Loading...
HomeMy WebLinkAboutChaparral Center South #39SUBJECT TO PIJi' ' " DEPT. APPROVAL CHAPARRAL CENTER SOUT ;►TY DE A PLANNING DEPT. SIGN PROGRAM PROJE ' - r ?alfi4G STANDARDS - " UfRI . This sign program has been prepared for the purpose of establishing and maintaining high standards of quality and aesthetics throughout the Chaparral Center. The sign program is intended to allow flexibility in signage to accommodate tenant needs, to maintain continuity with Chaparral Center North, and to ensure the high architectural qualities of the Chaparral Center South and Chaparral Center North are preserved. The Chaparral Center South is somewhat unique from many buildings in Old Town in that it is one of the few three story buildings located on Old Town Front Street within the Tourist Retail Core (TRC), in the heart of Old Town Temecula. Although located on a separate parcel, visually, the Chaparral Center North is a continuation of the Chaparral Center South. The Chaparral Center South has several tenants, many of which are located on the second and third levels on the Murrieta Creek side of the structure. These tenants have more destination type visitors so the overall building identification signage (including building address) may be more important to them than the tenants that are highly visible from Old Town Front Street. 28465 OLD TOWN OLD TOWN FRONT STREET APPROVED Given the multiple levels and large number of tenants in the Chaparral Center South building, signage will always be changing. Market conditions and economic trends are just a few factors that will affect a tenants' need to modify space within the building which often results in changes to the signage on the building. Therefore, this sign program is intended to be a document that can be utilized now as well as in the future. The sign program is designed to be a long -range planning tool that will accommodate the needs of tenants and ensure quality and compatible signage so the architectural integrity of the building will not be compromised. Therefore, this sign program will allow flexibility in signage, yet not compromise the aesthetics of the Chaparral Center South building. This will be achieved by establishing quality design guidelines and standards for all signs placed on the building, and by identifying approved sign envelopes for projecting and hanging signs. It is necessary to have approved sign envelopes for projecting and hanging signs as these are the most prevalent and visible signs on the building. Because they are the most visible sign types, they have the highest potential for negatively affecting the overall aesthetics of the building if not placed in an appropriate location. Therefore, approved sign envelopes have been established for projecting and hanging signs (see Exhibits B, C and D). All other sign types including wall, under canopy signs, etc., are more pedestrian oriented or have less potential to impact the building's aesthetics. These sign types shall be placed in a location that is approved by the landlord must comply with the design guidelines and size requirements of this sign program and are subject to approval by the City of Temecula. Lastly, it should be noted that given the philosophy of this sign program to be a long - range planning tool, it has taken into consideration future projects in Old Town such as the Murrieta Creek Improvement project. If this project were to come to fruition, it would create, in essence, two front elevations to the Chaparral Center South. Granted, the Old Town Front Street elevation would remain the most predominant and visible elevation; however, the Murrieta Creek elevation, would become much more visible than it is today. Therefore, long -term signage requirements, (including the Murrieta Creek elevation), have been incorporated into this comprehensive sign program to allow this document to be an effective tool now as well as in the future. I. General Standards The standards, guidelines and provisions contained within this comprehensive sign program shall govern the exterior sign approvals for Chaparral Center South. These guidelines are intended to ensure consistency, continuity and thematic harmony, and enhance the architectural quality of the building. Where an ambiguity arises or a different regulation exists, the standards within this comprehensive sign program shall be implemented as this program is structured to meet the unique signage requirements of Chaparral Center South and provide signage requirements where the Old Town Specific Plan (OTSP) does not. If this comprehensive sign program does not address a particular situation, the Director of Planning may be consulted for interpretation or clarification. 2 A.PP E:D SUBJECT TO SW DE, CITY OF' TF!'+AFri! DEPT �. rPROVAI V . F�FZGJr ; : , i, : , � 1:!r . MEETS "07 Permitted Sign Types: • Wall Signs • 1 ;; • . - __ • Supergraphics • Building Name Signs I i -' ( -)v,A L ,, • Window Signs (including 2nd story) r iD • Under Canopy Signs t , 5 • Projecting Sign '. 1/ 57/4-/-6 • A -Frame or Sandwich Board Signs • Daily Special Signs • Holiday Bunting (shall comply with the provisions of the Old Town Specific Plan) • Accessory Signs (such as parking, directional, building maps /floor plans, elevator signs, or other signs used for the entire building) • Menu Boards • Hanging Signs • Rear Facing Signs • Internal Signage • Temporary Signs • Outdoor Display Prohibited Sign Types*: • Roof Mounted Signs • Animated, inappropriate signs that are not period appropriate or detract from the architectural quality of the building. • Rotating, moving, emitting or flashing signs. • Balloon signs • Ambient air balloons • Internally illuminated signs (including window signs) • Neon tube signs • Paper, cloth or plastic streamers or bunting • Formed plastic or injection molded signs (excluding internal signage not visible from Old Town Front Street). • Statues used for advertising • Traffic sign replicas • Awning Signs • Plywood signs • Signs mounted on railings, banisters, or balusters • Non- governmental flags • Freestanding/Monument Signs *These provisions recognize there may be legally non - conforming signs. However, all signs that are not legally non - conforming and all new building signs shall be subject to the regulations contained in this Sign Program. 3 II. Sign Standards The existing building elevation along Old Town Front Street and Murrieta Creek is 135' and along the Sixth Street elevation is 64'. This results in a total sign allowance for Old Town Front Street and Murrieta Creek of 202.5 square feet each (135 x 1.5 = 202.5) and a total sign allowance for Sixth Street of 32 square feet (64 x .5 = 32). The 202.5 square feet each of signage for Old Town Front Street and Murrieta Creek and the 32 square feet of signage for Sixth Street is a building maximum that can be distributed pursuant to the requirements of this sign program. If a sign is smaller than twelve square feet, it must be reviewed and approved by the Planning Director. If a sign is twelve square feet or larger, review by the Old Town Local Review Board (OTLRB) is required pursuant to the Old Town Specific Plan. The total building sign allowance of 202.5 square feet each for Old Town Front Street and Murrieta Creek and 32 square feet for Sixth Street includes all building signage except for general building identification signage, address signs, super graphics (provided it does not advertise a specific business), and internal or interior signage not visible from Old Town Front Street, Murrieta Creek or Sixth Street including but not limited to internal tenant identification signs or door signs; internal directional signs such as directory (including parking signs), pedestrian maps, elevators, etc.; suite number signs; or bathroom signs. Walls signs shall be permitted at a ratio of one (1) square foot of signage per linear foot of building frontage along Old Town Front Street and Murrieta Creek (east and west elevations), and one -half (.5) square foot of signage per linear foot of building frontage along Sixth Street (south elevation). Other signs, such as projecting, under canopy, etc., are not included in this wall sign ratio, but have their own size specification in this sign program listed below. All hanging and projecting signs and shall be located within the approved envelopes as depicted on Exhibits B, C, and D. All other sign types such as wall, under canopy and window signs are given more flexibility of location and require the approval of the building owner and Planning Director if a sign is smaller than twelve square feet. If a sign is twelve square feet or larger, review by the Old Town Local Review Board (OTLRB) is required pursuant to the Old Town Specific Plan. Each tenant may use any combination of the following permitted sign types. Each tenant may have more than one sign type provided the maximum sign area shall comply with the permitted square feet of sign area allowed pursuant to building frontage and that the sign complies with the allowances prescribed within this Sign Program and as outlined below. 4 • I1 ROVAL 'Th /lFTn 1 _(_-pp a. Building Name Signs The intent of the building sign is to identify the Chaparral building in Old Town. The maximum size shall not exceed 10% of the wall surface of the building elevation. In the event that a building name advertises one or more businesses located within the building, the signage will not be considered a building name sign, but will be included in the total sign square footage allowed for the building. 5 b. Supergraphics The purpose of permitting wall supergraphics is to allow the advertising or depiction of products or scenery that may have been available in an 1890's marketplace. Supergraphics do not count against the sign allowance for the building provided that the supergraphic does not advertise a specific business. Maximum size shall not exceed 60% of the wall surface. c. Wall Signs Wall signs shall be no larger than six (6) square feet. Walls signs shall be permitted at a ratio of one (1) square foot of signage per linear foot of building frontage along Old Town Front Street and Murrieta Creek (east and west elevations), and one -half (.5) square foot of signage per linear foot of building frontage along Sixth Street (south elevation). This ratio does not include other signs such as projecting, under canopy, hanging, etc., but is only for wall signs. Wall signs shall always be in proportion and scale with the building elevation and building entry. Internal illumination of wall signs -is prohibited. '`C7- TO t Lti! DING DEPT ; I, rr:1.1LA PLANN►r ZONING Wall Signs (Continued) A Wall Sign shall be permitted at a tenant entrance located on the third floor so long as it is not visible from off -site or the public right of way. 6 VEi J \ d. Hanging Signs Permitted parallel to the streets or creek; the maximum size is six (6) square feet; a minimum of 7' vertical clearance shall be required from walking grade to the bottom of the sign. Hanging signs shall be located in the approved sign envelopes as depicted on Exhibits B, C and D to ensure the sign is in portion and scale with the building elevation and adjacent signs. Hanging signs are reserved for tenant identification only and not intended as secondary signs. For example, tenant identification would be "Front St. - Hair Studio" and secondary signs would be "hair" "nails' "facial ". e. Projecting Signs The maximum size of a projecting sign is six (6) square feet and shall not extend more than four feet from the wall surface. No illumination is permitted. Projecting signs shall only be attached to the building or building columns (in the approved sign envelopes as depicted on Exhibits B, C and D), but not to poles or other signs. Projecting signs may encroach into the public right -of -way a maximum of three (3) feet subject to the approval of the Public Works and Director of Planning. Projecting signs are reserved for tenant r identification only and not intended as , - ra ' 1pcondary signs. For example, tenant c ' identification would be "Front St. Hair Studio" and secondary signs would be "hair" "nails' "facial ". 7 Director of f. Under Canopy Signs Permitted under a canopy, roof, covered walkway or porch (not parallel to the street); the maximum size of three (3) square feet; a minimum of seven (7') vertical clearance shall be required from walking grade to the bottom of the sign. Under Canopy signs shall always be in portion with the building and have a human scale. Under canopy signs are pedestrian oriented signs, not typically seen from the street but read by the strolling patron. An Under Canopy sign shall be permitted at a tenant entrance located on the third floor so long as it is not visible from off -site or the public right of way. Rear Facing Signs The Chaparral Center South has parking and businesses that only face the Murrieta Creek elevation. Each business is permitted a sign on the Murrieta Creek elevation and shall comply with the provisions of the sign types listed within this sign program. h. Permanent Window Signs On the ground level, window signs shall not exceed 20% of the total window and door areas visible from the exterior of the building. On the second level, window signs shall not exceed 30% of the window or door areas visible from the exterior of the building. Gold leaf and paint are permitted materials for Window Signs. g. 07 8 This photo shows a typical location on the Chaparral Center South building that would be an appropriate location for an under canopy sign - the sign would be hung perpendicular to the road. L i. A- Frame/Sandwich Board Signs One A -frame or sandwich board sign shall be allowed per property on Friday, Saturday, Sunday and designated Monday holidays during business hours only. The maximum size is 3.5 feet high and 2 feet wide. A -frame signs shall not block the sidewalk and shall not be illuminated. No permit is required, but A- frame /Sandwich Board signs shall comply with these provisions. j. Daily Special Signs One daily special sign is permitted, up to four (4) square feet for each restaurant or other eating establishment. Daily Special Signs shall not obstruct pedestrian travel and shall be located outside of the public right -of -way. k. Menu Boards Menu boards may contain only the name of the menu item. One menu board is allowed for each restaurant or other eating establishment. The menu board shall not exceed four square feet and must be located on a wall adjacent to the main customer entrance. 1. Temporary Signs Grand opening and special even signs are allowed in conformance with the provisions of the OTSP for permitted materials and the City of Temecula Development Code for permitted time frames of temporary banners. m. Holiday Bunting Holiday bunting shall comply with the provisions of the Old Town Specific Plan. n. Accessory Signs Signs such as general building signs like parking, directional, pedestrian maps, etc., that direct patrons and pedestrians shall not be counted toward the total allowable building signage. 9 o. Interior Facing Signs Interior facing signs include any internal or interior signage not visible from Old Town Front Street, Sixth Street or Murrieta Creek including but not limited to door signs; window signs; directional signs, directory, elevators; suite number signs; or lavatory signs. Internal signage shall not be included toward the total 7 llowable building signage. ,,, J--.' i I III. Approval 10 3RD rLao 11 n maaEaarRos NI UN IN IAN MIME GUNN MINN ILAILLL IN NON Snot marna[ no !l JUU UM NU. M►. to MA►iJLL i. Hff p. Outdoor Display Replicas of items that were commonly found in the turn of the century, such as covered wagons, wagon wheels, railroad carts, and livestock, located out of the public right -of- way are encouraged. As mandated in Old Town Specific Plan Sign Regulations, Section G.2, a sign permit is required prior to placing, erecting, moving, reconstructing, altering, or displaying any sign within the Chaparral Center South building. For all exterior signs two complete and fully dimensioned sets of colored shop drawings or photos of the proposed sign shall be submitted to the City of Temecula and that shop drawings or photos shall include the Tenant's entire building facade elevation (as much as possible of the building elevation) showing the proposed sign to scale as well as storefront (partial building) elevation and dimensions also to scale, showing the location, size, color, construction and installation details. A letter of authorization from the landlord or property owner is also required. If a sign is smaller than twelve square feet, it must be reviewed and approved by the Planning Director. Signs over twelve square feet shall be reviewed by the Old Town Local Review Board. IV. Non - Conforming Signs Legally non - conforming signs shall be brought into conformance when existing tenants vacate the building or a new sign replaces the legally non - conforming sign. All other signs, including new signs, shall comply with the criteria, guidelines and standards of this comprehensive Sign Program. V. Design Guidelines The following Design Guidelines are intended to ensure the signage for Chaparral Center South results in high quality signs that are compatible and complement the architectural style of the building and other appropriate signs that currently exist on the structure: • Placement of signage is an important element to the building's aesthetic quality. Signs shall be placed to relate to and enhance the building architecture. ■ Signs shall be placed in an appropriate location, in proportion with the scale of building elements. Signs may be placed in different areas. A particular sign may fit well on a plain wall area, but would overpower the finer scale and proportion of the lower store front. For example, a sign that is appropriate for the building entry may look inappropriate above the ground level. The approved sign envelopes and maximum size n requirements stated above will help ensure proper placement and - ________ proportion of the signs. : Sign lettering should contain clear and legible fonts. Western style T typefaces that are easy to read should be utilized. Decorative fonts are - difficult to read and make the sign ineffective. • Provide a brief, clear message on the sign. Typically, the fewer words the ` „ re effective the sign. ■ � j reative, unique, quality signs are encouraged. However, strange and awkward signs that are unnecessarily narrow, oddly shaped, or unrelated o the products or services being provided on site can restrict the legibility • of the message. ■ • ` When appropriate, utilize shapes and characteristics of the products being used or sold. 11 • For pedestrian oriented signs such as projecting, hanging or wall signs, they should be smaller and have a human - scale, not oriented to the vehicle. • Incorporate directional and general building signage such as directory, parking, elevator, etc. at appropriate locations and entries to guide the patrons throughout the site. Colors /Materials In order to achieve continuity and compatibility among signs, the colors and materials need to be similar and complementary to each other and the building. The following guidelines should be incorporated when selecting sign colors and materials: • Colors should be compatible with the architecture and color of the building and contribute to the design integrity. • Colors should be from the approved Sherwin Williams Preservation Palette. However, nationally recognized colors and logos which deviate from the approved color palette shall be reviewed by the Old Town Local Review Board and may be permitted with Board approval. • Some color combinations render a sign illegible. Therefore careful consideration should be given to the color selection. • Use significant contrast between the background, lettering or symbol colors. • Limit the colors on one sign. Too many colors overwhelm the basic function of communication. Limited use of the accent colors can increase legibility, while large areas of competing colors tend to confuse the reader. Given the early 1900's western nature of Old Town and the Chaparral Center South building, the sign needs to reflect a period appropriate material that will be complementary to the architecture of the building. The following are materials that would be appropriate for the Chaparral Center South building: Permitted Sign Materials: • Signs made of carved or sand blasted wood. 12 • Signs of synthetic material that take on the appearance of wood are permitted; however, approval of the landlord, Planning Director and Old Town Local Review Board is required prior to installation of the sign. • Metal • Wrought Iron or Similar Material • Painted Wall Signs Prohibited Sikn Materials: • Plywood • Neon • Injection Molded or Formed Plastic • Vinyl VI. Modifications to the Sign Program Although this sign program was written to be a long -range planning document that will be effective now as well as in the future, it is anticipated that modifications will be necessary over time as the built environment in Old Town changes and the composition of the tenants change (i.e. if antique businesses are no longer the prominent business in Old Town or more restaurants are developed). Modifications shall be approved through an amendment to this sign program by a separate planning application, review by the Old Town Local Review Board and approval by the Planning Director. A. Site Plan B. South Elevation C. East Elevation D. West Elevation List of Exhibits 13 r IIIIIi_I 11 PARCEL 1 PM 32157 EX. PARKING LOT III EXIST. BUILDIN PL SETBACK VARIES EX. BUILDING Ilf OLD TOWN FRONT STREET III II N45'29'53 "W SITE PLAN EXHIBIT A // �\ X. RoLL_CU.BB / \ \ ✓ EX. SIDEWALK - PARCEL PM 32157 EX. PARKING LOT 29,647 SF NET, 0.681 AC. NET 36,397 SF GROSS, 0.836 AC. GROSS 1 MURRIETA CREEK 170' VD W IEX 4 1 10 N4t29'047W 30 ' 11 !MPROIX 30{ EX. BUILDING EX. PARKING LOT PARCEL 3 PM 32157 LEGEND `%, GRAPHIC SCAL 30 0 15 30 60 SCALE: I" = 30' SUBJECT BUILDING EXISTING CURB EXISTING BUILDING z 0 mQ H w co J T W W = D 0 1• co z z l— W 0 lx Q. 1• EN 0 ce a. n. cw 0 0 z CO 0 w ra i� z 0 oQ ] m � = W X� W w 1 • N cn z C'3 z 0 W 0 CC a