HomeMy WebLinkAbout090794 CC/RDA Jnt. AgendaAGENDA
TEMECULA CITY COUNCIL~TEMECULA REDEVELOPMENT AGENCY
MEETING JOINTLY AT A SPECIAL MEETING
COMMUNITY RECREATION CENTER - 30875 RANCHO VISTA ROAD
SEPTEMBER 7, 1994 - 7:00 PM
In comp,liance with the Americans with Disabilities Act, if you need special
assistance to participate in this meeting, please contact the office of the City Clerk
(909) 694-6444. Notification 48 hours prior to the meeting will enable the City to
make reasonable arrangements to ensure accessibility to this meeting [28 CFR
35. 102.35. 104ADA Title II]
CALL TO ORDER:
Invocation:
Flag Salute:
ROLL CALL:
Mayor Ron Roberrs presiding
Pastor Sophia Sadler, Harvester Church of Temecula
Agency Chairperson Parks
Birdsall, Mufioz, Parks, Stone, Roberrs
PUBLIC COMMENTS
A total of 15 minutes is provided so members of the public can address the Council on
items that are not listed on the Agenda or on the Consent Calendar. Speakers are limited
to two (2) minutes each. If you desire to speak to the Council on an item not listed on the
Agenda or on the Consent Calendar, a pink "Request to Speak" form should be filled out
and filed with the City Clerk.
When you are called to speak, please come forward and state your name for the record.
For all other agenda items a "Request to Speak" form must be filed with the City Clerk
before the Council gets to that item. There is a five (5) minute time limit for individual
speakers.
CITY COUNCIL REPORTS
Reports by the members of the City Council on matters not on the agenda will be made at
this time. A total, not to exceed, ten (10) minutes will be devoted to these reports.
COUNCIL BUSINESS
I Prooosed Old Town Entertainment Project - Price Waterhouse Rel}ort
RECOMMENDATION: Accept the Price Waterhouse report and direct staff to:
1.1 Complete the remaining elements of the planning studies now underway including:
·the environmental impact report;
· traffic impact analysis;
· conceptual facility planning sufficient to define alternative sites.
1.2 Solicit proposals for Council review/action for a parking study, appraisal services,
financial consulting assistance, visual impact EIR analysis, and water facilities
study;
1.3 Prepare a financing plan for the project identifying alternative sources of revenue
available to fund project costs including the sale of bonds, the use of financing
districts to fund certain infrastructure improvements and the infusion of private
investment capital;
1.4 Continue negotiations with T.Z.B.G., Inc. for a development agreement which will
define the respective roles and responsibilities of the parties for the construction
and operation of the project;
1.5 Develop a public information plan to provide continuing information about the
proposed project on a community wide basis;
1.6 Appropriate $65,000to RDA Consulting from RDA Fund Balance.
CITY MANAGER/EXECUTIVE DIRECTOR'S REPORT
CITY ATTORNEY/GENERAL COUNSEL'$ REPORT
ADJOURNMENT
Next regular meeting: September 13, 1994, 7:00 PM, Community Recreation Center, 30875
Rancho Vista Road, Temecula, California.
ITEM NO. 1
TO:
FROM:
DATE:
SUBJECT:
APPROVAL ' ~
CITY ATTORNEY
FINANCE OFFICER
CITY MANAGER
TEMECULA REDEVELOPMENT AGENCY
AGENDA REPORT
City Council/Redevelopment Agency
Ronald E. Bradley, City Manager
September 7, 1994
Proposed Old Town Entertainment Project
PAce Waterhouse Report
RECOMMENDATION:
If the City Council/Redevelopment Agency wishes to proceed with the planning phase of this
project, the following actions should be taken:
The City Council should accept the Price Waterhouse report and direct staff to:
1) Complete the remaining elements of the planning studies now underway
including:
a) the environmental impact report;
b) traffic impact analysis; and
c) conceptual facility planning sufficient to define alternative sites.
2) Solicit proposals for Council review/action for a parking study, appraisal
services, financial consulting assistance, visual impact EIR analysis, and water
facilities study.
3) Prepare a financing plan for the project identifying alternative sources of
revenue available to fund project costs including the sale of bonds, the use of
financing districts to fund certain infrastructure improvements and the infusion
of private investment capital;
4) Continue negotiations with T.Z.B.G., Inc. for a development agreement which
will define the respective roles and responsibilities of the parties for the
construction and operation of the project;
5) Develop a public information plan to provide continuing information about the
proposed project on a community wide basis.
6) Appropriate $65,000 to RDA Consulting from RDA Fund Balance.
BACKGROUND:
On October 12, 1993, the City and Redevelopment Agency of Temecula entered into a
memorandum of understanding (MOU) with T.Z.B.G., Inc. (Zev Buffman) which outlined a
process of negotiation between the parties to explore the development of an entertainment
project in the Old Town Temecula area. The project proposal included the following
components: two cabaret theaters; two "saloon" facilities; an opera house; a showboat with
casino and restaurant; a wild west arena; six virtual reality theaters; a TV and radio recording
studio; and a "quick-draw competition" demonstration. The proposed project is to be located
within the Old Town Temecula area and developed within the guidelines established by the
adopted Old Town Specific Plan.
An amendment to the MOU was approved by the parties on March 25, 1994 providing for the
expenditure of funds, not to exceed $250,000, for the purpose of completing various
feasibility studies. The public/private partnership outlined in the amended MOU requires that
the cost of the feasibility studies be split between the parties; T.Z.B.G., Inc. paying $125,000
and the City paying $125,000. The studies, which received Council authorization and are
now underway, include an environmental impact report, conceptual architectural planning,
traffic impact analysis and a professional evaluation of the reasonableness of T.Z.B.G., Inc.'s
business plan. The evaluation of the business plan, prepared by Price Waterhouse, is the
subject of this report.
Price Waterhouse Reoort
The attached Price Waterhouse study was completed in three phases. The Phase One report
concludes that Temecula's existing level of tourist and local event visitation would not in itself
support the proposed project. However, the project, if constructed, can be expected to
generate a significant increase in visitation to the City. The report emphasizes Temecula's
location within the populous Southern California market area, which includes a large and
diverse base of residents and visitors. This market area, which now supports a number of
existing leisure attractions of various themes and magnitudes throughout the Southern
California region, would provide the support for the entertainment project proposed by
T.Z.B.G., Inc.
Phase Two of the Price Waterhouse study evaluates T.Z.B.G .'s estimates of future attendance
and financial operations for the proposed entertainment facilities and concludes that it is
reasonable to expect that the project would enjoy a strong level of market support. T.Z.B.G.'s
estimated expenditures and revenues were measured against comparable existing attractions
and found to be within a reasonable range. Price Waterhouse concludes that the proposed
entertainment facilities would attract in the range of one million to 1.5 million visitors annually
and could generate operating revenues sufficient to fund operating costs and to provide a
surplus which could be applied to non-operating expenses such as debt service to fund
construction costs.
Phase Three of the report concludes that the economic impact of the project to the Temecula
regional area would be the creation of 2,500 full time equivalent jobs with annual earnings
estimated at $19,600 per year, new sales volume of $145 million annually, and new
construction contracts in the estimated amount of $51.7 million.
Status of Project
Other studies of the proposed entertainment project are still in progress. The Environmental
Impact Report and traffic studies, which will determine the degree to which improvements to
the traffic circulation system will be required to support the project will be completed in
November.
Also in progress are discussions relative to the alternatives available to finance the project.
The financing concept under consideration calls for the sale of bonds backed by the revenue
generated from the project. The City and/or Redevelopment Agency would serve as the
conduit for the issuance of the bonds which would be amortized from a number of revenue
sources including redevelopment tax increments, ticket sales, parking revenue and lease
payments from the project operator. Another potential source of funding is the formation of
an assessment district for the design and construction of certain infrastructure improvements
necessary to support the project and the Old Town area in general. Revenue sources that
would require an increase in property tax rates or a risk to the City's general fund have been,
and will continue to be, specifically excluded from consideration.
Site planning is now underway to determine the possible location of the facilities. A number
of alternative locations will be defined in order to provide the flexibility necessary to adjust the
project based on the opportunities and constraints that may result from the need to purchase
privately held property.
The initial phase of the project has been reduced in size with the removal of four of the six
virtual reality theaters and the showboat, casino and restaurant component. These changes
were made by T.Z.B.G., Inc. in response to concerns regarding the environmentally sensitive
Murrieta Creek area and to allow for future expansion as the market dictates. The two
remaining virtual reality theaters are proposed to be incorporated into one building to further
reduce the cost and scale of the project.
If the Council wishes to proceed with exploration of the project, additional consultant
assistance will be required to complete project planning. These additional consultant services
include appraisals to determine the fair market value of land required; a parking study to
evaluate the level of parking necessary to support the proposed project and the existing Old
Town commercial uses; a financial analysis of the operator's projected revenue in order to
assist in structuring a public/private financing plan; preparation of a visual impact analysis for
incorporation into the EIR, and a water facilities study.
The budget for these services is estimated to range between $45,000 and $65,000. In
addition, significant staff resources will continue to be required for the project throughout the
remainder of the planning process.
FISCAL IMPACT:
The Council has previously authorized planning studies not to exceed $250,000; one-half to
be paid by T.Z.B.G., Inc. and one-half to be paid by the City. The completion of studies now
under contract will require the total $125,000 City commitment. An additional $45,000 to
~65,000 is estimated to be required to complete the planning of the project.