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Home My WebLink About051407 OTLRB Agenda .. LU In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this meeting, please contact the office of the City Clerk (951) 694-6444. Notification 48 hours prior to a meeting will enable the City to make reasonable arrangements to ensure accessibility to that meeting [28 CFR 35.102.35.104 ADA Title II) AGENDA A REGULAR MEETING OF THE OLD TOWN TEMECULA LOCAL REVIEW BOARD MAIN CONFERENCE ROOM 43200 BUSINESS PARK DRIVE May 14, 2007 - 9:00 a.m. ********* CALL TO ORDER RollCall: Board Members: Blair, Eden, Harker, Moore and Chairman Allen Alternate Board Member: Williams PUBLIC COMMENTS A total of 15 minutes is provided so members of the public may address the Board on items that are listed on the Agenda. Speakers are limited to three (3) minutes each. If you desire to speak to the Commission about an item not on the Agenda, a green "Request to Speak" form should be filled out and filed with the Board Secretary. When you are called to speak, please come forward and state your name for the record. For all other agenda items a "Request to Speak" form must be filed with the Board Secretary prior to the Commission addressing that item. There is a three (3) minute time limit for individual speakers. CONSENT CALENDAR NOTICE TO THE PUBLIC All matter listed under Consent Calendar are considered to be routine and all will be enacted by one roll call vote. There will be no discussion of these items unless member of the Local Review Board request specific items to be removed from the Consent Calendar for separate action. 1 Minutes RECOMMENDATION 1.1 Approve the Minutes of January 8, 2007 R:\Oid T ownlAgendas\2007\05- 14-07 Agenda.doc BOARD BUSINESS Continued from April 9, 2007 2 Planninq Application No. PA06-0338. a Development Plan for a three-story commercial/office buildinq (retail and office) totalinq 26.362 square feet on a 12.750 square foot lot, located at the southeast corner of Old Town Front Street and 5th Street Applicant: Mr. Rick Conley C & R Architects, Inc. One Ridgegate, Suite 120 Temecula, CA 92590 Staff: Christine Damko New Items 3 Planninq Application No. PA06-0349. a Siqn Proqram for the Chaparral Center South. a 15.716 square foot buildinq on 0.68 acres. located on the northwest side of Old Town Front Street and 6th Street Applicant: Mr. Malt Fagan 42011 Avenida Vista Ladera Temecula, CA 92591 Staff: Betsy Lowrey DIRECTOR OF PLANNING REPORT DIRECTOR OF REDEVELOPMENT REPORT CODE ENFORCEMENT REPORT Code Enforcement Actions in Old Town BOARD MEMBER REPORT ADJOURNMENT Next meeting: June 11, 2007 9:00 a.m., Main Conference Room, City Hall, 43200 Business Park Drive, Temecula, CA 92590 R;\Old TownlAgendas\2007\05-14-07 Agenda.doc 2 ITEM #1 MINUTES OF A REGULAR MEETING OF THE OLD TOWN TEMECULA LOCAL REVIEW BOARD JANUARY 8, 2007 CALL TO ORDER The Old Town Temecula Local Review Board convened in a regular meeting at 9:03 a.m., on Monday, January 8, 2007, in the Main Conference Room, of Temecula City Hall, 43200 Business Park Drive, Temecula, California. ROLL CALL Present: Board Members: Blair, Eden, Harker, Williams, and Chairman Allen. Absent: Moore. Also Present: Director of Planning Ubnoske Redevelopment Director Meyer Management Analyst Hillberg Associate Planner West Management Assistant Watson Minute Clerk Childs PUBLIC COMMENTS None. CONSENT CALENDAR Minutes RECOMMENDATION 1 .1 Approve the Minutes of November 13, 2006. MOTION: Board Member Harker moved to approve the Consent Calendar. Board Member Blair seconded the motion and voice vote reflected approval with the exception of Board Member Moore who was absent. BOARD BUSINESS 2 Elect Chair and Vice Chair. MOTION: Board Member Williams moved to elect Chairman Allen for Chairman for Calendar Year 2007. Board Member Eden seconded the motion and voice vote reflected approval with the exception of Board Member Moore who was absent. R: IOldTownlLRB/Minutesl01 0807 MOTION: Board Member Blair moved to elect Board Member Moore as Vice Chair for Calendar Year 2007. Chairman Allen seconded the motion and voice vote reflected approval with the exception of Board Member Moore who was absent. 3 Update on next Specific Plan Amendment Associate Planner West provided a staff report (of record) highlighting on the following: o Massing and Pedestrian Facilities and Amenities o Variation in height and roofline o Planter walls o Roof overhangs change in color o Recesses and projections o Changeinfagade o Provide visual interest for pedestrians by incorporating building details that relate to the surrounding build environment at a human scale o Building composition o Public Art o Pedestrian amenities o Pedestrian Activity at the Street Edge o Incorporate guidelines that encourage pedestrian activity o Orient building courtyards, patio spaces and paseos o Create seating opportunities o Look for opportunities to create network of pedestrian facilities that link to transit, bicycle and parking facilities o Parking o Parking Study o Commercial in-lieu parking fee. With regard to the parking study, Director of Redevelopment Meyer advised that a firm has been selected to conduct the parking study for Old Town, but will advise the Board on a timeline at the next Board meeting. Director of Planning Ubnoske advised the Board that if they have any concerns or suggestions with regard to adding, deleting and/or changing of language for the Specific Plan Amendment, to please advise her via email. For Ms. Ubnoske, Board Member Eden suggested that loading zones for retail be incorporated in the Old Town Specific Plan Amendment. The Board discussed the importance of preserying and encouraging historical development in Old Town. The Board also discussed the possibility of requiring applicants to provide renderings on how three and four-story buildings would relate to the district as a whole. R: IOldTownlLRB/Minutesl01 0807 2 4 Discussion of upcominq field trip. It was the consensus that the field trip tour would be held on Monday, February 12, 2007. For the Board, Director of Planning Ubnoske noted that with regard to the field trip and regularly scheduled meeting, she will contact the Board with more information as it becomes available. At this time, the public hearing was opened. Mr. Craig Puma, Temecula, advised the Board that he and his wife have recently purchased the Bank Restaurant in Old Town and noted that he would be looking forward to opening day. At this time, the public hearing was closed. DIRECTOR OF PLANNING REPORT No additional comments. DIRECTOR OF REDEVELOPMENT REPORT Director of Redevelopment Meyer advised the Board that the Temecula Community Center (TCC) Master Plan would be nearing its completion and will include a new office building for Safe Alternatives for Everyone (SAFE); and informed that the Escalliar House and Barn will also be relocated at this site. CODE ENFORCEMENT REPORT A Code Enforcement report was distributed to the Old Town Local Review Board per agenda packet. BOARD MEMBER REPORT Board Member Blair queried if it would be possible to close 6th Street to be used during the Farmer's Market operating hours. In response to Board Member Blair's query, Director of Redevelopment Meyer noted that although there would be funds available to close 6th Street during Farmer's market operating hours, he would be of the opinion that there may be potential public safety issues that would need to be dealt with. Mr. Meyer also stated that the Cunningham's (Farmer's Market) would need to discuss this option with the property owners and adjacent businesses along 6th Street. ADJOURNMENT At 9:38 a.m., Chairman Allen formally adjourned this meeting to Februarv 12. 2007 Main Conference Room, City Hall, 43200 Business Park Drive, Temecula, California 92590. Chairman Allen Director of Planning Ubnoske R: 10ldTownlLRB/Minutesl010807 3 ITEM #2 STAFF REPORT - PLANNING CITY OF TEMECULA OLD TOWN LOCAL REVIEW BOARD May 14, 2007 PLANNING APPLICATION NO. PA06-0349 Prepared by: Betsy Lowrey, Junior Planner APPLICATION INFORMATION: APPLICANT: Matthew Fagan 42011 Avenida Vista Ladera Temecula, CA 92591 PROPOSAL: A sign program for the Chaparral Center South, a 15,716 square- foot building on 0.68 acres generally located on the northwest side of Old Town Front Street and 6th Street LOCATION: 28465 Old Town Front Street EXISTING ZONING: Tourist Retail Core (TRC) SURROUNDING ZONING: North: Tourist Retail Core (TRC) South: Tourist Retail Core (TRC) East: Tourist Retail Core (TRC) West: Open Space (OS) GENERAL PLAN DESIGNATION: Community Commercial (CC) EXISTING LAND USE: Retail/Office Commercial Building SURROUNDING LAND USES: North: Retail/Office Commercial South: Retail Commercial East: Restaurant West: Open Space BACKGROUND On April 9, 2007, staff submitted Planning Application No. PA06-0349, a comprehensive sign program for the 15,716 square-foot Chaparral Building South for Old Town Local Review Board consideration and comments. One element of the proposed sign program that Staff determined to be inconsistent with the Old Town Temecula Specific Plan was language the applicant sought to allow tenants without frontage on Old Town Front Street or Sixth Street to place signs along Old Town Front Street or Sixth Street. The Old Town Local Review Board (OTLRB) agreed with staff that signs should not be placed on elevations that do not have business establishment frontage. However, the OTLRB requested staff to investigate whether a freestanding multi-tenant monument sign can be permitted as part of this sign program for the Chaparral Center South Building. Therefore, the hearing was continued to May 14, 2007 in order for staff to address this comment. G:\Planning\2006\PA06-0349 Chaparral etr Bldg Sign Program\Planning\OTLRB Staff Report rescheduled. doc PROJECT DESCRIPTION The applicant is proposing a sign program to include wall signs, building name signs, window signs, under canopy signs, projecting signs, hanging signs, and a variety of ancillary signs. The sign program defines criteria for sign materials, colors, placement and size. ANALYSIS Staff has worked with the applicant to ensure the Chaparral Building South sign program maintains consistency with the Old Town Specific Plan and also mirrors the Chaparral Building North sign program that was approved on January 28, 2005. Although the Chaparral North and South buildings are located on separate parcels, they are joined by a fa~ade so the structure appears as one unified building. Therefore the proposed sign program for the Chaparral Building South must maintain consistency with the approved sign program for the Chaparral Building North for continuity. No freestanding multi-tenant signs are proposed within the sign program; however, as requested by the OTLRB and the applicant, staff has investigated whether a freestanding multi- tenant sign can be permitted as part of the sign program for the Chaparral Center South Building. Specifically, the Old Town Local Review Board requested staff to investigate using the span of combined street frontages for Old Town Front Street and Sixth Street to meet the minimum 150-foot street frontage requirement of the Old Town Specific Plan Sign Standards (Section G.6.d.1) as follows: Multi-Tenant Sians. A maximum of one double sided sign per street frontage if said street frontage is over 150 feet. Height of sign shall not exceed 6 feet above grade. Width shall not exceed 4 feet. Each tenant placard shall not exceed 12 inches in height. Sign may only be indirectly illuminated; internal illumination is prohibited. No monument signs are allowed if the street frontage is less than 150 feet. Staff has determined that the language within the Old Town Specific Plan does not permit combined street frontages for multi-tenant signs. A multi-tenant sign is allowed per street frontage if said street frontage is over 150 feet and that no monument sign is allowed if the street frontage is less than 150 feet. Should the Old Town Specific Plan be amended in the future to allow this use, the applicant may apply for an amendment to the proposed sign program to incorporate a freestanding multi-tenant sign. The proposed sign program, as revised and attached hereto, incorporates the sign design guidelines and sign regulations as set forth in the Old Town Specific Plan including acceptable sign types, materials, colors, sizes, placement and architectural compatibility. Projecting and hanging signs are the most prevalent and visible tenant signs on the building and therefore approved sign envelopes have been established as shown on Exhibits B, C and D. No tenant signs visible to the public right-of-way are permitted above the second floor. RECOMMENDATION Staff is requesting that the Old Town Local Review Board recommend approval of the proposed sign program, as presented and consistent with the Old Town Specific Plan and the approved sign program for the Chaparral Building North. Attachments 1. Sign Program - Blue Page 3 G:\Planning\2(X)6\PA06-0349 Chaparral etr Bldg Sign Program\Planning\OTLRB Staff Report rescheduled.doc ATTACHMENT NO.1 SIGN PROGRAM G:\Planning\2006\PA06.0349 Chaparral Ctr Bldg Sign Program\Planning\OTLRB Staff Report rescheduled.doc CHAPARRAL CENTER SOUTH SIGN PROGRAM 28465 OLD TOWN OLD TOWN FRONT STREET This sign program has been prepared for the purpose of establishing and maintaining high standards of quality and aesthetics throughout the Chaparral Center. The sign program is intended to allow flexibility in signage to accommodate tenant needs, to maintain continuity with Chaparral Center North, and to ensure the high architectural qualities ofthe Chaparral Center South and Chaparral Center North are preserved. The Chaparral Center South is somewhat unique from many buildings in Old Town in that it is one of the few three story buildings located on Old Town Front Street within the Tourist Retail Core (TRC), in the heart of Old Town Temecula. Although located on a separate parcel, visually, the Chaparral Center North is a continuation of the Chaparral Center South. The Chaparral Center South has several tenants, many of which are located on the second and third levels on the Murrieta Creek side of the structure. These tenants have more destination type visitors so the overall building identification signage (including building address) may be more important to them than the tenants that are highly visible from Old Town Front Street. Given the multiple levels and large number of tenants in the Chaparral Center South building, signage will always be changing. Market conditions and economic trends are just a few factors that will affect a tenants' need to modify space within the building which often results in changes to the signage on the building. Therefore, this sign program is intended to be a document that can be utilized now as well as in the future. The sign program is designed to be a long-range planning tool that will accommodate the needs of tenants and ensure quality and compatible signage so the architectural integrity of the building will not be compromised. Therefore, this sign program will allow flexibility in signage, yet not compromise the aesthetics of the Chaparral Center South building. This will be achieved by establishing quality design guidelines and standards for all signs placed on the building, and by identifying approved sign envelopes for projecting and hanging signs. It is necessary to have approved sign envelopes for projecting and hanging signs as these are the most prevalent and visible signs on the building. Because they are the most visible sign types, they have the highest potential for negatively affecting the overall aesthetics of the building if not placed in an appropriate location. Therefore, approved sign envelopes have been established for projecting and hanging signs (see Exhibits B, C and D). All other sign types including wall, under canopy signs, etc., are more pedestrian oriented or have less potential to impact the building's aesthetics. These sign types shall be placed in a location that is approved by the landlord must comply with the design guidelines and size requirements of this sign program and are subject to approval by the City of Temecula. Lastly, it should be noted that given the philosophy of this sign program to be a long- range planning tool, it has taken into consideration future projects in Old Town such as the Murrieta Creek Improvement project. If this project were to come to fruition, it would create, in essence, two front elevations to the Chaparral Center South. Granted, the Old Town Front Street elevation would remain the most predominant and visible elevation; however, the Murrieta Creek elevation, would become much more visible than it is today. Therefore, long-term signage requirements, (including the Murrieta Creek elevation), have been incorporated into this comprehensive sign program to allow this document to be an effective tool now as well as in the future. I. General Standards The standards, guidelines and proVISIOns contained within this comprehensive sign program shall govern the exterior sign approvals for Chaparral Center South. These guidelines are intended to ensure consistency, continuity and thematic harmony, and enhance the architectural quality of the building. Where an ambiguity arises or a different regulation exists, the standards within this comprehensive sign program shall be implemented as this program is structured to meet the unique signage requirements of Chaparral Center South and provide signage requirements where the Old Town Specific Plan (OTSP) does not. If this comprehensive sign program does not address a particular situation, then the Director of Planning may be consulted for interpretation or clarification. 2 Permitted Si2D Tvpes: . Wall Signs . Supergraphics . Building Name Signs . Window Signs (including 2nd story) . Under Canopy Signs . Projecting Sign . A-Frame or Sandwich Board Signs . Daily Special Signs . Holiday Bunting (shall comply with the provlSlons of the Old Town Specific Plan) . Accessory Signs (such as parking, directional, building mapslfloor plans, elevator signs, or other signs used for the entire building) . Menu Boards . Hanging Signs . Rear Facing Signs . Internal Signage . Temporary Signs . Outdoor Display Prohibited Si2D Tvpes*: . Roof Mounted Signs . Animated, inappropriate signs that are not period appropriate or detract from the architectural quality of the building. . Rotating, moving, emitting or flashing signs. . Balloon signs . Ambient air balloons . Internally illuminated signs (including window signs) . Neon tube signs . Paper, cloth or plastic streamers or bunting . Formed plastic or injection molded signs (excluding internal signage not visible from Old Town Front Street). . Statues used for advertising . Traffic sign replicas . Awning Signs . Plywood signs . Signs mounted on railings, banisters, or balusters . Non-governmental flags . Freestanding/Monument Signs *These provisions recognize there. may be legally non-conforming signs. However, all signs that are not legally non-conforming and all new building signs shall be subject to the regulations contained in this Sign Program. 3 II. Sil!n Standards The existing building elevation along Old Town Front Street and Murrieta Creek is 135' and along the Sixth Street elevation is 64'. This results in a total sign allowance for Old Town Front Street and Murrieta Creek of202.5 square feet each (135 x 1.5 = 202.5) and a total sign allowance for Sixth Street of 32 square feet (64 x .5 = 32). The 202.5 square feet each of signage for Old Town Front Street and Murrieta Creek and the 32 square feet of signage for Sixth Street is a building maximum that can be distributed pursuant to the requirements of this sign program. If a sign is smaller than twelve square feet, it must be reviewed and approved by the Planning Director. If a sign is twelve square feet or larger, review by the Old Town Local Review Board (OTLRB) is required pursuant to the Old Town Specific Plan. The total building sign allowance of 202.5 square feet each for Old Town Front Street and Murrieta Creek and 32 square feet for Sixth Street includes all building signage except for general building identification signage, address signs, super graphics (provided it does not advertise a specific business), and internal or interior signage not visible from Old Town Front Street, Murrieta Creek or Sixth Street including but not limited to internal tenant identification signs or door signs; internal directional signs such as directory (including parking signs), pedestrian maps, elevators, etc.; suite number signs; or bathroom signs. Walls signs shall be permitted at a ratio of one (I) square foot of signage per linear foot of building frontage along Old Town Front Street and Murrieta Creek (east and west elevations), and one-half (.5) square foot of signage per linear foot of building frontage along Sixth Street (south elevation). Other signs, such as projecting, under canopy, etc., are not included in this wall sign ratio, but have their own size specification in this sign program listed below. All hanging and projecting signs and shall be located within the approved envelopes as depicted on Exhibits B, C, and D. All other sign types such as wall, under canopy and window signs are given more flexibility of location and require the approval of the building owner and Planning Director if a sign is smaller than twelve square feet. If a sign is twelve square feet or larger, review by the Old Town Local Review Board (OTLRB) is required pursuant to the Old Town Specific Plan. Each tenant may use any combination of the following permitted sign types. Each tenant may have more than one sign type provided the maximum sign area shall comply with the permitted square feet of sign area allowed pursuant to building frontage and that the sign complies with the allowances prescribed within this Sign Program and as outlined below. 4 a. Building Name Signs The intent of the building sign is to identify the Chaparral building in Old Town. The maximum size shail not exceed 10% of the wall surface of the building elevation. In the event that a building name advertises one or more businesses located within the building, the signage will not be considered a building name sign, but will be included in the total sign square footage allowed for the building. b. Supergraphics The purpose of permitting wall supergraphics is to allow the advertising or depiction of products or scenery that may have been available in an 1890's marketplace. Supergraphics do not count against the sign ailowance for the building provided that the supergraphic does not advertise a specific business. Maximum size shall not exceed 60% of the wall surface. c. Wall Signs Wail signs shall be no larger than six (6) square feet. Wails signs shall be permitted at a ratio of one (1) square foot of signage per linear foot of building frontage along Old Town Front Street and Murrieta Creek (east and west elevations), and one-half (.5) square foot of signage per linear foot of building frontage along Sixth Street (south elevation). This ratio does not include other signs such as projecting, under canopy, hanging, etc., but is only for wail signs. Wail signs shail always be in proportion and scale with the building elevation and building entry. Internal illumination of wail signs is prohibited. 5 Wall Signs (Continued) A Wall Sign shall be permitted at a tenant entrance located on the third floor so long as it is not visible from off-site or the public right of way. 6 d. Hanging Signs Permitted parallel to the streets or creek; the maximum size is six (6) square feet; a minimum of 7' vertical clearance shall be required from walking grade to the bottom of the sign. Hanging signs shall be located in the approved sign envelopes as depicted on Exhibits B, C and D to ensure the sign is in portion and scale with the building elevation and adjacent signs. Hanging signs are reserved for tenant identification only and not intended as secondary signs. For example, tenant identification would be "Front St. Hair Studio" and secondary signs would be "hair" "nails' "facial". e. Projecting Signs The maximum size of a projecting sign is six (6) square feet and shall not extend more than four feet from the wall surface. No illumination is permitted. Projecting signs shall only be attached to the building or building columns (in the approved sign envelopes as depicted on Exhibits B, C and D), but not to poles or other signs. Projecting signs may encroach into the public right-of-way a maximum of three (3) feet subject to the approval of the Director of Public Works and Director of Planning. Projecting signs are reserved for tenant identification only and not intended as secondary signs. For example, tenant identification would be "Front St. Hair Studio" and secondary signs would be "hair" "nails' "facial". 7 "\ ',,' '~"-~'j~}; "\'" ." '. \ ' 1',,1. . r ,0/";' 'c. r ;- .:t~ ,.... ',;11 r;vo "~~., \" ~'~,i?, \. '''';:''.''-'' '.' \ " " ' '," . i . f. Under Canopy Signs Permitted under a canopy, roof, covered walkway or porch (not parallel to the street); the maximum size of three (3) square feet; a minimum of seven (7') vertical clearance shall be required from walking grade to the bottom of the sign. Under Canopy signs shall always be in portion with the building and have a human scale. Under canopy signs are pedestrian oriented signs, not typically seen from the street but read by the strolling patron. An Under Canopy sign shall be permitted at a tenant entrance located on the third floor so long as it is not visible from off-site or the public right of way. This photo shows a typical location on the Chaparral Center South building that would be an appropriate location for an under canopy sign - the sign would be hung perpendicular to the road. g. Rear Facing Signs The Chaparral Center South has parking and businesses that only face the Murrieta Creek elevation. Each business is permitted a sign on the Murrieta Creek elevation and shall comply with the provisions of the sign types listed within this sign program. h. Permanent Window Signs On the ground level, window signs shall not exceed 20% of the total window and door areas visible from the exterior of the building. On the second level, window signs shall not exceed 30% of the window or door areas visible from the exterior of the building. Gold leaf and paint are permitted materials for Window Signs. 8 i. A-Frame/Sandwich Board Signs One A-frame or sandwich board sign shan be anowed per property on Friday, Saturday, Sunday and designated Monday holidays during business hours only. The maximum size is 3.5 feet high and 2 feet wide. A-frame signs shan not block the sidewalk and shan not be inuminated. No permit is required, but A-frame/Sandwich Board signs shan comply with these provisions. j. Daily Special Signs One daily special sign is permitted, up to four (4) square feet for each restaurant or other eating establishment. Daily Special Signs shan not obstruct pedestrian travel and shan be located outside of the public right-of-way. k. Menu Boards Menu boards may contain only the name of the menu item. One menu board is anowed for each restaurant or other eating establishment. The menu board shan not exceed four square feet and must be located on a wan adjacent to the main customer entrance. I. Temporary Signs Grand opening and special even signs are anowed in conformance with the provisions of the OTSP for permitted materials and the City of Temecula Development Code for permitted time frames of temporary banners. m. Holiday Bunting Holiday bunting shan comply with the provisions of the Old Town Specific Plan. n. Accessory Signs Signs such as general building signs like parking, directional, pedestrian maps, etc., that . direct patrons and pedestrians shan not be counted toward the total anowable building slgnage. 9 o. Interior Facing Signs Interior facing signs include any internal or interior signage not visible from Old Town Front Street, Sixth Street or Murrieta Creek including but not limited to door signs; window signs; directional signs, directory, elevators; suite number signs; or lavatory signs. Internal signage shall not be included toward the total allowable building signage. p. Outdoor Display Replicas of items that were commonly found in the turn of the century, such as covered wagons, wagon wheels, railroad carts, and livestock, located out of the public right-of- way are encouraged. III. Approval As mandated in Old Town Specific Plan Sign Regulations, Section 0.2, a sign permit is required prior to placing, erecting, moving, reconstructing, altering, or displaying any sign within the Chaparral Center South building. For all exterior signs two complete and fully dimensioned sets of colored shop drawings or photos of the proposed sign shall be submitted to the City of Temecula and that shop drawings or photos shall include the Tenant's entire building fayade elevation (as much as possible of the building elevation) showing the proposed sign to scale as well as storefront (partial building) elevation and dimensions also to scale, showing the location, size, color, construction and installation details. A letter of authorization from the landlord or property owner is also required. If a 10 sign is smaller than twelve square feet, it must be reviewed and approved by the Planning Director. Signs over twelve square feet shall be reviewed by the Old Town Local Review Board. IV. Non-Conforminl! Sil!ns Legally non-conforming signs shall be brought into conformance when existing tenants vacate the building or a new sign replaces the legally non-conforming sign. All other signs, including new signs, shall comply with the criteria, guidelines and standards of this comprehensive Sign Program. V. Desil!n Guidelines The following Design Guidelines are intended to ensure the signage for Chaparral Center South results in high quality signs that are compatible and complement the architectural style of the building and other appropriate signs that currently exist on the structure: . Placement of signage is an important element to the building's aesthetic quality. Signs shall be placed to relate to and enhance the building architecture. . Signs shall be placed in an appropriate location, in proportion with the scale of building elements. Signs may be placed in different areas. A particular sign may fit well on a plain wall area, but would overpower the finer scale and proportion of the lower store front. For example, a sign that is appropriate for the building entry may look inappropriate above the ground level. The approved sign envelopes and maximum size requirements stated above will help ensure proper placement and proportion of the signs. . Sign lettering should contain clear and legible fonts. Western style typefaces that are easy to read should be utilized. Decorative fonts are difficult to read and make the sign ineffective. . Provide a brief, clear message on the sign. Typically, the fewer words the more effective the sign. . Creative, unique, quality signs are encouraged. However, strange and awkward signs that are unnecessarily narrow, oddly shaped, or unrelated to the products or services being provided on site can restrict the legibility of the message. . When appropriate, utilize shapes and characteristics of the products being used or sold. II . For pedestrian oriented signs such as projecting, hanging or wall signs, they should be smaller and have a human-scale, not oriented to the vehicle. . Incorporate directional and general building signage such as directory, parking, elevator, etc. at appropriate locations and entries to guide the patrons throughout the site. Colors/Materials In order to achieve continuity and compatibility among signs, the colors and materials need to be similar and complementary to each other and the building. The following guidelines should be incorporated when selecting sign colors and materials: . Colors should be compatible with the architecture and color of the building and contribute to the design integrity. . Colors should be from the approved Sherwin Williams Preservation Palette. However, nationally recognized colors and logos which deviate from the approved color palette shall be reviewed by the Old Town Local Review Board and may be permitted with Board approval. . Some color combinations render a sign illegible. Therefore careful consideration should be given to the color selection. . Use significant contrast between the background, lettering or symbol colors. . Limit the colors on one sign. Too many colors overwhelm the basic function of communication. Limited use of the accent colors can increase legibility, while large areas of competing colors tend to confuse the reader. Given the early 1900's western nature of Old Town and the Chaparral Center South building, the sign needs to reflect a period appropriate material that will be complementary to the architecture of the building. The following are materials that would be appropriate for the Chaparral Center South building: Permitted Sir!n Materials: . Signs made of carved or sand blasted wood. 12 . Signs of synthetic material that take on the appearance of wood are permitted; however, approval of the landlord, Planning Director and Old Town Local Review Board is required prior to installation of the sign. . Metal . Wrought Iron or Similar Material . Painted Wall Signs Prohibited SifIn Materials: . Plywood . Neon . Injection Molded or Formed Plastic . Vinyl VI. Modifications to the Sil!n Prol!ram Although this sign program was written to be a long-range planning document that will be effective now as well as in the future, it is anticipated that modifications will be necessary over time as the built environment in Old Town changes and the composition of the tenants change (i.e. if antique businesses are no longer the prominent business in Old Town or more restaurants are developed). Modifications shall be approved through an amendment to this sign program by a separate planning application, review by the Old Town Local Review Board and approval by the Planning Director. List of Exhibits A. Site Plan B. South Elevation C. East Elevation D. West Elevation 13 co co ;: z i il1 ~ il " ~ ~ <D U co \oj Z <D '" <= <> Ol x '" ... x '" ... 9~ II I ~ II I ~ .. II I '- .. ... .. il <:> u ~ ... 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G') -I :J>-I z en m -10 G') G') ::0 0 en z en z G5 en 0 z c en -I I I 0 fill I II I , - I ! -,:\ i i i I ,', i i ~~) I " . j} 'F' --;;...,: I I .. .' / I- , , l, r ITEM #3 STAFF REPORT - PLANNING CITY OF TEMECULA OLD TOWN LOCAL REVIEW BOARD May 14, 2007 PLANNING APPLICATION NO. PA06.0338, Old Town Plaza One (Development Plan) Prepared by: Christine Damko, Associate Planner APPLICATION INFORMATION: APPLICANT: Mr. Rick Conroy C&R Architects, Inc. One Ridgegate, Suite 120 Temecula, CA 92590 PROPOSAL: A Development Plan for a proposed three-story commercial/office building (retail and office) totaling 26,362 square feet. LOCATION: Generally located at the southeast corner of Old Town Front Street and 5th Street. EXISTING ZONING: Tourist Retail Core (TRC) SURROUNDING ZONING: North: Tourist Retail Core (TRC) South: TRC East: TRC West: TRC GENERAL PLAN DESIGNATION: Community Commercial (CC) EXISTING LAND USE: Vacant SURROUNDING LAND USES: North: Existing retail buildings South: VacanUExisting retail buildings East: Palomar Hotel West: Penfold building BACKGROUND/PROJECT DESCRIPTION On February 16, 2006, Ms. Martina Masarani, representing Walt Allen Architects, submitted Planning Application No. PA06-0338 for a Development Plan with a Conditional Use Permit to construct a 38,157 square foot mixed-use building with commercial on the first floor, office space on the second and third floors, and residential/commercial on the fourth floor. G:\Planning\2006\PA06-0338 Old Town Plaza One Comm Dev Plan\Planning\OTLRB Slaff Report- May 2007.doc 1 On April 9, 2007, the project was heard at the Old Town Local Review Board meeting. Staff presented the project to the Board but requested that the project be continued for 90 days in order for staff to conduct a massing study out of concerns for proposed four-story buildings within Old Town. On April 27, 2007, the project was resubmitted by Rick Conroy representing C&R Architects, Inc. with the elimination of the fourth floor, which excluded the residential units. The project now consists of commercial and office uses, which eliminates the need for a Conditional Use Permit. ANALYSIS Site Plan The project conforms to the development regulations of the Tourist Retail Core (TRC) zoning district in the Old Town Specific Plan. The building setbacks meet the minimum requirements of the Specific Plan. A covered arcade spanning over eight feet along Front and Fifth Streets allows the front yard setback to be reduced to zero. The building spans the entire lot, which is permitted in the Old Town Specific Plan. The project fronts onto Front Street with an existing alley located to the south of the project. The Specific Plan does not require that parking be provided for commercial and office uses, therefore no parking is proposed. Architecture The project proposes two distinct architectural styles including Queen Anne and Classic Revival, which are consistent with the Old Town Specific Plan design guidelines. The architectural styles are appropriate for the late 1880's to early 1920's era, which is expected within the Old Town boundaries. The proposed elevations achieve a historic look and overarching design to create a prominent building in Old Town with strong character as well as function. The architect used different styles of architecture on one building to create the look and feel of three different buildings. The first style of building located closest to the corner of Fifth Street and Front Street is an interpretation of Queen Anne architecture. A classic look is created through the use of an abundance of details such as white faux siding, fancy gable spires, detailed balconies and building columns, pitched roof, and dramatic bay windows fronting the street corner. Adjacent to the Queen Anne architecture are two different Classic Revival architectural interpretations. The middle portion of the building boasts a more stoic feel with wider columns, simpler design, and a clock element on the third floor finishes the simple yet sophisticated feel. This portion of the building is constructed of smooth trawl stucco that completes the Classic Revival look. The third segment of the building is also Classic Revival but uses different materials such as brick to complete the look of a different building. The simple, timeless design of a brick building is represented here with tubular steel industrial inspired balconies along with satin finish sheet metal awnings. The south (facing alley) and east (rear) elevation carries the same brick material with the top balcony and top enhanced with a decorative brick detail. G:\Planning\2006\PA06-0338 Old Town Plaza One Comm Dev Plan\Planning\OTLRB Staff RepoTt- May 2007.doc 2 Landscapinq The project proposes to improve the existing landscaping located within the public right-of-way and to include benches for the public to sit, relax, and enjoy the Old Town experience. Trees such as Crepe Myrtles and London Plane species along with daylilies and fortnight irises are also proposed. RECOMMENDATION Staff has determined that the proposed project is consistent with the Old Town Specific Plan as to building design, materials and colors. Staff is requesting that the Old Town Local Review Board review, provide comments, and recommend approval for this project provided that the revisions are made to the project prior to Planning Commission Hearing: 1. The handicapped ramp and railing shall be revised prior to issuance of building permits. The railing shall be architecturally compatible with the building and the material used for the retaining wall shall also be enhanced. 2. A detail of the trash enclosure door shall be submitted to the Planning Department for review and approval. ATTACHMENT 1. Plan Reductions - Blue Page 5 G:\Planning\2006\PA06.0338 Old Town Plaza One Comm Dev Plan\Planning\OTLRB Staff Report- May 2007.doc 3 ATTACHMENT NO.1 PLAN REDUCTIONS G:\PlaIUling\2006\PA06-0338 Old Town Plaza One Comm Dev Plan\Planning\OTLRB Staff Report- May 2007.doc 4 . 'II !!! -. EJ -: ill -~ij! I!'I ~ 1111 ~ ! o.m =JO' ~'.~ 6~~ ! II .lilmm 111111111111 ~ ,j"""'i,! i ; I r ~: 'Iii .. h iliHi III II . . ~ ~ a Rilla ~ ; ~ ~ ~ s. I ! I .hl ~ B B B Ba.. ,~ ! .. .- .. . I! I I jlll I I. ,. i. I !I l i!~ Ii!. I. I. I " II, I I I ! .'1 II I. .. .- I I ! q i 'Ij II I ! II! II ,II II' ;', ! II III IlullH ill ! R C . 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I ~~~ irl i I I II :;1 I, ~~J !!I'!! Iii:!! ~ 14 III I. I Ii I, i; I ~ ~lIill! , !dh u Hil :5 i ~~ - ~ a , i;l ~ ~ ~ I" 0 - Ii ii, , , ,I. , I. . , ~!\' II Il:,l_ I , ' ! ; I " q t :~ I I. II 'I ~ J . 6; II . !. ~ . '-,.itJl I .. I I I I I I I :/ I. I I I I I I - ~ ----r- ~ / I I) ,I I I /1 I ; I iL I 11'"'",,-,..{~llL ] 11' !l ; ~il! , i . I, I "I . ! lid i ~ i Ii @ I ! ~ ~. . I' I ! · I ~ I , , I' , I r II d CODE ENFORCEMENT REPORT CITY OF TEMECULA COMMUNITY DEVELOPMENT DEPARTMENT MEMORANDUM TO: FROM: Old Town Local Review Board Debbie Ubnoske, Director of Planning DATE: SUBJECT: May 7,2007 Code Enforcement Actions in Old Town 1. Property located at 41852 Main Street, Escallier House. Property vacated. House and barn locked and secured. Code Enforcement to monitor this location. 2. Sixth Street Parking Lot. No report received from Gail Cunningham. 3. 28495 Old Town Front Street, Mad Madelines. ATM installed without permit. Can signs without permit. Verbal warning issued on March 30, 2007. 4. 28699 Old Town Front Street, Bailey's Restaurant. Signs installed without permit. Structures installed without permit. Electrical installed without permit. NOV issued on April 1 , 2007. 5. 28636 Old Town Front Street, Rosa's Cantina. Pennant flags in front of restaurant. Verbal warning to remove flags given on May 3, 2007. Flags removed on same day. Repeat Offenders in Old Town These establishments will receive a citation instead of another verbal warning the next time a banner/sign is displayed without a permit. The first offense is $50.00, the second offense $150.00, and the third offense is $250.00. (No violations during this reporting period) 28690 Old Town Front Street, Old Town Leather. Banner without permit. Warnings, 09/07/04, 07/22/05. (No violations during this reporting period) 28699 Old Town Front Street, Bailey's. Banner without permit. Warnings, 01/03/05, 08/01/05. Citation issued November 3,2005. Citation issued on March 2, 2007. 28545 Old Town Front Street, Root Beer Factory. Banner/Sign without permit. Warnings, 01/03/05, 07/22/05. (No violations during this reporting period) 28495 Old Town Front Street, Mad Madelins. Banner without permit. Warnings, 12/27/04, 7/22/05. Citation issued on March 5, 2007 for vinyl banner without permit. (Violation during this reporting period) 28464 Old Town Front Street, Bev-Ray Camera. Banner without permit. Warnings, 02/07/05, 08/02/05. (No violations during this reporting period) R:\COLE T\2007\MEMO OTLRB 05-07 07.doc 28494 Old Town Front Street, Sweet Lumpy's. Banner/Signs without permit. Warnings, 04/04/04,06/03/04,12/27/04,08/02/05. Citation issued 10/03/2005. 28545 Old Town Front Street, Temecula Country Store. Banner without permit. Warnings, 09/07/04,08/02/05. Sign violations, new owner. R:\COLE T\2007\MEMO OTLRB 05-07 07.doc 2