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AGENDA
OLD TOWN TEMECULA LOCAL REVIEW BOARD
GREAT OAK CONFERENCE ROOM
41000 MAIN STREET
TEMECULA, CALIFORNIA
May 9, 2016 — 9:00 a.m.
CALL TO ORDER
Roll Call: Board Members: Baimbridge, Blair, Malmstrom, Puma, and Chairperson Moore
PUBLIC COMMENTS
A total of 15 minutes is provided so members of the public may address the Board on items that
are listed on the Agenda. Speakers are limited to three (3) minutes each. If you desire to speak
to the Board about an item not on the Agenda, a green "Request to Speak" form should be
filled out and filed with the Board Secretary.
When you are called to speak, please come forward and state your name for the record.
For all other agenda items a "Request to Speak" form must be filed with the Board Secretary
prior to the Board addressing that item. There is a three (3) minute time limit for individual
speakers.
NOTICE TO THE PUBLIC
All matter listed under Consent Calendar are considered to be routine and all will be
enacted by one roll call vote. There will be no discussion of these items unless members
of the Local Review Board request specific items to be removed from the Consent
Calendar for separate action.
CONSENT CALENDAR
1 Action Minutes
RECOMMENDATION
1.1 improve the Minutes of February 8, 2015
BOARD BUSINESS
2 Planninq Application No. PA15-1341, a Siqn Proqram amendment to the Truax Buildina
located at 41923 2nd Street APN: 922-043-012
Applicant: Chris Campbell
Walt Allen Architects
28465 Old Town Front Street, #201
Temecula, CA 92590
Staff: Brandon Rabidou
BOARD MEMBERS REPORT
DIRECTOR OF COMMUNITY DEVELOPMENT REPORT
ADJOURNMENT
Next regular meeting June 13, 2016, 9:00 a.m., Great Oak Conference Room, City Hall, 41000
Main Street, Temecula, CA 92590
NOTICE TO THE PUBLIC:
The agenda packet (including staff reports) will be available for viewing in the Main Reception area at the Temecula
Civic Center (41000 Main Street, Temecula) after 4:00 p.m. the Friday before the Old Town Local Review Board
Meeting. At that time, the packet may also be accessed on the City's website — www.cityoftemecula.arg. Any
Supplemental material distributed to a majority of the Board regarding any item on the Agenda, after the posting of
the Agenda, will be available for public review in the Main Reception area at the Temecula Civic Center(41000 Main
Street, Temecula), 8:00 a.m. — 5:00 p.m.). In addition, such material will be made available on the City's website —
www.cityoftemecula.org—and will be available for public review at the respective meeting.
If you have any questions regarding any item of business on the Agenda for this meeting, please call the Community
Development Department, (951)694-6400.
2
ITEM 1
ACTION MINUTES
OLD TOWN TEMECULA LOCAL REVIEW BOARD
GREAT OAK CONFERENCE ROOM
41000 MAIN STREET
TEMECULA, CALIFORNIA
February 8, 2016 — 9:00 a.m.
CALL TO ORDER Board member Blair called the meeting to order at 9:00 a.m.
Roll Call:
Present: Board Members Baimbridge, Blair, Malmstrom, and Puma
Absent: CHAIRPERSON MOORE—Excu.
Staff Present: Director Watson, Senior Planner Fisk, Assistant Planner Rabidou,
Associate Planner Peters, Minutes Clerk Jacobo
PUBLIC COMMENTS
No Public Comments at this time.
CONSENT CALENDAR
1 Action Minutes
RECOMMENDATION
1.1 Approve the Minutes of October 12, 2015 APPROVED 4-0-1; MOTION BY
BOARD MEMBER BLAIR, SECOND BY BOARD MEMBER PUMA, AYE
VOTES BY BOARD MEMBERS BAIMBRIDGE, BLAIR, MALMSTROM, AND
PUMA; ABSENT: MOORE
BOARD BUSINESS
2 PlanningIA plication No. PA15-1341, a Sign Pro_qram amendment to the Truax Building
located at 41925 2"a Street (APN: 922-043-012) MOTION BY BOARD MEMBER PUMA
TO APPROVE THE APPLICATION, SECOND BY BOARD MEMBER BAINBRIDGE,
AND VOICE VOTE REFLECTED A SPLIT VOTE WITH THE EXCEPTION OF BOARD
MEMBER MOORE WHO WAS ABSENT FAILED MOTION, DUE TO LACK OF A TWO-
THIRDS VOTE 2-2-1 (This item is deferred to a later Planning Commission meeting.)
Applicant: Chris Campbell
Walt Allen Architects
28465 Old Town Front Street, #201
Temecula, CA 92590
Staff: Brandon Rabidou
BOARD MEMBERS REPORT
DIRECTOR OF COMMUNITY DEVELOPMENT REPORT
ADJOURNMENT
At 10:20 a.m., Blair adjourned this meeting to the next regular meeting March 14, 2016, 9:00
a.m., Great Oak Conference Room, City Hall, 41000 Main Street, Temecula, CA 92590.
Albert Blair Luke Watson
Board Member, Old Town Local Review Board Director of Community Development
2
ITEIYI 2
STAFF REPORT— PLANNING
CITY OF TEMECULA
OLD TOWN LOCAL REVIEW BOARD
May 9, 2016
PLANNING APPLICATION NO. PA15-1341
Prepared by: Brandon Rabidou, Assistant Planner
APPLICATION INFORMATION:
APPLICANT: Chris Campbell
Walt Allen Architects
28465 Old Town Front Street, #201
Temecula, CA 92590
PROPOSAL: A Sign Program amendment to the Truax Building located at
419232 nd Street(APN: 922-043-027)
LOCATION: Generally located at the intersection of Mercedes and 2nd Street
EXISTING ZONING: Downtown Core (DTC)
SURROUNDING ZONING: North: Downtown Core (DTC)
South: Downtown Core (DTC)
East: Civic (CV)
West: Downtown Core (DTC)
GENERAL PLAN
DESIGNATION: Specific Plan Implementation (SPI)
EXISTING LAND USE: Truax Building (mixed-use commercial/retail/office)
SURROUNDING LAND
USES: North: Vacant pre-school
South: Vacant lot
East: Temecula Civic Center
West: Temporary Construction Yard
BACKGROUND
On July 14, 2008, the Old Town Local Review Board recommended approval of Planning
Application No. PA08-0008, a Development Plan application for the Truax Building, a four-story,
66,000 square foot mixed-use building consisting of retail commercial and office uses on a 0.52
acre lot and the associated Sign Program, Planning Application No. PA08-0083. On September
17, 2008, the Planning Commission recommended approval of the Development Plan and Sign
Program. The City Council approved the Development Plan and Sign Program on October 14,
2008.
XAP1anning\2015\PA15-1341 Truax Sign Program\Planning\OTLRB#2\PA15-1341 Staff Report#2.docx
On September 02, 2015, a Sign Program amendment was submitted by Walt Allen Architects.
The Old Town Local Review Board received a presentation and reviewed the proposed Sign
Program on February 8, 2016. At the end of the presentation, the Old Town Local Review Board
considered the proposed Sign Program, and ultimately had a split vote (2-2; Moore absent) on a
motion to approve the Sign Program amendment. Concerns for the proposed Sign Program
amendment included:
• The number of proposed signs
• The location of the proposed signs
• "Primary Tenant" language
Based on feedback from the Old Town Local Review Board, staff and the applicant worked
together to revise the Sign Program to address concerns with the proposed Sign Program
amendment. On March 30, 2016, the applicant submitted a revised Sign Program amendment.
The revised Sign Program amendment addresses issues that were discussed at the February 8,
2016, Old Town Local Review Board meeting. The revised Sign Program amendment proposes
to:
• Reduce total signage by seven (7) signs
• Reduce third floor signage from eight (8) signs to two (2) signs (one on the east
elevation and one on the south elevation)
• Revise the "primary tenant" language to require a primary tenant to occupy 50% of the
gross floor area of a floor to occupy third floor signage (rather than allowing any
"nationally recognized" tenant to occupy third floor signage)
ANALYSIS
After reviewing the previously approved Sign Program, staff reviewed the revised Sign Program
amendment to determine the scope of changes. The major changes are listed and compared in
Table 2, found below.
APPROVEDTABLE 2: PROGRAM AND REVISED AMENDMENT COMPARISON
Approved Truax Sign Program Sign Revised Proposed Sign Program
Envelopes Amendment Sign Envelopes
Note: Struck through text has been
removed from the proposed sign program.
11s' Floor Frieze Signage (South Elevation) 11s' Floor Frieze Signage (South Elevation)
23' long x 2' tall 30'-8" long x 2' tall
23' long x 2' tall 30'-8" long x 2' tall
23' long x 2' tall 30'-8" long x 2' tall
1St Floor Frieze Signage (East Elevation) 11s' Floor Frieze Signage (East Elevation)
23' long x 2' tall 30'-8" long x 2' tall
23' long x 2' tall 30'-8" long x 2' tall
23' long x 2' tall 30'-8" long x 2' tall
1 St Floor Frieze Signage (North Elevation) f 1 St Floor Frieze Signage (North Elevation)
23' long x 2' tall 30'-8" long x 2' tall
23' long x 2' tall 14' long x 2' tall
8' lonq x 2' tall 9' lonq x 2' tall
XAP1anning\2015\PA15-1341 Truax Sign Program\Planning\OTLRB#2\PA15-1341 Staff Report#2.docx
8' long x 2' tall
1" Floor Frieze Signage (West Elevation) 1 s` Floor Frieze Signage (West Elevation)
23' long x 2' tall 20'R-"long x 2'tall
9' long x 2' tall
3"d Floor Frieze Signage (South Elevation) 3` Floor Frieze Signage (South Elevation)
Not permitted °' 'ORg X '' 8" tall
30'-8" long x 1-8" tall
V Floor Frieze Signage (East Elevation) T8 Floor Frieze Signage (East Elevation)
Not permitted 9' long x V €"tall
30'-8" long x 1-8" tall
3rd Floor Frieze Signage (North Elevation) 3 rd Floor Frieze Signage (North Elevation)
Not permitted 14' 1ORg v 1'-8"tall
9' long v VA" tAll
3rd Floor Frieze Signage (West Elevation) T Floor Frieze Signage (West Elevation)
Not permitted 144 1'8" to
The Old Town Specific Plan identifies standards for all signage, including sign area, colors,
materials, locations, and lighting. Within the Old Town Specific Plan, Sign Programs are
permitted when, "permanent signs exceed or cannot comply with the standards by this chapter
due to unique characteristics of the site or the unique characteristics of the building facade on
upon which the sign is placed."
The revised Sign Program amendment removes seven (7) previously proposed signs. This
significant reduction in signage balances the needs of prospective tenants and the objectives of
the Old Town Specific Plan.
Third floor signage has been altered under the revised Sign Program amendment. Previously,
eight (8) signs were proposed on the third floor. The applicant has revised the Sign Program to
allow for two (2) signs on the third floor (one on the east elevation and one on the south
elevation). Signage on the third floor east elevation would establish a large tenant's identity as
pedestrians exit the parking garage located next to the Civic Center. On the south elevation,
pedestrians utilizing 2nd street will be able to identify a separate large tenant. The applicant's
selected third floor locations pay special attention to not overwhelming the 3rd floor architectural
features while also retaining the identity of the Truax building.
Language that defines a "primary tenant" has been altered to meet the intent of the Old Town
Specific Plan. The previous "primary tenant" language allowed for any "nationally recognized"
tenant to occupy third floor signage. Staff had concerns with the enforceability of this language
and deviation from the Old Town Specific Plan. The new language requires a substantial lease
area for any tenant to occupy third floor signage (50% of the floor area must be leased in order
to qualify for third floor signage). In addition to the reduction of third floor signage, the improved
"primary tenant" language meets the intent of the Old Town Specific Plan.
X:\Planning\2015\PA15-1341 Truax Sign Program\Planning\OTLRB#2\PA15-1341 Staff Report#2.docx
RECOMMENDATION
Staff is recommending that the Old Town Local Review Board recommend approval of the
revised Truax Sign Program amendment.
ATTACHMENTS
1. Approved Truax Sign Program
2. Revised Proposed Truax Sign Program Amendment
X:\Planning\2015\PA15-1341 Truax Sign Program\Planning\OTLRB#2\PA15-1341 Staff Report#2.docx
ATTACHMENT NO. 1
APPROVED TRUAX SIGN PROGRAM
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SIGN P R G RAM the Conditions of Approval
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Case No.
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O Case Planner
o Truax Building
O
O located at
O
O 41915 2nd Street
O Old Town Temecula, CA
O
O
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o The Truax Group
O and
O City of Temecula
O
O Planning Department
O 43204 Business Park Drive
o Temecula, CA 92589
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0 June 13, 2008 ID
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O Sign Program
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architect + associates
28465 Old Town Front Street
Susie 201
O p Temecula CA 92590
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0
O Table of Contents
0
0 1 DEFINITIONS
0 2 GENERAL REQUIREMENTS
0
O 3 APPROVALS
O
0 4 PROHIBITED SIGNS
0 5 FRIEZE SIGNS
0
O 6 BUILDING IDENTIFICATION SIGNS (projecting)
O 7 DIRECTIONAL SIGNS (projecting)
8 WINDOW/ DOOR LETTERING
O
0 9 INDIVIDUALLY CUT LETTER
0 10 SUITE ADDRESS IDENTIFICATION
0
0 11 SAMPLE FONTS
0
0
0 EXHIBITS:
0
0 APPROVED COLOR PALETTE
0 SITE PLAN
0 EXTERIOR ELEVATIONS
O PARTIAL EXTERIOR ELEVATIONS
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0 This Sign Program has been prepared for the purpose of establishing and
0 maintaining high standards of quality and aesthetics throughout and around
0 the Truax Building. The Sign Program is intended to allow flexibility in
0 signage to accommodate tenant needs and to maintain continuity within the
0 building.
0 It is important to establish this standard to ensure coordinated proportional
0 exposure for all tenants. In the best interest of all tenants, the Owner has
0 developed the following sign criteria to allow each tenant adequate room
0 for creativity.
0 Tenant shall be responsible for the design, permitting, fabrication and
0 installation of their individual business signs within the limits of this sign
0 program. Conformance shall be strictly enforced. The property Owner at
the tenant's expense shall remove any non-conforming signs.
0
0 1. DEFINITIONS
Frieze / Wall Mounted Sign - Single sided sign fastened directly to the surface
of the building's lower frieze.
0 Projecting Sign - A double-sided sign supported by a decorative metal bracket
0 mounted to the surface of the building so that the sign hangs perpendicular to
0 the face of the building.
0
0 Window Lettering - Signage directly applied to the surface of a suite window in
0 lieu of a fabricated sign.
0
0 2. GENERAL REQUIREMENTS
0 2.1 All signs and their installation must comply with the Temecula Municipal
0 Code Title 17.28 Sign Standards and California building codes, as well as
0 with these criteria. The tenants' sign contractor shall obtain all permits
0 required prior to fabrication.
0 2.2 The Owner maintains following signs:
0 2.1.1 Building Identification sign mounted on the building face.
0 2.1.2 Building/Suite addressed on building face, window or above door.
The tenants maintain the following signs:
2.1.3 Tenant identification sign on the building's lower frieze.
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2.3 Acceptable signage on doors and windows is as follows:
2.3.1 Window lettering shall be permitted at the main public entrance
to each business, consisting of business name, hours and
• emergency phone number.
2.3.2 Second and third story businesses may have one window sign with
the business name only.
2.4 Colors on all signs shall be limited to four (4) and from the approved
color palette attached. The sign color palette is based on the colors used
through out the building and Sherwin Williams Preservation Palette as
described in the Old Town Specific Plan.
2.4.1 Nationally recognized logos shall be allowed upon receiving a
• written approval from the Owner and the City of Temecula
Planning Department prior to the installation.
2.4.2 Logos may include text only as a part of the image. See example.
Individual text shall not btted.
391
2.5 All signs shall be kept in "like new" condition. On notice by the Owner,
a Tenant shall be required to refurbish any sign, which does not qualify
as being of the accepted standard.
* 2.6 Signs shall be free of all labels and manufacturer's advertising with the
exception of code requirements.
2.7 No animated, flashing or audible signs, no exposed lamps, conduits,
crossovers or control devices shall be permitted.
2.8 Upon removal of any sign by Tenant, any damage to the building surface
shall be repaired by Tenant, or by the Owner at Tenant's cost.
Sign Program
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2.9 All signs shall be illuminated from an external source. Internally
illuminated signs shall not be permitted. Retail signs on frieze at street
i level shall be illuminated by Insight's Compact-5 rotable luminaire
• housing constructed of an extruded aluminum.
0
2.10 Exceptions to these criteria small be permitted only with the approval of
the Owner and the Planning department.
3. APPROVALS
3D 3.1 The design and construction of Tenant's exterior sign must receive
written approval by Owner and a permit by the City of Temecula before
fabrication. Owner approval shall be based on:
3.1.1 Conformity to the sign criteria established for the building,
including fabrication and method of installation.
• 3.1.2 Harmony of the proposed sign with the design standards of the
building.
3.2 The Owner has the specific right to refuse approval of any sign which
does not conform to the specific criteria set forth herein or any design
not in harmony with design standards of the building. To secure Owner
# approval, three (3) copies of the design drawings of the sign shall be
submitted to the Owner or Owner's agent. The sign drawings must
indicate an elevation drawing with the following information:
3.2.1 Type, style, color and size of all lettering.
3.2.2 The location of the sign in relation to store frontage.
i♦ 3.2.3 Colors, finishes and types of materials.
3.2.4 Method of attachment to wall.
3.3 For approval, send three (3) copies of the complete sign package to the
Owner or Owner's agent.
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O 3.4 All signs shall be consistent with the Sign Program and have the proper
O permitting from the City of Temecula as required by the Temecula
O Municipal code prior to installation.
O
O 4. PROHIBITED SIGNS
O
O 4.1 Signs constituting a traffic hazard
O 4.2 Immoral or unlawful advertising
O 4.3 Animated, audible or moving signs
4.4 Off premise signs
O 4.5 Painted wall signs
0 4.6 Balloons, pennants and flags
O 4.7 Signs affixed to vehicles for the purpose of stationary advertisement
O 4.8 Freestanding freeway-oriented signs
4.9 Wall mounted or protruding signs above the 1St floor frieze. Building
0 Identification projecting sign above the building main entry is permitted.
�D 4.10 Awning signage shall not be permitted.
O 5. FRIEZE SIGNS (Exhibit A)
0
O 5.1 Frieze signs shall be located on all four (4) building's sides. The area
O designated for each sign is uniform for all tenants; 23' long x 2' tall, and
the sign shall be centered in this area. The sign size shall be thirty (30)
O square feet (max.) and formed by individually cut letters not exceeding
0 twelve (12) feet in length. The lettering shall be centered with a
0 minimum of 20" from the edge of the sign box horizontally and 4"
vertically. Refer to Exhibit - Partial exterior elevations.
0 5.1.1 Nationally recognized logos shall be permitted within the sign
0 envelop. The logo shall comply with Sections 2.4 of this program.
0 5.2 One sign per tenant shall be permitted with exceptions for the corner
0 suites, where the Tenant shall be permitted one (1) sign per elevation.
O 5.2.1 Exception shall be granted if there is one (1) tenant per building
0 elevation. The location and number of signs shall remain the
0 same as indicated on the exterior elevations exhibit. The signage
shall require review and approval by the Owner and Planning
0 department.
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O 5.3 Sign styles:
O 5.3.1 Kiln dried, wood sandblasted
0 5.3.2 Hand carved wood or like material. Like materials shall be
0 approved on a case by case basis, subject to approval by the Old
O Town Local Review Board and the Director of Planning
5.3.3 Hand painted on solid wood, not laminated (NO plywood).
O 5.3.4 Stamped metal to match building ornamental metal.
O
O 5.4 All lettering and signs shall be hand painted and/or antiqued in
appearance. The color palette as described in Section 2.4. of this
O program.
O
O 6. BUILDING IDENTIFICATION SIGN (projecting)
O
O 6.1 The Building Identification sign (Exhibit B) shall be located at the
0 building corner facing Mercedes and 2nd Street. The sign dimension
shall be 24' tall x 3' wide, total of seventy-two (72) square feet and
mounted 48" above the top of the lower frieze cornice molding.
6.2.1 The font size shall be permitted up to 14".
O
O 6.2 The projection may encroach into the public right of way a maximum of
O three (3) feet subject to the approval of the director of Public Works
and Director of Planning, and the Building officials.
O
0 6.3 The identification sign shall be double sided. And mounted to a
0 decorative bracket either painted or rusticated. (Not real rust.) Bracket
design, fabrication, approval and installation are the responsibilities of
O the Owner.
O
0 6.4 Style of projecting signs shall be stamped metal to match building
O ornamental metal, with hand painted lettering and artwork. All
projecting signs shall be aged and/or antiqued in effects and
0 appearance.
0 6.5 The color of the sign's background shall be Vista Paint no. 7293 and the
0 font color shall be Dunn Edwards no. 6136. An additional two colors can
O be added from the approved color palette as described in Section 2.4. of
0 this program.
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O 6.6 Projecting signs shall be only attached to buildings, not to poles or other
O signs.
O
0 7. DIRECTIONAL SIGNS (projecting)
O
O 7.1 Directional signs are not permitted for tenant's advertisement
O
0 7.2 Directional frieze sign above the building entrance at Alley shall identify
O the Truax Building and its side entrance. The area designated for this
sign is eight (8) feet long x two (2) feet tall. The letters shall be cast
O into the concrete frieze and shall become a permanent part of the
0 building (Exhibit Q.
O 7.3 Directional projecting sign to identify the Paseo walk and to direct the
O pedestrian to the Alley shall be placed at the building face at Paseo at
0 approximately eleven (11) feet above the finish grade. The sign shall be
three (3) feet long and two (2) feet tall (Exhibit D).
7.4 Directional projecting signs shall be no more than six (6) square feet and
0 shall not extend more than four (4) feet from the wall surface.
O 7.5 Directional projecting signs shall have the same copy and only up to two
0 (2) lines of copy.
O
0 7.6 Colors of the projecting signs shall be as described in Section 6.6 of this
0 program.
O
O 8. WINDOW / DOOR LETTERING (Exhibit E)
0 8.1 Lettering on windows and doors shall not exceed 20% of total
0 window/door assembly area for the first floor. Nationally recognized
O logos are permitted as described in Section 2.4. of this program.
O
O 8.2 Second and third floor window lettering shall not exceed 30% of total
O window assembly area. Nationally recognized logos are permitted as
described in Section 2.4. of this program.
O
8.3 Window lettering shall be of period style as listed under Section 12, Fonts
of the Sign Program.
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8.4 Window signage shall be hand painted or vinyl cut as stipulated below.
Gold Leaf is recommended to enhance the lettering design. Vinyl cut
signs and letters are permitted only in conjunction with Gold Leaf. Vinyl
cut signage shall require review and approval by the Owner and Planning
department. _
•
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8.5 Colors for window signage shall be as described in Section 2.4 of this
program.
9. INDIVIDUALLY CUT LETTERS
9.1 Individually cut letters shall be kiln dried 2" thick wood sand blasted for
aged effect or metal rusticated to match the building ornamental metal.
9.2 All letters shall be primed and painted, or sealed and stained. Letters
shall be of a color that contrasts with the surface on which they are
• installed. The letters can have a raised 1/a" pin striped outer edge in a
• contrasting tone, similar color. Colors on individually cut letters shall be
as described in Section 2.4 of this program.
• 9.2 Maximum character height is 10".
9.3 Signage formed by individually cut letters shall not exceed 12 feet in
length.
•
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0 10. SUITE ADDRESS IDENTIFICATION
O
0 10.1 The identification of each suite's address shall be displayed in 6" high
0 numbers / letters over the main entry doorway in the transom on ground
0 level.
10.2 Letters shall match Dunn Edwards no. 6136 Terracotta Sand.
O
0
0 11 . SAMPLE FONTS
0 11.1 Fonts shall be of historic character and should be a simple serif font.
O Other fonts must be submitted to the Owner and Planning department
0 for review and approval.
0 11.2 Sample fonts:
O Century Schoolbook
O
SD Old Town Front Street Bookstore
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0 Classic Garamond
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O Old Town Front Street Bookstore
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ATTACHMENT NO. 2
REVISED PROPOSED TRUAX SIGN PROGRAM
Walter R. Allen
architect + associates
SIGN PROGRAM AMENDMENT
ORIGINALLY APPROVED UNDER PA08-0083
for
Truax Building
located at
41925 2nd Street
Old Town Temecula, CA
prepared for
The Truax Group
and
City of Temecula
Planning Department
43200 Business Park Drive
Temecula, CA 92589
December 8, 2015
Sign Program
Truax Building, Old Town Temecula
1 of 1 1
Walter R. Allen
architect + associates
Table of Contents
1 DEFINITIONS
2 GENERAL REQUIREMENTS
3 APPROVALS
4 PROHIBITED SIGNS
5 FRIEZE SIGNS
6 BUILDING IDENTIFICATION SIGNS (projecting)
7 DIRECTIONAL SIGNS (projecting)
8 WINDOW / DOOR LETTERING
9 INDIVIDUALLY CUT LETTER
10 SUITE ADDRESS IDENTIFICATION
1 1 SAMPLE FONTS
EXHIBITS:
A.1 ......South Elevation Sign Envelope Locations
A.2......East Elevation Sign Envelope Locations
A.3......North Elevation Sign Envelope Locations
A.4......West Elevation Sign Envelope Locations
B.........Building Identification
C........Tenant Sign Example
D........Sign Exposure Analysis
Sign Program
Truax Building, Old Town Temecula
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Walter R. Allen
architect + associates
This Sign Program has been prepared for the purpose of establishing and
maintaining high standards of quality and aesthetics throughout and around
the Truax Building. The Sign Program is intended to allow flexibility in
signage to accommodate tenant needs and to maintain continuity within the
building.
It is important to establish this standard to ensure coordinated proportional
exposure for all tenants. In the best interest of all tenants, the Owner has
developed the following sign criteria to allow each tenant adequate room
for creativity.
Tenant shall be responsible for the design, permitting, fabrication and
installation of their individual business signs within the limits of this sign
program. Conformance shall be strictly enforced. The property Owner of
the tenant's expense shall remove any non-conforming signs.
1 . DEFINITIONS
Frieze / Wall Mounted Sign - Single sided sign fastened directly to the surface
of the building's lower frieze, and third floor frieze bands.
Projecting Sign - A double-sided sign supported by a decorative metal bracket
mounted to the surface of the building so that the sign hangs perpendicular to
the face of the building.
Window Lettering - Signage directly applied to the surface of a suite window in
lieu of a fabricated sign.
Primary Tenant - A business or tenant that occupies more than 50 percent of
the total gross area of any single floor.
2. GENERAL REQUIREMENTS
2.1 All signs and their installation must comply with the Temecula Municipal
Code Title 17.28 Sign Standards and California building codes, as well as
with these criteria. The tenants' sign contractor shall obtain all permits
required prior to fabrication.
2.2 The Owner maintains following signs:
2.2.1 Building Identification sign mounted on the building face.
Sign Program
Truax Building, Old Town Temecula
3 of 11
Walter R. Allen
architect + associates
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2.2.2 Building/Suite addressed on building face, window or above door.
The tenants maintain the following signs:
2.2.3 Tenant identification sign on the building's designated frieze
bands.
2.2.4 Tenant wall plaque signs are attached to surfaces adjacent to the
ground floor businesses primary exterior entrance. These signs are
intended to provide tenant identification to pedestrians.
2.1.4.1 Tenant wall plaque signs shall not exceed 2 s.f.
2.3 Acceptable signage on doors and windows is as follows:
2.3.1 Window lettering shall be permitted at the main public entrance
to each business, consisting of business name, hours and
emergency phone number.
2.3.2 Second and third story businesses may have one window sign with
the business name only.
2.3.3 Tenant window signs shall be permanent signs which are directly
affixed to the window. Tenant window signs shall conform to
section 8 of this document.
2.4 Colors on all signs shall be limited to four (4) and from the approved
color palette attached. The sign color palette is based on the colors used
through out the building and Sherwin Williams Preservation Palette as
described in the Old Town Specific Plan.
2.4.1 Nationally recognized logos shall be allowed upon receiving a
written approval from the Owner and the City of Temecula
Planning Department prior to the installation.
2.4.2 Logos may include text only as a part of the image. See example.
Individual text shall not be permitted.
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1.
Sign Program
Truax Building, Old Town Temecula
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Walter R. Allen
architect + associates
2.5 All signs shall be kept in "like new" condition. On notice by the Owner,
a Tenant shall be required to refurbish any sign, which does not qualify
as being of the accepted standard.
2.6 Signs shall be free of all labels and manufacturer's advertising with the
exception of code requirements.
2.7 No animated, flashing or audible signs, no exposed lamps, conduits,
crossovers or control devices shall be permitted.
2.8 Upon removal of any sign by Tenant, any damage to the building surface
shall be repaired by Tenant, or by the Owner at Tenant's cost.
2.9 Frieze Band Sign Illumination:
2.9.1 All ground floor frieze band signs shall be externally illuminated.
Internally illuminated signs shall not be permitted at the ground
floor frieze band. Retail signs on frieze at street level shall be
illuminated by B-K Lighting, sign star, style D satin bronze finish.
2.9.2 Internal, or external illumination for wall signs above the ground
floor frieze band is prohibited.
2.10 Exceptions to these criteria shall be permitted only with the approval of
the Owner and the Planning department.
Sign Program
Truax Building, Old Town Temecula
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Walter R. Allen
architect + associates
3. APPROVALS
3.1 The design and construction of Tenant's exterior sign must receive
written approval by Owner and a permit by the City of Temecula before
fabrication. Owner approval shall be based on:
3.1.1 Conformity to the sign criteria established for the building,
including fabrication and method of installation.
3.1.2 Harmony of the proposed sign with the design standards of the
building.
3.2 The Owner has the specific right to refuse approval of any sign which
does not conform to the specific criteria set forth herein or any design
not in harmony with design standards of the building. To secure Owner
approval, three (3) copies of the design drawings of the sign shall be
submitted to the Owner or Owner's agent. The sign drawings must
indicate an elevation drawing with the following information:
3.2.1 Type, style, color and size of all lettering.
3.2.2 The location of the sign in relation to store frontage.
3.2.3 Colors, finishes and types of materials.
3.2.4 Method of attachment to wall.
3.3 For approval, send three (3) copies of the complete sign package to the
Owner or Owner's agent.
3.4 All signs shall be consistent with the Sign Program and have the proper
permitting from the City of Temecula as required by the Temecula
Municipal code prior to installation.
4. PROHIBITED SIGNS
4.1 Signs constituting a traffic hazard
4.2 Immoral or unlawful advertising
4.3 Animated, audible or moving signs
4.4 Off premise signs
4.5 Painted wall signs
4.6 Balloons, pennants and flags
4.7 Signs affixed to vehicles for the purpose of stationary advertisement
4.8 Freestanding freeway-oriented signs
4.9 Protruding signs above the 11t floor frieze. Building Identification
projecting sign above the building main entry is permitted.
4.10 Awning signage shall not be permitted.
Sign Program
Truax Building, Old Town Temecula
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Walter R. Allen
architect + associates
5. FRIEZE SIGNS (Exhibit A.1-A.4, Q
5.1 Frieze signs shall be located on all four (4) building's sides. Refer to
Exhibits A.1-A.4 for sign envelop location and size. The lettering shall
be centered with a minimum of 2" from the edge of the sign box
horizontally and 2" vertically. Refer to Exhibit - Partial exterior
elevations.
5.1.1 Nationally recognized logos shall be permitted within the sign
envelop. The logo shall comply with Sections 2.4 of this program.
5.1.2 Sign Styles:
5.1.2.1 Figurative signs shaped to reflect the silhouette of a
particular object are permitted.
5.1.2.2 Three dimensional letters shall be made of materials as
described in this document.
5.1.2.3 All lettering and signs shall be designed to highlight the
building architecture and color palette as described in
this document.
5.1.3 Sign design
5.1.3.1 The text portion of a frieze sign, excluding a logo, may
only occupy up to 75% of the allowable sign area.
5.2 Allowable sign quantities and locations
5.2.1 Ground floor tenants shall be permitted to use sign envelops
designated in the ground floor frieze band above their business
frontage only.
5.2.1.1 Ground floor tenants occupying a corner suite will be
permitted to use a secondary frieze sign.
5.2.1.2 The second sign must be on the second business frontage.
5.2.2 Primary tenants located on the upper floors shall be permitted to
place signage on the third floor frieze band, in only the
designated locations, at the discretion of the building owner.
5.2.2.1 Primary tenants on the upper floors may use up to two (2)
sign envelopes at the discretion of the building owner.
5.2.2.1.1 A secondary frieze sign cannot be placed on the
same building facade.
5.2.2.1.2 Secondary frieze signs must be identical in
design and construction as the primary wall
sign.
Sign Program
Truax Building, Old Town Temecula
7 of 11
Walter R. Allen
a r c h It e c t + ass a c I ate s
5.3 Sign styles:
5.3.1 Kiln dried, wood sandblasted
5.3.2 Hand carved wood or like material. Like materials shall be
approved on a case by case basis, subject to approval by the Old
Town Local Review Board and the Director of Planning
5.3.3 Hand painted on solid wood, not laminated (NO plywood).
5.3.4 Stamped metal to match building ornamental metal.
5.4 All lettering and signs shall be hand painted and/or antiqued in
appearance. The color palette as described in Section 2.4. of this
program.
6. BUILDING IDENTIFICATION SIGN (projecting)
6.1 The Building Identification sign (Exhibit 8) shall be located at the
building corner facing Mercedes and 2nd Street. The sign dimension
shall be 24' tall x 3' wide, total of seventy-two (72) square feet and
mounted 48" above the top of the lower frieze cornice molding.
6.2.1 The font size shall be permitted up to 14".
6.2 The projection may encroach into the public right of way a maximum of
three (3) feet subject to the approval of the director of Public Works
and Director of Planning, and the Building officials.
6.3 The identification sign shall be double sided. And mounted to a
decorative bracket either painted or rusticated. (Not real rust.) Bracket
design, fabrication, approval and installation are the responsibilities of
the Owner.
6.4 Style of projecting signs shall be stamped metal to match building
ornamental metal, with hand painted lettering and artwork. All
projecting signs shall be aged and/or antiqued in effects and
appearance.
6.5 The color of the sign's background shall be Vista Paint no. 7293 and the
font color shall be Dunn Edwards no. 6136. An additional two colors can
be added from the approved color palette as described in Section 2.4. of
this program.
Sign Program
Truax Building, Old Town Temecula
8 of 11
Walter R. ►Allen
architect + a s s o c I o t e s
i
6.6 Projecting signs shall be only attached to buildings, not to poles or other
signs.
7. DIRECTIONAL SIGNS (projecting)
7.1 Directional signs are not permitted for tenant's advertisement
7.2 Directional frieze sign above the building entrance at Alley shall identify
the Truax Building and its side entrance. The area designated for this
sign is eight (8) feet long x two (2) feet tall. The letters shall be placed
on to the frieze and shall become a permanent part of the building
(Exhibit 8).
7.3 Directional projecting sign to identify the Paseo walk and to direct the
pedestrian to the Alley shall be placed at the building face at Paseo at
approximately eleven (11) feet above the finish grade. The sign shall be
three (3) feet long and two (2) feet tall (Exhibit 8).
7.4 Directional projecting signs shall be no more than six (6) square feet and
shall not extend more than four (4) feet from the wall surface.
7.5 Directional projecting signs shall have the same copy, and only up to two
(2) lines of copy.
7.6 Colors of the projecting signs shall be as described in Section 6.6 of this
program.
8. WINDOW / DOOR LETTERING
8.1 Lettering on windows and doors shall not exceed 20% of total
window/door assembly area for the first floor. Nationally recognized
logos are permitted as described in Section 2.4. of this program.
8.2 Second and third floor window lettering shall not exceed 30% of total
window assembly area. Nationally recognized logos are permitted as
described in Section 2.4. of this program.
8.3 Window lettering shall be of period style as listed under Section 12, Fonts
of the Sign Program.
Sign Program
Truax Building, Old Town Temecula
9 of 11
Walter R. Allen
architect + associates
8.4 Window signage shall be hand painted or vinyl cut as stipulated below.
Gold Leaf is recommended to enhance the lettering design. Vinyl cut
signs and letters are permitted only in conjunction with Gold Leaf. Vinyl
cut signage shall require review and approval by the Owner and Planning
department.
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8.5 Colors for window signage shall be as described in Section 2.4 of this
program.
9. INDIVIDUALLY CUT LETTERS
9.1 Individually cut letters shall be kiln dried 2" thick wood sand blasted for
aged effect or metal rusticated to match the building ornamental metal.
9.2 All letters shall be primed and painted, or sealed and stained. Letters
shall be of a color that contrasts with the surface on which they are
installed. The letters can have a raised t/a" pin striped outer edge in a
contrasting tone, similar color. Colors on individually cut letters shall be
as described in Section 2.4 of this program.
9.2 Signage formed by individually cut letters shall not exceed 75% of the
designated envelope.
Sign Program
Truax Building, Old Town Temecula
10 of 1 1
r Walter R. Alien
architect + associates
10. SUITE ADDRESS IDENTIFICATION
10.1 The identification of each suite's address shall be displayed in 6" high
numbers / letters over the main entry doorway in the transom on ground
level.
10.2 Letters shall match Dunn Edwards no. 6136 Terracotta Sand.
11 . SAMPLE FONTS
11.1 Fonts shall be of historic character and should be a simple serif font.
Other fonts must be submitted to the Owner and Planning department
for review and approval.
11.2 Sample fonts:
Century Schoolbook
Old Town Front Street Bookstore
Classic Garamond
Old Town Front Street Bookstore
Gotham Book
Old Town Front Street
Bookstore
Sign Program
Truax Building, Old Town Temecula
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