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AGENDA
OLD TOWN TEMECULA LOCAL REVIEW BOARD
GREAT OAK CONFERENCE ROOM
41000 MAIN STREET
July 9, 2012 — 9:00 a.m.
*********
CALL TO ORDER
Roll Call: Board Members: Blair, Moore, Watts, and Chairman Puma
PUBLIC COMMENTS
A total of 15 minutes is provided so members of the public may address the Board on items that
are listed on the Agenda. Speakers are limited to three (3) minutes each. If you desire to speak
to the Board about an item not on the Agenda, a green "Request to Speak" form should be
filled out and filed with the Board Secretary.
When you are called to speak, please come forward and state your name for the record.
For all other agenda items a"Request to Speak" form must be filed with the Board Secretary
prior to the Board addressing that item. There is a three (3) minute time limit for individual
speakers.
NOTICE TO THE PUBLIC
All matter listed under Consent Calendar are considered to be routine and all will be
enacted by one roll call vote. There will be no discussion of these items unless members
of the Local Review Board request specific items to be removed from the Consent
Calendar for separate action.
CONSENT CALENDAR
1 Action Minutes
RECOMMENDATION
1.1 Approve the Action Minutes of April 9, 2012
BOARD BUSINESS
2 Summarv of Jefferson Avenue Studv Area Visioninq Workshops
Staff: Katie Innes
1
BOARD MEMBERS REPORT
DIRECTOR OF DEVELOPMENT SERVICES REPORT
Update on Old Town activities and projects
SPECIAL EVENTS REPORT
Presentation on Summerfest activities
Staff: Dawn Adamiak
ADJOURNMENT
Next regular meeting: August 13, 2012, 9:00 a.m., Great Oak Conference Room, City Hall,
41000 Main Street, Temecula, CA 92590
NOTICE TO THE PUBLIC:
The agenda packet (including staff reports) will be available for viewing in the Main Reception area at the Temecula
Civic Center (41000 Main Street, Temecula) after 4:00 p.m. the Friday before the Old Town Local Review Board
Meeting. At that time, the packet may also be accessed on the City's website — www.citvoftemecula.orq. Any
Supplemental material distributed to a majority of the Board regarding any item on the Agenda, after the posting of
the Agenda, will be available for public review in the Main Reception area at the Temecula Civic Center (41000 Main
Street, Temecula), 8:00 a.m. — 5:00 p.m.). In addition, such material will be made available on the City's website —
www.citvoftemecula.orq — and will be available for public review at the respective meeting.
If you have any questions regarding any item of business on the Agenda for this meeting, please call the Planning
Department, (951) 694-6400.
2
ITEM 1
ACTION MINUTES
OLD TOWN TEMECULA LOCAL REVIEW BOARD
GREAT OAK CONFERENCE ROOM
41000 MAIN STREET
April 9, 2012 — 9:00 a.m.
�********
CALL TO ORDER �
Roll Call: Board Members: Blair, Eden, Moore, Watts, and Chairman Puma
ABSENT: WATTS
PUBLIC COMMENTS
A total of 15 minutes is provided so members of the public may address the Board on items that
are listed on the Agenda. Speakers are limited to three (3) minutes each. If you desire to speak
to the Board about an item not on the Agenda, a green "Request to Speak" form should be
filled out and filed with the Board Secretary.
When you are called to speak, please come forward and state your name for the record.
For all other agenda items a"Request to Speak" form must be filed with the Board Secretary
r ior to the Board addressing that item. There is a three (3) minute time limit for individual
speakers.
Bob Morris, Riverside County resident, addressed the Board Members. �
NOTICE TO THE PUBLIC
All matter listed under Consent Calendar are considered to be routine and all will be
enacted by one roll call vote. There will be no discussion of these items unless members
of the Local Review Board request specific items to be removed from the Consent
Calendar for separate action.
CONSENT CALENDAR
1 Minutes
RECOMMENDATION
1.1 Approve the Minutes of January 9, 2012 APPROVED 4-0-1-0; MOTION BY
BOARD MEMBER EDEN, SECOND BY BOARD MEMBER BLAIR; VOTE
REFLECTED APPROVAL; WATTS ABSENT
BOARD BUSINESS
2 Summarv of the first three Jefferson Avenue Study Area Visioninq Workshops
Staff: Katie Innes
1
BOARD MEMBERS REPORT
DIRECTOR OF PLANNING AND DEVELOPMENT REPORT
Update on Old Town activities and projects
SPECIAL EVENTS REPORT
Presentation on Springfest activities
ADJOURNMENT
Next regular meeting: May 14, 2012, 9:00 a.m., Great Oak Conference Room, City Hall, 41000
Main Street, Temecula, CA 92590
Craig Puma Patrick Richardson
Chairman Director of Planning and Development
2
ITEM 2
STAFF REPORT — PLANNING
CITY OF TEMECULA
OLD TOWN LOCAL REVIEW BOARD
DATE OF MEETING: July 9, 2012
REPARED BY: Katie Innes, Case Planner
PROJECT Update on the Jefferson Avenue Study Area Public Outreach and
SUMMARY: Visioning Process for Workshops 4 and 5
BACKGROUND SUMMARY
The Jefferson Avenue Study Area is located north of Rancho California Road, west of Interstate
15, east of Diaz Road/Murrieta Creek and south of Cherry Street. The Study Area is
approximately 560 acres and consists primarily of a mix of developed commercial property, and
property designated as conservation/open space (Murrieta Creek).
On January 1, 2011, in anticipation of the Jefferson Avenue planning effort, the City of
Temecula City Council established the Jefferson Avenue City Council Ad Hoc Subcommittee.
The City Council appointed Mayor Ron Roberts and Council Member Comerchero to this
subcommittee. The Ad Hoc Subcommittee will assess future opportunities for this area and
provide policy direction to facilitate the aesthetic and economic revitalization of the Jefferson
Avenue area through a comprehensive Specific Plan. The Jefferson Avenue City Council Ad
Hoc Committee met on July 25, 2011 and directed Planning staff to move forward with the
visioning workshops and public engagement process.
To assist the City with the public outreach portion of the planning effort, the Southern California
Association of Governments (SCAG) selected the Jefferson Avenue Study Area Visioning
Process as a"demonstration project," and awarded the City grant funding through their
Compass Blueprint program. The City and SCAG collaboratively selected MIG, Inc. as the
planning consulting firm to assist City Staff with the public outreach and visioning workshops for
the Jefferson Avenue Study Area. The City also hired Inland Planning + Design to assist with
the presentation of technical planning topics at the public workshops. The .goal of the public
workshops is to develop a publicly-driven, community based vision for the Jefferson Avenue
Study Area, which will drive the revitalization and redevelopment of the area in the future. The
feedback from the visioning workshop series will be developed into a community-based vision
for the future and will set the foundation for a future specific plan. The Specific Plan will guide
the future revitalization of this area over the next 15-30 years.
To date, Planning Staff has conducted five public visioning workshops for the Jefferson Avenue
Study Area. These workshops have been well attended by a variety of stakeholders including
property owners, commercial real estate brokers, business owners and other interested
community members.
G:\PLANNING�2010\LR10-0014 Jefferson Corridor Specific PIan124 Commission Meetings\OTLRB\July 9, 2012\OTLRB STAFF
REPORT-JASA Visioning Update Workshops 4-5.docx
1
On April 9, 2012, City staff provided the Old Town Local Review Board an update and summary
of the feedback received at Visioning Workshops 1-3. As follow-up to the April 9, 2012 Old
Town Local Review Board meeting, staff will provide an update and summary of Visioning
Workshops 4 and 5. To supplement the information in this staff report, a brief presentation will
be provided to summarize the feedback received at these visioning workshops. One more
Visioning Workshop (6) will be held on July 19, 2012 and will focus on the overall visioning
policy recommendations that have emerged from the visioning process. The visioning workshop
dates and topics are outlined below:
Visioning Workshop 1 October 18, 2011 Existing Conditions, Future Vision,
O ortunities and Challen es
Visioning Workshop 2 December 6, 2011 Urban Design and Placemaking
Visioning Workshop 3 February 2, 2012 Identifying Conceptual Districts
within the Stud Area
Visioning Workshop 4 April 5, 2012 Transportation and Complete
Streets
Visioning Workshop 5 June 14, 2012 Market Analysis and Development
Scenarios
Visioning Workshop 6 July 19, 2012 Visioning Policy Recommendations
and Case Studies
ATTACHMENTS
Jefferson Avenue Study Area Map
G:\PLANNING�2010\LR10-0014 Jefferson Corridor Specific PIan�24 Commission Meetings\OTLRB\July 9, 2012\OTLRB STAFF
REPORT-JASA Visioning Update Workshops 4-5.docx
2
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