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Home My WebLink About021014 OTLRB Agenda In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this meeting, please contact the office of the City Clerk (951) 694-6444. Notification 48 hours prior to a meeting will enable the City to make reasonable arrangements to ensure accessibility to that meeting [28 CFR 35.102.35.104 ADA Title II] AGENDA OLD TOWN TEMECULA LOCAL REVIEW BOARD GREAT OAK CONFERENCE ROOM 41000 MAIN STREET TEMECULA, CALIFORNIA February 10, 2014— 9:00 a.m. CALL TO ORDER Roll Call: Board Members: Blair, Puma, Robertson, Watts, and Chairman Moore PUBLIC COMMENTS A total of 15 minutes is provided so members of the public may address the Board on items that are listed on the Agenda. Speakers are limited to three (3) minutes each. If you desire to speak to the Board about an item not on the Agenda, a green "Request to Speak" form should be filled out and filed with the Board Secretary. When you are called to speak, please come forward and state your name for the record. For all other agenda items a "Request to Speak" form must be filed with the Board Secretary p r for to the Board addressing that item. There is a three (3) minute time limit for individual speakers. NOTICE TO THE PUBLIC All matter listed under Consent Calendar are considered to be routine and all will be enacted by one roll call vote. There will be no discussion of these items unless members of the Local Review Board request specific items to be removed from the Consent Calendar for separate action. CONSENT CALENDAR 1 Action Minutes RECOMMENDATION 1.1 Approve the Action Minutes of January 22, 2014 1 BOARD BUSINESS 2 Planning Application No. PA13-0255, a Sign Program for the Front Street Plaza located at 28693 Old Town Front Street Applicant: Chris Campbell Walt Allen Architects 28465 Old Town Front Street Temecula, CA 92590 Staff: Matt Peters BOARD MEMBERS REPORT DIRECTOR OF COMMUNITY DEVELOPMENT REPORT SPECIAL EVENTS REPORT ADJOURNMENT Next regular meeting: March 10, 2014, 9:00 a.m., Great Oak Conference Room, City Hall, 41000 Main Street, Temecula, CA 92590 NOTICE TO THE PUBLIC: The agenda packet (including staff reports) will be available for viewing in the Main Reception area at the Temecula Civic Center (41000 Main Street, Temecula) after 4:00 p.m. the Friday before the Old Town Local Review Board Meeting. At that time, the packet may also be accessed on the City's website - www.cityoftemecula.org. Any Supplemental material distributed to a majority of the Board regarding any item on the Agenda, after the posting of the Agenda,will be available for public review in the Main Reception area at the Temecula Civic Center(41000 Main Street, Temecula), 8:00 a.m. —5:00 p.m.). In addition, such material will be made available on the City's website— www.cityoftemecula.org—and will be available for public review at the respective meeting. If you have any questions regarding any item of business on the Agenda for this meeting, please call the Planning Department, (951)694-6400. 2 ITEM 1 i AI ACTION MINUTES OLD TOWN TEMECULA LOCAL REVIEW BOARD SPECIAL MEETING GREAT OAK CONFERENCE ROOM 41000 MAIN STREET TEMECULA, CALIFORNIA January 22, 2014— 9:00 a.m. CALL TO ORDER Roll Call: Board Members: Blair, Puma, Robertson, Watts, and Chairman Moore ABSENT: PUMA PUBLIC COMMENTS A total of 15 minutes is provided so members of the public may address the Board on items that are listed on the Agenda. Speakers are limited to three (3) minutes each. If you desire to speak to the Board about an item not on the Agenda, a green "Request to Speak" form should be filled out and filed with the Board Secretary. When you are called to speak, please come forward and state your name for the record. For all other agenda items a "Request to Speak" form must be filed with the Board Secretary prior to the Board addressing that item. There is a three (3) minute time limit for individual speakers. NOTICE TO THE PUBLIC All matter listed under Consent Calendar are considered to be routine and all will be enacted by one roll call vote. There will be no discussion of these items unless members of the Local Review Board request specific items to be removed from the Consent Calendar for separate action. CONSENT CALENDAR 1 Action Minutes RECOMMENDATION 1.1 Approve the Action Minutes of December 9, 2013 APPROVED 3-0-1-1; MOTION BY BOARD MEMBER BLAIR; SECOND BY BOARD MEMBER WATTS; AYE VOTE FROM BOARD MEMBERS BLAIR, MOORE AND WATTS; PUMA ABSENT, ROBERTSON ABSTAINED BOARD BUSINESS 2 Planning Application No. PA13-0282, a Minor Modification and Certificate of Historic Appropriateness for 1909 restaurant to install outdoor patio shade awnings, perimeter fencing, and change the exterior paint colors, located 28656 Old Town Front Street APPROVED 4-0-1-0; MOTION BY BOARD MEMBER WATTS, SECOND BY BOARD MEMBER ROBERTSON; AYE VOTES FROM BOARD MEMBERS BLAIR, MOORE, ROBERTSON AND WATTS; PUMA ABSENT Applicant: Richard Leigh 39554 Corte Gata Murrieta, CA 92562 Staff: Kenny Taylor Richard Fox, Temecula Valley Historical Society, addressed the Board Members Gerry Kent, The Public House, addressed the Board Members BOARD MEMBERS REPORT DIRECTOR OF COMMUNITY DEVELOPMENT REPORT SPECIAL EVENTS REPORT ADJOURNMENT Next regular meeting: February 10, 2014, 9:00 a.m., Great Oak Conference Room, City Hall, 41000 Main Street, Temecula, CA 92590 Peg Moore Armando G. Villa, AICP Chairman Director of Community Development 2 ITENf 2 i STAFF REPORT— PLANNING CITY OF TEMECULA OLD TOWN LOCAL REVIEW BOARD February 10, 2014 PLANNING APPLICATION NO. PA13-0255 Front Street Plaza Sign Program Prepared by: Matt Peters, Associate Planner APPLICATION INFORMATION: APPLICANT: Chris Campbell Walt Allen Architects 28465 Old Town Front Street, #201 Temecula, CA 92590 PROPOSAL: A Sign Program for the Front Street Plaza located at 28693 Old Town Front Street(APN 922-064-010 and 011) LOCATION: Generally located on the southwest corner of Old Town Front Street and Third Street EXISTING ZONING: Old Town Specific Plan: Downtown Core (DTC) SURROUNDING ZONING: North Downtown Core (DTC) South: Downtown Core (DTC) East: Downtown Core (DTC) West: Downtown Core (DTC) GENERAL PLAN DESIGNATION: Specific Plan Implementation (SPI) EXISTING LAND USE: Front Street Plaza (mixed use commercial/office/residential) SURROUNDING LAND USES: North: Nana's Antiques/Old Town Pub & Grub South: Baily's East: Swing Inn and Butterfield Square West: Warehouse at Creekside BACKGROUND On March 16, 2011, the Planning Commission approved Planning Application No. PA10-0251, a Development Plan application for the Front Street Plaza, a four-story, 42,558 square foot mixed use development consisting of restaurant, office, and residential uses to be constructed on a 0.46 acre site. G:\PLANNING\2013\PA13-0255 Front Street Plaza Sign Program\Planning\1 OTLRB on 02-10-14\OTLRB Staff Report.doc 1 PROJECT DESCRIPTION The Front Street Plaza building includes restaurant/retail on the first floor with the possibility of one or multiple tenants. The second and third floors contain a mix of residential and office. The fourth floor will have a restaurant and offices. The first floor restaurant will have a covered dining area and entrance on Front Street and at the corner of Old Town Front and Third Street, while the third and fourth floor offices will have a separate entrance on Third Street. ANALYSIS The Old Town Specific Plan sets forth standards for all signage, including size, color, materials, lighting, and location. However, the Old Town Specific Plan also provides for Sign Programs whenever a proposed permanent sign exceeds or cannot comply with the standards required by this chapter due to unique characteristics of the site or the unique characteristics of the building facade upon which the sign is placed. As identified in Exhibits A and B of the attached Sign Program, the following signs are proposed for the Front Street Plaza building: • Wall Signs (business name) • Secondary Wall Signs (further describe services provided by business) • Awning Signs • Blade Signs • Under Canopy Signs, a Wall Plaque, and Menu Board Sign • Directional Signs, Menu Board; and • Painted Building ID Signs Consistent with the Old Town Specific Plan, each restaurant or retail business on the first floor will be allowed one wall sign, one secondary sign, one awning sign, one blade sign, and one under canopy sign. The wall signs along Old Town Front Street will be wood plaque, or individual channel letters illuminated by gooseneck lighting. Flexibility allowed in the Sign Program includes the ability to substitute a blade, plaque, or under canopy sign for a second awning sign. Also, secondary signs are allowed to further describe services or products offered by the business at the approval of the Director of Community Development. Given the architecture along Old Town Front Street and the distinct locations for signs W-1 through W-5, if a tenant's suite frontage includes more than two of the sign box locations, the third, fourth or fifth "sign" must be a pictorial representation of the business and services provided (no text) in order to "fill" the space to continue the facade rhythm without cluttering the facade with secondary signs, and setting a precedent for excessive signage for future businesses in Old Town. Other signs on the first floor include two blade signs for third and fourth floor office tenants (B-1 and B-2). These are directional signs intended for pedestrians to differentiate the two building entrances, one located at the corner and the other on Third Street. Additionally, there are two wall signs on the first floor intended for third floor office tenants (W-6 and W-11). These two signs will consist of individually pin-mounted letters that are non-illuminated. On page IV-154 of the Old Town Specific Plan, it indicates that the only signs located above the first floor may be building name, window signs, or non-illuminated tenant signs when the primary entrance door is on the second or third floor and external to the building. The Front Street Plaza building does not have any entrances on the second or third floor. Staff is seeking direction from the Old Town Local Review Board on signs W-6 and W-11, concerning individual office tenants on .G:\PLANNING\2013\PA13-0255 Front Street Plaza Sign Program\Planning\1 OTLRB on 02-10-14\OTLRB Staff Report.doc 2 upper floors utilizing first floor wall signage versus relying on building name and directional signage. No signs are proposed, or should be allowed on the second or third floor facade. The fourth floor tenant (restaurant) is proposed to be allowed a wall and secondary sign, as well as an additional wall sign for the business name on the corner element. The wall and secondary signs are consistent with the signs allowed for the first floor tenants and fit the architectural sign boxes, however none of the first floor tenants are allowed the additional wall sign. Staff is also seeking input on the extent of signage to be allowed on the fourth floor. Sign W-12 was identified as "Las Villas" on the elevations that were approved by the Planning Commission. Staff interprets this as an acceptable location for the name of the housing development, but not for a fourth floor tenant. In addition, two vertical Painted Building Identification Signs, P-2 and P-3, are proposed along Old Town Front Street. The Old Town Specific Plan identifies criteria for building name signs on page IV-166. Specifically, Building Name Signs shall not exceed 0.5 square feet per linear foot of building frontage along the street and letter height shall not exceed 15 inches. Furthermore, the photo example indicates a pre-cast concrete, or design element compatible with the architecture of the building. The proposed Building Identification Signs would be painted and sandblasted to provide a historic look. However, the proposed signs are approximately two stories in height and would distract from the other signs and cover too much of the brick along Old Town Front Street. Also, while less prominent, there is a building sign proposed on Third Street(Building Identification Sign W-12). Finally, a mural sign is proposed on the southern facade facing the neighboring Baily's Restaurant. This sign is required to be painted and sandblasted to look historic. In addition, this sign's design and content must be reviewed and approved by the Director of Community Development. RECOMMENDATION While Sign Programs are intended to provide flexibility, the following signs are not consistent with the Sign Section of the Old Town Specific Plan. Staff is requesting that the Old Town Local Review Board review and provide comments on the following: • Signs W-6 and W-11 (discuss third floor tenants utilizing first floor wall signage). • Signs P-2 and P-3 (discuss vertical painted building identification signs). • Signs W-8, W-9, and W-10 (discuss allowing three wall signs on the fourth floor versus only allowing two for first floor tenants). • Sign Program Section 4.1.1 (discuss language that wall mounted signs SHALL be located on two (2) sides of street). Staff recommends that this should only be allowed if tenant suite has frontage on both streets. • For each sign type listed in Section 4 of the proposed Sign Program, it should be clarified that only one of each is allowed, except for a second awning sign, which can be substituted for a blade sign, plaque sign, or under canopy sign. • Include language in Section 6 of the Sign Program, for Tenant Allowable Sign Areas to indicate First Floor Tenants shall be permitted to utilize sign envelopes as designated in Exhibits A, B, and C as follows: G:\PLANNING\2013\PA13-0255 Front Street Plaza Sign Program\Planning\1 OTLRB on 02-10-14\OTLRB Staff Report.doc 3 o One (1)Tenant Identification Sign Wall Sign per business. o One (1) Secondary Wall Sign per business. However, if a tenant's suite frontage includes more than two of the sign box locations (W1 through W-5), the third, fourth or fifth "sign" must be a pictorial representation of the business and services provided (no text). o One (1) Blade Sign per business. o One (1) Awning Sign per business, or Two (2) if substituted for a blade, plaque, or under canopy sign. o One (1) Plaque Sign per business. o One (1) Under Canopy Sign per business. o One (1)of each; window lettering, menu, or portable a-frame sign. Staff is seeking input from the Old Town Local Review Board and concurrence from the Applicant on the bullet point items listed above. If there is no resolution on the discussion items, the Sign Program can be referred to the Planning Commission, and staff will incorporate the Old Town Local Review Board's recommendations into a staff report to the Planning Commission for further consideration. ATTACHMENT 1. Proposed Front Street Plaza Sign Program G:\PLANNING\2013\PA13-0255 Front Street Plaza Sign Program\Planning\1 OTLRB on 02-10-14\OTLRB Staff Report.doc 4 PROPOSED FRONT STREET PLAZA SIGN PROGRAM Walter R. Allen architect + associa.tes ?9465 010 10'n-r0'*strpp* SU'^9 20, Tempc-la. CA 92j90 p - (951) 6%3-0301 f (051) 693-4090 Sign Program for Front Street Plaza located at 28693 Old Town Front Street Temecula, CA prepared for Tom Jones California INC. and City of Temecula Planning Department 41000 Main Street Temecula, CA 92590 January 24, 2014 Sign Program Front Street Plaza, Old Town Temecula 1 of 20 Walter R. Arlen architect + associates 2$065 Otd Town Prom$tree' $u;e 201 iemec-,:Id.CA 925QO p - (451) 643 0301 E (95i) 493-4080 Table of Contents FrontStreet Plaza................................................................................................................ 1 PURPOSE:............................................................................................................................ 3 I. DEFINITIONS................................................................................................................4 2. GENERAL REQUIREMENTS...........................................................................................5 3. PROHIBITED SIGN TYPES.............................................................................................. 8 4. PERMITTED SIGN TYPES...............................................................................................9 5. SUITE ADDRESS IDENTIFICATION............................................................................... 18 6. TENANT ALLOWABLE SIGN AREAS............................................................................. 19 7. APPROVALS................................................................................................................ 19 8. SAMPLE FONTS.......................................................................................................... 20 EXHIBITS: TABLE I EXTERIOR ELEVATIONS A, B, Et C ENLARGED ELEVATIONS D Sign Program Front Street Plaza, Old Town Temecula 2of20 Walter R. Allen archIt6ct + a.ssocI ate s 28465 Oto Tow,from 51—e- sul-e 201 TB..ec.,f:'t.CA 9?500 p T(95}) 093-0301 (951) o93-1080 PURPOSE: This Sign Program has been prepared for the purpose of establishing and maintaining high standards of quality and aesthetics throughout and around Front Street Plaza. The Sign Program is intended to allow flexibility in signage to accommodate tenant needs and to maintain continuity within the building. It is important to establish these standards to ensure coordinated proportional exposure for all tenants. In the best interest of all tenants, the Owner has developed the following sign criteria to allow each tenant adequate room for creativity. Tenant shall be responsible for the design, permitting, fabrication and installation of their individual business signs within the limits of this sign program. Conformance shall be strictly enforced. The property Owner at the tenant's expense shall remove any non-conforming signs. Sign Program Front Street Plaza, Old Town Temecula 3of20 Walter R. Allen archite.ct + associates 28465 OW fov n From Street Sure 201 fec ec,ato.CA 92540 p - (Z) 693-0301 f - (051) 603-4080 I. DEFINITIONS Wall Signs - Single sided sign fastened directly to the surface of the building's facade. Secondary Wall Signs - Secondary signs shall be an image only sign. Design theme shall be in the same theme as the primary sign. Sign may also contain a pictorial representation of the business and service. Blade Sign - A double-sided sign supported by a decorative metal bracket mounted to the surface of the building so that the sign hangs perpendicular to the face of the building. Under Canopy Signs - A double-sided sign suspended by a decorative mounting device to the underside of a porch, so that the sign hangs perpendicular to the face of the building. Window Lettering- Signage applied directly to the surface of a suite window. Awning Signs - Signage applied directly to the valence of an awning. Plaque Signs - A single sided sign attached to the wall surface adjacent to suite entries. Typically this sign is a smaller version of the wall sign. Painted Signs - Signs that are painted directly on the surface of the building's fa4ade. Accessory Signs - These signs include the following: Menu Boards - Wall mounted display box placed in close proximity to a restaurant or other eating establishment's main entrance. Building Identification -Single sided sign fastened directly to the surface of the building's fa4ade. Building identification signs do not pertain to a tenant of the building. Portable Signs - A temporary, portable double sided sign, such as an A-frame, placed on the sidewalk adjacent to the tenants' suite. This sign is only used during business hours and shall be removed during non-business hours. Directional Signs - Exterior sign that is placed on or adjacent to the building, to guide patrons in and around the building. Sign Program Front Street Plaza, Old Town Temecula 4of20 Walter R. Allen orchIte.ct + associates 28465 Oki To,.-.,n Prom Sneer 9 su 201 Tom,r-c��a 05 92590 a 051 093 0301 E (951) 6173 u080 2. GENERAL REQUIREMENTS 2.1. All signs and their installation must comply with the Temecula Municipal Code Title 17.28 Sign Standards and California building codes, as well as with these criteria. The tenants' sign contractor shall obtain all permits required prior to fabrication. 2.2. The Owner maintains the following signs: 2.2.1. Building Identification sign mounted on the building face. The building has four (4) building identification signs. (2) Signs are located along the 3rd St. facade, and (2) are located along the leading column of the arcade along Front St., facing north and south (refer to Exhibit B). 2.2.2. Building/Suite address on building face, window or door at each suite. 2.2.3. Directional sign, located on the south west corner of the building fa4ade. 2.3. The tenant is responsible for maintaining the following signs: 2.3.1. Tenant identifications signs including: wall signs, blade signs, under canopy signs, window and door signs, awning signs, and accessory signs. 2.4. Acceptable business information signage on main entry doors or adjacent windows to an exterior entrance is: 2.4.1. Window lettering shall be permitted at the public entrance of each business, consisting of business name, days and hours of operation, and emergency contact information. Operation signs shall be limited to one (1) square foot maximum. 2.5. Colors on all signs shall be consistent with the building architecture, and the approved Old Town color palette. Alt color selections must be submitted to the owner for approval prior to any sign fabrication. 2.5.1. Nationally recognized logos shall be allowed upon receiving a written approval from the Owner and the City of Temecula Planning Department prior to the installation. Sign Program Front Street Plaza, Old Town Temecula 5of20 Walter R. Allen architect + associates 28405 Oka to�,n Front Shear Sul;e 201 rerreC.AG C.a 42540 . (951) 6)3 0301 t - (451) 643•,1080 2.5.2. Logos may include text only as a part of the image. See example. 2.6. All signs shall be kept in "like new" condition. On notice by the Owner, a Tenant shall be required to refurbish any sign, which does not qualify the accepted standard. 2.7. Signs shall be free of all labels and manufacturer's advertising with the exception of code requirements. 2.8. No animated or audible signs, no exposed lamps, conduits, crossovers, sign cabinets, boxes, raceways or control devices shall be permitted. 2.9. Upon removal of any sign by a Tenant, any damage to the building surface shall be repaired by the Tenant, or by the Owner at the Tenant's cost. 2.10. Signs illumination: 2.10.1. Signs are permitted to utilize the following illumination methods: 2.10.1.1.Internally illuminated signs shall be three dimensional back-lit halo letters and/or a logo. 2.10.1.1.1. Signage may also include an opaque signboard with cut-through letters and/or logo, providing a back-lit halo effect. 2.10.1.1.2. See table A-1, and exhibits A, B, and C for further clarification 2.10.1.2.Externally illuminated signs shall be up or down lit by an approved decorative light fixture. 2.10.1.2.1. All external light fixtures shall be consistent with the building architecture and must be approved by the owner prior to fixture installation. 2.10.2. Refer to table A-1 and exhibits A, B, and C for permissible lighting type for each specific sign envelope. Sign Program Front Street Plaza, Old Town Temecula 6of20 Walter R. Allen arch I t 6 c t + associa.tes 38405 Old rover 4ont Scree, Sw.e 201 ,an`ec,.d CA 925QO p (QSI) 09 -0301 t (951) 693 1030 2.11. Sign materials: 2.11.1.The following materials are permitted for the sign fabrication: 2.11.1.1. Wood 2.11.1.2. Metal 2.11.1.3. Synthetic materials, with wood or metal appearance (faux wood or metal). 2.11.2. Acceptable finishes 2.11.2.1. Wood may be: sandblasted, painted, stained, or burnished to reflect age. 2.11.2.2. Metal may be: exposed to weather, painted (baked coating/powder coat) or specialty treated (acid etched etc.) 2.12. Exceptions to these criteria shall be permitted only with the approval of the Owner and the Planning department. Sign Program Front Street Plaza, Old Town Temecula 7of20 Walter R. Allen orchltec-t + associates 28465 01a Town front 3!,ee� Su re 20 t re,rE.c..:to.CA 92590 p (951) 093 0301 (95 1) 693-3050 3. PROHIBITED SIGN TYPES 3.1 Freestanding signs 3.2 Roof mounted signs 3.3Animated, audible or moving signs 3.413alloon signs 3.5 Iridescent materials or day-glow/ fluorescent colors 3.6Ambient air balloons 3.7internally illuminated channel letters 3.8 Internally illuminated can or cabinet signs 3.9Front facing exposed bulbs 3.10 Paper, cloth, or plastic streamers or bunting - except holiday decorations 3.11 Formed plastic signs 3.12 Paper signs affixed to the inside or outside of the fagade or window 3.13 Exposed raceways 3.14 Traffic sign replicas 3.15 Signs within the public right-of-way, unless approved by the Public Works Director and the Planning Director. Sign Program Front Street Plaza, Old Town Temecula 8of20 Walter R. Allen arcnitect + associates 4. PERMITTED SIGN TYPES 4.1 Wall Signs (primary sign) 4.1.1 Wall Mounted signs shall be located on two (2) sides of the building facing the public right of way (Old Town Front Street and 3rd Street). 4.1.2 The area designated for each wall mounted sign is shown on the attached Exhibits A, B, Et C. All wall mounted signs shall comply with the following restrictions. Signs shall be centered within the designated envelope; letters shall be limited to the height of the designated location less 6" above and below the text, creating a 6" margin. Individually cut letters shall not exceed the designated envelope per Exhibits A, B, Et C. 4.1.3 Nationally recognized logos shall be permitted within the sign envelop. The logo shall comply with Sections 2.5 of this program. 4.1.4 Tenants shall be permitted to utilize sign envelopes as designated in Exhibits A, B, Et C consistent with the suite street frontage as permitted by the building owner, with the following clarification for first floor retail or restaurant. 4.1.5 First floor tenants are allowed one (1) wall sign type unless utilizing an awning sign type which can be substituted for a blade, plaque, or under canopy sign types. 4.1.6 For signs W-1 - W-5, only primary and secondary signs are allowed. Where more than two sign envelopes are utilized by a single tenant. No more than one primary wall sign is permitted. Each additional sign envelope shall be limited to the guidelines for secondary wall signs. 4.1.7 Sign styles: r 4.1.7.1 Figurative signs shaped to reflect the silhouette of a particular object are permitted. 4.1.7.2 Three dimensional letters shall be made of materials consistent with section 2.11 of this program. Recognizably plastic or vinyl materials are prohibited. Sign Program Front Street Plaza, Old Town Temecula 9 of 20 Walter R. Allen archltec-t + assoc IoJes M 165 01d To::r r,nw>ree� Sw*e 201 Te,eC- o CA 92500 o (05I) 00-'-0301 + (')51) 093 -1050 4.1.7.3 All lettering and signs shall be designed to highlight the building architecture and color palette as described in Section 2.5 of this program. Sign Program Front Street Plaza, Old Town Temecula 10 of 20 Walter R. Allen arc hl-tect + a.ssociates 28465 Oto Toa'n Prow St,eet Sure 201 Telefy,IQ CA 42540 0 - (051" 0930301 ? - P5 i) 693 4080 4.2Secondary Wall Signs 4.2.1 Secondary signs are only permitted in support of a main tenant sign. (See primary signs) 4.2.2 Secondary Signs may be placed in any of the designated wall sign locations at the ground or fourth floor. 4.2.2.1 Secondary signs are limited to (1) per tenant and the envelops available to the tenant based upon the width of the suite street frontage, or as permitted by the building owner. 4.2.3 Secondary Signs must comply with the area, material, and color guidelines described in section 2 of this document for the proposed sign type. All secondary signs shall be consistent with the appearance of the primary tenant sign for each tenant. (Color, material, design) 4.2.4 Secondary sign designs shall be limited to pictorial representations of the business and services. 4.2.5 All secondary signs must be submitted to the owner and the Planning Director for approval before the fabrication of any sign in conjunction with the primary and accessory sign submittal. 4.3 Blade Signs (projecting) refer to Exhibits A Et B. 4.3.1 Blade signs shall be located on the building as shown in the attached Exhibits A, B, Et C. Blade Signs shall not exceed 6 S.F. 4.3.2 Blade signs shall be double sided, and mounted to a decorative bracket either painted or rusticated (Not real rust). Bracket design, fabrication, approval and installation are the responsibilities of the Owner. 4.3.3 The blade sign adjacent to the main building entrance (refer to Exhibit A, sign B-2) shall be a multi-tenant sign serving upper floor tenants only. Upper floor tenants will be provided (1) one space per business (example multi-tenant blade sign shown below). Sign Program Front Street Plaza, Old Town Temecula 1 1 of 20 Walter R. Alien o r c h i t e c t + o s s o c i a t e s f , 4.3.3.1 Tenant blade signs may include the business name, logo, and suite number. 4.3.3.2 Blade sign B-2 shall allow for one (1) line of text 4" tall. 4.3.3.3 Graphic logos may be used on blade sign B-2 provided they are not more than 4" tall. 4.3.4 Single business blade signs, (refer to Exhibits A, B, Et C, B-1) 4.3.4.1 A single tenant blade sign shall comply with the total sign areas designated in Exhibit B. 4.3.4.2 Blade signs, materials of construction, illumination, and color palates must comply with those described in section 2 of this program. 4.3.4.3 Tenant shall submit design sample to the owner for approval (example single tenant blade sign shown below). 4.3.5 Projecting signs shall only be attached to buildings, not to poles or other signs Sign Program Front Street Plaza, Old Town Temecula 12 of 20 Walter R. Allen a r c h i t e c t + a s s o c i a t e s 4.4 Under Canopy Signs 4.4.1 Signs shall be placed under the pedestrian arcade along Old Town Front Street only. Two locations have been designated per Exhibit B, between the first and last column along the arcade, perpendicular to the street. Signs shall maintain 8' vertically clear to the path below. 4.4.2 Refer to Exhibit B for sign area. 4.4.3 Signs shall be double sided, suspended with a decorative device; either painted or rusticated (Not real rust). Device design, fabrication, subject to approval by the owner. 4.4.4 Sign Colors shall comply with section 2.5 of the document. 4.5Window / Door Lettering 4.5.1 Lettering on windows and doors shall not exceed 20% of total window or door glazing area for the first floor, and 30% of total window glazing area free of muntins on the third floor. Nationally recognized logos are permitted as described in Section 2.5 of this program. 4.5.2 Window lettering shall be of period style as listed in this document under Section 7, Fonts. 4.5.3 Window signage shall be hand painted or vinyl cut as stipulated below. Gold Leaf is recommended to enhance the lettering design. Sign Program Front Street Plaza, Old Town Temecula 13 of 20 Waiter R. Allen architect + associates 4.5.4 Colors for window signage shall be as described in Section 2.5 of this program. 4.5.5 One window sign is permitted per business frontage, including upper floor tenants. 4.6 Awning Signs 4.6.1 Awning signs shall be located on the valence of the awning only. Letters shall be limited to the height of the valance, less 1" above and 1" below the text, creating a 1" margin. The text shall be centered horizontally and vertically in the valence of the awning. 4.6.2 Awning signs shall be limited to the ground floor only. Signs may be placed on each awning. Only the business name shall be permitted on the front of the awning valence. 4.6.3 Awning signs shall not be illuminated 4.6.4 Awnings shall be canvas, with letters dyed or painted on fabric. Plastic or vinyl awnings are prohibited. 4.6.5 Awning colors shall be compatible with the building's color palette. Awnings may be solid or two toned only. 4.7Plaque Signs 4.7.1 Wall Plaques shall be mounted to the wall adjacent to the main entrance to the suite centered at 60" above exterior walking surface. Signs shall not exceed two (2) square feet. 4.7.2 Each tenant, both retail and office, in the building will be allowed one wall plaque per business. 4.7.3 Signs may be externally illuminated as described in section 2.10 of this document, and permitted by the building owner. ELAD1 PRIME :1 Sign Program Front Street Plaza, Old Town Temecula 14 of 20 Walter R. Allen a r c h i t e c t + a s s o c i a t e s 4.8 Painted Signs 4.8.1 Painted walls shall be painted directly onto the building at approved locations only. 4.8.2 Painted signs shall be located in (1) locations (refer to Exhibit A). 4.8.3 Painted sign colors and design shall comply with section 2.5 of this document. 4.8.4 Painted signs shall be historically accurate in design. Language or block script text on a contrasting background. Images depicting persons, objects, or logos are prohibited. 4.8.5 The tenant is responsible for any cost related to the removal of the sign, and any related building repair costs. 4.8.6 Painted Sign P-1 shall be a tenant sign painted directly to the facade of the building at the location described in Exhibit A. 4.8.6.1 Sign P-1 will be allocated to a tenant approved by the building owner. 4.8.6.2 Sign P-1 design and overall area must be submitted by the tenant to the building owner and the planning director for approval before sign installation. 4.9 Accessory Signs 4.9.1 Accessory signs shall include the following: menu boards, directional signs, building name signs. 4.9.1.1 Menu boards 4.9.1.1.1 Signs permitted, one (1) per each restaurant, or other eating establishment. Signs will be a maximum of four (4) square feet. 4.9.1.1.2 Menu boards shall be located on a wall adjacent to the main customer entrance and shall be maintained with up-to-date menu items. Sign Program Front Street Plaza, Old Town Temecula 15 of 20 Walter R. Allen h i t e c t + a s s o c i a t e s 4.9.1.1.3 Menu boards may be illuminated following the standards described in section 2.10 of this program. 4.9.1.2 Building Identification signs 4.9.1.2.1 There are (1) building identification signs. (Refer to Exhibit A, signs W-12 4.9.1.3 Portable Signs 4.9.1.3.1 A portable sign is a sign, such as an A-frame or a movable pole sign, which can be displayed during business hours and removed when the business is closed. Each business is permitted to have (1) portable sign. 4.9.1.3.2 The size shall not exceed four feet high and three feet wide. 4.9.1.3.3 A portable sign shall not be placed within the Pedestrian zone, the area measured from the back of curb to the property line. 4.9.1.3.4 Portable signs shall not be illuminated, or plastic. Signs shall be constructed of high quality, durable materials, subject to the review and approval of the building owner. Sign Program Front Street Plaza, Old Town Temecula 16 of 20 Walter R. Allen architect + asscc 4.9.1.4 Directional Signs (Refer to Exhibit B) 4.9.1.4.1 Signs are intended for pedestrian visibility only and shall be maintained with current tenants. 4.9.1.4.2 Directional signs shall comply with section 2.5 of the program. 4.9.1.4.3 Directional signs shall guide patrons to the different suites of the building iNFORMAI ADMISSIONS 1 ` ADMINISTRATION Ii PUBLIC SAFETY OFFICE 4 1 MAIN LOBBY/ENTRANCE 4 BIOMED ENGINEERING 11` f RADIOLOGY/CT SCAN Sign Program Front Street Plaza, Old Town Temecula 17 of 20 Wolter R. Allen orchItec-t + associa.tes 28165 Old Tov n Pror•r Street Su to 201 Temeo..,d CA 92540 0 145 t) 093 0301 f (15th o93 1080 5. SUITE ADDRESS IDENTIFICATION 5.1 The identification of each suite's address shall be displayed in 4" high numbers / letters at the top center, of the right hand leaf, of the door glazing at a main entry doorway. (Exterior or hand-painted doors only 5.2 Suite Identification shall be 4" tall vinyl cut letters, with colors consistent with section 2.5, and text with sections 7 of this program. Sign Program Front Street Plaza, Old Town Temecula 18 of 20 Walter R. Allen orchIte.ct + ass odotes 28465 0 d Towr£,o nt Sbee; S-u%201: (+Q5i) 003 4opo 6. TENANT ALLOWABLE SIGN AREAS 6.1.Each ground, and fourth floor tenant will be allotted the total number of sign envelops that are available along their business frontage (refer to Exhibits A, B, Et C) 6.1.1. Tenants will be permitted (1) primary wall sign at their business frontage. 6.1.2. Secondary wall signs shall only be permitted in support of a primary sign 6.1.2.1. All secondary signs must be approved at the discretion of the building owner and the planning director. 7. APPROVALS 7.1.The design and construction of Tenant's exterior sign(s) must receive written approval by Owner and a permit by the City of Temecula before fabrication. Owner approval shall be based on: 7.1.1. Conformity to the sign criteria established for the building, including fabrication and method of installation. 7.1.2. Harmony of the proposed sign with the design standards of the building. 7.2. The Owner has the specific right to refuse approval of any sign which does not conform to the specific criteria set forth herein or any design not in harmony with design standards of the building. To secure Owner approval, three (3) copies of the design drawings of the sign shall be submitted to the Owner or Owner's agent. The sign drawings must indicate an elevation drawing with the following information: 7.2.1. Type, style, color and size of all lettering. 7.2.2. The location of the sign in relation to store frontage. 7.2.3. Colors, finishes and types of materials. 7.2.4. Method of attachment to wall. 7.3. All signs shall be consistent with the Sign Program and have the proper permitting from the City of Temecula as required by the Temecula Municipal code prior to installation. Sign Program Front Street Plaza, Old Town Temecula 19 of 20 Walter R. Allen architect + associates 28465 Old Tot-..n�tonv S,,ee; Sure 2?1 mec- o CA 92590 p - (951) 693 0301 t - (95:) 603 4080 8. SAMPLE FONTS 8.1.Fonts shall be of historic character and should be simple serif font. Other fonts must be submitted to the Owner for review and approval. 8.2.Sample fonts: Century Schoolbook Old Town Front Street Bookstore Classic Garamond Old Town Front Street Bookstore ALGERIAN OLD TOWN FROM" STREET BOOKSTORE BASKERCILLE OLD FACE Old Town Front Street Bookstore CASTELLAR OLD TOWN FRONT STREET BOOKSTORE sza.��oa.�. Sta oz.a -rowiv 3Em3M930iv-r s-3E-3ER.10M0r 3Moo3Mswro3ERM MISQUIT£STD OLD TOWN FRONT STREET BOOKSTORE Sign Program Front Street Plaza, Old Town Temecula 20 of 20 EXHIBIT A (OLD TOWN FRONT STREET 1.5' X 16(24 S.F.)WALL SIGN L5' X 16(24 S.F.)WALL S GN 3' X 8(24 S.F.)WALL SIGN FOURTH FLOOR TENANT(W-8) FOURTH FLOOR TENANT(W-9) FOURTH FLOOR TENANT(W-10 .cam 3'X10' (30 S.F. WALL SIGN 3'XlO' (30 S.F.)WALL SIGN 1'X6 (6 S.F.)WALL SIGN GROUND FLOOR TENANT W-2 GROUND FLOOR TENANT(W-4) GROUND FLOOR TENANT� 3'X 8'(24 S.Fj WALL SIGN 3'X1O' (30 S.F.)WALL SIGN 3'X 8'(24 S.F.)WALL SIGN 2'X28'(56S.F.)WALL SI N F23 6S.F, BLADE SIGN GROUND FLOOR TENANT(W 1) GROUND FLOOR TENANT(W-3 GROUND FLOOR TENANT(W_5) THIRD FLOOR TENANT eW-6� + FOURTH FLOOR NT BEYOND B 1 i ii TX1' IS F.)WALL PLAQUE GX4' 4S.F, MENU BOARD 1'X10'(10 S.F.)AWNING SIGN 1'X4'(4S.F.)MENU BOAR C GROUND FLOOR TENTANT GROUND FLOOR TENANT(A 2) GROUND FLOOR TENANT GROUND FLOOR TENANT 3'X2' 6 S.F. BLADE SIGN I'X1O'(10 S.F.)AWNING SIGN GROUND FLOOR TENANT(B-3 EAST ELEVATION ) GROUND FLOOR TENANT(A-1) (,OL)TOWN FRONT STRFF-T) BUII.DIN(i DRAWINCS CRI-ATF)IiY KEA ARf.Hl-M-UR1=-DINIiFOPMFNT EXHIBIT 3RD STREET PAINTED SIGN BUILDING ID (P-2) 3'X8' 24 S.F. WAIL SIGN FOURTH FLUOR TENANT(W-10 FOURTH LO WALL SIGN (SHOWN ON EXHIBIT A) FOUR FLOOR TENANT(W-12) El Eol "a SF. WALL SIGN _ 3'X2' (6 S.F.)BLADE SIGN 2'X3'(6 S.F. BLADE SIGN THIRD t FOURTH FLOOR THIRD FLOOR TENANT(W-11 TENANT(02 TH FLOOR t TENANT(B-1) _-- 1'X6' 6 S.F. WALL SIGN 1'X8' 8 S. AWNING SIG GROUND FL F.FLOOR TENANT(W-7 GROUND FLOOR TENAfyT ZA-4) (SHOWN ON EXHIBIT A) 15'X8' (12 S.F.)UNDER CANOPY SIGN 1'X8'(8 S.F.)AWNING SIGN UILDING SIGN W-12 ROUND FLOOR TENANT(G1) GROUND FLOOR TENANT(A-3) BEYOND NORTH ELEVATION (3RD STREET) BUILDING DRAWINGS CREATED BY KEA ARCHITECTURF-DEVELOPMENT EXHIBIT C (PASEO) PAINTED SIG BUILDING ID 7113) 0o a goo F7 ❑ o a W(K NR Pl.AN El El 3'X6'(18 S.F.)DIRECTIONAL SIGN PAINTED SIGN.OWNER TO APPROVE TENANT, L5'XH' (12 S.F.)UNDER C O SIGN BUILDING SIGN (D-2) AND MURAL SIZE(P-1) GROUND FLOOR TENANT(C-2) SOUTH ELEVATION (PASPA) (TYP. SIGN STANDARDS) L� , , , � IIIIIIII Iillilli illlli IIIIIIIIII .. FLOOR FLOOR ALONG ALONG OLD TOWN FRONT STRLET AT ARCADF(w3) OLD TOWN Table A-1 Tenant Tenant Floor Designated Total Area Tenant Suite Location Sign (S.F.) Lighting First W-1 24 EX1 First W-2 30 EX1 First W-3 30 EX1 First W-4 30 EM First W-5 24 EX1 First W-7 6 EX2/IN First A-1 10 NA First A-2 10 NA First A-3 8 NA First A-4 8 NA First C-1 12 EX2 First C-2 12 EX2 First B-3 6 EX2 First B-1 6 EX2 Third/Fourth B-2 6 NA Third W-6 56 NA Third W-11 46 NA Fourth W-8 24 IN Fourth W-9 24 IN Fourth W-10 8 IN Fourth W-12 24 NA TBA P-1 TBA NA TBA P-2 TBA NA TBA P-3 TBA NA Front Street Plaza South West Crnr. D-1 18 NA Aberviated Sign Type. Lighting Legend A-Awning Signs EX1-Externally illuminated,goose neck down lit B-Blade Signs EX2-Externally illuminated, recessed can light C-Under Canopy Signs IN-Internally illuminated W-Wall Signs NA-Not applicable D-Directional Signs P-Painted Signs