HomeMy WebLinkAbout041309 OTLRB Agenda I
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AGENDA
OLD TOWN TEMECULA LOCAL REVIEW BOARD
MAIN CONFERENCE ROOM
43200 BUSINESS PARK DRIVE
April 13, 2009 — 9:00 a.m.
CALL TO ORDER
Roll Call: Board Members: Blair, Eden, Watts and Chairman Moore
PUBLIC COMMENTS
A total of 15 minutes is provided so members of the public may address the Board on items that
are listed on the Agenda. Speakers are limited to three (3) minutes each. If you desire to speak
to the Board about an item not on the Agenda, a green "Request to Speak" form should be
filled out and filed with the Board Secretary.
When you are called to speak, please come forward and state your name for the record.
For all other agenda items a "Request to Speak" form must be filed with the Board Secretary
prior to the Board addressing that item. There is a three (3) minute time limit for individual
speakers.
NOTICE TO THE PUBLIC
All matter listed under Consent Calendar are considered to be routine and all will be
enacted by one roll call vote. There will be no discussion of these items unless members
of the Local Review Board request specific items to be removed from the Consent
Calendar for separate action.
CONSENT CALENDAR
1 Minutes
RECOMMENDATION
1.1 Approve the Minutes of December 8, 2008
1.2 Approve the Minutes of February 25, 2009
RAOld Town\Agendas\2009\04-13-09 Agenda.doc
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BOARD BUSINESS
2 Elect Chair and Vice Chair
3 Planning Application Nos PA08-0288 PA09-0012 and PA09-0045 a Minor
Modification for a facade improvement a Sign Program and a Certificate of
Appropriateness for the Emporium commercial complex located at 42050 Main
Street
Applicant: Matthew Fagan Consulting Services
42011 Avenida Vista Ladera
Temecula, CA 92591
Staff: Dana Schuma
BOARD MEMBERS REPORT
CITY PLANNER REPORT
CODE ENFORCEMENT REPORT
Code Enforcement Actions in Old Town
SPECIAL EVENTS REPORT
Special Events scheduled for April and May
ADJOURNMENT
Next regular meeting: Monday, May 11, 2009, 9:00 a.m., Main Conference Room, City Hall,
43200 Business Park Drive, Temecula, CA 92590
The agenda packet (including staff reports) will be available for viewing at City Hall's Planning Department Public
Counter located at 43200 Business Park Drive and at the Temecula Library located at 30600 Pauba Road during
normal business hours. The packet will be available for viewing the Wednesday before the Old Town Local Review
Board meeting after 4:00 p.m. You may also access the packet the Thursday before the meeting after 4:00 p.m. on
the City's website at www.cityoftemecula.org.
R:\Old Town\Agendas\2009\04-13-09 Agenda.doc
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ITEM #1
MINUTES OF A JOINT MEETING
OF THE OLD TOWN TEMECULA LOCAL REVIEW BOARD
OLD TOWN SPECIFIC PLAN AMENDMENT STEERING COMMITTEE
DECEMBER 8, 2008
CALL TO ORDER
The Old Town Temecula Local Review Board and Old Town Specific Plan Amendment Steering
Committee convened in a joint meeting at 9:00 a.m., on Monday, December 8, 2008, in the
Main Conference Room, Temecula City Hall, 43200 Business Park Drive.
ROLL CALL
Present: Board Members: Blair, Eden, Watts and Chairperson Moore
Absent: Harker
Roll Call: Steering Committee: Blair, Chiniaeff
Also Present: Director of Planning Ubnoske
Deputy Planning Director Richardson
Senior Planner Fisk
Associate Planner Damko
Management Analyst Watson
Junior Planner Jones
Processing Coordinator Noland
Minute Clerk Childs
PUBLIC COMMENTS
No comments at this time.
CONSENT CALENDAR
1 Minutes
RECOMMENDATION
1.1 Approve the Minutes of September 22, 2008
MOTION: Board Member Watts moved to approve the Consent Calendar. Board Member Blair
seconded the motion and voice vote reflected approval with the exception of Board Harker
who was absent.
R:\Old Town\Minutes\2008\120808.doc
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BOARD BUSINESS
DIRECTOR OF PLANNING REPORT
An Architectural Concepts Presentation was provided by way of PowerPoint Presentation by
staff, but due to technical difficulties with the audio system, comments will not be reflected on
the minutes.
DIRECTOR OF REDEVELOPMENT REPORT
No report at this time.
CODE ENFORCEMENT REPORT
A Code Enforcement Actions report was provided to the Board Members by way of staff report.
SPECIAL EVENTS REPORT
Case Planner Damko, by way of handout, provided an update with respect to upcoming events
in Old Town.
DIRECTOR OF PLANNING REPORT
No report at this time.
DIRECTOR OF REDEVELOPMENT REPORT
No report at this time.
CODE ENFORCEMENT REPORT
A Code Enforcement report was distributed to the Old Town Local Review Board, per agenda
packet.
ADJOURNMENT
At 10:10 a.m., Chairperson Moore formally adjourned this meeting to January 12, 2009 at
9:00.a.m. in the Main Conference Room, City Hall, 43200 Business Park Drive, Temecula,
California 92590.
Chairperson Moore City Planner Richardson
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2
ACTION MINUTES
A SPECIAL MEETING OF THE
OLD TOWN TEMECULA LOCAL REVIEW BOARD
COMMUNITY DEVELOPMENT CONFERENCE ROOM
43200 BUSINESS PARK DRIVE
FEBRUARY 25, 2009 11:00 AM
CALL TO ORDER
Roll Call: Board Members: Blair, Eden, Watts and Chairman Moore
Absent: Blair
CONSENT CALENDAR
1 Minutes (NO ACTION TAKEN)
RECOMMENDATION
1.1 Approve the Minutes of December 08, 2008
BOARD BUSINESS
2.1 Appointment of Board Member to the Old Town Specific Plan Steering Committee
APPOINTMENT OF PEG MOORE 3-0, MOTION BY BOARD MEMBER EDEN,
SECOND BY BOARD MEMBER WATTS; VOICE VOTE REFLECTED
UNANIMOUS APPROVAL
DIRECTOR OF PLANNING REPORT
DIRECTOR OF REDEVELOPMENT REPORT
CODE ENFORCEMENT REPORT
BOARD MEMBER REPORT
SPECIAL EVENTS REPORT
ADJOURNMENT
Next regular meeting: Monday, March 9, 9:00 a.m., Main Conference Room, City Hall, 43200
Business Park Drive, Temecula, CA 92590
Peg Moore Patrick Richardson
Chairman City Planner
R:\Old Town\Minutes\2009\022509.doc
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ITEM #2
ELECT CHAIR AND VICE CHAIR
ITEM #3
STAFF REPORT— PLANNING
CITY OF TEMECULA
OLD TOWN LOCAL REVIEW BOARD
April 13, 2009
PLANNING APPLICATION NOS. PA08-0288, PA09-0012, and PA09-0045
Emporium Building
Prepared by: Dana Schuma, Associate Planner
APPLICATION INFORMATION:
APPLICANT: Mathew Fagan Consulting Services
PROPOSAL: A Minor Modification (PA08-0288) for a fagade improvement, a
Sign Program (PA09-0012), and a Certificate of Historic
Appropriateness (PA-09-0045) for the Emporium commercial
complex.
LOCATION: Generally located south of Old Town Front Street and north of
Murrieta Creek at 42050 Main Street
EXISTING ZONING: Old Town Specific Plan: Tourist Retail Core (TRC)
SURROUNDING ZONING: North Tourist Retail Core (TRC)
South: Tourist Retail Core (TRC)
East: Tourist Retail Core (TRC)
West: Tourist Retail Core (TRC)
GENERALPLAN
DESIGNATION: Community Commercial (CC)
EXISTING LAND USE: Emporium commercial complex
SURROUNDING LAND
USES: North: Existing retail buildings (TRC)
South: Existing retail buildings (TRC)
East: Existing retail buildings (TRC)
West: Existing retail buildings (TRC)
G.\PLANNING\2008\PA08-0288 Emporium Bldg Minor MOD\Planning\OTLR B Staff Report.doc
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BACKGROUND
On December 23, 2008, Mr. Matthew Fagan submitted a Minor Modification, Certificate of
Historic Appropriateness, and Sign Program for a fagade improvement to the 10,793 square foot
Emporium commercial complex. The project proposes to preserve and to improve the historical
landmark building while still keeping the theme of the existing architecture.
PROJECT DESCRIPTION
Analysis
The Emporium building is a multi-tenant commercial retail complex in Old Town Temecula and
part of the building has been named a historical landmark. The applicant is proposing minor
alterations to the fagade that are consistent with the surrounding colors and design of Old
Town. The existing primary building faces Main Street. A portion of this building is designated
on the Local Historic Register for the City of Temecula. The historic portion was originally
constructed in 1901 and is known as the Friedeman Meat Market.
The project proposes a new paint scheme for all buildings except the jail. There are no
proposed changes to the jail building. The proposed fagade improvements to the main building
include a new seven-foot wide corrugated aged metal canopy along the front walkway, new 6
inch by 6 inch wood columns, and new decorative corbel detaining. The existing trellis above
the open air pedestrian walkway will be repaired and finished. The three small retail buildings
located on the interior of the site will be painted the same color scheme.
The proposed improvements to historic building include new horizontal board and batten
siding, a new decorative balcony, corbel detailing, and a new paint scheme. The proposed
improvements will distinguish the Friedeman Meat Market as a separate structure from the
Emporium building and partially restore the original design of the historic building.
The proposed improvements to the Emporium building replicate Western Style architecture
consistent with the Old Town Specific Plan Design Guidelines. The design elements of the
Western Style include board and batten siding, decorative wooden balcony, a porch overhang
6 foot by 6 foot wood braced columns, and an aged metal seam porch cover. All buildings will
be painted colors that are part of the Sherwin Williams Preservation Palette contained in the
Old Town Specific Plan. The historic building will be painted Wooded Acre, the doors and
accents Spiced Berry, and the trim Wandering Road. All other buildings will be painted Union
Springs, the doors and accents Spiced Berry, and the trim Black Spruce.
Sign Program
The applicant is proposing a Comprehensive Sign Program for the commercial complex. The
Emporium consists of five buildings interconnected by an interior courtyard and pedestrian
corridor. The Sign Program outlines signage criteria for each building. The sign criterion has
been carefully crafted to compliment the unique layout and architecture of all buildings.
The Sign Program criterion defines the allowable signage area per building frontage, allowable
signage types, fonts, colors and materials, sign location, placement, and size. The proposed
signage for the tenants within the complex includes wall mounted signs, under canopy
pedestrian oriented signs, and hanging signs.
The wall signs are to be fabricated from sandblasted or carved wood and are proposed to be
installed on the buildings where appropriate for each tenant and as shown on the exhibits
GAPLANNING\2008TA08-0288 Emporium Bldg Minor MOD\Planning\OTLRB Staff Report.doe
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contained in the Sign Program. The under canopy signs are proposed to be installed in the
pedestrian corridor from Main Street. Hanging signs are proposed to be installed parallel to the
buildings where appropriate and as shown on the Sign Program exhibits.
The Sign Program also includes a building identification sign and several directional signs.
These signs define the entry points and assist patrons when they approach the center from
Main Street and the parking lot located to the south.
The Old Town Specific Plan sets maximum signage area criteria for all signs placed on
buildings in Old Town. The Old Town Specific Plan allows for 1.5 square feet of signage per
linear foot of building frontage for the primary frontage and 0.5 square feet of signage per linear
foot of secondary building frontage. Each building incorporates some combination of wall
signs, under canopy signs, hanging signs and painted wall signs to reach the total allowable
sign area to be installed on the building.
The proposed sign materials, fonts, and color palette are consistent with the Old Town Specific
Plan design guidelines and architectural compatibility requirements. Staff has ensured that the
signage is consistent with the architectural style of the building, and compatible with the
surrounding area. The allowable signage sizes are in proportion with the building fagade and
are consistent with the requirements of the Old Town Specific Plan.
Historic Designation
The Old Town Specific Plan lists the project site as containing a historic structure, the
Friedeman Meat Market. The proposed improvements to the historic building are consistent
with the Old Town Specific Plan Finding of Historic Appropriateness for Level Two Projects. The
structure is in conformance with the General Plan and all applicable requirements of the state
law and other ordinances of the City of Temecula. The structure is designed for the protection
of the public health, safety, and general welfare, and is in conformance with the requirements of
the Old Town Specific Plan, including the goals, objectives and policies, and architectural
guidelines and standards.
RECOMMENDATION
The modifications proposed in this application have been determined by staff to be consistent
with the Old Town Specific Plan as to building design, materials and colors. Staff is requesting
that the Old Town Local Review Board review, provide comments, and recommend approval
for this project.
ATTACHMENT
Plan Reductions
Comprehensive Sign Program
GAPLANNING\2008\PA08-0288 Emporium Bldg Minor MOD\Planning\OTLRB Staff Report.doc
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PLAN REDUCTIONS
G:\PLANNING\2008\PA08-0288 Emporium Bldg Minor MOD\Planning\OTLRB Staff Reportdoc
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GAPLANNING\2008\PA08-0288 Emporium Bldg Minor MOD\Planning\OTLPB Staff Rcport.doc
5
EMPORIUM CENTER
SIGN PROGRAM
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Lead Agency:
City of Temecula
P.O. Box 9033
43200 Business Park Drive
Temecula, CA 92589-9033
Dana Schuma, Associate Planner
951.694.6444
Prepared for:
Mr. Hugh Saber & Mrs. Joice Motamedi
68 Trinidad Bend
Coronado, CA 92118
619.424.7112
Prepared by:
Matthew Fagan Consulting Services
42011 Avenida Vista Ladera
Temecula, CA 92591
Matthew Fagan, Angie Douvres
951.699.2338
March 2009
EMPORIUM BUILDING
SIGN PROGRAM
This Sign Program has been prepared for the purpose of establishing and maintaining high
standards of quality and aesthetics throughout the Emporium Center. The Sign Program is
intended to allow flexibility in signage to accommodate tenant needs and to maintain continuity
within the Emporium Center.
This Sign Program will allow flexibility in signage, yet not compromise the aesthetics of the
Emporium Center. This will be achieved by establishing quality design guidelines and
standards for all signs placed on the buildings, and by identifying approved sign envelopes for
all proposed signs. The Emporium Center Site Plan is contained within Exhibit A. Sign
envelopes for signage, including, but not limited to wall-mounted, hanging and center
identification are depicted on Exhibits B, C, D, E and F. An Overall Sign Locations key map is
provided as Exhibit G. All sign types shall be placed in a location that is approved by the
landlord. They must comply with the design guidelines and size requirements of this Sign
Program and are subject to approval by the City of Temecula.
The Sign Program components, which are described in text and depicted with pictures and
graphics are contained below and consist of the following: General Standards, Sign Standards,
Approval Criteria, Non-Conforming Signs, Design Guidelines, and Modifications to the Sign
Program.
I. General Standards
The standards, guidelines and provisions contained within this comprehensive Sign Program
shall govern the exterior sign approvals for the Emporium Center. These guidelines are
intended to ensure consistency, continuity and thematic harmony, and enhance the architectural
quality of the buildings.
Where an ambiguity arises or a different regulation exists, the standards within this
comprehensive Sign Program shall be implemented as this program is structured to meet the
unique signage requirements of the Emporium Center and provide signage requirements where
the Old Town Temecula Specific Plan (OTSP) does not. If this comprehensive Sign Program
does not address a particular situation, then the Director of Planning may be consulted for
interpretation or clarification.
2
Permitted Sign Types
a. Wall Signs
b. Supergraphics
c. Building Name Signs
d. Window Signs
e. Under Canopy Signs
f. Temporary A-Frame or Sandwich Board Signs
g. Daily Special Signs
h. Holiday Bunting (shall comply with the provisions of the Old Town Specific Plan)
i. Accessory Signs (such as parking, directional, building maps/floor plans, or other signs
used for the entire building)
j. Menu Boards
k. Hanging Signs
I. Rear Facing Signs
m. Internal Signage
n. Temporary Signs (cloth only)
o. Outdoor Display
Prohibited Sign Types*
• Roof Mounted Signs
• Animated, inappropriate signs that are not period appropriate or detract from the
architectural quality of the building.
• Rotating, moving, emitting or flashing signs.
• Balloon signs
• Ambient air balloons
• Internally illuminated signs (including window signs)
• Neon tube signs
• Paper, cloth or plastic streamers or bunting
• Formed plastic or injection molded signs
• Statues used for advertising
• Traffic sign replicas
• Plywood signs
• Signs mounted on railings, banisters, or balusters
• Non-governmental flags
• Awning Signs
• Monument/Free-standing Signs
*These provisions recognize there may be legally non-conforming signs. However, all signs
that are not legally non-conforming and all new building signs shall be subject to the
regulations contained in this Sign Program. Non-conforming signs are further discussed in
Section IV of this Sign Program.
3
If. Sign Standards
Wall signs shall be permitted at a ratio of one (1) square foot of signage per linear foot of
building frontage along Main Street, and one-half (5) square foot of signage per linear foot for
all other building frontages. Other signs are not included in this wall sign ratio, but have their
own size specification in this Sign Program listed below. All hanging signs shall be located
within the approved envelopes as depicted on Exhibits B, C, D, E, F and G. All other sign types
such as wall, under canopy and window signs are given more flexibility of location and require
the approval of the building owner and Director of Planning if a sign is smaller than twelve
square feet. If a sign is twelve square feet or larger, review by the Old Town Local Review
Board (OTLRB) is required pursuant to the OTSP.
Businesses are permitted a maximum of one and one-half (1.5) square feet of total sign area
per linear foot of primary street frontage and one-half (.5) square feet per linear foot for all other
frontages. Each tenant may use any combination of the following permitted sign types. Each
tenant may have more than one sign type provided the maximum sign area shall comply with
the permitted square feet of sign area allowed pursuant to building frontage and that the sign
complies with the allowances and locations prescribed within this Sign Program and as outlined
below.
a. Building Name Signs
The intent of the building sign is to identify the Emporium Center. The maximum size
shall not exceed 10% of the wall surface of the building elevation. Building name
signs are permitted only in the specified areas depicted on Exhibits B and G.
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b. Supergraphics
The purpose of permitting wall supergraphics is to allow the advertising or depiction
of products or scenery that may have been available in an 1890's marketplace.
Supergraphics do not count against the sign allowance for the building provided that
the supergraphic does not advertise a specific business. Maximum size shall not
exceed 60% of the wall surface. While there is no specific design for a supergraphic
at this time, any subsequent proposal will be required to be consistent with the size
and approximate location in accordance with the Design Guidelines contained in this
Sign Program, and be approved by the OTLRB and the Director of Planning.
c. Wall Signs
Walls signs shall be permitted at a ratio of one (1) square foot of signage per linear
foot of building frontage along Main Street, and one-half (5) square foot of signage
per linear foot of all other building frontages. This ratio does not include other signs
such as under canopy, hanging, etc., but is only for wall signs. Wall signs shall
4
always be in proportion and scale with the building elevation and building entry.
Internal illumination of wall signs is prohibited. Wall signs are permitted only in the
specified areas depicted on Exhibits B, C, E, F and G.
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TEHECULA
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d. Hanging Signs
The maximum size is six (6) square feet; a minimum of seven (T) foot vertical
clearance shall be required from walking grade to the bottom of the sign. Hanging
signs shall be located in the approved sign envelopes as depicted on Exhibits B, C,
D, E, F and G to ensure the sign is in portion and scale with the building elevation
and adjacent signs. Hanging signs are reserved solely for tenant identification and
only one hanging sign shall be permitted per tenant.
M!!9
e. Under Canopy Signs
Permitted under a canopy, roof, covered walkway or porch (not parallel to the street);
the maximum size of three (3) square feet; a minimum of seven (T) foot vertical
clearance shall be required from walking grade to the bottom of the sign. Under
Canopy signs shall always be in portion with the building and have a human scale.
Under canopy signs are pedestrian oriented signs, not typically seen from the street
but read by the strolling patron. Under canopy signs are permitted only in the
specified areas depicted on Exhibits B and G.
oppys one
5
f. Rear Facing Signs
The Emporium Center has parking and businesses that only face the existing parking
lot north of the existing building at the northwest intersection of Old Town Front
Street and Third Street. Businesses in the east, south and west buildings are
permitted a sign on the parking lot elevation and shall comply with the provisions of
the sign types listed within this Sign Program. Rear facing signs shall be a maximum
of three (3) square feet.
g. Permanent Window Signs
On the ground level, window signs shall not exceed 20% of the
total window and door areas visible from the exterior of the
building. Gold leaf and paint are permitted materials for
Window Signs.
Rooster
„
Store Hour�
h. A-Frame/Sandwich Board Signs
One A-frame or sandwich board sign shall be allowed per property on Friday,
Saturday, Sunday and legal holidays that fall on a Monday during business hours
only. The maximum size is 3.5 feet high and 2 feet wide. A-frame signs shall not
block the sidewalk and shall not be illuminated. No permit is required, but A-
frame/sandwich board signs shall comply with these provisions.
L Daily Special Signs
One daily special sign is permitted, up to four (4) square feet for each restaurant or
other eating establishment. Daily special signs shall not obstruct pedestrian travel
and shall be located outside of the public right-of-way.
j. Menu Boards
Menu boards may contain only the name of the menu item. One menu board is
allowed for each restaurant or other eating establishment. The menu board shall not
exceed four square feet and must be located on a wall adjacent to the main
customer entrance.
k. Temporary Signs
Grand opening and special event signs are allowed in conformance with the
provisions of the OTSP for permitted materials and the City of Temecula
Development Code for permitted time frames of temporary cloth banners.
I. Holiday Bunting
Holiday bunting shall comply with the provisions of Chapter 17.28.050.H (Exempt
Signs) of the City's Development Code.
6
m. Accessory Signs
General building signs such as parking, directional, pedestrian maps, etc., that direct
patrons and pedestrians shall not be counted toward the total allowable building
signage. The purpose of directory and directional signs are to guide the movement
of pedestrians once they are at the Emporium Center. They are not intended to
advertise any products provided on-site. The location, size and type of directional
signs shall be consistent with this Program, the Old Town Temecula Specific Plan
and the City's Development Code.
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n. Interior Facing Signs
Interior facing signs include any internal or interior signage not visible from the public
view, and include, but are not limited to door signs, window signs, directional signs,
directory, suite number signs, or lavatory signs. Internal signage shall not be
included toward the total allowable building signage. Each business/tenant with an
interior plaza frontage may have one sign not to exceed one and one-half (1.5)
percent of the total interior wall area of the building.
M.
o. Outdoor Display
Replicas of items that were commonly found in the turn of the century, such as
covered wagons, wagon wheels, railroad carts, and livestock, located out of the
public right-of-way are encouraged.
7
III. Approval
As mandated in OTSP Sign Regulations, Section G.2, a sign permit is required prior to placing,
erecting, moving, reconstructing, altering, or displaying any sign within the Emporium Center.
For all exterior signs two complete and fully dimensioned sets of colored shop drawings or
photos of the proposed sign shall be submitted to the City of Temecula and the shop drawings
or photos shall include the Tenant's entire building fagade elevation (as much as possible of the
building elevation) showing the proposed sign to scale as well as storefront (partial building)
elevation and dimensions, also to scale, showing the location, size, color, construction and
installation details. A letter of authorization from the landlord or property owner is also required.
If a sign is smaller than twelve square feet, it must be reviewed and approved by the Planning
Director. Signs over twelve square feet shall be reviewed by the OTLRB.
IV. Non-Conforming Signs
Legally non-conforming signs shall be brought into conformance when existing tenants vacate
the building or a new sign replaces the legally non-conforming sign. All other signs, including
new signs, shall comply with the criteria, guidelines and standards of this Sign Program.
V. Design Guidelines
The following Design Guidelines are intended to ensure the signage for the Emporium Center
results in high quality signs that are compatible and complement the architectural style of the
buildings and other appropriate signs that currently exist on the structure:
• Placement of signage is an important element that contributes to the aesthetic quality of
the buildings. Signs shall be placed to relate to and enhance the architecture of the
buildings.
• Signs shall be placed in an appropriate location, in proportion with the scale of building
elements. Signs may be placed in different areas. A particular sign may fit well on a
plain wall area, but would overpower the finer scale and proportion of the lower store
front. For example, a sign that is appropriate for the building entry may look
inappropriate above the ground level. The approved sign envelopes and maximum size
requirements stated above will help ensure proper placement and proportion of the
signs.
• Sign lettering should contain clear and legible fonts. Western style typefaces that are
easy to read should be utilized. Decorative fonts are difficult to read and make the sign
ineffective.
• Provide a brief, clear message on the sign. Typically, the fewer words the more effective
the sign.
• Creative, unique, quality signs are encouraged. However, strange and awkward signs
that are unnecessarily narrow, oddly shaped, or unrelated to the products or services
being provided on site can restrict the legibility of the message.
• When appropriate, utilize shapes and characteristics of the products being used or sold.
• For pedestrian oriented signs such as hanging or wall signs, they should be smaller and
have a human-scale, not oriented to the vehicle.
8
• Incorporate directional and general building signage such as directory, parking, etc. at
appropriate locations and entries to guide the patrons throughout the site.
Colors/Materials
In order to achieve continuity and compatibility among signs, the colors and materials need to
be similar and complementary to each other and the building. The following guidelines should
be incorporated when selecting sign colors and materials:
• Colors should be compatible with the architecture and color of the building and
contribute to the design integrity.
• Colors should be from the approved Sherwin-Williams Preservation Palette. However,
nationally recognized colors and logos which deviate from the approved color palette
shall be reviewed by the OTLRB and may be permitted with OTLRB approval.
• Some color combinations render a sign illegible. Therefore careful consideration should
be given to the color selection.
• Use significant contrast between the background, lettering or symbol colors.
• Limit the colors on one sign. Too many colors overwhelm the basic function of
communication. Limited use of the accent colors can increase legibility, while large
areas of competing colors tend to confuse the reader.
Given the early 1900's western nature of Old Town and the Emporium Center, the sign needs to
reflect a period appropriate material that will be complementary to the architecture of the
buildings. The following are materials that would be appropriate for the Emporium Center:
Permitted Sign Materials
• Signs made of carved or sand blasted wood.
• Signs of synthetic material (i.e., high density styrene) that take on the appearance of
wood are permitted; however, approval of the landlord, Planning Director and OTLRB is
required prior to installation of the sign.
• Metal
• Wrought Iron or Similar Material
• Painted Wall Signs
Prohibited Sign Materials
• Plywood
• Neon
• Injection Molded or Formed Plastic
• Vinyl
VI. Modifications to the Sign Program
Although this Sign Program was written to be a long-range planning document that will be
effective now as well as in the future, it is anticipated that modifications will be necessary over
time as the built environment in Old Town changes and the composition of the tenants change
(i.e. if antique businesses are no longer the prominent business in Old Town or more
9
restaurants are developed). Modifications shall be approved through an amendment to this Sign
Program by a separate planning application, review by the OTLRB and approval by the
Planning Director.
10
List of Exhibits
Exhibit A Site Plan
Exhibit B Emporium Building
1. Main Street Fagade
2. Courtyard
Exhibit C East Building
1. Front/West Elevation
2. North and South Elevations
Exhibit D South Building
1. Front/ North Elevation
2. East and South Elevations
Exhibit E West Building
1. East and North Elevations
Exhibit F Jail Building
1. North and South Elevations
Exhibit G Overall Sign Locations
11
EXHIBIT A
SITE PLAN
12
Site Plan
,o
ab $i
-f4 77, C ..
NAM STREET
�r
Baa j
4 �
4 '
k •.
f.
eceaeFa oreu',` �,^,
� FC
rdrQc F
C�� I5 I If
�f
3.
vel =moi
�O.ELi FALPGf IMRDVE cM in'�v�awze�sw miS o�R
sire PL.
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Exhibit A
13
EXHIBIT B
EMPORIUM BUILDING
14
Emporium Building - Main Street Facade
TI I l IIILl 1.� i1_i ,
1A
North Elevation
i
East Elevation
Building Identification Sign
Under Canopy Pedestrian Oriented Signs
Directory/ Directional/Accessory Signs
Tenant Hanging Signs
Wall Signs
Supergraphic
Exhibit B
Note: All sign locations and envelopes depicted on the Exhibits are approximate and are intended to
provide guidance to the preferred location for the type of sign. Actual locations will be determined at the
formal sign application stage and will be subject to the approval of the Director of Planning. Dimensions and
types of signage shall be consistent with the provisions of this Sign Program.
15
Emporium Building - Courtyard
i
f
Sy
I
I
I
I
Building Identification Sign
tUnder Canopy Pedestrian Oriented Signs
Directory/Directional/Accessory Signs
0 Tenant Hanging Signs
M Wall Signs
Supergraphic
Exhibit B, continued
Note: All sign locations and envelopes depicted on the Exhibits are approximate and are intended to
provide guidance to the preferred location for the type of sign. Actual locations will be determined at the
formal sign application stage and will be subject to the approval of the Director of Planning. Dimensions and
types of signage shall be consistent with the provisions of this Sign Program.
16
EXHIBIT C
EAST BUILDING
17
East Building — Front / West Elevation
hp Y Ej
F
Building Identification Sign
Under Canopy Pedestrian Oriented Signs
Directory/Directional/Accessory Signs
0 Tenant Hanging Signs
Wall Signs
Supergraphic
Exhibit C
i Note: All sign locations and envelopes depicted on the Exhibits are approximate and are intended to
provide guidance to the preferred location for the type of sign. Actual locations will be determined at the
formal sign application stage and will be subject to the approval of the Director of Planning. Dimensions and
types of signage shall be consistent with the provisions of this Sign Program.
18
East Building
North Elevation South Elevation
Building Identification Sign
Under Canopy Pedestrian Oriented Signs
Directory/Directional/Accessory Signs
Tenant Hanging Signs
M Wall Signs
Supergraphic
Exhibit C, continued
Note: All sign locations and envelopes depicted on the Exhibits are approximate and are intended to
provide guidance to the preferred location for the type of sign. Actual locations will be determined at the
formal sign application stage and will be subject to the approval of the Director of Planning. Dimensions and
types of signage shall be consistent with the provisions of this Sign Program.
19
EXHIBIT D
SOUTH BUILDING
20
South Building — Front / North Elevation
y;
'r
Building Identification Sign
1 Under Canopy Pedestrian Oriented Signs
Directory/Directional/Accessory Signs
0 Tenant Hanging Signs
M Wall Signs
Supergraphic
Exhibit D
Note: All sign locations and envelopes depicted on the Exhibits are approximate and are intended to
provide guidance to the preferred location for the type of sign. Actual locations will be determined at the
formal sign application stage and will be subject to the approval of the Director of Planning. Dimensions and
types of signage shall be consistent with the provisions of this Sign Program.
21
South Building
c ; ,
East Elevation
Building Identification Sign
Under Canopy Pedestrian Oriented Signs
Directory/Directional/Accessory Signs
d Tenant Hanging Signs
M Wall Signs
Supergraphic
Exhibit D, continued
Note: All sign locations and envelopes depicted on the Exhibits are approximate and are intended to
provide guidance to the preferred location for the type of sign. Actual locations will be determined at the
formal sign application stage and will be subject to the approval of the Director of Planning. Dimensions and
types of signage shall be consistent with the provisions of this Sign Program.
22
EXHIBIT E
WEST BUILDING
23
West Building
_ IIIQi,IeEn��p
East Elevation North Elevation
Building Identification Sign
Under Canopy Pedestrian Oriented Signs
Directory/Directional/Accessory Signs
Tenant Hanging Signs
M Wall Signs
Supergraphic
Exhibit E
Note: All sign locations and envelopes depicted on the Exhibits are approximate and are intended to
provide guidance to the preferred location for the type of sign. Actual locations will be determined at the
formal sign application stage and will be subject to the approval of the Director of Planning. Dimensions and
types of signage shall be consistent with the provisions of this Sign Program.
24
EXHIBIT F
JAIL BUILDING
25
Jail Building
f .r
a .p iv
s r
SHALE
r
North Elevation South Elevation
Building Identification Sign
Under Canopy Pedestrian Oriented Signs
Directory/ Directional/Accessory Signs
Tenant Hanging Signs
M Wall Signs
® Supergraphic
Exhibit F
Note: All sign locations and envelopes depicted on the Exhibits are approximate and are intended to
provide guidance to the preferred location for the type of sign. Actual locations will be determined at the
formal sign application stage and will be subject to the approval of the Director of Planning. Dimensions and
types of signage shall be consistent with the provisions of this Sign Program.
26
EXHIBIT G
OVERALL SIGN LOCATIONS
27
OVERALL SIGN LOCATIONS
-"t- -__ _. •..... PROPERTY LINE - 125'-0°
--
IO O 1 EXISTING EASENIEN
BUILDING
4.
', EXISTING ,
' BUILDING dJ
EXI5TIN6
BUILDING •.,_, s ___. --._......_y:.._
T
J t
k. o
EXISTING �
BUILDING —
5T-O"
061L L>Mw
Y
-�
EXISTING EXI5TING
BUILDING BUILDING
,
1z
i
PRr)PPETY 1 Ni
Exhibit G
4
u Note: All sign locations and envelopes depicted on the Exhibits are approximate and are intended to
provide guidance to the preferred location for the type of sign. Actual locations will be determined at the
formal sign application stage and will be subject to the approval of the Director of Planning. Dimensions and
j types of signage shall be consistent with the provisions of this Sign Program.
28
I
CODE ENFORCEMENT REPORT
CITY OF TEMECULA
COMMUNITY DEVELOPMENT DEPARTMENT
MEMORANDUM
TO: Old Town Local Review Board
FROM: Rich Johnston, Director, Department of Building and Safety
DATE: April 13, 2009
SUBJECT: Code Enforcement Actions in Old Town
1. Banner enforcement continues in the Old Town area. Numerous businesses have been
given Notices of Code Violations for using vinyl banners. A few businesses are still not
in compliance and will be put on notice to remove the banners or may be issued a
citation for not being in compliance.
2. Numerous citations have been issued to the property owner at 41866 6'h St (near Pujol
Street) for overgrown weeds and vegetation and lack of landscaping. Code
Enforcement has pasted the property with Notice to Abate the weeds on the property. If
the property owner does not respond to the notice, the property will be abated by the
City's weed abatement contractor. This case is also being investigated by the City of
Temecula Fire Department.
3. Several businesses in Old Town were inspected by the Police Department, Code
Enforcement and the ABC Licensing Board. An inspection revealed that a business
located at 41958 5`h Street needed building permits for work that had already been
completed. The business owners have been notified of what is required to come into
compliance.
4. No report from Gail Cunningham of the Old Town Farmers Market.
SPECIAL EVENTS REPORT
CITY OF TEMECULA
COMMUNITY DEVELOPMENT DEPARTMENT
MEMORANDUM
TO: Old Town Local Review Board
FROM: Christine Damko
DATE: April 3, 2009
SUBJECT: Special Events in Old Town
April 22, 2009 marks the 150`h Anniversary of the first post office in Temecula and the official
establishment of the community known as Temecula. Throughout the month of April, there is a
variety of celebration events planned:
April 15 -Temecula Valley Chamber of Commerce Mixer at the Old Town Museum
April 17 - Official Installation of the new postmaster for Temecula
April 18 - Founders Day in Old Town
April 22 - Stamp Cancellation Celebration
A special issue of High Country Magazine will feature the history of the Temecula Post Office. This
publication will be issued in May.
Join the cast from the Temecula Gunfighters, numerous visiting gun fighting clubs, and other old
west costumed characters as they perform humorous skits and the high noon shoot out and robbery
at The Bank during Western Days on May 16 and 17! The weekend events include old west
exhibits, western music, Native American exhibits, a Chili Cook-Off on Sunday, and calf roping
demonstrations.
R.\Old Toem pecial Events\OTLRB Apnl doe
REQUESTS TO SPEAK
REQUEST TO SPEAK o rL l2 6
CITY OF TEMECULA
After completing, please return to the City Clerk. Thank You.
Date `l�'�/'I I wish to speak on Agenda Item No. 3
For X Against
Subject:
Name: Phone:
Address: �/ City/State/Zip: C'*
If you are representing an organization or group, please give the name:
J
The City Clerk will call your name when the matter comes up. Please go to the
public podium and state your name and city of residence for the record.