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AGENDA
A REGULAR MEETING OF THE
OLD TOWN TEMECULA LOCAL REVIEW BOARD
MAIN CONFERENCE ROOM
43200 BUSINESS PARK DRIVE
July 14, 2008 —9:00 a.m.
CALL TO ORDER
Roll Call: Board Members: Blair, Eden, Harker, and Chairman Moore
PUBLIC COMMENTS
A total of 15 minutes is provided so members of the public may address the Board on items that
are listed on the Agenda. Speakers are limited to three (3) minutes each. If you desire to speak
to the Commission about an item not on the Agenda, a green "Request to Speak" form should
be filled out and filed with the Board Secretary.
When you are called to speak, please come forward and state your name for the record.
For all other agenda items a "Request to Speak" form must be filed with the Board Secretary
rior to the Commission addressing that item. There is a three (3) minute time limit for
individual speakers.
NOTICE TO THE PUBLIC
All matter listed under Consent Calendar are considered to be routine and all will be
enacted by one roll call vote. There will be no discussion of these items unless member
of the Local Review Board request specific items to be removed from the Consent
Calendar for separate action.
CONSENT CALENDAR
1 Swearing in of Gary Watts, Board Member
2 Minutes
RECOMMENDATION
2.1 Approve the Minutes of June 9, 2008
R:\OldTownWgendas\2008\07-14-08Agenda.doc
1
BOARD BUSINESS
3 Planning Application Number PA08-0115 a Development Plan for a 30,519 square foot
mixed use project which includes 32 residential units and restaurant and a Conditional
Use Permit for the residential units located on the south side of 3rd Street approximately
200 feet west of Old Town Front Street
Applicant: Bill Dalton
41911 5 I Street
Temecula, CA 92590
Staff: Matt Peters/Cheryl Kitzerow
4 Planning Application Numbers PA08-0008 and PA08-0083 a Development Plan and
Sign Program for a 64,000 square foot four-story mixed use building including first floor
retail and second through four floors office use located at the northwest corner of
Mercedes and Second Streets
Applicant: Martina Masarani
Walt Allen Architects
28465 Old Town Front Street, Suite 201
Temecula, CA 92590
Staff: Matt Peters/Cheryl Kitzerow
DIRECTOR OF PLANNING REPORT
Power Point Presentation — Form Based Developments in Pasadena and Glendale
DIRECTOR OF REDEVELOPMENT REPORT
CODE ENFORCEMENT REPORT
Code Enforcement Actions in Old Town
BOARD MEMBER REPORT
ADJOURNMENT
Next regular meeting: Monday, August 11, 2008, 9:00 a.m., Main Conference Room, City Hall,
43200 Business Park Drive, Temecula, CA 92590
RAOId TownlAgendas12008107-14-08 Agenda.doc
2
ITEM #2
MINUTES OF A REGULAR MEETING
OF THE OLD TOWN TEMECULA
LOCAL REVIEW BOARD
JUNE 9, 2008
CALL TO ORDER
The Old Town Temecula Local Review Board convened in a regular meeting at 9:00 a.m., on
Monday, June 9, 2008, in the Main Conference Room, of Temecula City Hall, 43200 Business
Park Drive, Temecula, California.
ROLL CALL
Present: Board Members: Blair, *Eden, Williams, and Chairperson Moore.
Absent: Harker
Also Present: Director of Planning Ubnoske
Principal Planner Richardson
Management Analyst Watson
Minute Clerk Childs
Senior Planner Fisk
Development Processing Coordinator Noland
Associate Planner Schuma
Assistant City Manager Johnson
PUBLIC COMMENTS
No comments at this time.
CONSENT CALENDAR
1 Minutes
RECOMMENDATION
1.1 Approve the Minutes of April 14, 2008
MOTION: Board Member Blair moved to approve the Consent Calendar. Board Member
Williams seconded the motion and voice vote reflected approval with the exception of Board
Members Eden and Harker who were both absent.
At 9:03 the meeting was stopped to move downstairs.
*Board Member Eden arrived
R101d TownNinutesW=060908.doc
1
The Old Town Local Review Board reconvened at 9:14 a.m. in the Com Dev room downstairs.
BOARD BUSINESS
2 Planning Application No. PA06-0247 a Comprehensive Sign Program for
Penfold Plaza II generally located on the south side of Fifth Street 120 feet west
of Front Street at 42072 Fifth Street
Associate Planner Schuma provided a PowerPoint Presentation, highlighting the main
components of staff's report as follows:
Location
o Project Description
Sign Details
Recommendation
With the revision of the Old Town Specific Plan, Chairperson Moore relayed that she would
request more clarifying language with respect to Old Town.
The Old Town Local Review Board relayed their approval of staff's recommendation.
MOTION: Board Member moved to approve staff recommendation. Board Member Eden
seconded the motion and voice vote reflected approval with the exception of Board Member
Harker who was absent.
By way of PowerPoint Presentation, Senior Planner Fisk provided a staff report with respect to
Form Based Codes.
Director of Planning Ubnoske noted that staff's intention would be to create, through the Old
Town Specific Plan, the use of the Form Based Codes; that pulling buildings up to the street
would create synergy for pedestrians walking by, thereby creating a vibrant downtown.
Principal Planner Richardson added that pulling buildings up to the street would be coupled with
parking regulations..
For Board Member Biair, Senior Planner Fisk noted that dependent on how codes are written,
courtyards may be a permitted use.
Assistant City Manager Johnson advised that Assistant Planner Damko and Senior Planner Fisk
have been certified with respect to the concepts of Form Based Codes.
Assistant City Manager also noted that the intent would be to create a "down town" theme for
Old Town.
In summary, Senior Planner Fisk noted that a Form Based Plan would be a specific plan that
would focus on urban form and less emphasis on uses; that a form based plan would require
buildings to shape the public space through building form standards and specific requirements
for building placement, that form based plans would be pedestrian oriented and would
encourage mixed-use development; and would clearly illustrate standards through unambiguous
clearly labeled diagrams that would be accurate through presentation of dimensional
requirements.
02R:/01dTown/LRB/Minutes/041408
2
The Old Town Local Review Board thanked Mr. Fisk for his presentation.
DIRECTOR OF PLANNING REPORT
No reports at this time.
DIRECTOR OF REDEVELOPMENT REPORT
A. Management Analyst Watson advised that the Butterfield Stage Square will soon begin
its fagade improvement plan.
CODE ENFORCEMENT REPORT
A Code Enforcement report was distributed to the Old Town Local Review Board, per agenda
packet.
BOARD MEMBER REPORT
A. Mr. Williams relayed his concern of vendors at the Famer's Market taking business from
the Old Town merchants.
ADJOURNMENT
At 10:20 a.m., Chairperson Moore formally adjourned this meeting to July 14. 2008, at 9:00.m.
in the Main Conference Room, City Hall, 43200 Business Park Drive, Temecula, California
92590.
Chairperson Moore Director of Planning Ubnoske
02R:/OldTown/LRB/Minutes/041408
3:
ffT EM #3
STAFF REPORT— PLANNING
CITY OF TEMECULA
OLD TOWN LOCAL REVIEW BOARD
July 14, 2008
PLANNING APPLICATION NO. PA08-0115
(Development Plan and Conditional Use Permit)
Prepared by: Matt Peters/Cheryl Kitzerow, Associate Planners
APPLICATION INFORMATION:
APPLICANT: Bill Dalton
41911 51h Street
Temecula, CA 92590
PROPOSAL: A Development Plan for the Warehouse at Creekside, a 30,519
square foot mixed use project (ground floor restaurant/parking
plus three stories residential) including 32 (19 low income and 13
moderate income) residential apartment units and a 3,400 square
foot restaurant and a Conditional Use Permit required for the
residential use
LOCATION: Third Street, generally located on the south side of 3`d Street,
approximately 200 feet west of Old Town Front Street
EXISTING ZONING: Tourist Retail Core (TRC)
SURROUNDING ZONING: North: TRC
South: TRC
East: TRC
West: Open Space (OS)
GENERAL PLAN
DESIGNATION: Community Commercial (CC)
EXISTING LAND USE: Single Family Residential (one home)
SURROUNDING LAND
USES: North: Single-Family Residential
South: Parking Lot
East: Retail
West: Open Space/Residential
GAPLANNIN02008\PA08-0115 Warehouse at Creekside CUP-DP\P1anning\0T1.RB Staff Report.doc
1
BACKGROUND/PROJECT DESCRIPTION
On May 21, 2008, Mr. Bill Dalton, submitted Planning Application No. PA08-0115 for a
Conditional Use Permit and Development Plan to construct a 30,519 square foot, three-story
mixed use project (ground floor restaurant/parking plus 3 stories residential). The proposed
project includes 32 residential apartment units and a 3,400 square foot restaurant.
The project includes a restaurant with the incidental sale of beer and wine, and residential use
on a single lot and is therefore considered a "Mixed Use Project" by the Old Town Temecula
Specific Plan. In the Tourist Retail Core (TRC) district the restaurant and mixed uses are
permitted, however the residential component requires a conditional use permit. The proposed
building will be located on the south side of 3rd Street, approximately 200 feet west of Old Town
Front Street, and adjacent to Murrieta Creek, within the TRC district of the Old Town Specific
Plan.
ANALYSIS
Site Plan
The application is consistent with the Old Town Specific Plan and has proposed an effective
pedestrian-oriented design which will help the site serve as a major destination along one of the
side streets from Old Town Front Street.
The proposed building faces 3rd Street. The west side of the building is adjacent to Murrieta
Creek and the future creek pedestrian trail. The south side of the building faces the City's 2nd
Street parking lot, located behind Bailey's Restaurant. The east side of the building is an
interior side with a zero-setback to the adjacent property for the northern half of the building and
includes a pedestrian walkway at the south half of the building. Vehicular access to the internal
parking garage is provided from 3' Street. The building meets the height requirements and lot
coverage requirements of the Specific Plan.
The Old Town Specific Plan (TRC zoning district) requires a 10-foot front setback which can be
reduced to zero feet if an 8-foot continuous arcade is provided. However, Footnote 3 of Table
III-2 of the Specific Plan allows the Planning Director to reduce this setback if it is determined
that a lesser distance will achieve the streetscape goals of the Specific Plan. Staff has
determined that a reduced front setback for the proposed project is justified because the
proposed building meets the intent of the setback regulations and policies of the Old Town
Specific Plan by providing for an active street elevation. The project provides approximately a
nine-foot setback (arcade) along the majority of the elevation and then a zero setback where the
proposed outdoor dining for the restaurant will be constructed. Although the outdoor dining
does not promote a continuous public space it does enhance the pedestrian experience and
enlivens the street.
Architecture
The architectural design of the building is consistent with the Old Town Specific Plan and
faithfully replicates a building built over time. Based on a (hypothetical) history of the building
prepared by the project architect, (Attachment #2) the building would have been originally
constructed in the 1880's as a three-story large rectangular warehouse with simple ground floor
arches and repetitive fenestration on the second and third floors. Decoration would have been
limited to brick patterns, corbels and cornices. In the 1920's, a Renaissance-influenced arcade
would have been constructed along the 3rd Street elevation. This new arcade, replete with
G:\PLANNING\2008\PA08-0115 Warehouse at Creeksidc CUP-DP\P1anning\0TLR13 Staff Report doc
2
roundels, refined arches with Venetian plaster, and new steel columns would have been
provided for the corner restaurant. At this time, a portion of the second floor would have been
converted into hotel rooms facing the Creek and 3rd Street. Post-World War II, additional
modifications to the building would have occurred. The second floor would have been
converted to offices, new windows would have been cut into the walls, a new stair entry at the
southwest corner would have been added and the balcony rails would have also been
constructed.
The proposed project would convert the ground level storage area into a 32-car parking garage
for the buildings' residents; install new light fixtures and storefronts, and completely transform
the second and third floors into loft-like apartments surrounding a courtyard at the 2nd floor. The
restaurant at the northwest corner of the building will include an outdoor dining area. The
elevations will be improved with enhanced brick detailing consistent with the history of the
building. Pedestrian walkways will be provided along 3rd Street and the creek. Trash service for
the residential and restaurant will be provided from Td Street.
Residential Component
A Conditional Use Permit is required for the proposed residential use. The project includes 32
residential apartment units (mix of townhomes and lofts) comprised of 19 low income and 13
moderate income units. The units are located on the second and third floors of the building.
There, are seven unit types proposed including one-bedroom flats/lofts and two-bedroom
townhomes ranging in size from 565 to 1,399 square feet.
The construction of these 32 affordable income units will help to meet the requirements of the
City's Regional Housing Needs Assessment (RHNA). The current RHNA cycle requires the City
to provide an opportunity for the construction of 693 low-income units, and 757 moderate-
income units by 2014. Projects such as the Warehouse incrementally contribute to the City's
inventory of affordable housing stock and demonstrate the City's commitment toward meeting
requirements established under State Housing Law.
The Old Town Specific Plan requires one parking space per residential unit on-site and
screened from public view. Thirty-two spaces are provided within the ground level garage.
The Specific Plan requires a minimum of 75 square feet of private open space dedicated to
each residential unit; however Footnote #7 allows for this to be reduced if combined with
common private open space. Patios onto the second story courtyard are provided for all units
on this floor and range in size from 25 to 127 square feet per unit. In addition, some units are
provided private balconies. Common open space is also provided within the courtyard which
contribute to meet the requirements of the Specific Plan.
Restaurant
The proposal includes a request for a 3,400 square foot restaurant with outdoor dining proposed
on the ground floor. The applicant has indicated that no specific tenant has been identified. A
restaurant serving incidental beer and wine is a permitted use in the TRC district.
Landscaping
The project proposes to improve the existing landscaping located within the public right of way
and also proposes benches in the proposed arcade for the public to sit, relax, and enjoy the Old
Town experience. Trees are proposed within the right-of-way. Decorative planter pots are also
G:NLANNIN000081PA08-01 15 Warehouse at Creckside CUP-MPlanning\OTLU Staff Report.doc
3
provided at the entrance to the residential units along 3rd Street. In addition, the second floor
courtyard provides for landscaping planter boxes, flower pots, as well as passive outdoor uses
including benches, trellises and chess tables for the residents.
Historic Designation
The Old Town Specific Plan lists the project site as containing a historic structure, namely the
J.D. Welty home built in 1936. Staff and the Old Town Local Review Board (based on
documentation provided by the Temecula Valley Historical Society) previously determined that
the home located on the project site is not the Welty House constructed in 1936. On November
13, 2006, the Board made the necessary Findings to remove the home from the Temecula
Local Historic Register.
RECOMMENDATION
The building proposed in this application has been determined by staff to be consistent with the
Old Town Specific Plan as to building design, materials and colors. Staff is requesting that the
Old Town Local Review Board review, provide comments, and recommend approval for this
project.
ATTACHMENT
1. Plan Reductions
2. Hypothetical Architecture History
GAPLANNING\2008\PA08-0115 Warehouse at Creekside CUP-DP\Planning\OTLRB Staff Reort.doc
4
ATTACHMENT NO. 1
PLAN REDUCTIONS
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HYPOTHETICAL ARCHITECTURE HISTORY
GAPLANNING\2008VWA08-0115 Warehouse at Creekside CUP-DP\Planning\OTLRB Staff Report.doc
6
❑p❑❑®❑ I N T E RAC T I V E DESIGN C O R P O R A T 1 0 N
ARCHITECTS +
199 S. Civic Drive,Suite 10
Palm Springs, California 92262
T: (760) 323 4990 F: (760) 322-5308
mail@i nteractivedesigncorp.com
the way it does, we have conjured up a hypothetical history for the project. This hypothetical
development of property spans 130 years, and three phases of development.
The (hypothetical) History of The Warehouse at Creekside
Soon after the Civil War ended, the promise of gold and a fresh start drew thousands of
opportunists, businessmen, and families to California. As the railroad extended its reach in
Southern California, the promise of rail stations and other means of transport contributed
to a number of speculative efforts to secure the path of the railroad and its spurs. One
businessman saw the beauty of the Temecula area, and believed that it could be a
significant route between San Diego and the Los Angeles basin. At the time, Murrieta
Creek was flowing due to a number of wet years, and the businessman saw a future that
included agriculture, tourism, and transport.
The site at Third Street was available, and he bought it. He lured his brother from Denver
where he had a successful warehouse; together they built the first three-story building in
the Valley.
Naturally, the building borrowed the form and materials that were common in Western
towns circa 1880. The original building was a large rectangular with simple large ground-
floor arches, and simple repetitive fenestration on the second and third floors. Decoration
was limited to brick patterns, corbels and cornices. This detailing is still evident on the
East, South and West elevations of The Warehouse, and at the drive entrance at the NE
corner facing Third Street. The second floor cantilever beam that hoisted goods to the
second floor, and the large freight elevator also remain. These facades remain essentially
unchanged from 1880's.
Moving forward in history, the fortunes of the original developer declined when the
development surrounding his venture was stymied by the Panic of 1893. Struggling to
sustain their business venture, the brothers travelled to Washington DC in 181 S to try to
convince the Federal Government to use the area for military staging and training. This,
effort did not succeed, and the property was sold in 1921 to a businessman who had
recently returned from a trip throughout Italy. He saw the future of the Valley was wine,
and thought tourists would come to the Valley if culture and wine complemented the
natural beauty.
To accomplish his goal, he knew the building needed a face-lift— literally. To that end, he
added a Renaissance-influenced arcade along the Third Street facade. The new arcade,
replete with roundels, refined arches rendered in Venetian plaster, and new steel columns
provided a touch of glamour for his restaurant. He also converted a portion of the second
floor into hotel rooms facing the Creek and Third Street.
IDC No. ❑
❑a❑
000
❑p❑ 1 N T E R A C T I V E D E S I G N CO RPO RATION
ARCHITECTS +
199 S. Civic Drive, Suite 10
Palm Springs, California 92262
T:(760) 323-4990 F: (760) 322-5308
mail@interactivedesigncorp.com
In his mind, new electrical lights, outdoor eating and boat trips on Murrieta Creek would
bring an elegance that would be irresistible. He planned to dam the Creek just south of
what is now the bridge at I st Street, and bring fishing, boating and creek side picnicking to
the wine tourists just waiting for the opportunity. The dam did not happen, but the Great
Depression did, and again the fortunes of the building declined.
A new owner, made a brief effort to convert the second floor to offices after World War
11. New windows were cut into the walls, anew entry stair at the SW corner was added,
and a " woman's touch" in the form of balcony rails was added.
The building languished. Now, in 2008, visionaries, Bill and Todd Dalton, see an
opportunity to bring new life to Old Town —a restaurant overlooking the Creek, and
apartments for workers in Old Town and at the new Civic Center.
This new vision for the building will upgrade various features of the building: converting the
original ground level storage area into a 32-car parking garage for the residents; providing
full compliance with accessibility and energy conservation Codes; installing new light
fixtures and storefronts; and completely.transforming the 2nd and 3' floors into loft-like
apartments surrounding a courtyard at the "podium" (second floor) level. While the
exterior of the building is improved with enhanced the brick detailing consistent with the
historical vocabulary, the"podium" level will be transformed to create an interior
courtyard with a contemporary urban feel to the apartments.
This hypothetical history has provided us with a rationale for design decisions that follow a
plausible stylist consistency. The design vocabulary features both simplicity and dignity, and yet
also allows us to add panache to the development that is not arbitrary.
We believe the project is justified based upon the great need for affordable housing and the
economic value of mixed use development in downtowns. The added value is the simple but
handsome architecture, the contemporary feel of the private spaces that will attract tenants,
and the successful management offered by Messrs. Dalton.
Reuel A. Young, AIA
President, Interactive Design Corporation
iwj
IDC No. ❑
ffT EM #4
STAFF REPORT— PLANNING
CITY OF TEMECULA
OLD TOWN LOCAL REVIEW BOARD
July 14, 2008
PLANNING APPLICATION NUMBERS PA08-0008 and PA08-0083, Truax Building
(Development Plan and Sign Program)
Prepared by: Matt Peters/Cheryl Kitzerow, Associate Planners
APPLICATION INFORMATION:
APPLICANT: Ms. Martina Masarani
Walt Allen Architects
28465 Old Town Front Street, Ste. 201
Temecula, CA 92590
PROPOSAL: A Development Plan to construct a 66,075 square foot, four-story
building. Uses proposed include first floor retail and offices on the
second through fourth floors. A Sign Program for the proposed
building is also requested.
LOCATION: Northwest corner of Mercedes and Second Streets
EXISTING ZONING: Tourist Retail Core (TRC)
SURROUNDING ZONING: North: TRC
South: TRC
East: TRC
West: TRC
GENERALPLAN
DESIGNATION: Community Commercial (CC)
EXISTING LAND USE: Vacant (Marine Center)
SURROUNDING LAND
USES: North: Kids World Preschool/vacant
South: vacant
East: vacant
West: vacant
BACKGROUND/PROJECT DESCRIPTION
On January 14, 2008, Ms. Martina Masarani, representing Walt Allen Architects, submitted
Planning Application No. PA08-0008, a Development Plan to construct a 66,000 square foot
building with retail commercial on the first floor, and office space on the second through fourth
floors. On March 31, 2008, Ms. Martina Masarani, representing Walt Allen Architects, submitted
Planning Application No. PA08-0083, a Sign Program for the proposed building.
G:\PLANNING\2008\PA08-0008 Truax 6uildn,\Planning\O I LRB Staft Repon.doc
ANALYSIS
Site Plan
The project conforms to the development regulations of the Tourist Retail Core (TRC) zoning
district in the Old Town Specific Plan. The proposed building is located at the corner of
Mercedes and 2nd Streets. The primary building entrance has been designed as a corner entry
at Mercedes and 2nd Streets. Direct entrances to the ground floor retail are provided along the
street. Pedestrian access and amenities are also proposed along the north (existing alley) and
west elevations. A covered arcade is also provided along the north (alley) elevation.
The Old Town Specific Plan (TRC zoning district) requires a ten-foot front setback which can be
reduced to zero feet if an eight-foot continuous arcade is provided. However, Footnote 3 of
Table III-2 of the Specific Plan allows the Planning Director to reduce this setback if it is
determined that a lesser distance will achieve the streetscape goals of the Specific Plan. Staff
has determined that a reduced front setback for the proposed project is justified because the
proposed building meets the intent of the setback regulations and policies of the Old Town
Specific Plan by providing for an active street elevation. The project provides a zero setback
along Mercedes and 2nd Streets. The retail business entrances are all recessed entrances
enhanced by proposed awnings. Large retail display windows and landscape planters are
provided along these street elevations to provide for an active and enhanced pedestrian
experience. In addition, a ten-foot sidewalk is provided along the street frontages within the
public right-of-way, along with benches and additional landscaping.
The existing alley will be improved with decorative pavers, landscaping and benches. These
improvements add to the pedestrian amenities for the project. It is the City's intent to allow for
these improvements within the alley by granting an encroachment permit. Should, at some time
in the future, the alley be required for vehicular use, the property owner would be required to
remove the pedestrian amenities and improve the alley as required by the Public Works
Department.
The applicant will also be conditioned to obtain an easement from the adjacent property to the
west in order to provide a minimum 15-foot driveway required to service the trash for the project.
As proposed, the applicant will need an easement ranging from two feet to five feet. This
easement will need to be in place prior to the City issuing a grading permit for the project. In the
event that the easement is not attainable, the 15-foot driveway would need to be
accommodated on the project site and the building footprint would be modified accordingly. The
applicant is aware of this issue and has agreed to this condition.
Architecture
The architectural design of the building is consistent with the Old Town Specific Plan and
faithfully replicates a building constructed in an urban commercial center at the turn of the
century. The proposed elevations achieve a historic look and overarching design to create a
prominent building in Old Town with strong character. The building will be concrete tilt-up
construction with steel framing internal support. Dark wainscoting, contrasting rock face
textures, frieze band, awnings, and display and spandrel glass provide for variations on the
elevations. In addition, a large projecting cornice adds a dramatic cap to the building from the
street level. As designed, the fourth story penthouse is setback as much as 28 feet from the
street elevations.
GAN I.ANN ING\2008\NA08-0008 Truax Building\Nlnnning\O'I'LIM Stag'Rcpon.doc
2
The proposed building has four stories and a height of 66' 3", where the Old Town Specific Plan
allows three stories and 50 feet in the TRC zone. However, Section III5.8 of the Specific Plan
allows the City Council to approve increases to the building height limitations. Staff has
determined that an increase to the height limitations for the proposed project is justified because
the proposed building complies with the architecture and design guidelines and achieves the
objectives, goals, and policies of the Old Town Specific Plan. The project will be conditioned
that final approval of this Development Plan is contingent upon City Council approval of the
proposed building height of 66 feet and four stories.
Landscaping
Street trees are proposed along Mercedes and 2nd Streets. Planter boxes are proposed along
the building street elevations. Planter pots are proposed along the pedestrian walks at the north
and west elevations. The project also proposes to provide benches for the public to sit, relax,
and enjoy the Old Town experience along the north (alley), east (Mercedes) and south (2nd
Street) elevations.
Siqn Program
A Sign Program has been processed concurrently with the Development Plan. The program
calls for a vertical marquee sign at the corner of Second and Mercedes Streets, Frieze/Wall
Mounted Signs just above the first floor retail shop windows and awnings (one sign per tenant,
except corner tenants allowed two), directional/blade signs, and tenant window signs. The wall
mounted signs shall be 30' square foot maximum, and formed by individually cut letters. All
sizes, colors, materials, and finishes are consistent with the goals of the Old Town Specific
Plan.
RECOMMENDATION
Staff has determined that the proposed project is consistent with the Old Town Specific Plan as
to building design, materials and colors. Staff is requesting that the Old Town Local Review
Board review, provide comments, and recommend approval for this project to Planning
Commission.
ATTACHMENT
1. Plan Reductions
2. Sign Program
G:NLANNING2008TA08-0008 Truax BuildingTianning\OTLRB Staff Report.doc
3
ATTACHMENT NO. 1
PLAN REDUCTIONS
GAPLANNING\2008\PA08-0008 Truax Quilding\Planning\OTLRD Stall Repou.doc
4
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ATTACHMENT NO. 2
SIGN PROGRAM
G:TLANNN02008TA08-0008 Truax Building�planningDTLRB Staff Report.doe
5
Water R. Allen � -
a I C h I f e C 1 a 5 5 a C i a t e 5 �TI`I I ``11�''L,
��•eY i'
SIGN PROGRAM
for
Truax Building
located at
41915 2nd Street
Old Town Temecula, CA
prepared for
The Truax Group
and
City of Temecula
Planning Department
43200 Business Park Drive
Temecula, CA 92589
June 13, 2008
Sign Program
Truax Building, Old Town Temecula
1of10
Walter R. Allen
oichitect associates
Table of Contents
1 DEFINITIONS
2 GENERAL REQUIREMENTS
3 APPROVALS
4 PROHIBITED SIGNS
5 FRIEZE SIGNS
b BUILDING IDENTIFICATION SIGNS (projecting)
7 DIRECTIONAL SIGNS (projecting)
8 WINDOW / DOOR LETTERING
9 INDIVIDUALLY CUT LETTER
10 SUITE ADDRESS IDENTIFICATION
1 1 SAMPLE FONTS
EXHIBITS:
APPROVED COLOR PALETTE
SITE PLAN
EXTERIOR ELEVATIONS
PARTIAL EXTERIOR ELEVATIONS
Sign Program
Truax Building, Old Town Temecula
2 of 10
. AllenWalter
, a si
This Sign Program has been prepared for the purpose of establishing and
maintaining high standards of quality and aesthetics throughout and around
the Truax Building. The Sign Program is intended to allow flexibility in
signage to accommodate tenant needs and to maintain continuity within the
building.
It is important to establish this standard to ensure coordinated proportional
exposure for all tenants. In the best interest of all tenants, the Owner has
developed the following sign criteria to allow each tenant adequate room
for creativity.
Tenant shall be responsible for the design, permitting, fabrication and
installation of their individual business signs within the limits of this sign
program. Conformance shall be strictly enforced. The property Owner at
the tenant's expense shall remove any non-conforming signs.
1 . DEFINITIONS
Frieze / Wall Mounted Sign - Single sided sign fastened directly to the surface
of the building's lower frieze.
Projecting Sign - A double-sided sign supported by a decorative metal bracket
mounted to the surface of the building so that the sign hangs perpendicular to
the face of the building.
Window Lettering - Signage directly applied to the surface of a suite window in
lieu of a fabricated sign.
2. GENERAL REQUIREMENTS
2.1 All signs and their installation must comply with the Temecula Municipal
Code Title 17.28 Sign Standards and California building codes, as well as
with these criteria. The tenants' sign contractor shall obtain all permits
required prior to fabrication.
2.2 The Owner maintains following signs:
2.1.1 Building Identification sign mounted on the building face.
2.1.2 Building/Suite addressed on building face, window or above door.
The tenants maintain the following signs:
2.1.3 Tenant identification sign on the building's lower frieze.
Sign Program
Truax Building, Old Town Temecula
3 of 10
Walter R. fallen
architect + associc + es
2.3 Acceptable signage on doors and windows is as follows:
r 2.3.1 Window lettering shall be permitted at the main public entrance
to each business, consisting of business name, hours and
emergency phone number.
2.3.2 Second and third story businesses may have one window sign with
the business name only.
2.4 Colors on all signs shall be limited to four (4) and from the approved
color palette attached. The sign color palette is based on the colors used
through out the building and Sherwin Williams Preservation Palette as
described in the Old Town Specific Plan.
2.4.1 Nationally recognized logos shall be allowed upon receiving a
written approval from the Owner and the City of Temecula
Planning Department prior to the installation.
2.4.2 Logos may include text only as a part of the image. See example.
Individual text shall not be permitted.
j
Ij
2.5 All signs shall be kept in "like new" condition. On notice by the Owner,
a Tenant shall be required to refurbish any sign, which does not qualify
as being of the accepted standard.
2.6 Signs shall be free of all labels and manufacturer's advertising with the
exception of code requirements.
2.7 No animated, flashing or audible signs, no exposed lamps, conduits,
crossovers or control devices shall be permitted.
2.8 Upon removal of any sign by Tenant, any damage to the building surface
shall be repaired by Tenant, or by the Owner at Tenant's cost.
Sign Program
Truax Building, Old Town Temecula
4 of 10
Walter R. Men
o l c n 1 t e c t 1 a s S o c I a t e s
2.9 All signs shall be illuminated from an external source. Internally
illuminated signs shall not be permitted. Retail signs on frieze at street
level shall be illuminated by Insight's Compact-5 rotable luminaire
housing constructed of an extruded aluminum.
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P 1
oCD
fl
2.10 Exceptions to these criteria shall be permitted only with the approval of
the Owner and the Planning department.
3. APPROVALS
3.1 The design and construction of Tenant's exterior sign must receive
written approval by Owner and a permit by the City of Temecula before
fabrication. Owner approval shall be based on:
3.1.1 Conformity to the sign criteria established for the building,
including fabrication and method of installation.
3.1.2 Harmony of the proposed sign with the design standards of the
building.
3.2 The Owner has the specific right to refuse approval of any sign which
does not conform to the specific criteria set forth herein or any design
not in harmony with design standards of the building. To secure Owner
approval, three (3) copies of the design drawings of the sign shall be
submitted to the Owner or Owner's agent. The sign drawings must
indicate an elevation drawing with the following information:
3.2.1 Type, style, color and size of all lettering.
3.2.2 The location of the sign in relation to store frontage.
3.2.3 Colors, finishes and types of materials.
3.2.4 Method of attachment to wall.
3.3 For approval, send three (3) copies of the complete sign package to the
Owner oe Owner's agent.
Sign Program
Truax Building, Old Town Temecula
5 of 10
Walter R. Aller
of chiter + - asSOci0^. � e
3.4 Alt signs shall be consistent with the Sign Program and have the proper
permitting from the City of Temecula as required by the Temecula
Municipal code prior to installation.
4. PROHIBITED SIGNS
4.1 Signs constituting a traffic hazard
4.2 Immoral o� unlawful advertising
4.3 Animated, audible or moving signs
4.4 Off premise signs
4.5 Painted wall signs
4.6 Balloons, pennants and flags
4.7 Signs affixed to vehicles for the purpose of stationary advertisement
4.8 Freestanding freeway-oriented signs
4.9 Wall mounted or protruding signs above the 1s` floor frieze. Building
Identification projecting sign above the building main entry is permitted.
4.10 Awning signage shall not be permitted.
S. FRIEZE SIGNS (Exhibit A)
5.1 Frieze signs shall be located on all four (4) building's sides. The area
designated for each sign is uniform for all tenants; 23' long x 2' tall, and
the sign shall be centered in this area. The sign size shall be thirty (30)
square feet (max.) and formed by individually cut letters not exceeding
twelve (12) feet in length. The lettering shall be centered with a
minimum of 20" from the edge of the sign box horizontally and 4"
vertically. Refer to Exhibit - Partial exterior elevations.
5.1.1 Nationally recognized logos shall be permitted within the sign
envelop. The logo shall comply with Sections 2.4 of this program.
5.2 One sign per tenant shall be permitted with exceptions for the corner
suites, where the Tenant shall be permitted one (1) sign per elevation.
5.2.1 Exception shall be granted if there is one (1) tenant per building
elevation. The location and number of signs shall remain the
same as indicated on the exterior elevations exhibit. The signage
shall require review and approval by the Owner and Planning
department.
Sign Program
Truax Building, Old Town Temecula
6 of 10
Walter R. Allen
a r c h i t e a i a S 5 a d c t e s
5.3 Sign styles:
5.3.1 Kiln dried, wood sandblasted
5.3.2 Hand carved wood or like material. Like materials shall be
approved on a case by case basis, subject to approval by the Old
Town Local Review Board and the Director of Planning
5.3.3 Hand painted on solid wood, not laminated (NO plywood).
5.3.4 Stamped metal to match building ornamental metal.
5.4 All lettering and signs shall be hand painted and/or antiqued in
appearance. The color palette as described in Section 2.4. of this
program.
6. BUILDING IDENTIFICATION SIGN (projecting)
6.1 The Building Identification sign (Exhibit B) shall be located at the
building corner facing Mercedes and 2nd Street. The sign dimension
shall be 24' tall x 3' wide, total of seventy-two (72) square feet and
mounted 48" above the top of the lower frieze cornice molding.
6.2.1 The font size shall be permitted up to 14".
6.2 The projection may encroach into the public right of way a maximum of
three (3) feet subject to the approval of the director of Public Works
and Director of Planning, and the Building officials.
6.3 The identification sign shall be double sided. And mounted to a
decorative bracket either painted or rusticated. (Not real rust.) Bracket
design, fabrication, approval and installation are the responsibilities of
the Owner.
6.4 Style of projecting signs shall be stamped metal to match building
ornamental metal, with hand painted lettering and artwork. All
projecting signs shalt be aged and/or antiqued in effects and
appearance.
6.5 The color of the sign's background shall be Vista Paint no. 7293 and the
font color shalt be Dunn Edwards no. 6136. An additional two colors can
be added from the approved color palette as described in Section 2.4. of
this program.
Sign Program
Truax Building, Old Town Temecula
7 of 10
Walter R. Allen
arcr, ifecf - associates
6.6 Projecting signs shall be only attached to buildings, not to poles or other
signs.
7. DIRECTIONAL SIGNS (projecting)
7.1 Directional signs are not permitted for tenant's advertisement
7.2 Directional frieze sign above the building entrance at Alley shall identify
the Truax Building and its side entrance. The area designated for this
sign is eight (8) feet long x two (2) feet tall. The letters shall be cast
into the concrete frieze and shall become a permanent part of the
building (Exhibit Q.
7.3 Directional projecting sign to identify the Paseo walk and to direct the
pedestrian to the Alley shall be placed at the building face at Paseo at
approximately eleven (11) feet above the finish grade. The sign shall be
three (3) feet long and two (2) feet tall (Exhibit D).
7.4 Directional projecting signs shall be no more than six (6) square feet and
shall not extend more than four (4) feet from the wall surface.
7.5 Directional projecting signs shall have the same copy and only up to two
(2) lines of copy.
7.6 Colors of the projecting signs shall be as described in Section 6.6 of this
program.
8. WINDOW / DOOR LETTERING (Exhibit E)
8.1 Lettering on windows and doors shall not exceed 20% of total
window/door assembly area for the first floor. Nationally recognized
logos are permitted as described in Section 2.4. of this program.
8.2 Second and third floor window lettering shall not exceed 30% of total
window assembly area. Nationally recognized logos are permitted as
described in Section 2.4. of this program.
8.3 Window lettering shall be of period style as listed under Section 12, Fonts
of the Sign Program.
Sign Program
Truax Building, Old Town Temecula
8 of 10
Walter R. Allen
c l c h l i e c i c s S O c i c i e s
8.4 Window signage shalt be hand painted or vinyl cut-as stipulated below.
Gold Leaf is recommended to enhance the lettering design. Vinyl cut
signs and letters are permitted only in conjunction with Gold Leaf. Vinyl
cut signage shall require review and approval by the Owner and Planning
department.
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8.5 Colors for window signage shall be as described in Section 2.4 of this
program.
9. INDIVIDUALLY CUT LETTERS
9.1 Individually cut letters shall be kiln dried 2" thick wood sand blasted for
aged effect or metal rusticated to match the building ornamental metal.
9.2 All letters shall be primed and painted, or sealed and stained. Letters
shall be of a color that contrasts with the surface on which they are
installed. The letters can have a raised Y4" pin striped outer edge in a
contrasting tone, similar color. Colors on individually cut letters shall be
as described in Section 2.4 of this program.
9.2 Maximum character height is 10".
9.3 Signage formed by individually cut letters shall not exceed 12 feet in
length.
Sign Program
Truax Building, Old Town Temecula
9 of 10
Walter R. Allen
a I C h I f e C 1 + a s s o c , a ! e s
10. SUITE ADDRESS IDENTIFICATION
10.1 The identification of each suite's address shall be displayed in 6" high
numbers / letters over the main entry doorway in the transom on ground
level.
10.2 Letters shall match Dunn Edwards no. 6136 Terracotta Sand.
11 . SAMPLE FONTS
11.1 Fonts shall be of historic character and should be a simple serif font.
Other fonts must be submitted to the Owner and Planning department
for review and approval.
11.2 Sample fonts:
Century Schoolbook
Old Town Front Street Bookstore
Classic Garamond
Old Town Front Street Bookstore
Sign Program
Truax Building, Old Town Temecula
10 of 10
VP -8-1860
(SW2831)
DE 6077
DEEP BROWN
-8-1832
SW2803)
VP-8-1858
(SW2829)
VP 7293
NIGHT ON THE
DE 6136
TERRACOTTA SAND
VP-8-1892
(SW2863)
APPROVED COLOR PALETTE
MERCEDES ST.
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21-0111-01
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(C®IDE IENIFOR CIEM ENT REPORT T
CITY OF TEMECULA
COMMUNITY DEVELOPMENT DEPARTMENT
MEMORANDUM
TO: Old Town Local Review Board
FROM: Debbie Ubnoske, Director of Planning
DATE: July 7, 2008
SUBJECT: Code Enforcement Actions in Old Town
1. 42081 3rd Street. Abandoned house. Clean up is continuing. The house will be
demolished. The property has been scraped clean. As soon as the testing comes back
for asbestos, the house and garage will be removed. The property is completely fenced
now.
2. Property at 28681 Pujol Street. Trash and debris have been removed but the weeds
have grown back due to the recent rains. CEO Parker put the property owners on notice
to remove the remaining weeds.
3. A sign sweep of Old Town is continuing. Several banners on the Rancon Building have
been removed. One business owner in the Rancon Building has been cited twice for his
illegal banners (RAZZ). CEO Parker has issued notices for the new business on 5t'
Street for the Dog House. CEO also had them remove their hot dog cart off of the
corner of 5'" and Front Streets and remove their illegal banners and A-frame signs from
several locations. CEO also had Jacks Nuts remove their sign off of their vehicle. CEO
had La Chocolate Boutique and West Dallas remove their off site signs at the corner of
Main and Old Town Front Street. CEO also had illegal banners removed from Palumbo
Ristorante, Quilt Store, Farmers Insurance, Dolce Uva, 41" Street Automotive, Penfolds
Cafe, Pizza N Me, Check Cashiers, Lettys Hair Salon and Company X which is located
on the top floor of Nana's. CEO is also checking business licenses.
4. CEO investigated a new business that opened up in the small kiosk building on Ed
Dool's property. The business owners did not have a business license or a Certificate of
Occupancy. CEO had them close the business until they obtained their business license
and C of O. They are now in compliance.
5. No report from Gail Cunningham of the Old Town Farmers Market.
6. Numerous illegal signs were removed by Code Enforcement that were posted in the
right-of-way areas in Old Town.
7. The property owner at the corner of Mercedes and Fourth Street has been notified to
remove the concrete debris. The owners do not feel they should remove their debris
until the City of Temecula removes their debris down the street. CEO will discuss this
issue with her supervisor for a plan of action.
R:101d Town%Code Enforcement Report12008WEMO OTLRB 7-07-08.doc