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APPROVED
VAIL RANCH HEADQUARTERS SI "Qb11%4?WM'WDEPT.APPROVAL
Final Approved on May F TEMECULA PLANNING DEPT.
OPROJECT MEETS ZONING STANDARDS
INTRODUCTION MTS ARE R SIJIRFD
stcman, f' 1 P•
The intent of these sign criteria is to achieve visna] n that
allows the creative expression of individual tenants and enhances the unique architecture of the
Vail Ranch property.
The Owner would like to re-create the characteristics of the buildings and the property as it once
was. Originally built in late 1800's through 1920's, the property was known as the Vail Ranch
Headquarters. The sign program was written to encourage the tenants to replicate signs of the late
1800's to 1920's.
GENERAL PROCEDURES
I. Prior to applying for City of Temecula approvals or permits, each tenant shall submit to the
Owner for written approval, three(3) copies of the shop drawings indicating the location, size,
layout, color, materials, and dimensions of the proposed sign, including all lettering, graphics,
means of attachment, illumination, electrical specifications, and all other details of construction.
One sign elevation shall be submitted in color. Tenant needs to provide a sample board. It is
recommended that Tenant send a color concept drawing first for conceptual approval prior to
making the complete submission for approval.
O Sign drawings shall be sent to: Vail Headquarters LLC
Care of: Arteco Partners Inc
281 S. Thomas St. Suite 504
Pomona, CA 91766
info@artecopartners.com
The preferred method of delivery is PDF files via electronic mail. In the event that the shop
drawings are denied, Tenant must re-summit plans until Owner's approval is obtained.
2. Subsequent to approval by the Owner, the tenant shall submit a Design Review Application,
signed by the Owner, along with the required number of sign drawings and any other submittal
requirements required by the Owner and/or the City of Temecula, to the City of Temecula for
review and approval.
3. The tenant shall obtain all necessary building permits from the City of Temecula. No sign
construction or fabrication shall begin prior to approval of the subject sign(s) by the City of
Temecula.
4. The tenant shall pay for all City of Temecula design review fees as well as the sign construction,
installation (including labor and material), and maintenance.
5. The tenant shall be responsible for fulfillment of all requirements of these sign criteria.
6. Owner shall be notified at least 48 hours in advance prior to sign installation.
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GENERAL SIGN SPECIFICATIONS
1. Sign design and fabrication for all signs shall be of the highest quality prepared by a
professional sign designer/contractor or qualified artist. All Sign Contractors must be fully
insured. Owner must receive the Sign Contractor's Certificate of insurance prior to
installation.
2. One exterior building wall, hung sign (and one blade sign if shown on site plan) shall be
allowed for each tenant. Corner tenants facing the interior of the site and main parking lot
shall be allowed an additional wall hung sign (and one blade sign if shown on the site plan)
only as permitted by the Owner and the City of Temecula to meet the intent of this sign
program.
3. The location of all signs shall be per the accompanying design criteria.
4. All signs and their installation shall comply with the codes and regulations of the City of
Temecula.
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� 5. All illumination of Tenant signs shall be from exterior sources, such as flood or spot lights, rather
than from interior illumination, neon, LED, or other such similar lighting source.
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o �° ¢ All penetrations of the building facade required for sign installation shall be sealed in a watertight
re® re c� z �a condition and shall be patched to match the adjacent finish.
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zc� a Performance of the sign criteria shall be enforced. Upon demand by the Owner or the City of
gz Temecula, the tenant or the individual sign contractor, at their expense, shall remove any non-
o a conforming, un-permitted, or un-approved signs.
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ow U UJ For purposes of store identification, tenant will be permitted to place upon each entrance to its
l - a demised premises not more than 144 square inches of decal application lettering not to exceed
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L„ , iR two inches (2") in height, including business hours, emergency telephone numbers, etc.
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"' Any decal, stickers, adhesive vinyl, or other similar application, except as required by a public
agency, such as building or fire department, (which shall be required to be adhered to the inside
of storefront or window glass, unless the public agency mandates exterior installation) are
expressly prohibited.
10. The Colors utilized for Tenant signs shall be from the Sherwin Williams Exterior Color
Preservation Palette or a comparable color. Deviation from this color palette must be approved
by Landlord and/or City of Temecula. Notwithstanding, corporate regional and national tenants
with trademark logos and copy styles shall be permitted their corporate colors and graphics, but
are required to adapt their signs in conformance to the sign criteria of the Center.
11. Surface Mounted and/or Wall Hung-signage shall not exceed I square foot per linear foot of
tenant frontage; or facade frontage, whichever is less. All signs shall be in proportion and scale
with the building elevation and building entry as deemed acceptable by the Landlord and the
City of Temecula.
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MONUMENT SIGNS
Landlord shall supervise and.manage the design and installation of all on-site and off-site monument
signs. Tenants shall reimburse Landlord for its pro-rata share (based upon the Tenant's gross square
footage as a percentage of the total gross square footage of the Center) of the cost of design and
installation of all Monument signage that contains Tenant's name. Tenant shall reimburse Landlord
within five (5) business days of receipt of invoice. Tenant may not opt out of any signage, nor
contest the design or costs associated with any signage which Landlord designates for Tenant's usage.
Prior to construction of monument signs, provide notarized authorization from the property owner
where proposed Redhawk Parkway and Temecula Parkway monumentation is permitted per the sign
program. Monumentation shall meet the requirements of City of Temecula Development Code for
landscaping.
The Highway Monument (depicted along Temecula Parkway) and the Directional Sign (depicted
along Redhawk Parkway) shall be the only two monuments located along Redhawk Parkway and
Temecula Parkway pursuant to this sign program.
a o monument signs shall be constructed of rough hewn or sandblasted wooden construction with a
a- c nite block base. Any center identification (ie, Vail Ranch Headquarters) shall be painted raised
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¢ z ¢ "'I`Ri t flat) lettering on rough hewn or sandblasted wooden planks. The wooden architecture of all
a z' n r numentation shall be stained to match each other and as approved by the City of Temecula
o g I uuiim, Director.
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a olf Store Road Monument Signs: Tenants of the Center may have their business name on each of
m I'� t LU two monument signs facing Wolfe Store Road. The size, location, and font of business names
F all be determined solely by Landlord and approved by the City of Temecula. All tenant monument
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c0i o w a nels shall provide a rough hewn naturally stained wood background (to match the stain of the
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ooden architecture of the monument signs as approved by the City of Temecula Planning Director)
a- ith painted raised lettering, The wood stain on the rough hewn panels shall match the wood stain of
e wooden monument architecture and the painted raised lettering shall be from the Sherwin
Williams exterior palette preservation. One panel on each of the two monument signs shall be
reserved for Historic Display exhibits.
Temecula Parkway Monument Sign: Only a limited number of Anchor Tenants shall be allowed
signage on the (1) monument sign to be located on Temecula Parkway, or other tenants as allowed by
the Landlord. Anchor Tenants shall generally be those Tenants whose square footage exceeds 4,000
square feet. The selection-of Tenants and the size, location, and font of business names shall be
determined solely by Landlord. The Temecula Parkway Monument Sign is subject to approval of
the Owner of Redhawk Towne Center and the City of Temecula. One panel shall be reserved for Vail
Ranch Museum Display. All tenant panels shall be laser cut channel letters.
A-FRAME AND MENU BOARDS
One A-Frame or Menu Board shall be permitted per business, and shall be no larger than 3.5 feet
high and 2 feet wide. The A-Frame or menu board shall be placed on private property in a manner
that does not obstruct pedestrian or vehicular traffic. The location of said Board shall be subject to
the approval of Landlord and the City of Temecula, and either entity may rescind approval or re-
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REVISED AS PER APPROVED BY APPLICANT ON EMAIL APRIL 29.doc
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locate said A-Frame or Menu Board. The A-Frame or menu board shall be of wood construction or
tarnished metal and may have slate or other natural writing surfaces for purposes of displaying
special menu or sales items.
WINDOW DECALS OR INTERIOR MOUNTED SIGNS
o ,I Tenants shall be allowed one window sign OR interior mounted sign visible through the storefront
N and located within 5 feet of the storefront window. Only gold leaf and paint are permitted as
10 a � z oV � materials for window signs.
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oz a2 The "net sign area" covered by the window painted sign or interior window mounted sign shall
j 8- 2 oc not exceed 15% of the gross window area of the storefront or door glass as measured in square
feet. No decals shall be affixed to historic windows.
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I� o w Size, font and logo shall be reviewed and approved by Owner and the City of Temecula.
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oLogos shall be defined as a "letter" or "symbol" used to represent an entire word and shall be
M C) a s counted as part of the allowable sign area.
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5. Interior mounted signs may be constructed of wood, metal, glass (sandblasted or etched),
porcelain enamel, decorative ironwork, tile, or other high quality materials.
TENANTS SHALL BE PERMITTED DIRECTIONAL SIGNS, EXTERIOR SURFACE
MOUNTED, BLADE SIGNS IN THEIR NUMBER AND LOCATION AS SPECIFIED IN THE
OATTACHED ELEVATIONS AND SITE PLANS.
POST MOUNTED DIRECTIONAL SIGNS
1. Directional signs shall conform to the size and location and construction standards and materials
as established in the attached illustrated elevations of the approved sign program.
2. All signage text shall be painted. The "field area" of the sign shall remain wood stained may be
painted or unpainted. Permitted text may include the business name, business logo, motto or
catch phrase, and hours of operation.
3. Tenants are encouraged to replicate the sign styles of vintage signs from 1850's to 1940's while
still maintaining their own identities.
EXTERIOR SURFACE MOUNTED AND WALL HUNG SIGNS'
4. Exterior surface mounted and wall hung signs shall conform to the size and location standards as
established in the attached illustrated elevations of the approved sign program.
5. Exterior surface mounted signs may be constructed of metal or wood; although wood is the
preferred materials. The wood should be wood-planking rough-hewn rather than plywood, and
may be of carved or sand blasted wood if made with good craftsmanship. Metal should be
tarnished or artificially aged, rather than polished or shiny. The "field area" of a wood or metal
Osign may be painted or unpainted. Any attachments to the sign shall be of wood or metal with a
clear sealer post-rust or similar aged patina.
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6. Tenants are encouraged to replicate the sign styles of vintage signs from 1850's to 1940's while
still maintaining their own identities.
7. Tenants may propose alternative shapes and configurations so long as the total square footage of
the signage does not exceed that which is contained in the sign program or allowable by the
codes of the City of Temecula. Surface Mounted and/or Wall Hung-signage shall not exceed 1
square foot per linear foot of tenant frontage; or facade frontage, whichever is less. All signs
shall he in proportion and scale with the building elevation and building entry.
1�2_ Q; I Signage for the Machine Barn may be painted directly on the structure as approved by the
Vo Landlord and City of Temecula and only in the location and total square footage as shown on the
�� west elevation of the Machine Barn illustrated within this sign program.
LADE S1GNS
w� 1 Tenants are encouraged to express their unique identities through a pedestrian-oriented blade
sign. Each tenant shall submit to the Owner detailed drawings of the proposed blade sign,
— indicating conformance with the blade sign criteria.
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Blade sign size shall fit within a thirty inch (30" ) diameter area. Signs shall be double-sided
and weigh no more than 10 pounds.
3. Blade sign shapes should be rectangular, but other shapes may be proposed and approved by
Landlord and the City of Temecula.
O4. Blade signs may be constructed of metal or wood, although wood is the preferred materials. The
wood should be wood-planking or rough-hewn rather than plywood, and may be carved or
sandblasted. The wood may be painted or unpainted. Attachments to the blade sign holder may
be hooks or chain with an aged patina. Any painted, plastic or rope suspension is not permitted.
Blade signs shall maintain a minimum of 7 feet vertical clearance from the walking grade.
5. Tenants are encouraged to replicate the sign styles of vintage signs from 1850's to 1940's (see
attached samples), while still maintaining their own identities.
PROHIBITED SIGNS
1. All signs prohibited in the Old Town Specific Plan and prohibited in the City of Temecula
Development Code.
2. Signs constituting traffic hazard. No person shall maintain or cause to be installed or maintained
any sign which simulates in size, color, lettering, or design a traffic sign or signal, or which makes
use of the words "STOP", "LOOK", "DANGER", or any words, phrases, symbols, or characters
in such a manner to interfere with, mislead, or confuse traffic.
3. Immoral or unlawful advertising. It shall be unlawful for any person to exhibit, post, or display
any sign of anything of an obscene, indecent, or immoral nature or unlawful activity.
4. No window sign shall be permitted except as noted herein. No sign shall be installed, relocated,
or maintained so as to prevent unobstructed ingress or egress from any door. No sign of any kind
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REVISED AS PER APPROVED BY APPLICANT ON EMAIL APRIL 29.doc
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shall be attached to any fire suppression equipment, sprinkler or standpipe except those required
by code or ordinance.
O5. Animated, audible, or moving signs. No sign shall consist of any moving, swinging, rotating,
flashing, blinking, fluctuation, neon or otherwise animated lights.
6. Vehicle signs. No signs shall be affixed to any truck, automobile, trailer, or other vehicles, parked
on public or private property, that advertises, identifies, or provides direction to a use or activity,
and is not related to the lawful delivery of sales or merchandise, or rendering of services from
such vehicle.
7. Light bulb strings and exposed neon, LED, or other lit tubing. External displays, other than
temporary decorative holiday lighting or other approved signage is prohibited. Temporary
holiday lighting shall be removed within 3 business days following a holiday.
S Banners, pennants, inflatable signs, and A-frame signs (other than those specifically permitted)
used for advertising or identification purposes.
9. Decal, stickers, adhesive vinyl, or other similar application, except as specifically required by a
public agency, such as building or fire department.
10. Illuminated or Neon signs stating "open" or "closed" or otherwise advertising hours of operation.
11. Any "store-purchased" or "off-the-shelf' plastic or metal signage visible from the exterior that
advertises open/closed, hours of operation, no solicitors, or any such similar information.
ADDITIONAL SIGN GUIDELINES
Sign Type and Message
❑ Provide a clear message on the sign.
❑ Use a brief message. The fewer the words, the more effective the sign. A sign with
oa � a brief, succinct message is simpler and faster to read, looks cleaner and is more
® Do- o o attractive.
a
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r z < "' ❑ Avoid hard to read, overly intricate typefaces. These typefaces are difficult to read
> 0- z and reduce the sign's ability to communicate.
fS® � o w ❑ Avoid faddish and bizarre typefaces. Western style typefaces that are easy to read
o :D � a are preferred.
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O Utilize simple serif Avoid comy alphabets Discourage typefaces
or son serif alphabet which are hard to read
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❑ Avoid signs with strange shapes. Signs that are unnecessarily narrow, oddly
shaped, or unrelated to the products or services being provided on site can restrict
the legibility of the message. If an unusual shape is not symbolic, it is probably
confusing.
❑ Use widely recognized logo's rather than print/text whenever possible.
❑ Signs with phone numbers are not permitted. This can clutter and obscure the main
message.
Sign Color
❑ Sign colors and materials should be elements that were available in the 1890'S.
❑ Colors should be selected to contribute to legibility and design integrity. Even the
most carefully thought out sign may be unattractive and a poor communicator
because of poor color selection.
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® a a. a V0 ❑ Use significant contrast between the background and letter or symbol colors. If
CL z there is little contrast between the brightness or hue of the message of a sign and its
UJ a z P it background, it will be difficult to read.
CL
z o ❑ Limit major colors to four on a single sign, except for logos. Too many colors
< z UJ
Z ¢ p w overwhelm the basic function of communication. The colors compete with content
_ z
o Q for the viewer's attention. Limited use of the accent colors can increase legibility,
m LU w I— while large areas of competing colors tend to confuse and disturb.
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LL a 13 Where pictorial artwork is used in a design, multiple colors may be used for that
O portion of the sign.
F-' a ❑ Metal sign panels can utilize raised lettering on metal bands. Printing and lettering
can also be applied directly to a flat metal sign band with letters consisting of wood,
acrylic or metal.
❑ Colas used in registered corporate logos and trademarks should be matched to the
closest tones of the Sherwin-Williams preservation Palette when possible.
Sign Letter Size Guideline
❑ Sign lettering for wall mounted signs should be large enough to read, however, they
Should not overpower the scale of the storefront. Sign lettering should meet the
following size requirements:
• For storefronts 30' wide or less, a maximum letter height of 8";
• For storefronts 30' to 60' wide, a maximum letter height of 12";
• For storefronts greater than 60' wide, a maximum letter height of 16".
Sign Architectural Compatibility
❑ Sign design should relate to and enhance building architecture.
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❑ Sign size should be proportionate. The size and shape of a sign should be
proportionate with the scale of the structure and as approved by the landlord and the
City of Temecula.
❑ Place signs consistent with the proportions of scale of building elements within the
facade. Within a building facade, the sign may be placed in different areas. A
particular sign may fit well on a plain wall area, but would overpower the finer
scale and proportion of the lower storefront. A sign appropriate near the building
entry may look tiny and out of place above the ground level.
❑ Place wall signs to establish facade rhythm, scale and proportion where facade
rhythm doesn't exist. In many buildings that have a monolithic or plain facade,
signs can establish or continue appropriate design rhythm, scale, and proportion.
Wall Mounted Siens
❑ Sign colors should be compatible with the building's color and the building.
0 The identification of each building or store's address in six inch high numbers over
the main entry doorway or within ten feet of the main entry.
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