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SIGN PROGRAM
for
Dalton Mixed Use Building
41945 5th Street, Old Town Temecula
Submitted to:
D'Alto Partners
Bill &Todd Dalton
41911 5" Street, Suite 302
Temecula, CA 92590
&
City of Temecula
P.O. Box 9033
Temecula, CA 92580- 33
IPPROVE
S /;UBJECT TO BUILDING DEPT. PPROVAL
CITY OF TEMECULA PLANNI G DEPT.
PROJECT MEETS ZONING ST WARDS
PREPARED BY: P MITS ARE D
KEA Architecture SIGNATUR ATE
760.788.9396
THE PURPOSE OF THESE CRITERIA IS TO ESTABLISH THE SIGN STANDARD NECESSARY TO ENSURE
COORDINATED PROPORTIONAL EXPOSURE FOR ALL TENANTS. IN THE BEST INTEREST OF ALL TENANTS,
D'Alto Partners, OWNER, HAS DEVELOPED THE FOLLOWING SIGN CRITERIA WHICH ALLOWS EACH TENANT
ROOM FOR CREATIVITY WITHIN THE LIMITS OF THIS CRITERIA.
TENANTS SHALL BE RESPONSIBLE FOR THE DESIGN, PERMITTING, FABRICATION AND INSTALLATION OF
THEIR INDIVIDUAL BUSINESS SIGNS WITHIN THE LIMITS OF THIS SIGN PROGRAM. CONFORMANCE SHALL
BE STRICTLY ENFORCED. THE PROPERTY OWNER AT THE TENANTS EXPENSE SHALL REMOVE ANY NON-
CONFORMING SIGNS.
EN 1 2 200 D SIGNAGE PROGRAM
Dalton Mixed Use Building
41945 5th Street -Old Town Temecula
P.1 of 11
1
TABLE OF CONTENTS
A. Definitions
B. General Requirements
C. Approvals
D. Prohibited Signs
E. Wail Signs
F. Protruding Signs
G. Under Canopy Signs
H. Window Lettering
I. Individual Cut Letters
OJ. Suite Address Identification
K. Awnings
L. Sample Fonts
EXHIBITS:
Signage Color Palette
Signage Light Fixture
Q SIGNAGE PROGRAM
Dalton Mixed Use Building
41945 5th Street-Old Town Temecula
P.2 of 11
A. Definitions
wall Sign- A single sided sign fastened directly to the surface of the building.
Protruding Sign-A double-sided sign supported by a decorative metal bracket mounted
to the surface of the building so that the sign hangs perpendicular to the face of the
building.
Under Canopy Sign- a double-sided sign suspended by decorative metal chains from the
underside of a structural canopy or soffit.
Window Lettering- Signage directly applied to the surface of a suite window in lieu of a
fabricated sign.
B. General Reauirements
I . All signs and their installation must comply with all local building and electrical
codes as well as these criteria
2. No animated, flashing or audible signs shall be permitted
3. No exposed lamps, conduits, crossovers or control devices are permitted
O4. All OwnerslTenants may maintain the following signs:
1. Tenant main identification sign on building
ii. Building address, as provided by Developer, on building
iii. Tenant main identification sign on a building mounted awning in lieu of
(not in addition) a main sign on the building
5. Upon removal of any sign by Tenant, any damage to the building surface shall be
repaired by Tenant, or by the Owner at Tenant's cost
6. Acceptable signage on doors and windows is as follows:
L Window lettering shall be permitted at the main public entrance to each
business, consisting of business name, hours &emergency phone number
ii. Second and third story businesses may have one window sign with the
business name
iii. No signs or posters may be placed outside the premises
7. All signs shall be kept in a "like new" condition. On notice by the Owner, a
Tenant shall be required to refurbish any sign, which does not qualify as being of
an accepted standard
s. Signs shall be free of all labels and manufacturers' advertising with the exception
of code requirements
SIGNAGE PROGRAM
Dalton Mixed Use Building
41945 5th Street-Old Town Temecula
P.3 of 11
0 9. All signs and installation of signs shall conform to the appropriate building and
electrical codes. The Tenants' sign contractor shall obtain all permits required,
prior to fabrication
10. Electrical service to Tenant signs shall be on Tenant's meters
11. All ground level signs shall be illuminated from an external source. Internally
illuminated signs shall not be permitted. Awnings or signs located in the belt
cornice shall be illuminated by a gooseneck wall mounted fixture equal to B-K
Lighting Sign Star-type D'. See attached exhibit.
12. Exceptions to these criteria shall not be permitted.
C. Approvals
I. The design and construction of Tenant's exterior sign must receive written
approval by Owner and a permit by the City of Temecula before fabrication.
Owner approval shall be based on:
i. Conformity to the sign criteria established for the building, including
fabrication and method of installation
ii. Harmony of the proposed sign with the design standards of the building
2. The Owner has the specific right to refuse approval of any sign which does not
conform to the specific criteria set forth herein or any design not in harmony with
0 design standards of the building. To secure Owner approval, three (3) copies of
the design drawings of the sign shall be submitted to the Owner or Owners
agent. The sign drawings must indicate an elevation drawing with the following
information.
The type, style, color& size of all lettering
The location of the sign in relation to store frontage
Colors, finishes and types of materials
Method of attachment to wall
Method of illumination and electrical connection
3. For approval, send three (3) copies of the complete sign to:
D'Alto Partners
Bill &Todd Dalton
91911 5'" St, Suite 302
Temecula, CA 92590
4. All signs shall have the proper permitting from the City of Temecula as required by
the Temecula Municipal Code prior to installation.
OSIGNAGE PROGRAM
Dalton Mixed Use Building
41945 5th Street-Old Town Temecula
PA of I 1
D. Prohibited Signs
1. Signs constituting a traffic hazard
2. Immoral or unlawful advertising
3. Animated, audible or moving signs
4. Off premise signs
5. Painted wall signs
6. Balloons, pennants and flags
7. Signs affixed to vehicles for the purpose of stationary advertisement
8. Freestanding freeway-oriented signs
9. Wall mounted or protruding signs above the I" floor belt cornice. Window
lettering is acceptable
E. Wall Signs
I. Wall Mounted Tenant Sign Sizes:
Front of building: (facing stn Street) A maximum of one square foot per
linear frontage foot of business establishment is permitted. To be located
no higher than 25 feet above grade, bottom of the sill line of the z°d floor
windows or cornice line of the building.
2. All wall mounted Tenant signs shall be centered above suite entrance if installed
in the belt cornice or on a wall immediately adjacent to suite entrance. If sign is
installed adjacent to the suite entrance, the sign shall not protrude from wall more
than 7", and the top of the sign shall not be lower than 710"A.F.F.
3. Sign styles
i. Kiln dried, wood sandblasted
ii. Hand carved wood or like material. Like materials shall be approved on a
case by case basis, subject to approval by the Old Town Local Review
Board and the Director of Planning
iii. Hand painted on solid wood, not laminated (NO plywood)
4. All lettering and signs shall be hand painted and antiqued in appearance. Colors
on all signs shall be limited to four(4) and from the approved color palette
attached. The color palette is based on the Sherwin Williams Preservation
Palette as described in the Old Town Specific Plan.
Q SIGNAGE PROGRAM
Dalton Mixed Use Building
41945 5th Street- Old Town Temecula
P.5 of 11
HOURS
Wall Sign Samples
F. Protruding Signs
I . Each Tenant may have one double-sided protruding sign for the front of the
building (facing sth Street)
2. All protruding signs shall be no more than 3 square feet
3. All protruding signs shall be double sided
4. All protruding, hanging signs shall be mounted to a decorative bracket either
painted or rusticated. Not real rust
5. Signs shall be mounted to metal and decorative brackets closest to suite
entrance. Bracket design, fabrication, approval and installation is the
responsibility of the tenant
6. Signs shall be mounted to metal brackets perpendicular to shop doorway. The
lowest surface of each sign shall be no less than T-a'above walkway. Protruding
signs shall not exceed more than 3 feet from the wall surface.
7. Styles of protruding signs:
i. Kiln dried, double-sided, wood, sandblasted with raised lettering.
ii. Solid wood, with hand painted lettering and artwork
iii. Hand carved kiln dried wood or high density styrene
SIGNAGE PROGRAM
Q Dalton Mixed Use Building
41945 5th Street--Old Town Temecula
P.6 of 11
8. Colors on all protruding signs shall be limited to four(4)and from the approved
color palette attached. The color palette is based on the Sherwin Williams
Preservation Palette as described in the Old Town Specific Plan.
9. All protruding signs shall be aged and antiqued in effects and appearance
10. All protruding signs shall only be attached to buildings, not to poles or other
signs.
U1
Protruding Sign
G. Under Canopy Sians
1. Each Tenant may have one double-sided under canopy sign for the front of
the building (facing stn Street)
2. All under canopy signs shall be 3 square feet
3. All under canopy signs shall be double-sided
4. Signs shall be mounted from structural canopy above and shall not hang lower
than T-0" above walkway and shall be perpendicular to shop doorway 5.
Hanging/mounting devices shall be rusticated or painted in a manner consistent
with the design of the sign.
6. Styles of under canopy signs:
I. Kiln dried, double-sided, wood, sandblasted with raised lettering
ii. Solid wood, with hand painted lettering and artwork
iii. Hand carved kiln dried wood or high density styrene
7. Colors on all under canopy signs shall be limited to four(4) and from the
approved color palette attached. The color palette is based on the Sherwin
Williams Preservation Palette as described in the Old Town Specific Plan.
8. All under canopy signs shall be aged and antiqued in effects and appearance
SIGNAGE PROGRAM
Dalton Mixed Use Building
41945 5th Street- Old Town Temecula
P.7of11
0
0
H O U R S
Under Canopy Sign Samples
H. Window Lettering
1. Lettering on windows not to exceed 20% of total window assembly area for first
floor
O2. Second floor window lettering not to exceed 30% of total window assembly area
3. Window lettering shall be of period style as listed under section L. Fonts of the
sign program.
4. Window signage shall be hand painted. Vinyl cut signage is prohibited.
5. Colors for window lettering shall be limited to four(4) and from the approved
color palette attached. The color palette is based on the Sherwin Williams
Preservation Palette as described in the Old Town Specific Plan.
Y I
Window Lettering
oSIGNAGE PROGRAM
Dalton Mixed Use Building
41945 5th Street Old Town Temecula
P.8 of 11
I. Individual Cut Letters
I , Individual cut letters shall be kiln dried 2" thick wood sand blasted for aged
effect.
2. All letters to be primed and painted. Letters shall be of a color that contrasts with
the surface on which they are installed. The letters are to have a raised 1/4" pin
striped outer edge in a contrasting color. Colors on individual cut letters shall be
from the approved color palette attached. The color palette is based on the
Sherwin Williams Preservation Palette as described in the Old Town Specific Plan.
3. Maximum character height is 10".
4. Signage formed by individual cut letters shall not exceed 72",
5. Maximum sign area for individual cut letters, measured as a box surrounding all
letters of the sign (including blank spaces between letters) shall not exceed one
square foot per linear frontage foot of business establishment.
17 4
r
Q
J_ Suite Address Identification
1. The identification of each suite's address shall be displayed in 6"high
numbers/letters over the main entry doorway in the transom (at ground level) or
on the window displaying signage for the suites on the upper floors
2. Letters are to be Classical White outlined with Rookwood Shutter Green.
Reference signage color palette.
SIGNAGE PROGRAM
Dalton Mixed Use Building
41945 5th Street-Old Town Temecula
P.9 of 11
112
K. Awnings
1. Awnings shall be fabric with a metal frame and be self-supporting from its
mountings to the face of the building
i. Ground mounted supports are not permitted
ii. Awnings shall be fixed - not retractable
iii. Supports for the awnings shall be contained within the geometry of the
0 canopy. Diagonal supports are discouraged but are permitted if they
attach to the building not lower than 8'0"A.F.F.
iv. Awning fabric color shall be only fabric from manufacturer's standard
colors or custom colors that are consistent with the approved color
palette described in the Old Town Specific Plan: the Sherwin Williams
preservation color palette
V. Non-fabric awnings (rigid) are not permitted
2. Awning signage is limited to the face of the awning and shall not exceed 15 SF
and shall not exceed 50% of the awning face. Awning signage shall not exceed
20% of the exterior surface of each awning on the ground floor and shall not
exceed 10% of the exterior surface of each awning on the second and third
levels.
i. Logos and emblems are limited to 4 SF
ii. No lettering is allowed on the sides of the awning
Maximum lettering height is 10"
iv. Maximum face height of awning is 15"
V. No internal illumination of awning signs is allowed.
3. Building permits are required for awnings.
Q SIGNAGE PROGRAM
Dalton Mixed Use Building
41945 5m Street-Old Town Temecula
P.10 of 11
0
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L. Sample Fonts
Fonts should be of a historic character and should be a simple serif font.
Sample Fonts:
Americana BT
O
Eiques and Fine Art
Classic Garamond BT
Anti ues and Fine Art
q
Other fonts are acceptable but must be of a similar character to the sample fonts
provided. The building owner and the Director of Planning must approve alternate
fonts prior to fabrication or window lettering.
SIGNAGE.PROGRAM
Dalton Muted Use Budding
41945 5th Street-Old Town Temecula
P.11 of 11
oolcwood Clay Birdseve Maple
S 2823 SW2834
Classical White
SW2829
Rockwood Blue
Green
® tix S 281 1
Rockwood Shutter
Green SW2809
SignageColor Palatte
Based on Sherwin Williams
Preservation Color Palatte
r
Sign Star"
Style 'D' features the popular 450 RLM
reflector incorporated into an MR16 sign
lighting fixture that out performs standard
. — incandescent RLM fixtures. When a
designer specifies the Sign Star Style 'D'
fixture, he is choosing a sign lighting
instrument that allows the use of optical
accessories which can produce precise and
dramatic lighting effects for sign lighting or
( wall-washing. It can be specified in lengths
f -- up to 48" and is available in either a remote
or integral transformer version. The reflector
is precision spun aluminum and the fixture
is constructed of machined aluminum with
stainless steel hardware. Its available in
eight standard polyester powder coat
finishes. The Sign Star Style 'D' offers
performance in an RLM fixture not available
until now.
Features
O •Tamper proof design. •45"RLM reflector.
• utilizes machined aluminum Nita Star'".
• t"diameter machined aluminum stem with • 1 E Listed with
1s ed M R f e lam 0 watts.
5 lamps
stainless - p
to less steel hardware For remote transformers,see page 97.
• Aluminum canopy-(Box gasket by others.)
45'w.R�4xsj
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