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AGENDA
OLD TOWN TEMECULA LOCAL REVIEW BOARD
GREAT OAK CONFERENCE ROOM
41000 MAIN STREET
TEMECULA, CALIFORNIA
August 10, 2015 — 9:00 a.m.
CALL TO ORDER
Roll Call: Board Members: Blair, Malmstrom, Puma, Watts, and Chairperson Moore
A total of 15 minutes is provided so members of the public may address the Board on items that
are listed on the Agenda. Speakers are limited to three (3) minutes each. If you desire to speak
to the Board about an item not on the Agenda, a green "Request to Speak" form should be
filled out and filed with the Board Secretary.
When you are called to speak, please come forward and state your name for the record.
For all other agenda items a "Request to Speak" form must be filed with the Board Secretary
rp for to the Board addressing that item. There is a three (3) minute time limit for individual
speakers.
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All matter listed under Consent Calendar are considered to be routine and all will be
enacted by one roll call vote. There will be no discussion of these items unless members
of the Local Review Board request specific items to be removed from the Consent
Calendar for separate action.
CONSENT CALENDAR
Action Minutes
RECOMMENDATION
1.1 Approve the Action Minutes of July 13. 2015
BOARD BUSINESS
Planning Application PA15-0583 a Major Modification to construct a sanctuary,
classroom buildings, and administration building. The project is located at 29825
Santiago Drive (APN: 922130-016)
Applicant: Rick Jaeger
TR Design Group, Inc.
7179 Magnolia Avenue
Riverside, CA 92504
Staff: Scott Cooper
Receive and file a report on the Old Town Market Opportunities Study
Staff: Lynn Lehner, Senior Management Analyst
BOARD MEMBERS REPORT
DIRECTOR OF COMMUNITY DEVELOPMENT REPORT
SPECIAL EVENTS REPORT
August special events with road closures
Staff: Dawn Adamiak
ADJOURNMENT
Next regular meeting September 14, 2015 9:00 a.m., Great Oak Conference Room, City Hall,
41000 Main Street, Temecula, CA 92590
NOTICE TO THE PUBLIC:
The agenda packet (including staff reports) will be available for viewing in the Main Reception area at the Temecula
Civic Center (41000 Main Street, Temecula) after 4:00 p.m. the Friday before the Old Town Local Review Board
Meeting. At that time, the packet may also be accessed on the City's website — www.citvoftemecula.org. Any
Supplemental material distributed to a majority of the Board regarding any item on the Agenda, after the posting of
the Agenda, will be available for public review in the Main Reception area at the Temecula Civic Center (41000 Main
Street, Temecula), 8:00 a.m. — 5:00 p.m.). In addition, such material will be made available on the City's website —
www.cityoftemecula.org — and will be available for public review at the respective meeting.
If you have any questions regarding any item of business on the Agenda for this meeting, please call the Planning
Department, (951) 694-6400.
ITEM 1
ACTION MINUTES
OLD TOWN TEMECULA LOCAL REVIEW BOARD
GREAT OAK CONFERENCE ROOM
41000 MAIN STREET
TEMECULA, CALIFORNIA
July 13, 2015 — 9:00 a.m.
CALL TO ORDER
Roll Call: Board Members: Blair, Malmstrom, Puma, Watts, and Chairperson Moore
PUBLIC COMMENTS
A total of 15 minutes is provided so members of the public may address the Board on items that
are listed on the Agenda. Speakers are limited to three (3) minutes each. If you desire to speak
to the Board about an item not on the Agenda, a green "Request to Speak" form should be
filled out and filed with the Board Secretary.
When you are called to speak, please come forward and state your name for the record.
For all other agenda items a "Request to Speak" form must be filed with the Board Secretary
prior to the Board addressing that item. There is a three (3) minute time limit for individual
speakers.
NOTICE TO THE PUBLIC
All matter listed under Consent Calendar are considered to be routine and all will be
enacted by one roll call vote. There will be no discussion of these items unless members
of the Local Review Board request specific items to be removed from the Consent
Calendar for separate action.
CONSENT CALENDAR
Action Minutes
RECOMMENDATION
1.1 CONTINUED FROM NOVEMBER 10, 2014 Approve the Action Minutes of
August 11, 2014 (omitted from April 13, 2015 meeting); APPROVED 4-0.1
MOTION BY BOARD MEMBER WATTS, SECOND BY BOARD MEMBER
PUMA; AYE VOTES FROM BOARD MEMBERS BLAIR, MOORE, PUMA,
WATTS; MALMSTROM ABSTAINED
1.2 CONTINUED FROM APRIL 13, 2015 Approve the Action Minutes of November
10, 2014; APPROVED 3-0-2 MOTION BY BOARD MEMBER PUMA, SECOND
BY BOARD MEMBER BLAIR; AYE VOTES FROM BOARD MEMBERS BLAIR,
PUMA, MOORE; MALMSTROM AND WATTS ABSTAINED
1.3 Approve the Action Minutes of April 13, 2015; APPROVED 3-0-2 MOTION BY
BOARD MEMBER BLAIR, SECOND BY BOARD MEMBER PUMA; AYE
VOTES FROM BOARD MEMBERS BLAIR, PUMA, WATTS; MALMSTROM,
AND MOORE ABSTAINED
BOARD BUSINESS
2 Elect 2015 Chairperson and Vice Chairperson
APPROVED 5-0; BOARD MEMBER WATTS MADE THE MOTION TO APPOINT BOARD
MEMBER MOORE TO SERVE AS CHAIRPERSON; IT WAS SECONDED BY BOARD
MEMBER BLAIR; VOTE REFLECTED UNANIMOUS APPROVAL.
APPROVED 5-0; BOARD MEMBER PUMA MADE THE MOTION TO APPOINT BOARD
MEMBER WATTS TO SERVE AS VICE CHAIRPERSON; IT WAS SECONDED BY
BOARD MEMBER MALMSTROM; VOTE REFLECTED UNANIMOUS APPROVAL.
3 Uptown Jefferson Specific Plan Update
Staff: Dale West
BOARD MEMBERS REPORT
DIRECTOR OF COMMUNITY DEVELOPMENT REPORT
SPECIAL EVENTS REPORT
ADJOURNMENT
At 9.29 a.m., the Old Town Local Review Board meeting was adjourned to Monday, August 10,
2015, beginning at 9:00 a.m., in the Great Oak Conference Room, City Hall, 41000 Main Street,
Temecula, CA 92590
Peg Moore
Chairperson
Luke Watson
Interim Director of Community Development
ITEM 2
STAFF REPORT — PLANNING
CITY OF TEMECULA
OLD TOWN LOCAL REVIEW BOARD
August 10, 2015
PLANNING APPLICATION NO. PA15-0583
Prepared by: Scott Cooper, Case Planner
APPLICATION INFORMATION:
APPLICANT: Rick Jaeger
PROPOSAL: A Major Modification to construct a new sanctuary, classroom
buildings, and administration building developed in multiple
phases.
LOCATION: Generally located on the south side of Santiago Road,
approximately 725 feet west of Ynez Road at 29825 Santiago
Road
EXISTING ZONING: Rancho Highlands Specific Plan (SP)
SURROUNDING ZONING: North: Rancho Highlands Specific Plan (SP) / Medium Density
Residential
South: Very Low Density Residential (VL)
East: Rancho Highlands Specific Plan (SP) / Low Density
Residential
West: Rancho Highlands Specific Plan (SP) / Low Density
Residential
GENERALPLAN
DESIGNATION: Very Low Residential (VL)
EXISTING LAND USE: Existing School, Parking Lot, and Mercedes/Pujol Schoolhouse
SURROUNDING LAND
USES: North: Santiago Road and Single -Family Residential / Low Medium
Residential (LM)
South: Single -Family Residential / Very Low Residential (VL)
East: Private Education Facility/ Very Low Residential (VL)
West: Religious Facility / Very Low Residential (VL)
BACKGROUND
On April 20, 2015, Rick Jaeger submitted Planning Application PA15-0583, a Major Modification
to construct a sanctuary, classrooms, and an administration building.
X:\Planning\2015\PA15 0583 Reliance Church MOMPlanning\Old Town Review\OTLRB Staff Report.doc
ANALYSIS
Mercedes/Puiol Schoolhouse
The Mercedes/Pujol Schoolhouse is a Designated Historic Structure built in approximately 1889.
Although the proposed project will not result in changes to the schoolhouse building, the Old
Town Specific Plan requires that for historic structures located outside of Old Town Temecula,
the Old Town Local Review Board shall utilize the best available information related to the
architectural style of the historic structure to maintain the integrity of existing historic
architecture, as well as preserve its local historic context.
Originally located where the Temecula Valley Museum stands today, the building was moved
twice, the last time (in 1986) to 29825 Santiago Road. Although not the first school in the
Temecula area, it served as the first school actually built in Old Town. For many years,
beginning in 1915, the school house served as the only Protestant church in Temecula. It is now
owned by Reliance Church.
Architecture
The architectural design of the Reliance Church sanctuary allows the Mercedes/Pujol
schoolhouse to maintain its architectural integrity. By not integrating the existing schoolhouse
into the design of the sanctuary, the schoolhouse stands on its own and is not lost within the
architectural design of the sanctuary.
The sanctuary incorporates reclaimed wood siding (gray barnwood and brown bamwood),
standing seam metal roofing, hardie plank lap siding, stucco, and faux windows. The north
elevation (view from Santiago Road) would also include a stepped back retaining wall which
would be landscaped.
The classrooms and administration offices (later phases) are located on the middle and rear
portion of the property and are not visible from Santiago Road. These buildings will incorporate
reclaimed wood siding, stucco, standing seam roofing, and hardie plank lap siding.
RECOMMENDATION
Staff has determined that the proposed architecture of Reliance Church maintains the integrity
of the existing historic Mercedes/Pujol Schoolhouse architecture. Staff is requesting that the
Old Town Local Review Board review, provide comments, and recommend that the project be
approved.
ATTACHMENTS
Plan Reductions
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HISTORIC PUJOL SCHOOL HOUSE
Opened in 1889. Originally located where the museum stands today, the building
was moved twice, the last time (in 1986) to 29825 Santiago Rd. Although not the
first school in Temecula area, it served as the first school actually built in Old
Town. For many years, beginning in 1915, the school house served as the only
Protestant church in Temecula. it is now owned by the Reliance Church.
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ITEM 3
CITY OF TEMECULA
COMMUNITY DEVELOPMENT DEPARTMENT
MEMORANDUM
TO: Old Town Local Review Board
FROM: Luke Watson, Interim Director of Community Development
DATE: August 10, 2015
SUBJECT: Old Town Market Opportunities Study Update
PREPARED BY: Lynn Kelly -Lehner, Senior Management Analyst
RECOMMENDATION: Receive and file.
BACKGROUND: After more than 25 years of incorporation, the City is transitioning
from a growth city to a maintenance city. While there are several opportunities for large
developments remaining throughout the community, the majority of developable vacant
properties are considered to be smaller infill projects. The City wishes to remain fiscally prudent
and maintain a healthy fiscal and economic balance, and evaluate land development potential,
and economic opportunity throughout the City.
On June 24, 2014, at the recommendation of the Infill Land Use Subcommittee, consisting of
Mayor Comerchero and Mayor Pro Tem Naggar, the City Council entered into an agreement
with Keyser Marston Associates (KMA) for economic consulting services to conduct a land use
economic opportunity study throughout the City. The City seeks to determine whether the
existing General Plan land use designations for the remaining vacant land will enable the City to
maximize economic opportunity for the community. As a part of this study, Keyser Marston
Associates has updated a previous market assessment for Old Town, originally prepared by
KMA in 1998.
The 1998 Market Opportunities Study drove the vision of Old Town and greatly affected its
success and image today. The primary objectives of the Market Opportunities Study Update are
tri -fold:
• To evaluate the progress achieved since 1998
• To assess market potential for additional development
• To recommend implementation strategies to further improve Old Town
Progress Achieved Since 1998
There have been many notable accomplishments in Old Town since the 1998 KMA Study.
These include:
• Reinforcing Old Town as Temecula's downtown
• Development of new cultural uses
• Installation of major public improvements
• Completion of the Civic Center and Town Square Park
• Development of significant office space
• Development of multi -family units along Pujol Street
• Old Town is widely recognized as a dining and entertainment district
The City has entered into an agreement with a developer for the future development of the
Town Square Marketplace, which will ultimately create a link between public gathering places
and the Civic Center. The City has also invested heavily in public improvements throughout Old
Town such as streetscape improvements, bike lanes, and sharrows. However many streets still
lack curb, gutter, and sidewalks. While the Murrieta Creek Regional Plan has been improved,
the plan is a long term planning project. There has been little progress on the formation of an
Old Town Business Improvement District or the development of a major new hotel within the
district.
Market Demand Forecast
KMA developed long term forecasts for each major land use in Old Town, based on Citywide
and regional trends, demographics, and projected future development. Over the next twenty
years, Old Town can absorb approximately 330,000 square feet of office space, 250,000 square
feet of retail, 750 hotel rooms, and 2,100 residential units. Conversely, the remaining supply of
various land uses is 809,000 square feet of office, 485,000 square feet of retail, 540 hotel
rooms, and 1,800 residential units.
These projections result in a relative disequilibrium of supply (development capacity) and
demand (absorption) of land uses. At year twenty of KMA's analysis, Old Town is predicted to
have a 479,000 square feet oversupply of office space, a 235,000 square foot oversupply of
retail space, undersupply of 210 hotel rooms, and undersupply of 300 residential units. This
comparison suggests that the City should consider accommodating additional hotel and
residential development within Old Town over the long term.
Old Town Absorption Potential vs Development Capacity
Summary of Best Practices from Comparable Districts
KMA surveyed five comparable mixed-use village districts throughout California and identified
best practices that have led to success in Little Italy (San Diego), Carlsbad, Chico, Windsor, and
Petaluma. These locations were based on similarities in land use mix, scale, arts and culture
uses, and proximity to wine country. The best practices include:
Average Annual
Projected Old Town
Remaining
Oversupply/
Absorption
20 Year Absorption
Development
(Undersupply)
(Midpoint)
(midpoint)
Capacity
at Year 20
Office
16,500 SF
330,000 SF
809,000 SF
479,000 SF
Retail
485,000 SF
250,000 SF
485,000 SF
235,000 SF
Hotel
540 Rooms
750 Rooms
540 Rooms
(210) Rooms
Residential
1,800 Units
2,100 Units
1,800 Units
(300) Units
Summary of Best Practices from Comparable Districts
KMA surveyed five comparable mixed-use village districts throughout California and identified
best practices that have led to success in Little Italy (San Diego), Carlsbad, Chico, Windsor, and
Petaluma. These locations were based on similarities in land use mix, scale, arts and culture
uses, and proximity to wine country. The best practices include:
• Encouraging the formation of a Business Improvement District to support coordinated
marketing efforts and special events
• Establishing a parking in -lieu fee program to enhance the feasibility of in -fill projects
• Forming partnerships with business and non-profit organizations to promote Old Town
• Incorporating signage and gateway monumentation accentuating the district's theme
• Promoting the creation of inviting, clean, and safe public spaces
• Enhancing outdoor experience with lighting, seating, shade structures, outdoor dining
• Permitting live outdoor music at select restaurants and bars
• Engaging HOAs to inform residents of planned events
Recommended Opportunities and Strategies
Keyser Marston identified four umbrella strategies to optimize opportunity for the district
Branding Old Town
Old Town has successfully developed numerous restaurants, coffee shops, bars, and music
venues, however is not recognized as an important dining destination. Old Town has an
opportunity to enhance the business environment and visitor experience by developing and
marketing a "foodie district" brand. Secondary branding concepts could include health and
wellness, arts and culture, and entertainment.
Developing a "foodie district" requires more than a critical mass of farm to table and fine dining
restaurants. An essential feature of a "foodie district" is a market hall, essentially a year round,
under roof farmers market, food court, and culinary institute in one. Some popular examples of
market halls include Granville Island in Vancouver, Grand Central Market in Los Angeles,
Anaheim Packing District, and Reading Terminal Station in Philadelphia.
Given the concentration of restaurants in Old Town, and the proximity to wine country, plus the
burgeoning micro -brewery sector, the "foodie district" theme celebrates the community's
identity, history, and culture, while also playing to its strengths.
New Private Development Potential
Town Square Marketplace: The City is currently in negotiations to develop this City -owned, one
acre property adjacent to City Hall. Development of this site will activate and enhance Town
Square Park and will bring Old Town Front Street and Mercedes Street closer together. It is a
missing link to establish Main Street as the important heart of Old Town.
Boutique Hotel: Existing overnight accommodations in Old Town are very limited in number,
selection, and amenities. Development of one or more new hotels at the midscale or upscale
level can have a transformational impact on the district.
Market Rate Housing: The former Redevelopment Agency was successful in stimulating the
development of multi -family and mixed use developments within the core of Old Town and along
Pujol Street. However, currently all of these housing units have been restricted as affordable
rentals. KMA recommends that the City encourage additional market rate housing in Old Town,
including both for sale and rental units.
Improvements to the Public Realm
Murrieta Creek Regional Trail: The completion of the Murrieta Creek Trail may have a
transformational effect on Old Town by enhancing both the natural and commercial
environments by creating a visual and functional connection between Murrieta Creek and Old
Town.
Gateways and Streetscape: The north and south ends of Old Town are marked by arches
spanning the streets. KMA recommends that the City and Old Town incorporate signage and
monumentation that accentuate Old Town's themes and enhance the outdoor experience with
improved lighting and seating. The City may wish to consider parklets and plazuelas, as well as
additional street furniture.
Parking: As Old Town builds out, the availability of shared public parking will diminish. The
southern end of Old Town is currently well served by both surface parking and the Civic Center
garage. The City may wish to revisit the parking study completed by Fehr and Peers in 2010
and incorporate parking strategies for additional parking toward the north end of Old Town.
South Side Mixed Use Development: The southern entrance to Old Town is unattractive today,
with a mix of commercial, industrial, and vacant land uses stretching approximately one mile
from Temecula Parkway. The City may wish to explore options to rezone the corridor and
encourage mixed use development.
Marketing and Promotion Strategies
Potential for a Business Improvement District: KMA recommends the formation of a Business
Improvement District (BID) in Old Town. A BID works to unify business and property owners
within a particular district to work towards the common goal of economic revitalization. This is
often conducted through marketing and event programs, beautification projects, commercial
tenant recruitment, and parking and transportation improvements.
Co -Marketing with Wineries/Pechanga: The unique, big draws in the Temecula Valley are the
wineries, Pechanga Resort and Casino, and Old Town. Old Town can enhance its regional
success through co -marketing efforts with these organizations. There is a high demand for
visitor lodging in Temecula with over 34,000 visitors using hotel services each month. Old Town
has the potential to increase its capture of visitors and spending in the Temecula Valley by co-
marketing and branding Old Town as a "foodie district" and an extension of the existing
wineries. Old Town should complement existing promotional efforts of the wineries by
emphasizing farm to table culinary arts, and allowing visitors and residents to experience the
organic nature of Temecula Valley.
FISCAL IMPACT: There is no fiscal impact to the City
SPECIAL EVENTS
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August Road Closure Information
Saturday Night Movie Classics
August 1, 15, & 29
Town Square Park
During the month of August, we present our Classic Movie Series on Saturday nights in Old Town
at Town Square Park. Events begin at 7:00 pm with musicians performing live in the park. Bring your
blankets, low back chairs, and a picnic dinner or grab a bite to eat at one of the fantastic eateries in
Old Town. Join your neighbors and friends for these movies deemed 'Classics' by the Motion
Picture Association of America. These selected films are more suited to a mature audience and
viewer discretion is advised.
Road Closures to include:
` Saturday, August 1st Main Street 'T plus Mercedes from 3rd to 4th Streets closed from 4pm-11pm
' Saturday, August 15th Main Street -r plus Mercedes from 3rd to 4th Streets dosed from 4pm-llpm
' Saturday, August 29th Main Street 'r plus Mercedes from 3rd to 4th Streets dosed from 4pm-11pm
Hatch Chile Festival
August 29 & 30
Town Square Park
Come out for the biggest Chile Roast of the Year!! Chile Hedz will bring in approximately 10,000+ lbs
of Fresh New Mexico Hatch Chile this August! Chile will arrive in Old Town Temecula and be roasted
and sold throughout the weekend on a first come first serve basis. Music, Food Vendors, Hot Sauce
Vendors, children's activities, and more!
For more information contact dawn at
dawn.adamiakeotyoftemecula.org or 693-3947