HomeMy WebLinkAbout#103 Temecula Stage Stop STAGE STOP CRMO II�DNG
VGN PROGRAM
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Lead Agency: CONDITIONALLY
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City of Temecula`.
P.O. Box 9033 liotrative Appruval
43200 Business Park Drive anning Director
Temecula, CA 92589-9033Xalanning Commission
Dana Schuma, Associate Planne�ity Council on s/ a
O 951.694.6444 subject to the Finding$ fined
in Resolution No. and
Prepared for: the Conditions of a
Mr. Ed Dool tease No.?-:±0--ol6f
28464 Old Town Front Street 5-4!fl- '
Temecula, CA 92590 — �Cnar, Planner
951.202.5233
Prepared by:
Matthew Fagan Consulting Services
42011 Avenida Vista Ladera
Temecula, CA 92591
Matthew Fagan, Angie Douvres
951.699.2338
In Conjunction With:
Walt Allen Architects
28465 Front Street, Suite 201
Temecula, CA 92591
Walter Allen, Chris Campbell, Martina Masarani
O 951.693.1012
May 2008
STAGE STOP BUILDING
O SIGN PROGRAM
This Sign Program has been prepared for the purpose of establishing and maintaining high
standards of quality and aesthetics throughout the Stage Stop Building. The Sign Program is
intended to allow flexibility in signage to accommodate tenant needs and to maintain continuity
within the Stage Stop Building.
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This Sign Program will allow flexibility in signage, yet not compromise the aesthetics of the
Stage Stop Building. This will be achieved by establishing quality design guidelines and
standards for all signs placed on the building, and by identifying approved sign envelopes for all
proposed signs. The Stage Stop Building Site Plan is contained within Exhibit A. Sign
envelopes for signage, including, but not limited to wall-mounted, projecting, hanging, center
identification and monument signs are depicted on Exhibits B, C, D, E, F, G and H. All sign
types shall be placed in a location that is approved by the landlord. They must comply with the
design guidelines and size requirements of this Sign Program and are subject to approval by the
City of Temecula.
The Sign Program components, which are described in text and depicted with pictures and
graphics are contained below and consist of the following: General Standards, Sign Standards,
Approval Criteria, Non-Conforming Signs, Design Guidelines, and Modifications to the Sign
Program.
I. General Standards
The standards, guidelines and provisions contained within this comprehensive Sign Program
shall govern the exterior sign approvals for the Stage Stop Building. These guidelines are
intended to ensure consistency, continuity and thematic harmony, and enhance the architectural
quality of the building.
O Where an ambiguity arises or a different regulation exists, the standards within this
comprehensive Sign Program shall be implemented as this program is structured to meet the
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unique signage requirements of the Stage Stop Building and provide signage requirements
O where the Old Town Specific Plan (OTSP) does not. If this comprehensive Sign Program does
not address a particular situation, then the Director of Planning may be consulted for
interpretation or clarification.
Permitted Sion Types
a. Wall Signs
b. Supergraphics
c. Building Name Signs
d. Window Signs (including 2nd story)
e. Under Canopy Signs
f. Projecting Signs
g. Temporary A-Frame or Sandwich Board Signs
h. Daily Special Signs
i. Holiday Bunting (shall comply with the provisions of the Old Town Specific Plan)
j. Accessory Signs (such as parking, directional, building maps/floor plans, elevator signs,
or other signs used for the entire building)
k. Menu Boards
I. Hanging Signs
m. Rear Facing Signs
n. Internal Signage
o. Temporary Signs (cloth only)
p. Outdoor Display
q. Monument/Free-standing Signs
r. Awning Sign on 1" Level
OProhibited Sign Types*
Roof Mounted Signs
Animated, inappropriate signs that are not period appropriate or detract from the
architectural quality of the building.
Rotating, moving, emitting or flashing signs.
Balloon signs
Ambient air balloons
Internally illuminated signs (including window signs)
Neon tube signs
Paper, cloth or plastic streamers or bunting
Formed plastic or injection molded signs (excluding internal signage not visible from Old
Town Front Street).
Statues used for advertising
Traffic sign replicas
Plywood signs
Signs mounted on railings, banisters, or balusters
Non-governmental flags
Awning Signs
*These provisions recognize there may be legally non-conforming signs. However, all signs
that are not legally non-conforming and all new building signs shall be subject to the
regulations contained in this Sign Program.
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II. Sign Standards
• Wall signs shall be permitted at a ratio of one (1) square foot of signage per linear foot of
building frontage along Old Town Front Street and Sixth Street, and one-half (.5) square foot of
signage per linear foot of building frontage along Sixth Street (south elevation). Other signs,
such as projecting, under canopy, etc., are not included in this wall sign ratio, but have their own
size specification in this Sign Program listed below. All hanging and projecting signs shall be
located within the approved envelopes as depicted on Exhibits B, C, D, E, F, G and H. All other
sign types such as wall, under canopy and window signs are given more flexibility of location
and require the approval of the building owner and Planning Director if a sign is smaller than
twelve square feet. If a sign is twelve square feet or larger, review by the Old Town Local
Review Board (OTLRB) is required pursuant to the OTSP.
Businesses are permitted a maximum of one and one-half (1.5) square feet of total sign area
per linear foot of primary street frontage and one-half (.5) square feet per linear foot of
secondary street frontage. Each tenant may use any combination of the following permitted sign
types. Each tenant may have more than one sign type provided the maximum sign area shall
comply with the permitted square feet of sign area allowed pursuant to building frontage and
that the sign complies with the allowances prescribed within this Sign Program and as outlined
below.
a. Building Name Signs
The intent of the building sign is to identify the Stage Stop Building. The maximum
size shall not exceed 10% of the wall surface of the building elevation. Building
name signs are permitted only in the specified areas depicted on Exhibits B, C and
• H.
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b. Supergraphics
The purpose of permitting wall supergraphics is to allow the advertising or depiction
of products or scenery that may have been available in an 1890's marketplace.
Supergraphics do not count against the sign allowance for the building provided that
the supergraphic does not advertise a specific business. Maximum size shall not
exceed 60% of the wall surface.
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c. Wall Signs
• Walls signs shall be permitted at a ratio of one (1) square foot of signage per linear
foot of building frontage along Old Town Front Street, and one-half (5) square foot of
signage per linear foot of building frontage along Sixth Street. This ratio does not
include other signs such as projecting, under canopy, hanging, etc., but is only for
wall signs. Wall signs shall always be in proportion and scale with the building
elevation and building entry. Internal illumination of wall signs is prohibited. A Wall
Sign shall be permitted at a tenant entrance located internally to the building so long
as it is not visible from off-site or the public right of way.
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d. Hanging Signs
The maximum size is six (6) square feet; a minimum of seven (T) foot vertical
clearance shall be required from walking grade to the bottom of the sign. Hanging
signs shall be located in the approved sign envelopes as depicted on Exhibits B, C,
D, E, F, G and H to ensure the sign is in portion and scale with the building elevation
and adjacent signs. Hanging signs are reserved solely for tenant identification and
only one hanging sign shall be permitted per tenant.
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e. Projecting Signs
• The maximum size of a projecting sign facing Old Town Front Street is six (6) square
feet and shall not extend more than four feet from the wall surface. No illumination is
permitted. Projecting signs shall only be attached to the building or building columns
(in the approved sign envelopes as depicted on Exhibits B, D, E, and H), but not to
poles or other signs. Projecting signs may encroach into the public right-of-way a
maximum of three (3) feet subject to the approval of the Director of Public Works and
Director of Planning. Projecting signs are reserved for tenant identification only and
not intended as secondary signs.
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f. Under Canopy Signs
Permitted under a canopy, roof, covered walkway or porch (not parallel to the street);
the maximum size of three (3) square feet; a minimum of seven (7') foot vertical
• clearance shall be required from walking grade to the bottom of the sign. Under
Canopy signs shall always be in portion with the building and have a human scale.
Under canopy signs are pedestrian oriented signs, not typically seen from the street
but read by the strolling patron. An Under Canopy sign shall be permitted at a
tenant entrance located within internal portions of the Stage Stop Building so long as
it is not visible from off-site or the public right of way.
g. Rear Facing Signs
The Stage Stop Building has parking and businesses that only face the existing
parking lot at Sixth Street. Each business is permitted a sign on the parking lot
elevation and shall comply with the provisions of the sign types listed within this Sign
Program. Rear facing signs shall be a maximum of three (3) square feet.
h. Permanent Window Signs
On the ground level, window signs shall not exceed 20% of the
total window and door areas visible from the exterior of the
building. On the second level, window signs shall not exceed
30% of the window or door areas visible from the exterior of
the building. Gold leaf and paint are permitted materials for
Window Signs.
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L A-Frame/Sandwich Board Signs
• One A-frame or sandwich board sign shall be allowed per property on Friday,
Saturday, Sunday and legal holidays that fall on a Monday during business hours
only. The maximum size is 3.5 feet high and 2 feet wide. A-frame signs shall not
block the sidewalk and shall not be illuminated. No permit is required, but A-
frame/Sandwich Board signs shall comply with these provisions.
j. Daily Special Signs
One daily special sign is permitted, up to four (4) square feet for each restaurant or
other eating establishment. Daily Special Signs shall not obstruct pedestrian travel
and shall be located outside of the public right-of-way.
k. Menu Boards
Menu boards may contain only the name of the menu item. One menu board is
allowed for each restaurant or other eating establishment. The menu board shall not
exceed four square feet and must be located on a wall adjacent to the main
customer entrance.
I. Temporary Signs
Grand opening and special event signs are allowed in conformance with the
provisions of the OTSP for permitted materials and the City of Temecula
Development Code for permitted time frames of temporary cloth banners.
m. Holiday Bunting
Holiday bunting shall comply with the provisions of the OTSP.
• n. Accessory Signs
General building signs such as parking, directional, pedestrian maps, etc., that direct
patrons and pedestrians shall not be counted toward the total allowable building
signage.
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o. Interior Facing Signs
• Interior facing signs include any internal or interior signage not visible from the public
view, and include, but are not limited to door signs; window signs; directional signs,
directory, elevators; suite number signs; or lavatory signs. Internal signage shall not
be included toward the total allowable building signage. Each business/tenant with
an interior plaza frontage may have one sign not to exceed one and one-half (1.5)
percent of the total interior wall area of the building.
p. Outdoor Display
Replicas of items that were commonly found in the tum of the century, such as
covered wagons, wagon wheels, railroad carts, and livestock, located out of the
public right-of-way are encouraged.
q. Monument/Free-standing Sign
Monument signs are permitted for centers with 150' or more of street frontage. One
• (1) monument sign shall be allowed for the Stage Stop building. An
existing/approved Monument/Free-standing Sign is currently located along the Old
Town Front Street frontage. No changes or modifications are requested with this
Sign Program. Any future changes requested for the existing monument sign must
be consistent with the criteria for awning signs at the time of the request.
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r. Awning Sign on 7st Level
• An existing/approved Awning Sign is located along the Sixth Street frontage. No
changes or modifications are requested with this Sign Program. Any future changes
requested for the existing awning sign must be consistent with the criteria for awning
signs at the time of the request. No additional awning signs will be permitted within
the Stage Stop Complex.
III. Approval
As mandated in OTSP Sign Regulations, Section G.2, a sign permit is required prior to placing,
• erecting, moving, reconstructing, altering, or displaying any sign within the Stage Stop Building.
For all exterior signs two complete and fully dimensioned sets of colored shop drawings or
photos of the proposed sign shall be submitted to the City of Temecula and the shop drawings
or photos shall include the Tenant's entire building fagade elevation (as much as possible of the
building elevation) showing the proposed sign to scale as well as storefront (partial building)
elevation and dimensions, also to scale, showing the location, size, color, construction and
installation details. A letter of authorization from the landlord or property owner is also required.
If a sign is smaller than twelve square feet, it must be reviewed and approved by the Planning
Director. Signs over twelve square feet shall be reviewed by the OTLRB.
IV. Non-Conformina Signs
Legally non-conforming signs shall be brought into conformance when existing tenants vacate
the building or a new sign replaces the legally non-conforming sign. All other signs, including
new signs, shall comply with the criteria, guidelines and standards of this Sign Program.
V. Design Guidelines
The following Design Guidelines are intended to ensure the signage for Stage Stop Building
results in high quality signs that are compatible and complement the architectural style of the
building and other appropriate signs that currently exist on the structure:
• Placement of signage is an important element to the building's aesthetic quality. Signs
shall be placed to relate to and enhance the building architecture.
• • Signs shall be placed in an appropriate location, in proportion with the scale of building
elements. Signs may be placed in different areas. A particular sign may fit well on a
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plain wall area, but would overpower the finer scale and proportion of the lower store
O front. For example, a sign that is appropriate for the building entry may look
inappropriate above the ground level. The approved sign envelopes and maximum size
requirements stated above will help ensure proper placement and proportion of the
signs.
Sign lettering should contain clear and legible fonts. Western style typefaces that are
easy to read should be utilized. Decorative fonts are difficult to read and make the sign
ineffective.
Provide a brief, clear message on the sign. Typically, the fewer words the more effective
the sign.
Creative, unique, quality signs are encouraged. However, strange and awkward signs
that are unnecessarily narrow, oddly shaped, or unrelated to the products or services
being provided on site can restrict the legibility of the message.
When appropriate, utilize shapes and characteristics of the products being used or sold.
For pedestrian oriented signs such as projecting, hanging or wall signs, they should be
smaller and have a human-scale, not oriented to the vehicle.
Incorporate directional and general building signage such as directory, parking, elevator,
etc. at appropriate locations and entries to guide the patrons throughout the site.
Colors/Materials
OIn order to achieve continuity and compatibility among signs, the colors and materials need to
be similar and complementary to each other and the building. The following guidelines should
be incorporated when selecting sign colors and materials:
• Colors should be compatible with the architecture and color of the building and
contribute to the design integrity.
• Colors should be from the approved Sherwin Williams Preservation Palette. However,
nationally recognized colors and logos which deviate from the approved color palette
shall be reviewed by the OTLRB and may be permitted with OTLRB approval.
• Some color combinations render a sign illegible. Therefore careful consideration should
be given to the color selection.
• Use significant contrast between the background, lettering or symbol colors.
o Limit the colors on one sign. Too many colors overwhelm the basic function of
communication. Limited use of the accent colors can increase legibility, while large
areas of competing colors tend to confuse the reader.
Given the early 1900's western nature of Old Town and the Stage Stop Building, the sign needs
to reflect a period appropriate material that will be complementary to the architecture of the
building. The following are materials that would be appropriate for the Stage Stop Building:
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Permitted Sign Materials
Oo Signs made of carved or sand blasted wood.
Signs of synthetic material that take on the appearance of wood are permitted; however,
approval of the landlord, Planning Director and OTLRB is required prior to installation of
the sign.
Metal
Wrought Iron or Similar Material
Painted Wall Signs
Prohibited Sipn Materials
• Plywood
• Neon
• Injection Molded or Formed Plastic
• Vinyl
VI. Modifications to the Sign Program
Although this Sign Program was written to be a long-range planning document that will be
effective now as well as in the future, it, is anticipated that modifications will be necessary over
time as the built environment in Old Town changes and the composition of the tenants change
(i.e. if antique businesses are no longer the prominent business in Old Town or more
restaurants are developed). Modifications shall be approved through an amendment to this Sign
Program by a separate planning application, review by the OTLRB and approval by the
OPlanning Director.
List of Exhibits
A. Site Plan
B. South Elevation
C. East Elevation
D. West Elevation
E. Section Through Bus Bay Building
F. Section Through Wine & Beer Garden
G. First Floor Site Plan
H. Second Floor Site Plan
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