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ACTION MINUTES
INFRASTRUCTURE BEAUTIFICATION COMMITTEE
GREAT OAK CONFERENCE ROOM
41000 MAIN STREET
TEMECULA, CALIFORNIA
TUESDAY, APRIL 8, 2014
4:00 PM
CALL TO ORDER: 4:15 PM
ROLL CALL: Mayor Maryann Edwards
Council Member Mike Naggar
Greg Butler, Assistant City Manager
Armando Villa, Community Development Director
Christine Damko, Economic Development Analyst
PUBLIC COMMENTS
Kimberly Adams, Temecula Valley Convention and Visitor's Bureau
John Kelliher, Temecula Valley Convention and Visitor's Bureau
Kym Espinosa, Temecula Promenade
COMMITTEE BUSINESS
1. Discussion regarding on the Vision for a Temecula Valley Freeway
Beautification Project:
RECOMMENDATION:
• Condensing "Directional/Points of Interest" Signage on Freeway Off-
Ramps: The CVB is working with District 8 Caltrans on condensing the
directional signage on the freeway off-ramps to one large directional sign per
off-ramp. This will eliminate "sign blight" on our off-ramps. The Committee
was supportive of this effort.
• Freeway Overcrossing Signage: In an effort to promote Temecula's brand
awareness to the nearly 58 million vehicles a year driving on the 15 freeway,
the CVB would like to explore possibilities of freeway overcrossing signage in
addition to enhancing our 1-15 freeway corridor with Wine Country themed
landscaping. The Committee suggested that a Master Landscape Plan be
created as a plan to work from. As to how this project would be funded, the
Committee suggested looking at an Infrastructure Financing District (and
tying the IFD in with Jefferson Ave Corridor revitalization).
Action Items:
• CVB will research the idea of a "master landscaping plan" for the 1-15 freeway
corridor and the possibility of creating an Infrastructure Financing District.
• CVB will report back to the Committee with their findings.
ADJOURNMENT: This meeting was adjourned at 5:00 pm
A�
Date 51,56
But r, Assistant City Manager