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HomeMy WebLinkAboutChaparral Center North #62 ROVED CHAPARRAL CENTER NORTH []L] DING DEPT.APPROVAL ULA PLANNING DEPT. 28459 Old Town Front Street ZONING STANDARDSRE REQUIREDCOMPREHENSIVE SIGN PROGRAM DATE This sign program has been prepared for the purpose of establishing and maintaining high standards of aesthetics quality signage throughout the Chaparral Center North. The sign program is intended to allow flexibility in signage to accommodate tenant needs, to maintain continuity with the existing center and to ensure the high architectural quality of the Chaparral Center North building is preserved. The Chaparral Center North is * sINi somewhat unique from many buildings in Old Town in that it is '. one of the few three story buildings located on Front Street within the Tourist Retail Core e (TRC), in the heart of Old Town Temecula. Although located on a separate parcel, visually, the Chaparral Center North will be a continuation of the existing Chaparral building immediately to the south. Given the buildings' location, size and tenant mix, it is imperative that this sign program have special consideration to the signage requirements on both the Front Street elevation as well as the creek side or west elevation. The Chaparral Center North will have tenants on the second and third levels on the west side of the structure facing Murrieta Creek. These tenants require different types of signage (i.e. not pedestrian oriented). These tenants also have more destination type visitors so that the overall building identification signage (including building address) may be more important to them than the tenants that are highly visible from Front Street. Given the multiple levels and O potential number of tenants in the building, signage will always be changing. Market conditions and economic trends are just a few factors that will affect a tenants' need to modify space within the building—which often results in changes to the signage on the building. This sign program is intended to be a document that can be utilized now as well as in the future. The sign program is designed to be a long-range planning tool that will accommodate the needs of tenants and ensure quality and compatible signage so the architectural integrity of the building addition will not be compromised. Therefore, this sign program will allow flexibility, in signage, yet not compromise the aesthetics of the Chaparral Center North. This will be achieved by establishing quality design guidelines and standards for all signs placed on the building, and by identifying approved sign envelopes for projecting, hanging and awning signs. It is necessary to have approved sign envelopes for projecting and hanging signs as these are the most prevalent and visible signs on the building. Because they are the most visible sign types, they have the highest potential for negatively affecting the overall aesthetics of the building if not placed in an appropriate location. Therefore, approved sign envelopes have been established for projecting and hanging signs (see Exhibits B-D). All other sign types including wall, under canopy signs, awning signs, etc., are more pedestrian oriented or have less potential to impact the building's aesthetics. These sign types shall be placed in a location that is approved by the owner or property manager, and must comply with the design guidelines and size requirements of this sign program. Lastly, it should be noted that given the philosophy of this sign program to be a long- range planning tool, it has taken into consideration future projects in Old Town such as the Murrieta Creek Improvement project. If this project were to come to fruition, it would create in essences two front elevations to the Chaparral Center North. Granted, the Front Street elevation would remain the most predominant and visible elevation; however, the creek or west elevation would become much more visible than it is today. Therefore, long-term signage requirements (including the west elevation), have been incorporated into this comprehensive sign program to allow this document to be an effective tool now as well as in the future. I. General Standards The standards, guidelines and provisions contained within this comprehensive sign _J p gram shall govern the exterior sign approvals for the Chaparral Center North. These oa � delines are intended to ensure consistency, continuity and thematic harmony, and a c o a ance the architectural quality of the building. n. U' Z W o ® F z rd- n ere an ambiguity arises or a different regulation exists, the standards within this W w a or c prehensive sign program shall be implemented as this program is structured to meet a � zw ® a z W unique signage requirements of the Chaparral Center North and provide signage z g N � r uirements where the Old Town Specific Plan (OTSP) does not. If this comprehensive o a s program does not address a particular situation, then the Director of Planning may M w b consulted for interpretation or clarification. 0LUZ LU U0Ui m '- W a 2 U a z co N Permitted Sinn Tvoes: (`1 ■ Wall Signs ■ Super graphics ■ Building Name Signs ■ Window Signs(including 2°d story) ■ Painted Wall Signs • Under Canopy Signs • Awning Signs ■ Projecting Sign ■ Temporary A-Frame or Sandwich Board Signs • Accessory Signs (such as parking, directional, building maps/floorplans, elevator signs, or other signs used for the entire building) • Menu Boards ■ Daily Special Signs ■ Multi-Tenant Signs ■ Hanging Signs • Rear Facing Signs ■ Internal Signage ■ indirectly Illuminated Signs 'Multi-Tenant signs are signs that have more one than one business or business type per sign(please see section d. Hanging Signs as an example). F ROVED DING DEPT.APPROVAL ULA PLANNING DEPT. ZONING STANDARDS ARE REQUIRED SIGNATURE �2 DATE z Q' 3 Prohibited Sign Tvaes: ■ Roof Mounted Signs • Animated, inappropriate signs that are not period appropriate or detract from the architectural quality of the building. • Rotating, moving, emitting or flashing signs. ■ Balloon signs ■ Ambient air balloons ■ Internally illuminated signs (including window signs) ■ Neon tube signs • Paper, cloth or plastic streamers or bunting—excluding holiday decorations ■ Formed plastic or injection molded signs (excluding internal signage not visible from Front Street). ■ Statues used for advertising ■ Traffic sign replicas ■ Internally illuminated awnings APPROVED • Backlit illuminated awnings SUBJECT TO BUILDING DEPT.APPROVAL ■ Plywood signs CITY OF TEMECULA PLANNING DEPT. • Signs mounted on railings, banisters, or balusters PROJECT MEET$ZONING STANDARDS ■ Flags PER�'M��ITS A�,RE�^RE/QUIRED SIGNATURE �- DATE H. Si en Standards QThe building elevation along both frontages is 74'. This results in a total sign allowance for the (elevation of 74 square feet (74 x 1) and 37 square feet for the west elevation (74 x .57 with a total sign area of 111 square feet. The I11 square feet of signage is a building maximum that can be distributed pursuant to the requirements of this sign program. If a sign is smaller than twelve square feet, it must be reviewed and approved by the Planning Director. If a sign is twelve square feet or larger, review and approval by the Old Town Local Review Board (OTLRB) is required pursuant to the Old Town Specific Plan. The total building sign allowance of 1 I I square feet includes all building signage except for general building identification signage, address signs, super graphics (provided it does not advertise a specific business), and internal or interior signage not visible from Front Street including but not limited to internal tenant identification signs, door signs; window signs; directional signs such as directory (including parking signs), pedestrian maps, elevators, etc.; suite number signs; or bathroom signs. Wall signs shall be permitted at a ratio of one (1) square feet of signage per linear foot of building frontage along Front Street, and one half (.5) square feet of signage per linear foot of building frontage along the west elevation. Other signs such as projecting, under canopy, etc., are not included in this wall sign ratio, but have their own size specification in this sign program listed below. All hanging and projecting signs shall be located within the approved envelopes as depicted on Exhibits B-D. No signage other than Q 4 ® building identification is permitted on the North elevation. All other sign types such as wall, under canopy, window signs, etc., are given more flexibility of location and require the approval of the building owner or property manager as they are less visible and more pedestrian oriented sign types. Each tenant may use any combination of the following permitted sign types. Each tenant may have more than one sign type provided the maximum building signage of 111 square feet is not exceeded and the sign complies with the allowances prescribed below: a. Building Name Signs The intent of the building sign is to identify the Chaparral Center North. The maximum size shall not exceed 10% of the wall surface of the building elevation. If the building name sign !, does not advertise a specific business, then the sign shall not be toward the sign allowance for the building. A building name sign is permitted on the North elevation. b. Super graphics The purpose of permitting wall super graphics is to allow the advertising or depiction of products or scenery that may have been available in an 1890's marketplace. Super graphics shall not count against the sign allowance for the building provided the sign does not advertise a specific business. The maximum size shall not exceed 60% of the wall surface. APPROVED ® SUBJECT TO BUILDING DEPT.APPROVAL CITY OF TEMECULA PLANNING DEPT. PROJECT MEETS ZONING STANDARDS PERMITS ARE REQUIRED 5 SIGNATURE e� DATE ' a S . C. Wall Signs Wall signs shall be based on a ratio of one (1) foot of signage per linear foot of business frontage for the east elevation, and one half (0.5) foot of signage per linear foot of business frontage for the west elevation. The location must be approved by the building owner or property manager. This ratio does not include other signs such as projecting, under canopy, hanging, etc.,but is only for wall signs. Wall signs shall always be in portion and scale with the building elevation and building entry and internal illumination of wall signs is prohibited. d. Hanging Signs Permitted parallel to the street; the maximum size is six (6) square feet. A pYriI minimum of 7' vertical clearance shall be 0- 0 Q W required from walking grade to the bottom FACIALS a00 z p o of the sign. Hanging' signs shall be located lJ a g � in the approved sign envelopes as depicted m ¢ v on Exhibits B-D to ensure the sign is in as a z U1 portion and scale with the building elevation o?y¢ and adjacent signs. o U LU UOW Q- U m H O to a 0 6 as e. Projecting Signs The maximum size of a projecting sign - is six (6) square feet and shall not extend more than four feet from the Count wall surface. No illumination is permitted. Projecting signs shall only be attached to the building or building columns (in the approved sign envelopes as depicted on Exhibits 13- D), but not to poles or other signs. Projecting signs may encroach into the public right-of-way a maximum of three (3) feet subject to the approval of the Director of Public Works. • f. Under Canopy Signs Permitted under a canopy, roof, covered walkway or porch (not parallel to the street); the maximum size of three (3) square feet; a minimum of seven (T) vertical clearance shall be required from walking grade to the bottom of the sign. Under Canopy signs shall always be in portion with the building and oa � \ have a human scale. Under canopy signs are pedestrian oriented signs, a o o not typically seen from the street but read by the strolling patron. ® < ZaW (Fog ¢ This photo shows a typical location o � zw 0 to Z on the Chaparral building that Z < N LU would be an appropriate location jw CO W _ for an under canopy sign—the sign � m � � a- � � would be hung perpendicular to Q o F U the road. F- v V a u, U 0 uw W >- i V O Z tX u) n g. Rear Facing Signs The Chaparral North Center has parking and businesses that only face the rear or west elevation (facing Murrieta Creek). Each business on the west side is permitted a sign on the rear elevation and shall comply with the provisions of the sign types listed within this sign program. h. Awning Signs On ground floor level, 20% maximum coverage of the total exterior surface area of each awning is allowed. On the second r and third floors, 10% maximum coverage of the total exterior surface area of each awning is allowed. Internal illumination is ,. prohibited. L Permanent Window Signs On the ground level, window signs shall not exceed 20°/u of the total window and door areas visible from the exterior of the building. On the second level, window signs shall not exceed 30°/u of the window or door areas visible from the exterior of the building. Gold leaf and paint are the only approved materials. t APPROVED SUBJECT TO BUILDING DEPT. APPROVAL CITY OF TEMECULA PLANNING DEPT. PROJECT MEETS ZONING STANDARDS g PERMITS ARE REQUIRED ,/ SIGNATURE DATE hi j. A-Frame/Sandwich Board Signs • One A-frame or sandwich board sign shall be allowed per property for up to twelve days per month on Friday, Saturday and Sunday and all legal holidays that fall on a Monday. Maximum size is 3.5 feet in height and 2 feet width. No illumination is permitted. k. Menu Boards One menu board, up to four (4) square feet is allowed for each restaurant or other eating establishment. Menu Boards should contain information relative to the menu only, usually located on a wall adjacent to the main entrance. 1. Daily Special Boards The daily special sign must be located on a wall adjacent to the main customer entrance. One daily special sign is permitted, up to four (4) square feet for each restaurant or other eating establishment. The Daily Special Board sign shall not obstruct pedestrian travel and shall be located outside of the public right-of-way. In. Temporary Signs Grand opening and special even signs are allowed in conformance with the provisions of the OTSP for permitted materials and the City of Temecula Development Code for permitted time frames of ® temporary banners. n. Accessory Signs Signs such as general building signs like parking, directory, directional, pedestrian maps, etc., that direct patrons and p pedestrians shall not be counted toward the total allowable building signage. > � o \Ia � W Q CL o ® az ¢ W � zI' � E1\�®.1 az � � /O 0 LU J Z W p4p qqs/ 0 a. Z W Ir k i j W W 1 m L W LU OO F LOUERING � vQUJ LU Qf IL � p � Ua N ►� S2 o. Interior Facing Signs Interior facing signs include any internal or interior signage not visible from Front Street, including but not limited to, door signs, window signs, directional signs, elevators, suite number signs, or lavatory signs. Interior facing signage shall not be included toward the total allowable building signage. • P. Outdoor Display Replicas of items that were commonly found in the turn of the century, such as covered wagons, wagon wheels, railroad carts, and livestock, located out of the public right-of-way are encouraged and do not count toward signage allowance. APPROVED SUBJECT TO BUILDING DEPT APPROVAL CITY OF TEMECULA PLANNING DEPT. PROJECT MEETS ZONING STANDARDS . PERMITS ARE REQUIRED SIGNATURE _� DATE1� S 10 cm0D CD 7 Ue ` S. (IQ Y 1 ! 1' i 1 k "Mmo ::.. �•` tar, c r fJG) am ` c zOm i � U) zr4 aza v ozG) -o ! n v v v --- r-EM � i — ArReal fstat. SelwMs, Aw, COMMERCIAL REAL ESTATE November 23,2005 City of Temecula Fax#694-6498 Planning Department 43200 Busincas Patk Drive Temecula,CA 92599-9033 Re: The Farmer's Wife 28459 Old Town Front Street Suite#125 Temecula.CA 97,590 Dear Planning Dcparment: We hereby authorize Pat Roherts=&or Adrian Kl uck, of the.Patmef's Wife,to plapA their signage on a different post at the property,to avoid being hidden by the noes. Th sign must be within the City of Temecula's sign criteria. ShoWd you have any further questions please feel free to call me at(951)6764882. Yours sincerely, 4ZOfstud Property Supervisor LQ:m 20379 Roncho Calromlo Rood,Suite 108 • Temecula CA 92$97 •(951)676.4W,cqr(951)d7 wwwAhV0A0$rCM.00m ZO/Z0 3Vid 3dIM S93QNd 3Hl ZVOE-909-596 64:TT 900Z/0E/ST �,,..,� •«nnx ew-Innawal 4n AI_IO<- !nd6O" 9o/oE/ LL 103AI303W �Y✓ BI �� I , ,mil I Imo: i • p..� \ �� . Cam; FWCL tzoo` 32 N 7 wQC9O LU C' W ? re Q W CD_ 2ui O W � a' iz 00uj a • i W '7 W -- g ca z 1 N tt , rz z G -- - (\^/) G_ cc O n i 1 • �� .�` —�� o WCL 0' W ago a a- C9 z o W azN � /' ty 00 s aJ2 W 0 a Z O ZJo � � u mww � / W ir � LLr— a. chow ° �w LF- V un j V i I W oc Oi m > LU a a (3o ~ aC9z � c ® QZ ' L w J - / LU G J Z W Zg Ow W o � N � Q W CL LU incs W ~ O LL HmK IxI.- 0 I.- a w Lu �] w ---Icr^, = V 0 Z a AJ O �t Q