular Commission meetings and
represents the Commission at Council, and the Vice-Chair assumes those duties when the Chair is
unavailable.
FISCAL IMPACT: None.
Item No. 3
1
STAFF REPORT – PLANNING
CITY OF TEMECULA
PLANNING COMMISSION
TO: Planning Commission Chairperson and members of the Planning
Commission
FROM: Matt Peters, Director of Community Development
DATE OF MEETING: January 15, 2025
PREPARED BY: Mark Collins, Associate Planner
PROJECT
SUMMARY:
Long Range Planning Project Number LR24-0435, Amending Title
17 of the Temecula Municipal Code, that would allow for off-site
wayfinding signs within the Temecula Auto Mall.
RECOMMENDATION: Adopt a Resolution recommending that the City Council adopt an
Ordinance amending Title 17 of the Temecula Municipal Code.
CEQA: Categorically Exempt
CEQA Guidelines Section 15061 (b)(3)
BACKGROUND SUMMARY
The City of Temecula City Council adopted the Municipal Code in January 1990. Since its
adoption, the City Council has periodically made amendments to various sections of the Code to
improve its clarity, and to make necessary corrections or changes. The proposed amendment to
Title 17 (Zoning) do not result in an increase in the intensity or density of any land use above what
is currently allowed in accordance with the General Plan and Municipal Code. Pursuant to
Government Code Section 65800, the Planning Commission is required to review and make
recommendations to the City Council regarding zoning regulations and amendments to Title 17
(Development Code) of the Temecula Municipal Code.
The Temecula Auto Mall continues to provide a substantial economic benefit to the City through
sales tax as well as provide a variety of job opportunities for Temecula. This proposed Ordinance
began as an Economic Development project to add wayfinding signage for auto dealerships,
specifically within the Temecula Auto Mall. Currently, the lack of a comprehensive wayfinding
program has caused frustration and confusion for potential customers and dealerships.
This proposed Ordinance was presented to the City Council Beautification Subcommittee on June
11, 2024, and the Planning Commission Municipal Code Maintenance Subcommittee on
November 20, 2024. The subcommittees provided thoughtful guidance in crafting the design and
placement of the signs and were supportive of the Ordinance moving forward to public hearing.
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Listed below is a summary of the proposed changes to Title 17 of the Municipal Code, each of
which is discussed in greater detailed in the analysis section, which follows:
Change to Title 17:
1. Offsite Directional Signs for Vehicle Dealerships at Temecula Auto Mall – Addition of
Subsection F.2 to Section 17.28.050 (Exempt Signs) adding provisions for auto dealership
offsite directional signage at the Temecula Auto Mall.
ANALYSIS
Outlined below is the explanation for the proposed amendments:
1. Offsite Directional Signs for Vehicle Dealerships at Temecula Auto Mall – Exempt Signs
Section 17.8.05.F.2
The dealerships within the Temecula Auto Mall all have individual on site and directional
signage, however this signage has visibility difficulties based on the topography and speed
limit on Ynez Road, making locating specific dealerships a challenge. The proposed
Ordinance would allow for specific wayfinding signage within the median of Ynez Road
within the public right-of-way. This will provide for a comprehensive wayfinding sign
system to ease confusion and frustration with navigating the Auto Mall.
LEGAL NOTICING REQUIREMENTS
Notice of the public hearing was published in the Press Enterprise on January 2, 2025.
ENVIRONMENTAL DETERMINATION
In accordance with the California Environmental Quality Act, the proposed project has been
deemed to be categorically exempt from further environmental review.
This ordinance is exempt from the California Environmental Quality Act (CEQA) as there is no
possibility the proposed ordinance would have a significant impact on the environment pursuant
to State CEQA Guidelines Section 15061(b)(3). The Code Amendments impose regulations for
offsite directional signage within the Temecula Auto Mall. The proposed ordinance does not
authorize or permit any construction or changes to the physical environment. Staff recommends
that a Notice of Exemption be prepared and filed in accordance with CEQA and the State CEQA
Guidelines.
ATTACHMENTS: 1. PC Resolution
2. Exhibit A- Draft City Council Ordinance
3. Notice of Public Hearing
PC RESOLUTION NO. 2025-
A RESOLUTION OF THE PLANNING COMMISSION OF
THE CITY OF TEMECULA RECOMMENDING THAT
THE CITY COUNCIL ADOPT AN ORDINANCE
ENTITLED, “AN ORDINANCE OF THE CITY COUNCIL
OF THE CITY OF TEMECULA AMENDING SECTION
17.28.290 OF TITLE 17 OF THE TEMECULA MUNICIPAL
CODE TO ESTABLISH STANDARDS AND
REQUIREMENTS FOR OFF-SITE WAYFINDING SIGNS
IN THE AUTO MALL, AND FINDING THAT THIS
ORDINANCE IS EXEMPT FROM THE CALIFORNIA
ENVIRONMENTAL QUALITY ACT (CEQA) PURSUANT
TO CEQA GUIDELINES SECTION 15061 (B)(3).”
Section 1. Procedural Findings. The Planning Commission of the City of Temecula
does hereby find, determine and declare that:
A. City staff identified the need to make revisions and clarifications to portions of
Title 17 (Zoning) of the Temecula Municipal Code.
B. The Planning Commission, at a regular meeting, considered the proposed
amendments to Title 17 (Zoning) of the Temecula Municipal Code on January 15, 2025, at a
duly noticed public hearing as prescribed by law, at which time the City staff and interested
persons had an opportunity to, and did testify either in support or opposition to this matter.
C. The proposed amendments to Title 17 are consistent with the City of Temecula
General Plan, and each element thereof.
D. At the conclusion of the Planning Commission hearing and after due
consideration of the testimony, the Planning Commission recommended that the City Council
adopt the Ordinance attached hereto as Exhibit “A”.
E. All legal preconditions to the adoption of this Resolution have occurred.
Section 2. Further Findings. The Planning Commission of the City of Temecula does
hereby find, determine and declare that:
The Planning Commission, in recommending adoption of the proposed Ordinance, hereby makes
the following additional findings as required by Section 17.01.040 (“Relationship to General
Plan”) of the Temecula Municipal Code:
1. The proposed use is allowed in the land use designation in which the use is located,
as shown on the land use map, or is described in the text of the general plan.
The proposed Code Amendments do not change the types of uses allowed in the
City. The proposed Code Amendments add language expanding the scope of
exempt signage within the Temecula Auto Mall, specific to automotive dealerships,
to include offsite directional signage only.
2. The proposed uses are in conformance with the goals, policies, programs and
guidelines of the elements of the general plan.
The proposed changes to Title 17 conform with the goals, policies, programs and
guidelines of the elements of the General Plan. The proposed changes allow for
offsite directional (wayfinding) signs within the public right-of-way (ROW)
exclusively in the existing Temecula Auto Mall, which furthers Policy 1.1 of the
Economic Development Element of the Temecula General Plan, which is to
“Attract and retain a diverse range of business and industry that complements
Temecula’s character, utilizes the local workforce, and takes advantage of
Temecula's location.” Additionally, the proposed amendments implement Goal 2 of
the Community Design Element of the Temecula General Plan which states
“Design excellence in site planning, architecture, landscape architecture and signs.”
The amendments to the Temecula Municipal Code do not result in an inconsistency
between the Temecula Municipal Code and the adopted General Plan.
3. The proposed uses are to be established and maintained in a manner which is
consistent with the general plan and all applicable provisions contained therein.
The proposed amendments to Title 17 would provide for wayfinding signage for the
Temecula Auto Mall and do not amend any land uses, nor do the amendments
increase the intensity of any existing uses. The amendments are consistent with the
general plan.
Section 3. Environmental Compliance. In accordance with the California
Environmental Quality Act (“CEQA”), the proposed Ordinance No. 2025- is exempt from
the requirements of CEQA pursuant to Title 14 of the California Code of Regulations, Section
15061(b)(3) because it can be seen with certainty that there is no possibility that the proposed
ordinance would have a significant impact on the environment pursuant to State CEQA
Guidelines Section 15061(b)(3). The proposed Municipal Code amendments are minor policy
changes, which do not result in any increase in the intensity or density of any land use above
what is currently allowed. Instead, the amendments merely allow for wayfinding signs to be
erected in the Auto Mall. The Planning Commission, therefore, recommends that the City
Council of the City of Temecula adopt a Notice of Exemption for the proposed ordinance.
Section 4. Recommendation. The City of Temecula Planning Commission hereby
recommends the City Council approve Planning Application No. LR24-0435, a proposed
Ordinance as set forth on Exhibit “A”, attached hereto, and incorporated herein by this reference.
PASSED, APPROVED AND ADOPTED by the City of Temecula Planning
Commission this 15th day of January, 2025.
Chair
ATTEST:
Matt Peters
Secretary
[SEAL]
STATE OF CALIFORNIA )
COUNTY OF RIVERSIDE ) ss
CITY OF TEMECULA )
I, Matt Peters, Secretary of the Temecula Planning Commission, do hereby certify that
the forgoing PC Resolution No. 2025-__ was duly and regularly adopted by the Planning
Commission of the City of Temecula at a regular meeting thereof held on the 15th day of January
2025, by the following vote:
AYES: PLANNING COMMISSIONERS:
NOES: PLANNING COMMISSIONERS:
ABSTAIN: PLANNING COMMISSIONERS:
ABSENT: PLANNING COMMISSIONERS:
Matt Peters
Secretary
1
ORDINANCE NO. 2025-
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY
OF TEMECULA AMENDING SECTION 17.28.290 OF TITLE
17 OF THE TEMECULA MUNICIPAL CODE TO
ESTABLISH STANDARDS AND REQUIREMENTS FOR
OFF-SITE WAYFINDING SIGNS IN THE AUTO MALL,
AND FINDING THAT THIS ORDINANCE IS EXEMPT
FROM THE CALIFORNIA ENVIRONMENTAL QUALITY
ACT (CEQA) PURSUANT TO CEQA GUIDELINES
SECTION 15061 (B)(3).
THE CITY COUNCIL OF THE CITY OF TEMECULA DOES HEREBY ORDAIN AS
FOLLOWS:
Section 1. Procedural Findings. The City Council of the City of Temecula does
hereby find, determine and declare that:
A. City staff identified the need to make revisions and clarifications to portions of
Title 17 (Zoning) of the Temecula Municipal Code (“Municipal Code”).
B. The Municipal Code amendments are being made to allow and to set standards for
off-site wayfinding signs in commercial districts within the Auto Mall.
C. The Planning Commission considered the proposed amendments to Title 17
(Zoning) of the Temecula Municipal Code (“Ordinance”) on January 15, 2025, at a duly noticed
public hearing as prescribed by law, at which time the City staff and interested persons had an
opportunity to and did testify either in support of or opposition to this matter. At the conclusion of
the Planning Commission hearing and after due consideration of the testimony, the Planning
Commission adopted Resolution No. 2025-__, recommending that the City Council approve the
Title 17 amendments.
E. The City Council, at a regular meeting, considered the Ordinance on February 25,
2025, at a duly noticed public hearing, as prescribed by law, at which time the City Staff and
interested persons had an opportunity to and did testify either in support or opposition to this
matter. At the conclusion of the public hearing, the City Council closed the public hearing and
considered the entire record of information received at the public hearings before the Planning
Commission and City Council.
Section 2. Further Findings. The City Council, in approving the proposed
Ordinance, hereby makes the following additional findings:
1. The Auto Mall, an area along Ynez Road, DLR Drive and Solana Way on which a
concentration of automobile dealerships are located, provides customers the opportunity to quickly
and conveniently visit multiple dealerships in a single visit to the area. While each dealership
located within the Auto Mall may have its own Freestanding Building or Single-Tenant
2
Identification Sign to identify its location, the high concentration of dealerships and the
proliferation of such signage, and three roads comprising the Auto Mall, make it difficult for
visitors to the Auto Mall to locate and navigate to any particular vendor, a difficulty which is
exacerbated by the large size of the land parcels on which the dealerships are situated and the many
access driveways on such parcels. The Auto Mall’s location along a busy thoroughfare with
secondary roads and the multiple driveway entrances dedicated to different business services
offered on site and hundreds of yards apart result in: (1) congested roads caused by drivers of
motor vehicles slowing down and searching for particular dealerships, entrances, or signs giving
directions thereto delaying traffic in the area, (2) congested roads caused by drivers of motor
vehicles having to slow or stop abruptly to turn into properties or make U-turns along the major
thoroughfare to access individual dealerships delaying traffic in the area, and (3) a proliferation of
confusing directional signage erected by individual dealerships for the purpose of directing drivers
of motor vehicles onto their properties.
2. “Wayfinding” or “Directional” Government Signs are needed by dealerships in the
Auto Mall to a greater degree than other businesses because (1) visitors to the Auto Mall frequently
visit multiple dealerships during a single visit to the area and need to safely navigate between each
dealership property and (2) Auto Mall dealerships are located on large parcels of land on either
side of a major thoroughfare, making it difficult for drivers moving through the Auto Mall area to
visually locate and navigate to any particular dealership property while safely traveling with the
normal flow of traffic. Thus, despite the availability of maps and other digital navigation
technology, the most efficient method of directing drivers of motor vehicles in the Auto Mall is
the use of Government Signs posted at the entrances to the Auto Mall area and at other critical
locations.
3. Businesses outside of the Auto Mall that do not occupy such large parcels of land
with multiple access points along major thoroughfares and without retail clientele who commonly
visit multiple neighboring vendors during a single visit have less need for such Government Signs.
4. Businesses within the Auto Mall require the installation of uniform Government
Signs to avoid confusion among drivers of motor vehicles, promote traffic safety, and reduce the
visual blight caused by the proliferation of directional signs in the Auto Mall. To that end, other
wayfinding signs, including travel direction signs, are prohibited except as provided in this
Ordinance.
Section 3. A new Subsection F.2 is added to Section 17.28.050 (Exempt Signs) of
Chapter 17.28 (Sign Standards) of Title 17 (Zoning) to read as follows:
“2. Offsite Wayfinding Signs for Vehicle Dealerships at Temecula Auto Mall.
a. Findings.
i. Vehicle dealerships in the Auto Mall are highly visible from the I-15 Freeway,
however, these dealership entrances are difficult to locate once vehicles have exited the freeway.
ii. The dealerships attract a constant influx of new visitors to the area of the Auto Mall.
Adequate Wayfinding Signage is necessary to ensure the safety of the community by providing
3
guidance to nonresidents or the general public unfamiliar with the area thereby reducing
congestions and illegal turns. The Wayfinding Signs will help ensure that the general public can
safely and easily find the dealerships.
ii. The Wayfinding Signs for the dealerships shall not advertise or highlight any brand
or product and shall not show the logos of or any information for the dealerships or the products
they sell. The signs must merely provide the names of the dealerships in a visible, uniform font in
colors that do not reflect any brands or logos.
iii. The Wayfinding Signs are intended to serve public purpose and conform to the
intent and language of the City's General Plan.
b. General Requirements.
i. The provisions of this Subsection 17.28.050.F.2 shall apply to businesses selling
vehicles in the Temecula Auto Mall as shown on Exhibit 17.04.020 Area B (“Auto Mall”) of this
Code.
ii. A comprehensive signage program for off-site Wayfinding Signs, a type of
Government Sign, for the Auto Mall shall conform to the provisions of this Subsection F.2 and be
approved by resolution of the City Council. Wayfinding Signs are directional signs, maps, or other
graphics used to convey location and directions to travelers. The signage program shall include
the number, location, dimensions, sign area, colors, and design of the directional signs. Such
signage shall comply with all the provisions of Chapter 17.28 (Signs).
iii. The City shall install the Wayfinding Signs as part of the signage program after
receipt of payment from automobile dealerships located in the Auto Mall.
iv. Sign structure installations shall include “breakaway” design features where
required in right-of-way areas.
v. The Wayfinding Signs shall only show the name of the dealership and an arrow
providing direction to the dealership. The Wayfinding Signs for the dealerships shall not be
illuminated and not advertise or highlight any brand, logo or product or show the logos of or any
information about the dealerships or their products.
vi. The maximum height of the Wayfinding Signs shall not exceed twelve (12) feet,
and the maximum width shall not exceed six feet.
vii. Wayfinding Signs shall not obstruct the use of sidewalks, walkways, bike and
hiking trails; the visibility of vehicles, pedestrians, or traffic control signs; or be placed in the
immediate vicinity of street intersections.
viii. Dealerships shall subsidize all costs associated with the installation of Wayfinding
Signs.”
Section 3. Environmental Findings. The City Council hereby finds that this
Ordinance is exempt from the requirements of the California Environmental Quality Act
(“CEQA”) pursuant to Title 14 of the California Code of Regulations, Section 15061(b)(3) because
it can be seen with certainty that there is no possibility that the proposed ordinance would have a
significant impact on the environment pursuant to State CEQA Guidelines Section 15061(b)(3).
The proposed Municipal Code amendments are minor policy changes, which do not result in any
increase in the intensity or density of any land use above what is currently allowed. A Notice of
Exemption has been prepared and will be filed in accordance with CEQA and the State CEQA
Guidelines.
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Section 4. Severability. If any section or provision of this Ordinance is for any reason
held to be invalid or unconstitutional by any court of competent jurisdiction, or contravened by
reason of any preemptive legislation, the remaining sections or provisions of this Ordinance shall
remain valid. The City Council hereby declares that it would have adopted this Ordinance, and
each section or provision thereof, regardless of the fact that any one or more section(s) or
provision(s) may be declared invalid or unconstitutional or contravened via legislation.
Section 5. Certification. The Mayor shall sign and the City Clerk shall certify to the
passage and adoption of this Ordinance and shall cause the same or a summary thereof to be
published and posted in the manner required by law.
Section 6. Effective Date. This Ordinance shall take effect thirty (30) days after
passage.
PASSED, APPROVED, AND ADOPTED by the City Council of the City of
Temecula the 25th day of February, 2025.
Brenden Kalfus, Mayor
ATTEST:
_________________________________
Randi Johl
City Clerk
[SEAL]
5
STATE OF CALIFORNIA )
COUNTY OF RIVERSIDE ) ss
CITY OF TEMECULA )
I, Randi Johl, City Clerk of the City of Temecula, do hereby certify that the foregoing
Ordinance No. 2025- was duly introduced and placed upon its first reading at a meeting of the
City Council of the City of Temecula on the 25th day of February, 2025, and that thereafter, said
Ordinance was duly adopted by the City Council of the City of Temecula at a meeting thereof held
on the day of , 2025, by the following vote:
AYES: COUNCIL MEMBERS:
NOES: COUNCIL MEMBERS:
ABSENT: COUNCIL MEMBERS:
ABSTAIN: COUNCIL MEMBERS:
Randi Johl
City Clerk
Notice of Public Hearing
A PUBLIC HEARING has been scheduled before the City of Temecula
PLANNING COMMISSION to consider the matter described below:
CASE NO: LR24-0435 APPLICANT: City of Temecula
PROPOSAL: A Resolution of the Planning Commission of the City of Temecula recommending that
the City Council adopt an Ordinance entitled, “An Ordinance of the City Council of the City of Temecula
amending section 17.28.290 of Title 17 of the Temecula Municipal Code to establish standards and
requirements for off-site wayfinding signs in the auto mall, and finding that this ordinance is exempt from
the California environmental quality act (CEQA) pursuant to CEQA guidelines section 15061 (b)(3).”
ENVIRONMENTAL: In accordance with the California Environmental Quality Act (CEQA), staff has
determined that the proposed project is categorically exempt from environmental review and recommends
that a Notice of Exemption be adopted in compliance with CEQA Section 15061 (b)(3).
CASE PLANNER: Mark Collins, (951) 506-5172
PLACE OF HEARING: 41000 Main St., Temecula, CA 92590, City of Temecula, Council Chambers
DATE OF HEARING: January 15, 2025 TIME OF HEARING: 6:00 PM
The complete agenda packet (including any supplemental materials) will be available for viewing in the
Main Reception area at the Temecula Civic Center (41000 Main Street, Temecula) after 4:00 p.m. the Friday
before the Planning Commission Meeting. At that time, the packet may also be accessed on the City’s
website – TemeculaCA.gov and will be available for public review at the respective meeting. Any writing
distributed to a majority of the Commission regarding any item on the Agenda, after the posting of the Agenda,
will be available for public review in the Main Reception area at the Temecula Civic Center (41000 Main
Street, Temecula), 8:00 a.m. – 5:00 p.m. In addition, such material will be made available on the City’s
website – TemeculaCA.gov – and will be available for public review at the meeting.
Any petition for judicial review of a decision of the Planning Commission shall be filed within time required
by, and controlled by, Sections 1094.5 and 1094.6 of the California Code of Civil Procedure. In any such
action or proceeding seeking judicial review of, which attacks or seeks to set aside, or void any decision of
the Planning Commission shall be limited to those issues raised at the hearing or in written correspondence
delivered to the City Clerk at, or prior to, the public hearing described in this notice.
Questions? Please call the Community Development Department at (951) 694-6400.