HomeMy WebLinkAbout053194 RDA AgendaAGENDA
CITY OF TEMECULA
OLD TOWN REDEVELOPMENT ADVISORY COMMITTEE
A REGULAR MEETING
TEMECULA CITY HALL - MAIN CONFERENCE ROOM
43174 Business Park Drive
May 31, 1994- 6:30 PM
CALL TO ORDER:
Flag Salute
ROLL CALL: Committee
Members:
PUBLIC COMMENTS
Vice Chairman Nancy Maurice presiding
Committee Member Pelonero
Bridges, Gray, Jenkins, Maurice, Pelonero, Reed, Walton
A total of 15 minutes is provided so members of the public can address the Committee
on items that are not listed on the Agenda or on the Consent Calendar. Speakers are
limited to two (2) minutes each. If you desire to speak to the Committee about an item
not listed on the Agenda, a pink "Request To Speak" form should be filled out and filed
with the Recording Secretary.
When you are called to speak, please come forward and state your name and address.
For all other agenda items a "Request To Speak" form must be filed with the City Clerk
before the Committee gets to that item. There is a five (5) minute time limit for
individual speakers.
COMMITTEE BUSINESS
2
2.1
Approval of the Minutes
RECOMMENDATION:
1.1 Approve the minutes of the meeting of March 21, 1994
Redevelooment Status Report
(Presentation by City Manager Ron Bradley)
RECOMMENDATION:
Receive a verbal report on the Old Town Temecula Entertainment Project.
Introduction of Redevelopment Consultant.
06/19/94
ConsultinQ Contracts/Old Town Temecula Entertainment Project.
RECOMMENDATION:
3.1 Receive status reports on the following:
3.1.1 Tom Dodson Associates - EIR Consultant
3.1.2 Barton-Aschman Associates - Traffic Consultant
3.1.3 Price Waterhouse - Economic Consultant
3.1.4 Wimberly, Allison, Tong and Goo - Architectural Consultant.
First Year Capital Improvement ProQram Implementation for the Old Town Specific Plan
Presentation by Associate Planner David Hogan
RECOMMENDATION:
4.1 Review and provide comments to the RDA on the first year implementation
program for the Old Town Specific Plan
5. Discussion of Committee Structure
6. New Business
EXECUTIVE DIRECTOR'S REPORT
COMMITTEE MEMBER REPORTS
ADJOURNMENT
Item No. I
MINUTES OF A REGULAR MEETING
OF THE CITY OF TEMECULA
OLD TOWN REDEVELOPMENT ADVISORY COMMITTEE
MONDAY, MARCH 21, 1994
A regular meeting of the City of Temecula Old Town Redevelopment Advisory Committee was
called to order on Monday, March 21, 1993, 6:00 P.M., at Temecula City Hall's main
conference room, 43174 Business Park Drive, Temecula, California. The meeting was called
to order by Vice Chairman Nancy Maurice.
PRESENT: 6
COMMITTEE MEMBERS:
Bridges, Jenkins, Pelonero, Reed,
Walton, Maurice
ABSENT: I COMMITTEE MEMBERS: Gray
Also present were City Manager Ronald Bradley and Redevelopment Agency Secretary/City
Clerk June Greek.
PUBLIC COMMENTS
None
COMMITTEE BUSINESS
1, Aooroval of Minutes
It was moved by Member Bridges, seconded by Member Reed to approve the minutes
of August 3, 1992 as presented.
The motion carried as follows:
AYES: 6 COMMITTEE MEMBERS: Bridges, Jenkins, Pelonero, Reed,
Maurice
NOES: 0 COMMITTEE MEMBERS: None
ABSENT: I COMMITTEE MEMBERS: Gray
Aooroval of Fundine Mechanism for Special Studies - Old Town Temecula Project
June Greek introduced City Manager Ron Bradley, who has been selected by the City
Council to serve as City Manager for an interim period during the recruitment for that
position and outlined Mr. Bradley's background and qualifications.
RDCMIN03/21/94 -1- May 19, 1994
REDEVELOPMENT ADVISORY COMMITTEE MINUTES
MARCH 21,1994
Mr. Bradley presented the staff report which included displaying colored renderings of
the major components included in the plan to develop a section of Old Town Temecula
as an entertainment center. The proposal which has been initiated by Mr. Zev Buffman
of TZBG, Inc. includes cabaret theaters, saloons, an opera house, an arena, showboat
theater and virtual reality theater complex.
Committee Member Bridges asked if this proposed development will be done in
conjunction with the Old Town Specific Plan. City Manager Bradley advised that any
development within Old Town will be subject to the provisions of the Specific Plan.
Committee Member Walton stated he does not want to see this project slow down any
expansion of existing business or any new business development in Old Town while
it is being studied.
Robert Lord, Manager of Butterfield Square, asked if property owners in Old Town who
wish to make changes to their businesses or expand them, will be able to do so, with
no additional constraints as a result of the Buffman proposal. He also stated that he
felt the proposed development should not be concentrated in only one portion of Old
Town. He suggested it should be spread out all along Front Street.
In response to a question from the audience as to if the City would be doing any
displacements and if so what was the likely percentage, Mr Bradley said that the plans
do not call for removing any significant percentage of the existing developed area.
It was moved by Member Walton, seconded by Member Bridges to approve staff
recommendations with the understanding that this project should proceed without any
restriction on developments which may occur in Old Town Temecula during the period
of time that the feasibility research and the project implementation is being completed.
RECOMMENDATION:
2.1
Recommend approval of an amendment to the Memorandum of Understanding
between the Temecula Redevelopment Agency and TZBG, Inc. (Zev Buffman).
2.2
Recommend approval of an appropriation of $125,000.from the Redevelopment
Agency fund balance to Account No. 28-0199-999-5248for use in researching
the feasibility of a private/public partnership.
The motion carried as follows:
AYES: 6
COMMITTEE MEMBERS:
Bridges, Jenkins, Pelonero, Reed,
Maurice
NOES: 0 COMMITTEE MEMBERS: None
ABSENT: 1 COMMITTEE MEMBERS: Gray
RDCMINO3/21/94 -2- May 19, 1994
REDEVELOPMENT ADVISORY COMMITTEE MINUTES MARCH 21, 1994
Briefing on Amended Judqement in the Matter of Dawes vs. City of Temecula
RedeveloDment Aaencv
June Greek presented the staff report outlining the proposed changes to the Stipulated
Judgement in the matter of Dawes; vs. the Temecula Redevelopment Agency. She
advised the committee that the parties have agreed to the amended provisions and that
the County of Riverside is currently reviewing the documents.
Committee Member Walton stated he objects to the actions of the Redevelopment
Agency in agreeing to eliminate the requirement to apportion revenues between Old
Town and the rest of the Project Area. He stated he feels the Old Town area should
be guaranteed a portion of the Tax Increment revenues to prevent the Agency/Council
from spending all of the Redevelopment Agency funds on other projects.
Vice Chairman Nancy Maurice said she sees this action as intended to increase and not
limit the Old Town area to the previously specified $30 million, in light of the increase
of the total tax increment during the life of the plan.
It was moved by Committee Member Walton, seconded by Committee Member Reed
to advise the Redevelopment Agency that the Advisory Committee protests the action
taken with regard to the judgement because the Advisory Committee was not asked
to be involved in the negotiation of the amendment. The motion was unanimously
carried.
EXECUTIVE DIRECTOR'S REPORT
None
COMMITTEE MEMBER REPORTS
None
ADJOURNMENT
It was moved by Committee Member Walton, seconded by Committee Member Bridges to
adjourn at 7:20 P.M.
Vice Chairman Nancy Maurice
June S. Greek, Secretary,
Redevelopment Agency/City Clerk
RDCMIN03/21/94 -3- May 19, 1994
DRAFT
PROFESSIONAL SERVICES
This Agreement was made and entered into this __ day of__ 19_, by and
between the City of Temecula ("City"), a municipal corporation, and Tom Dodson &
Associates, a California Corporation here'mafter called ("Consultant").
The parties hemto mutually agree as follows:
1. SeXyices. Consultant shall perform the tasks set forth in Exhibit A attached
hereto.
2. Performance. Consultant shall at all times, faithfully, industrially and to the
best of his ability, experience and talent, perform all tasks described in Section D of
Exhibit A.
3. Payment. The City agrees to compensate the Consultant for its services based
upon the costs set forth in Section C of Exhibit A. The total cost of this contract shall not
exceed $75,800, which represents the total compensation to be paid to Consultant by City for
all work to be done by the Consultant. The total cost for this contact shall include the costs
of duplication for all reports and documents described in Exhibit A, The City Manager may
approve additional payments, not to exceed $10,000.00 for additional or supplemental work.
Such costs for work under this contract shall be reimbursed only if the work is approved by
the City as to its nature, type, amount, and staff performing the services. The City shall
withhold ten percent (10%) of the cost of this contract until all work on this project, as
specified in Section A of Exhibit A, has been completed to the satisfaction of the City.
Consultant shall submit invoices upon the completion of the work activities contained
in Exhibit A, except that such invoices shall never be submitted more than once in any thirty
(30) day period. Such invoices shall specify the completed work task(s) included on the
invoice, the total amount invoiced to date, and the total amount outstanding. Within thirty
(30) days of submittal of any invoice, the City shall either approve said invoice or return it
to Consultant specifying any objections. Payment shall be made within thirty (30) days of
the approval of the invoice.
4. Amendments. This Agreement may be amended so long as such amendment is
in writing and agreed upon by both the City Counc'~ and Consultant.
5. Ownership Of Documents. Upon satisfactor~ completion of, or in the event of
termination, suspension or abandonment of, this Agreement, all original documents, designs,
drawings and notes prepared in the course of providing the services to be performed pursuant
to this Agreement shall become the sole property of the City and may be used, reused or
otherwise disposed of by the City without the permission of the Consultant. The Consultant
may, at its option and expense, elect to have the work products for this project copyrighted
joinfly with the City of Temecula.
P:\STEFFENS\CONTRACT.TQH 5/18/96 d~h
6. City Responsibility. The City shall make all reasonable efforts to cooperate
with Consultant in the completion of this project, including but not limited to:
a. Designating a single representing authority with whom Consultant can
fulfffi Consultant needs.
b. Promptly notifying Consultant of any dissatisfaction with Consultants
performance or any deviation from the tasks specified in Exhibit A.
c. Providing City documents and reports to Consultant at no cost.
7. Termination. The City may terminate this Agreement without cause so long as
written notice of intent to terminate is given to Consultant at least ten (10) days prior to the
termination date. In the event of termination, Consultant shall be paid for the services
performed.
8. Indemnification. The Consultant agrees to indemnify and save harmless the
City of Temecula, its officers, officials, employees and volunteers from and against any and
all claims, demands, losses, defense cost, or liability of any kind or nature which the City,
its officers, agents and employees may sustain or incur or which may be imposed upon them
for injur/to or death of persons, or damage to property arising out of Consultants acts or
omissions under the terms of this Agreement, excepting only liability arising out of the sole
negligence of the City.
9. Consultant Staff. The Consultant Project Manager, Tom Dodson shall be
responsible for the professional services required to complete the activities identified in
Section B of Exhibit A. Modifications to Consultant's staffing, including subconsultants for
this project, shall be made only with the prior written approval of the City.
10. Status of Consultant. Consultant is an independent contractor in all respects in
the performance of this Agreement and shall not be considered an employee of the City for
any purpose. No employee benefits shall be available to Consultant in connection with the
performance of this Agreement. Except as provided in the Agreement, City shall not pay
salaries, wages, or other compensation to Consultant for performing services hemunder for
City.
11. Term. This Agreement shall commence on April 1, 1994, and shall remain
and continue in effect until tasks described herein axe completed, but in no event later than
June 30, 1995.
12. Subcontracts. The Consultant shall not enter into any subcontracts for services
to be rendered toward the completion of the Consultant' s portion of this Agreement without
the consent of the City. Upon termination of this Agreement, Consultant's sole
compensation shall be for the value of service rendered to the City.
P:\STEFFENS\CONTRACT.TOH 5/18/96 d~h
13. Default. In the event that Consultant is in default for cause under the tens of
this Agreement, the City shall have no obligation or duty to continue compensating
Consultant for any work performed after the date of default. Default shall include not
performing the tasks described herein to the reasonable satisfaction of the City Manager of
the City. Failure by the Consultant to make progress in the performance of work hereunder,
if such failure arises out of causes beyond his control, and without fault or negligence of the
Consultant, shall not be considered a default.
Any disputes regard'rag performance, default or other matters in dispute between the
City and the Consultant arising out of this Agreement or breech thereof, shall be resolved by
arbitration. The arbitrator's decision shall be fmal.
Consultant shall select an arbitrator from a list provided by the City of titme retired
judges of the Judicial Arbitration and Mediation Services, Inc. The arbitration hearing shall
be conducted according to California Code of Civil Procedure Section 1280, et seq. City
and Consultant shall share the cost of the arbitration equally.
14. Notices. Notices shall be given pursuant to this Agreement by personal service
on the party to be notified, or by written notice upon such party deposited in the custody of
the United States Postal Service addressed as follows:
a. city:
Attention: City Manager
City of Temecula
43174 Business Park Drive
Temeeula, CA 92590
b. Consultant:
Tom Dodson, President
Tom Dodson & Assoc'mtes
463 N. Sierra Way
San Bemardino, CA 92410
The notices shall be deemed to have been given as of the date of personal service, or
three (3) days after the date of deposit of the same in the custody of the United States Postal
Service.
15. Entire Agreement. This Agreement and any documents or instrument attached
hereto or refen'exl m here'm integrate all terms and conditions mentioned here'm or incidental
hereto supersede all negotiations and prior writing in respect to the subject matter hereof.
In the event of conflict between the tens, conditions, or provisions of this
Agreement and any such document or instrument, the tens and conditions of this Agreement
shall prevail.
P:\STEFFENS\CONTRACT.TOH 5/18/9~ dNh
16. Sickness or Injury of Consultant. Except as provided in the Agreement, City
shall not pay salaries, wages, or other compensation to Consultant for performing services
hereunder for City. City shall not be liable for compensation or indemnification to
Consultant for injury or sickness arising out of performing services hereunder. Consultant
shall secure workman's compensation insurance. Upon request of Consultant, the City shall
add Consultant to the City's workman's compensation policy and the Consultant to the City's
workman's compensation policy and the Consultant shall reimburse the City for the cost of
said insurance premiums.
The parties hereto have executed this Agreement on the date and year above written.
CONSULTANT
CITY OF TEMECULA
By: By:
Tom Dodson, President Ronald H. Robeas, Mayor
ATTEST:
June S. Greek, City Clerk
APPROVED AS TO FORM:
Peter M. Thorson, City Attorney
P:\STEFFENS\CONTRACT.TQ~4 5/18/94 d~h
TOM DODSON & ASSOCIATES
463 N. SIERRA WAY
SAN BERNARDINO, CA. 92410
(909) 884-9700 FAX (909) 889-8050
April 1, 1994
Mr. Ron Bradley
City of Temecula
43174 Business Park Drive
Temecula, CA 92590
Dear Mr Bradley:
On behalf of Tom Dodson & issodates CIDA), I would like to thank you and Mr.
Br, rr,, an for the oppommffy to submit this proposal to assist the City of Temecuia to comply
with the C~lifomia Fnvironmental Q~lity Act (CEQA) for enterT,lnment projects designed
to implemem the Old Town Temecuia Specific Plan. In developing a scope of work to
ensure compliance with the CEQA, Ihave reviewed the Specific Plan, the City General Plan
and related documents that address the activities in the project area at a general level This
letter proposal outlines those tasks and the work effort that I believe will be necessary to
ensure full compliance with the CEQA in'the shortest
Before proceeding with the proposal coments, k is appropriate to discuss the status of our
information at the t~me thi~ proposal is being prepared. We have not yet defined the
specific scope of the environmental documentation that will be requ/red to support a
decision on the proposed project. This CiI'C~3m~I'llv~C~ requires me to include a Iratuber of
as~-,nptions in the scope of work and the cost e~rn.te that my need to be revised when
the scope is ~n-j~-ed in the n~ar future. I have a~tempted to be comervative in my
assumptions, but I expect we will have to m.ke sore adjustments to my contract
i,~mediately following completion of the Initial Study and Ndtice of Preparation. Where
appropriate, I have clearly stated asmmptious in preparing ttis proposal
The final product of TDA's work effort, s~,mm-,'iz~d below, vail be a focused ~m, ironmental
impact report (h'l'~) which can be used for individual project approvals as they are occur.
In accordance with the State CEQA Guidelines, Sections 15153 and 15168, this EIR t~. bc
used by the City and developers as a program environmental doc~m~nt which provides the
oppormnky to rninirni,e flitlife ellvironmental reviews and/or to focus only On those new,
specific project issues that r.~y arise when a sped~c development under the Specific Plan
is implemented. Given the City's decision to prepare an I=_IR, we believe that this approach
will be the most informalive and efficient process for implementing the proposed project-
The proposal that follows outlines the specific tasks and subtasks that will be peffomed to
provide the 1~11~ for the ent~cainm~nt projects being proposed. The fees, schedule and
other items follow the proposal ~
SCOPE OF ~/ORIC
Task h Prepare Project Description
Once aur. b. oriz~d ~o proceed with Lhis environmental document, TDA will review all of the information develol~d
to daze and prepare a proje~ description with s~fcient detail that it can be used to prepare t~ Initial Study
~th ~ substantiation. Alternatives that will be coasidered in the EIR will be deftnod as par~ of ~ effort.
The project description ~ identi~y all proposed aalviries, localion of individual enter~;-?-~.nt facilldos,
proposed land uses, and type of ar.~.ivifies at a level of de~'l commensurate with the current stage of pI"nni'g
I will provide as much ehboratlon as poss~le W allow evaluation and forecast of environmenul impacts.
Graphics will be provided in support of. the projec~ doscripdon and I inlend to rely upon Mr. BnFr~an and the
Cky for some of the basic map materials. "
A to~.al 30 hours is alloozed w this ~ The projea description is th~ dellwrable produa for ~ task. I hav~
aliocatod ten hours to mee6-~ ~ S~ff and Mr. B-~--on rh;.~ t~k The projea doscripdon can be
completed wid~in two weeks after aurlmrlz~on to proceed is rec~,ed from the ~ . All work will be
performed by TDk . '
Task 2: Initial Study, Notice of Preparation, and Scopin~ Sessions
Aker re~i~dz~ the informa~on prowled to ~ ~ ~ ~ ~ ~- B.~sn; I h~ ~cd ~ ~ ~ for
~ ~oje~ may not h~ to a~
~e~liq Fo~ Some of
Study ~ ~ m~hsr~-fl~o-
Study ~ ~d ~-HaHon for
teeh-{~ ~ for ~e ~ojea
A draft of the Te;t{~[ Stlady WI~ be compler~l and subfled to the City for review and c~-,-,~-, Based on r. lz
co~-~-onLs from the C_.aly, the Initial Study will be ~,,-w~,-d and the issues that will be addressed for this project
hu< will be icl~tif_xcd. TDA val work ~ the C~ to prepare and distn'bute the Notice of Prcpaniion (NOP).
The NOP w~ be t:m.,an, i~ed with the t.16sl Study and its ~ndinBs to the intc,--,.ged public, paracularly the Old
Town b,,a---qs and zegulalosy ~ Th~ S..1 clet~--"-.rinn d iSs~s thor will be
w~l be made after P..~ipc of c~..~-e-r~ on th~ N0P and inp.t dining proposed scoping .---~,4,ms, i[ the City
wishes to hold such
Duri~. the 30~y NOP rcvic, w pc6.od I recommend din[ the C. ii3, hoM ~ ~ ~q ~ a p~ ~
p~;-Z~d~f~d~ ~A~~ny~d~
It is TDA's ln~en~ to pror=ed with preparalinn of the Dra~ ~ (DIKIR) ;-,~,-alalely followin~ ~nxizatlon
m proc~d ~ rigs pr~e~'., b= it will ent be c~npler~d .~.'1 a~r receipt dNOP and scopln~ m~in~issues
hav~ be~n cornpied, evaha~ed and, wh=re a~.t,~,,p. hre, ha.~.a in the scope dfi~ D~w'~ Auy -,~a~,,ual issues
raised in NOP and scoplng me~6-Z a~.--..-~t, m'li be e~Im~i ~ th~ ~ for co-currcnc= before ind,a'-._e
them in the scope of the s=lx<. This t=a will be complemd upon aSreement with the Ci~, on r. be ~--! ~:ope d
the DtU.K based on a johr review of commems and ~.a cemem: re,-,~-,-~.~a-r~.-~ by C. Uy.
2
A total 50 hours is allocated to tiffs task. The project description for this project wlil be utilL~d as the basis for
making impact forecasts as par of this task. TDA has allocated 12 hours to meetin~ with Staff and the
appllc.~at. The draft Initial Study c. aa be completed w~th{n one week following completion of the project
descrlptiom The completed h~{r!~l Study ks the primary deliverable product under this task. The final scope of
the Draft EIR will be deter~;,,ed within five days ahcr receipt of the final NOP and scoplng meeting comments.
A memorandum identifying all environmental issues to be included in the DSr. IR will be the final work product
delivered to the City under this task. All work will be performedby IDA.
Task a: Prepare Screencheck Dr'all EIR for Internal Review
Under this tacit IDA will prepare the DEIR as an vdm~ni~trativo draft for internal review. The following
subtasks will be completed: :
Subtask 1: Dev~loo the Environmental Settin~ Data Base
Utlli-4,g the data ganeratocl specifically for this project, TDA will Fepag the e~sthg environmental setllng for
each of the issues being ~Yaluated in the ER. I am ass,,,'~,,Z that the followins ~viromnental issues v/dl require
ohm--1 data to be geaer~ed befor~ they can be fully acldre'-~e,i: II'affic and circulation, biological resources,
cultural resources, noise, and air qual~. Fees for preparing ~ technical u:ports for inclusion in the DEIR
are dlseussed at the end of this t~lr cli~,,,~,~om It is anticipated that TDA's effort for developing the
environmental setling chta base for th~ EIR, inehding review and incorporation of the te~'h,~cal reports, will
requi2re approximately 80 houn.
Subtask 2: Prepare the Environmental lmvact Evaluation
IDA will ,,fl~b. the data from the projet= description and first subt-.~, to forecast poten~l en'/izxmmenml
irapans from developing and oper'~-g the proposed enlert~b,,,,enl facilities. The irapan forecast will be as
specitie as por.,~'hle for th~ proposed proj~t and affected environment. l~i~t~on measures will be identified,
as appropriaz~, for each environm,-nt~l issue with pote~.nti~lly ~iZn~fivm.,r impacts. The impacl: -,~-lysls form~r used
by IDA is a follows: project impact., ~..,.nhvlve impact. m~t;~ti~n measures, m~oiclable adverse environmental
irapan (hr. inding a~y irapans caused by ]mpl~'~'~fi~Z mitigation measure). To the exXent fea.~le, tmtential
environmental effeas v/ill be qn~ntified; however, I ~nticipate t~t some impact forecasts v/ill be qualitative.
TDA has allocated a total of ~0 hours to this complete this sub~lr; ss,~rn~Z th,~t no addkinnal teeh~;e-~l sindies
are require& Tom Dodsnn wffi prepare and edit all of the 6n~l t~n for this section of th~ doc~me=k '
5nbt~k 3: Pr~ar~ All Remalnin~ ~:IF, Sections'
Theendproduetdrh'~,-thr~','subt=~histheScr~acheckDlr. l. Kforzr~iewbytheCTw/. 1twfllbesnbmined
to tl~ City for z~view, co,-,---r, and appto~
I have conduew. d disen~tlons with my subco~,,lt--t~ and technical staff
~ n~ f~ ~ ~je~ ~ ~t ~e,..~t~ for ~ ~...,~t,~
· Biologlcul Resources Cost Estimate: 'el0,000
(assumes 100 acre biological survey, including a Gnatcatcher Survey)
Cultural Rc~oure:~ Cost Estimate: L¢,OOO
(does not iadudc any additional work w~rh;. the Old Town axca)
· Noisc Cost Esthnatc: $7,500
(inchdes traffic and rant noisc forecasts)
T~k4:
Air Q.,my Cast F, sr~m,tc: $10,500
(includes a CO ho~spot mocl~lin~ ,-~ly~is for ~c most affc~cd intcncclion)
Finalize Draft EIR, Publish, and Distribute
'IDA wH1 meet wirjx thc City to coilca all C~mmCllL~ on the Sc~ccnchcc~ Dr..Lt<. Thcsc comments w~d bc
rcspondcd to and a Draft ~ for public distx~ufion will bc compilccl and p'~u~cd for distr~urlon. TDA will
supply ~he Ci~/widx ~ bound copies d r~c DEIR for dism'bufion and will arrange to have copies dclivcrcd to
the State Clcar~-gho,,--;-, if requested. I ~.rieipate publl-h;-~ a second volume of tceh-lcal appendices that ~
bc awtilnhle upon req-*-f Ten copies of the terh-i~l appendices will be provided to the City under thi,
proposal. TDA has allocated 30 hours to this f~4c; inchd;.S clerical staff suppor~ A~ the cnd of ~ task, the
DEIR vall be dism'butcd for thc 45-day public rcvicw and comme.~ pcrlocL
Task 5: Prepare Response to CommellB
'IDA will mcct with ~he CLl'y to review proposed responses to all commems rec=ivcd on ~hc D~ut Onc~ gcncnl
a~rccmcnt on ~hc comcnt of rcsponscs is ob~ncd, th~ va'll bc pr~parcd and a draft responses to c~,mcn~
doatmcnt will be delivered to the City for ~-.! rc.Acw and comment. We ~ndcipat,, alloc'~,~ng 80 horn of effort
to this r~de; ind-a~-,,- 12 horn of meet~ with the City. If mjor n~w issues arc x-Ascd that wcrc previously
not addressed and rh~r the ~ COllChld22 III~ bC addr~-~',i in the Final ~ TDA will pcx~orm
---lyscs bascd on mutual a~P,~nc=l an the scope of work and a mo~l!t%d fee, Tho cnd produa of tlais cfforC
will boa F'mal ~ a,a,'hhl~ for c~fifxca~m. Fifty (60) copies of th~ Final EIR will bc provld~d ~o the'C_Lty for
use and dlsnibmiom These responses to cammc~s will be prcparcd in a scpant~ volume, unless th~ Civ/
mqucs~s tha~ a comblncd F'mal ~ do~,,-en~ bc prcparcd. ..
Task ~: Prepare Flndln2s d Faa lmcl Sla~es~nt of Overriding Coasiderafion.
implcme=l~,n5 the proposed proiect that ,'-,~,,t be mi,i~red. Based on my past .eat~'icncc with projects of this
tTpc ~ ~ i e=pe~ ,h=, it will be neemary to prepare a' ~,,,-r.,... and ¢~..-,..,.r. dc.--,-cnr. TDA
~ m ~,~,o,~ p, ojccts with ,~;s~,,.f impact This dc-~,,,,~-,,, wonld'be prepared by Tom Dcdson and
requires appr~-~B, 40 horn of effort. h will be prepsred to suppoR the ~ as 'Candidate F,-,r,%--' and
will rcquir~ appr~,--~'r|y 8 hom's of mcc~_~ with City as part d tlz total effort.
Task 7:,~"-.4 Hesrin~s
TDA will mend up to thrc~ public h,-,,-~ as pax of the p~posal above. A total of 15 houn havc been
alloca[ed for tiffs r~lc Additional m.-~,~,_~ will be btled at an hourly rsie d $100/hour.
Thi~ concludes the description of the scope of work and the inks that wffi be performed to
deliver a 1~-~I EIR to the Cky for use in mnlcqnS a decision on this project
4
B. PROIECT MANAGENIECe1'
TDA is the contra~or for th~ project and Tom Dodson will serve as Projea Director and
prin~ary author of all deliverable repcr~ outlined above. Bm Gstlin will assht with eftore
to assemble dam and assist wkh preparing environmental impact evaluations. On behalf of
TDA, Tom Dockson will make all ~.M decisions regaxding the content of the document for
the contractor, excluding specific technical issues that require a registered professional to
sign technical reports. Tom Dodson will also be the primary author and final editor of all
vn'ir~en CEQA doc~ments submitted to the City.
C i~,E PROPOSAL
The following fee infoF.~tion is provided. Please keep in mind that m~merous assumptions
have been included in these esHrn~les and they could change, increase or decrease, as more
information becomes available and the specific scope of the EIR is defined. .
Task 1: Proper: Proiect DescHD6o]}
A/I work uncut this t;~d~ ~ be performed by TDA for a tntsl fee of T4,000. If the projet= description i~
changed mffter k ks ~,~rhlly accepted and ~-~;-~, th~ fee w~l hav~ to be adjusted by mutual agIe.-ment between
T'DA and the City.
Ta~k 2: Initial Stiltiv. Nofic~ of Prepara~om and S,cooing Sessiom
All work under ~ task will be p~rformed by TDA for a total fee of $5,000. If impaa forecasts must be
conducted for a r~ed projea dest:ripdon a&er th~ Initial Stmty ~ completed, the fee ~11 have to be adjusted
by mutual agreement between TDA and t.~ C~.
Task 3: Prevar= the Screencheck Di-aft ~
The work under this task w~l be performeel by TDA and a~x:~u]~,-t, TI~ ~timated fees for this
as fonow~:
Total fee for Task 3 is $48,000. FffecopiesdtlzS~Drn/z~.t~wffibedeli~r~tmtl~C~yforrv~iaw
and co~-ent. I will coordlna~ all te~-~,~l smdles m e=sm~ ~h,r tl~ ~[crnnarion ~quired is provided. My
proposed snbco=~,lt~-~ for th;~
· Biiilogical Resourc~
· Noise
Mr. Michel I,~ch, TDA's ~ archaeologist, ~11 pretmr~ tl~ ~ re~ounz~ inv~fgation for this project.
5
40tnamdc~ax'tandS:MOd~='nctmfnr~mndr,--;=~,',
TamDcdsmws~l--..,~ aIXk~****?
6
D. PROPOSED SCI47~DUT,E
TDA proposes to complete thi~ project on the following schedule:
Day 1:
Day ]-5:
Day 21:
Day 28:
Day 30:
Day 60:
Day 75:
Day
Day 10O:
Day 150:
Day 160:
Day 175:
Proicct k authorized by City/blological survcy
Project description i~ submktcd to the City for review and comment
Pro]co dcscr~p~on h ~-~l~d/O~hcr tc~h-~ca~ smd~cs ~-~datcd
Drs/t Initial Study ks submitted to the Cky for rcvlcw and co~cnt
Preparation of Screencheck Draft EIR bc~n~
Technical snlclics submktcd to TDA/Cky for review and comment
Tcch-ical studies fmalizcd
Scrccnchcck Draft EIR h aubmktcd for rcv~cw and
Draft E~R ~s publL~cd for public di~tn'bution, 45 day rcvlcw
RCSpOIISC~ [O COmmClIIS arc submktcd for review and approval
Final FIR is completed and ready for certification
Fmaln~ of FaC and Statement o[ Ovcrrldlng Comaldcrafio~ submktcd to Ci~ for rc~icw a~d
approval, heating can bc held on the pro]cc~
I believe th{~ is an achievable schedule, but an opfim*~ic one that may have to be modi~cd
to accommodate additional environmental issues a~ter the scOping process.
CONCLUSION
TDA can provide support services to co .mpletc the total CEQA review process for th{~
project in a m~nncr that is legally defens~le. We can provide z~ of the techn{cal
investigations and compile these studies into a comprehensive, tmdersmndablc EIR for the
City Council to use in ranking its decision on the proposed project We believe that the
schedule and fee oufi~ned above represent a renlktie e~mate of costs and 6me for
preparing an EIR for the City: I look forv~rd to working with the City and i~ this proposal
is acceptable, an authorized agent of the City can sign th~ loner proposal which is surelent
for TDA to initiate work on thk project Othemise, it can be incorporated into a City
contract or purchase order, as appropriate. I~ you have any questions regar~,ng th~
proposal or related issues, please feel ~rcc to give me a call
Sincerely,
Tom Dodson
Authorized to proceed,
City of Tcmecula Contracting Rcprescnm~ve
7
PROFESSIONAL SERVICES
DRAFT
This agreement was made and entered into this 15 day of April , 1994, by and
between the City of Temecula ("City"), a municipal corporation, and Price Waterhouse , a
Partnership ("Consultant'~.
The parties hereto mutually agree as follows:
Services. Consultant shah perform the tasks set forth in Exhibit "A" attached hereto.
Consultant shah complete the tasks according to the schedules set forth in Exhibit "A".
Performance. Consultant shah at al times, faithfully, industrially and to the best of
his ability, experience and talent, perform aH tasks described herein.
_Payment.The City agrees to pay Consultant monthly, according to the payment
schedule set forth in Exhibit "B" attached hereto, based upon actual completion of the
above tasks. This amount will not exceed $ 75,000.00 for the total term of the
agreement unless additional payment is approved by the City Council; provided that the
City Manager may approve additional payment not to exceed ten percent (10%) of the
Agreement; but in no event more than $10,000.00.
Consultant will submit invoices monthly for actual services performed. Invoices shall be
submitted on or about the first business day of each month, for services provided in the
previous month. Payment shall be made within thirty (30) days of the receipt of each
invoice.
Amendments. This Agreement may be amended so long as such amendment is in
writing and agreed upon by both the City Council and Consultant.
Ownership of Documents. Upon satisfactory completion of or in event of termination,
suspension or abandonment of this Agreement, aH original documents, designs, drawings,
and notes prepared in the course of providing the services to be performed pursuant to
· this Agreement shah boeome the sole property of the City and may be used, tensed or
otherwise disposed of by the City without the permission of the Consultant except as
such use by the City is restricted by Exhibit "A": Tasks to be Performed and Terms of
the Engagement and ConsultaB retention of work papers.
Termination. The City may terminate this Agreement without cause so long as written
notice of intent to terminate is given to Consultant at least fifteen (15) days prior to the
termination date. In the event of termination, Consultant shall be paid for the services
performed.
5
Indemnification. The Consultant agrees to indemnify and save harmless the City, its
officers, officials, employees and volunteers from and against any and aH claims,
demands, losses, defense cost, or liability of any kind or nature which the City, its
officers, agents and employees may sustain or incur or which may be imposed upon them
10.
11.
12.
for injury to or death of persons, or damage to property arising out of Consuhant's acts
or omissions under the terms of this Agreement, excepting only liability arising out of the
sole negligence of the City.
Status of Consultant. Consultant is an independent contractor in all respects in the
performance of this Agreement and shah not be considered an employee of the City for
any purpose. No employee benefits shall be available to Consultant in connection with
the performance of this Agreement.
Except as provided in the Agreement, City shah not pay salaries, wages or other
compensation to Consultant for performing services hereunder for City. City shah not
be liable for compensation or indemnification to Consultant for injury or sickness arising
out of performing services hereunder.
Term. This Agreement shall commence on April 15 , 1~__._44, and shall remain and
continue in effect until tasks described herein are completed, but in no event later than
December 31 , 1994.
Subcontracts. The Consultant shah not enter into any subcontracts for serfices to be
rendered toward the completion of the Consultant's pertion of this Agreement without
the consent of the City. At all times, David Petersen shall be primarily responsible
for the performance of the tasks described herein. Consultant shall provide City with
fourteen (14) days' notice prior to the departure of David Petersen from Consultant's
employ. Upon such notice, the City shah have the option to immediately terminate this
Agreement. Upon termination of this Agreement, Consultant's sale compensation shall
be for the value of service rendered of the City.
Default. In the event that Consultant is in default for cause under the terms of this
Agreement, the City shah have no obligation or duty to cominue compensating
Consultant for any work performed after the date of default. Default shall include not
performing the tasks described herein to the reasonable satisfaction of the City Manager
of the City. Failure by the Consultant to make progress in the performance of work
hereunder, if such failure arises out of causes beyond his control, and without fault or
negligence of the Consultant, shah not be considered a default.
Any dispute regarding performance, default or other matters in dispute between the City
and the Consultant arising out of this Agreement or breech thereof, shah be resolved by
arbitration. The arbitrator's decision shah be final.
Consultant shall select an arbitrator from a Hst provided by the City of three retired
judges of the Judicial Arbitration and Mediation Services, Inc. The arbitration hearing
shah be conducted according to California Code of Civil Procedure Section 1280, et secr.
City and Consultant shah share the cost of the arbitration equally.
Notices. Notices shah be given pursuant to this Agreement by personal service on the
party to be notified, or by written notice upon such party deposited in the custody of the
United States Postal Service addressed as follows:
13.
14.
15.
a. City:
Attention: City Manager
City of Temecula
43174 Business Park Drive
Temecula, CA 92590
b. Consultant:
Price Waterhouse
400 North Ashley Street
Suite 2800
P.O. Box 2640
Tampa, FL 33602
The notices shall be deemed to have been given as of the date of pemonal service, or
three (3) days after the date of deposit of the same in the custody of the United States
Postal Service.
Entire Agreement. This Agreement and any documents or instrument attached hereto
or referred to herein integrate all terms and conditions mentioned herein or incidental
hereto supersede all negotiations and prior writing in respect to the subject matter hereof.
In the event of conflict between the teas, conditions, or provisions of this Agreement
and any such document or instrument, the terms and conditions of this Agreement shah
prevail.
Liability. Except as provided in the Agreement, City shah not pay salaries, wages, or
other compensation to Consultant for performing services hereunder for City. City shall
not be liable for compensation or indemnification to Consultant for injm'y or sickness
arising out of performing services hereunder.
Consultant shah secure worker's compensation insurance. Upon request of Consultant,
the City shall add Consultant to the City's worker's compensation policy and the
· Consultant shall reimburse the City for the cost of said insurance premiums.
Licenses. Consultant and subconsultant shall obtain all necessary licenses, including
but not limited to, City Business Licenses. Costs for "necessary licenses" shah be
considered a reimbursable expense of the Consultant as referred to in Exhibit B.
The parties hereto have executed this Agreement on the date and year above written.
David C. Petersen, Managing Director of
Price Waterhouse Development Advisory Services Group
Print Name and Title
CITY OF TEMECULA
By:
Ronald H. Robeas, Mayor
APPROVED AS TO FORM:
City Attorney
ATYEST:
Jun S/S.~ek, Ci~ty'C~' 1~._.)
Price tthterhouse {t}
EXHIBIT "A"
TASKS TO BE PERFORMED AND TERMS OF ENGAGEMENT
Price 'hterhouse
},latch 23, 1994
Mr. Ronald Bradley
Interim City Manager
City of Temecula
43174 Business Park Drive
Temecula, CA 92590-3606
Dear Mr. Bradley:
Thank you for inviting the Price Waterhouse Development Advisoz7 Group to submit
this propesal-agt't'ement to provide eeonomio planning services to the City of
Temecula. This letter will describe our understanding of the background and objective
of the assignment, ptcpesed seope of service,,, qualifications to perform these services,
time and budget requitcments, terms of the engagement and authorization to proceed.
If, after reviewing this letter, you believe modifieatious to this proposed scope of
services would better suit your needs, we would be pleased to discuss this with you.
Background and Objectives of the AssiS~nment
The City has adopted a Specific Plan for Old 'gown with the overall objective of
creating "a dynamic Old Town commercial and residential core...providing a viaHe
economic setting for local and tourist commercial uses,..and residential uses...". The
plan includes zoning, development regulations, incentives and procedures to
accomplish this goal. Our understanding of the specific means by which this goal will
be accomplished and the economic planning issues to be considered is based on:
· Review of Old Town Temccula Specific Plan
· Discussions with Dave Dixon, former City Manager and yourself over the past 3
months
· Review of proposed entertainment development prepared by Zev Buffman
· · Tour of Old Town March 2 and subsequent review of maps, plans, aerial photo
and video of area provided by your staff
The renovation and redevelopmerit of Old Town will be dependent, in large pan, on
attracting a sufficient level of non-resident visitors to the area to support the retail
shops, food/beverage establishments and lodging facilities for the Tourist Retail Core
(TRC) and the Highway Tourist Commercial (ItTC) areas contained in the plan. These
non-resident visitors will be drawn to the Old Town area by existing special events and
Mr. Ronald Bradley
Page 2
attractions {historic buildings, wine/balloon festivals, antique shops, etc.) and the
proposed entertainment facilities to be developed by Mr. Zev Buffman, namely:
Opera House:
Cabaret Theaters:
Wild West Arena:
Showboat:
950 seat proscenium theater
2 @ 600 seats each
4,800 seat "show tent"
600 person capacity (450 seated)
In addition, the Buffman plan includes several additional physical facilities and
theatrical presentations which will link the primary entertainment or "anchor" theaters
to Old Town with:
· Saloons
· Virtual Reality Presentations
· Production Studio (IV, Radio, Recording)
· Outdoor Entertainment
· Competitions, games, festivals, award/tribute shows, etc.
It is planned that the anchor theaters and support amenities will be fully integrated
and compatible with other major elements of the Old Town development: commercial,
civic and residential. Moreover, the "anchor" entertainment establislunents will be the
primary attractions which draw the additional visitors needed to support the
rcdevelopment of Old Town - to make it, in the words of the Specific Area Plan, "an
economically viable setting." The economic and financial planning for the
development of this entertainment complex must include sufficient economic analysis
to insure the following objectives are met:
1. Define the approximate level or scale of development (number and size of theater)
sufficient to:
· Establish a "destination attraction"
and
· Retain the long term commitment of a qualified developer/promoter/manager
and
· Praluce sufficient net cash flow to obtain capital funding
and
· Support related uses in the TRC area
2. Estimate levels of visitor activity generated by the theater complex and
requirements for the infrastructure and other activities needed to support that
Mr. Ronaid Bradley
Page 3
activity (parking, traffic flow, site size and location requirements and destination
marketing).
3. Estimate the level or range of economic and fiscal impacts generated by the
proposed development.
These are the objectives of the market and financial analysis described as the
proposed "Scope of Services."
Scope of Services
The work pregram designed to determine the sufficient scale of development and its
support requirements is divided into two phases each of which is preceded by a work
session and concluded with a written and verbal report. The purpose of Phase I is to
define the size of theater development which could be supporteel fa3m the existing
level of non-resident visitors to Temecula. Phase II will evaluate the reasonableness
of, and requirements for, increasing the level of visitation to Temecula. The purpose
of the three work sessions precedingfollowing-each phase is to budget the time (and
recognize the necessity of) convening the Price Waterhouse economic study team with
the developer/manager and client to:
1. Refine and clarify objectives and requirements of the Specific Plan, City,
Developer and the proposed enterprise: the theater complex.
2. Communicate and evaluate study methodology, reliability and findings.
3. Insure that the timely progress and quality of the study, desired by all three
participants (client, developer, and Price Waterhouse) is obtained.
Phase III will estimate the fiscal (new taxes) and economic impacts generated for the
city and county by the new development.
The work plan, time and budget requirements and scheduled communications with the
developer and client are outlined in the following sections.
Mr. Ronald Bradley
Page 4
Phase h Theater Development Supported bv Existin~ Visitor Market
Following Work Session one, a series of analytical tasks will b~ undertaken to quantify
the existing soume of non-resident visitor market and visitor characteristics. Each
visitor market segment will be quantified in terms of:
Primary Market:
Secondary Market:
Tertiary Market:
1 to 11/2 hour drive time - "Day THppers"
6 to 8 hour drive time - "Overnighters"
Beyond 8 hour drive time - "Vacationers"
Characteristics of visitors will be evaluated in terms of:
· Purpose or primary attraction:
· Mode of transportation
· Avenge length of stay
· Seasonality
· Average party size
· Peak time characteristics
· Spending per person
· Adult - child mix
special event, specialty retail, etc.
Based on the assessment of visitor attendance levels to Temeeula, we will evaluate the
scale of theater development which can be supported. This evaluation will be defined
in terms of:
· Types of theaters
· Number of seats/type of theater
· Show content/style/quality
The report will contain a description of the reseamh findings and sufficient statistical
data to support our major conclusions. Approximately one week following delivery of
the Phase One report a work session will be conducted to further discuss existing
visitor market characteristics and our Phase I findings.
Phase II: Market and Site'Requirements to Sustain Proposed Theater
Comnlex
Each of the visitor market segments identified in Phase I will be analyzed to determine
Temecula's ability to increase its annual level of visitation, improve market penetration
rates and destination marketing program (budget) needed to capture increased
Mr. Ronald Bradley
Page 5
visitation. The viability of the proposed theater development complex will be
evaluated in terms of its sustainability from increased visitation. Based on this
evaluation, we will then describe absorption pace, phasing or buildout period for the
proposed development.
The second pan of the Phase II work program will include a description of the
r~levant physical requirements and characteristics (site location, site area, parking and
circulation) which determine the marketabillty of the complex.
Phase llh Economic lmnaets of the Entertainment Complex and Fiscal
Impacts Resulting From "New" Spending
Annual or recurring economic impacts generated from opomtions of the proposed
entertainment complex results from "new" dollars spent by non-resident attendees.
Additionally, spending by area residents which no longer 'qeaks" from the local
economy due to events being held in Temecula also represents "new" dollars.
Combined, this new spending generates income and jobs for local area residents and
new sales revenue for local businesses.
In this task, we will estimate total "new" dollars resulting from the entertainment
facility operations. Spending estimates will be based on financial operating data and
average spending per attendee. Estimated "new" dollars will be used to datermine
total impacts through the use of an econometric model which will calculate total
impacts from subsequent spending "rounds" within Riverside County. Economic
impacts will be expressed in terms of changes in sales volume, income and number of
jobs created.
Data describing the economic impacts (total sales, jobs and income) will be utilized to
measure the estimated fiscal impacts or increases in local taxes. The two to three
largest tax revenue impacts (e.g. hotel, sales, etc.) will be estimated.
A final report describing all Phase I, Phase II and Phase III findings and methodology
will be submitted one week prior to the final work session.
Mr. Ronald Bradley
Page 6
Price Waterhouse Qualifications and Experience
Price Waterhouse began its U.S. operations in 1889 and today employs 10,000
pn3fessional and technical staff in 100 offices throughout the United States. Annual
revenues for the U.S. Finn exceed $1.3 billion. The Price Waterhouse World Firm is
located in 111 countries in 448 offices, with annual revenues in excess of $3.6 billiota
The firm's goal is to serve clients whose primary needs are:
· Credibility and objectivity
· Client service
· Worldwide reputation
Fortune 500 executives were reeendy asked to rank the Big 6 accounting firms in
various categories. On a scale of 1-10, survey participants ranked Price Waterhouse
highest in ethics; Price Waterhouse's score of 8.5 was the highest individual firm seot~
in any category.
Client service is the comeatone of Price Waterhouse's overall business strateg~r. It is
what we are all about and the way in which we distinguish ourselves among
professional services firms. Our "Client Bill of Rights" reflects our commitment to
superior client services. Our internal client service initiatives include programs to
define, enhance, recognize and reward client service to ensure that our services are
perceived as the best in the marketplace.
As clients you have the right to:
· Professional Excellence
· Be Serviced by Professionals Who Understand Your Business
· Proactive Advice and Creative Business Ideas
· Independent Viewpoints and Perspectives
*' Effective Communication
· Wide Range of Prefessionals Resources
. Dependable Service
· Service Anytime and Anyplace
· State-of-the-Art Technology
· Value-Added Service
Mr. Ronald Bradley
Page 7
Price Waterhouse is the sixth largest accounting firm, however, it leads the Fortune
100, Forbes 100 Largest Multinationals (29% market share) and Dow jones Indastrials
(47% market share) in number of clients. Regarding combined sales of clients, Price
Waterhouse ranks tirst with $671 billion, representing 26% of total sales among the
Fortune 500. No Big 6 firm is more strategically focused on and organized to serve
multinational companies than Price Waterhouse.
Price Waterhouse ensures the continuity of its reputation through its program of
recruiting the Best and Brightest. The results of this pregram are berne out by
objective measures. As noted in a survey published in the trade magazine,
Professional Services Rev/ew, "a greater percentage of [laW] hires are the top students
from the top sehocls than any other firm."
The fn'm's achievements for quality work have been recognized by its peers. In 1990,
Price Waterhouse achieved an unprecedented accomplishment: We were then and
remain today the first and only national firm to have undergone a peer review resulting
in an unqualified opinion and no letter of comment. Hailed as a "historic" event by a
member of the professinn's Public Oversight Board, this landmark accomplishment set
up apart as the quality firm and demonstrated-our commitment to the highest
standards of professional excellence.
In 1993, history repeated itself. As in 1990, our 1993 peer review, conducted by
Deloitte & Touche, has once again resulted in a clean opinion with no letter of
comment. It is particularly rewarding to have the firm's impressive performance
acknowledged by our peers-not once, but twice. We take pride in this achievement,
and, at the same time, recognize the need to intensify our efforts to ensure that we
maintain this standing.
Among the ~rm's clients are major multinational firms, including:
· Mean Aluminum
· Amoco
· Bausch and Lomb
Bristol Meyers
· Chevron
· Eastman Kodak
· E.I. du Pont de Neroours
· Exxon
· F.W. Woolworth
· Goodyear Tire and Rubber
· Hewlett-Packard
· IBM
· MCI Communications
· Scott Paper
· Seagram
· Shell Oil
· The Watt Disney Company
· W.R. Grace
Mr. Ronald Bradley
Page 8
The Price Waterhouse Development Advisory Group is devoted exclusively to the
economic analysis of leisure facility development and operations and specializes in:
· Market Demand Utilization and Studies
· Development Strategies and Planning
· Management Operations and Analysis
· Financing and Funding Plans
· Expansion Planning and Building Programs
Studies conducted by Price Waterhouse are unique because of our:
· Track record of quality, credlh~lity and objeetivity
· Staff experience in public assembly facility development and operations
analysis
· Continuous Projeer Dh'eetor involvement
Our professional support and participation in the leisure facilities industry includes:
· Stadium and Arena Managers Annual Report: The Development Advisery Croup
surveys all North American major league venues and summarizes results to report
annually on occupancy, operating costs, attendance, operating trends and
management issues.
Amphitheater Report: The Development Advisory Group surveys all outdoor
amphitheaters in major U.S. market areas and report summarized results annually
on number of events, attendance, attendee spending, operating costs and
management concerns.
Convention Center Annual Report: We survey every primary convention
center with over 100,000 square feet of exhibit space and approximately 50
smaller facilities throughout the United States and Canada. We report annual
convention and trade show average occupancy, attendance, food and beverage
per capita sales and effective rental rates.
International Congress Center Annual Report: We have been selected to
conduct the annual survey of member facilities for an international association
of congress centers. This information is presented by geographical location
and size of all major centers and inchdes attendance, food and beverage
sales, occupancy, rental revenue and exhibition space occupancy.
Mr. Ronald BradIcy
Page 9
Data Base and Building Files: We maintain current records on building floor
plans, financial data and city information for nearly every major facility in
North America.
Prefessional Conferences and Seminars: Our staff adclress five to ten
prefessional associations annually on subjects associated with planning,.
development and operation of public assembly facilities. These groups
include International City Managers Association, International Association of
Auditorium Managers, International Convention Center Conference,
Association Internationale des Palais de Conaxes, the Urban Land Institute,
Japan National Tourist Organization and others. The active involvement of
our staff in the activities of these organizations keeps us abreast of industry
trends, facility development and related information.
Publications and Research: The results of our reseamh and analysis ate
frequently published in such journals as Urban Land; Convene; Amusement
Business; Conferences, Exhibitions & Incentives; rrade~hmv Week; Facility
Manager and Practicing Planner. Staff members have also been quoted in
numerous magazines and newspapers such-as the Nero York Times, Wall Stre~
Journal and Washington Post. David C. Petersen anthomd a book, published
by the Urban Land Institute, entitled Convention Centers, Stadiums and
Arenas.
The activities and resources of the Development Advisory Group evidence our
commitment to improved leisure facility development and operation.
Firm Qualifications
Daytona Beach. 'q'ake Part If'
Daytona Beach, Florida
Mr. George Mirahal
President, Chamber of Commerce
(904) 255-0981
Price Waterhouse staff analyzed tourist visitation trends in Daytona Beach and
competitive markets. The analysis resulted in development of a strategic action
program for potential tourist attraction development near Daytona Beach.
Mr. Ronald Bradley
Page 10
Grand Cypress Resort
O~ando, Florida
Price Waterhouse staff performed a series of market and financial analyses in
conjunction with strategic planning for golf course facilities and goff oriented
rental resort villas.
Lexington Downtown Develonment Commission
Lexington, Kentucky
Mr. Thomas Minter
President, Lexington Center
(606) 233..4567
Analyzed development trends and potentials in downtown Lexington, including
detailed evaluation of demand for commercial office, retail, food and beverage,
hotel and miscellaneous urban uses in the downta area. Prcjections served as
basis for development of policies for the Lexington Downtawn Development
Commission and successful development of Lexington Center Corporation, a
mixed-use retail, hotel and public assembly facility.
City of Virt~nia Beach
Virginia Beach, Virginia
Mr. Mark Wawner
Contract Administrator
(804) 4304567
Performed a market and financial assessment for a proposed 16,000-18,000 seat
amphitheater to attract summer concerts to the Virginia Beach area. The tasks in
this study included:
- Market area overview
- Competitive and comparable facilities analysis
- User surveys
- Building program recommendations
- Estimated utilization
- Financial operations analysis
- Development cost analysis
- Economic and fiscal impact analysis
- Alternative funding and development scenarios
- Site analysis
Mr. Ronald Bradley
Page 11
Convention and Visitors Bureau
Arlington, Texas
Mr. Charles R. Kiefer
Deputy City Manager
(817) 459-6106
Examined advantages and disadvantages of alternative management structures for
the City of Arlington. Identified and selected cities of comparable siz~ with
similar demographic and financial characteristics. Evaluated form of organiT-ation,
board of directors composition and authority, funding characteristics and
perceived advantages and disadvantages of the various organizational forms.
Evaluated Arlington's CVB performance and recommended methods to improve
operations.
Team Resumes
Resumes for the following staff are included in the "Resume" section.
· David C. Petersen, Managing Director
· David Allsteadt, Practice Manager
· Nancy L. Vegas, Senior Consultant
· Mike Biledean, Senior Consultant
Time and Budget Requirements
The proposed scope of services will be provided for a fixed fee of $75,000, plus travel
expenses for the three planned work sessions. This fee will be payable according to
the following schedule.
$25,000
15,000 *
15,000 *
10,000 *
I0,000 *
Due upon authorization to proceed
Due four weeks following authorization to proceed
Due upon delivery of Phase I draft report
Due upon delivery d Phase II draft report
Due upon delivery of Phase IH draft report
$75~000 * Total fee plus travel costs
* Plus travel costs
Mr. Ronald Bradley
Page 12
Engagement Terms
Our services will not include ascertaining the legal and regulatory requirements
applicable to the proposed project, including zoning, other state and local government
regulations, permits and licenses. Further, no effort will be made to determine the
possible effect on this project of future energy shortages or present or future federal,
state or local legislation, including any bend restrictions, envirenraental or ecological
matters, interpretations thereof or subsu~ace conditions. Our report will contain a
statement to that effect.
Estimates of future financial operations will be based on the proposed work pregram,
estimates and assumptions from previous studies, information developed from
supplemental research, knowledge of the industry and other sources, including certain
information that you will preyire. These sources of information and ~ of
significant estimates and assumptions will be stated in our report. Some assumptions
inevitably will not materialize and unantieipated events and cireumstanees may occur,
therefore, actual results achieved will vary from the estimates, and the variations may
be material. Our report will contain a statement to that effect.
Further, we will neither evaluate management's effectiveness nor be responsible for
future marketing efforts and other management actions upon which actual results will
depend, and we will so state in our report.
The terms of this engagement will be such that we will have no obligation te revise the
report to reflect events or conditions which occur subsequent to the date of the report.
However, we will be available to discuss the necessity for revision in view of changes
in the economic or market factors affecting the project. Our report will contain a
statement to that effect.
Report and analysis of future financial performance included therein, are intended for
the information of the porson or persons to whom they are addressed, solely for the
purposes stated therein and should not be relied upon for any other purpose.
Neither our report nor its contents, nor any reference to Price Waterhouse may be
included or quoted in any offering circular or registration statement, prospectus, sales
brochure, appraisal, loan or other agreement or documentation without prior written
consent.
Mr. Ronald Bradley
Page 13
Price Waterhouse does not, as part of its economic and financial analysis, perform an
audit, review or examination (as defined by the AICPA) of any of the historical or
future estimated financial information, and therefore does not express any opinion with
regard to same.
Authorization to Proceed
ff the prepesed scope of services described in this letter meets with your approvaL, you
may authorize us to proceed by signing one copy of this document end returning it to
us. This proposal will remain in force for a period of sixty (60) days. Should you
have questions, please contact David Petemen at (813) 222-5406.
We appreciate the opportunity to present this prepesal and look fortyard to workin~
with you on this engagement.
Very truly youre,
David C. Petersen
DCP&sw
Authorization to proceed:
Name and Title Date
EXHIBIT "B"
PAYMENT SCHEDULE
$15,000'
$25,000'
$15,000'
$10,000'
~10,000'
$75,000'
Completion of Work Session One,
site visit and interviews
Four weeks following Authorization
to Proceed
Upon delivery of Phase I draft
Upon delivery of Phase II draft
Upon delivery of Phase III draft
*Plus reimbursement for out-of-pocket expenses not to exceed consultants actual costs.
APPROVAL
CITY ATTORNEY
FINANCE OFFICER
CITY MANAGER
TO:
FROM:
DATE:
SUBJECT:
CITY OF TEMECULA
AGENDA REPORT
Old Town Redevelopment Advisory Committee
Gary Thornhill, Director of Planning/2~'
May 31, 1994
First Year implementation program for the Old Town Specific Plan Capital
Improvement Program
Prepared By:
David W. Hogan, Associate Planner
RECOMMENDATION:
That the Advisory Committee review and provide comments to
the RDA on the first year implementation program for the Old
Town Specific Plan.
BACKGROUND
The Old Town Specific Plan was reviewed by the Old Town Redevelopment Advisory
Committee on March 2, 1993 and approved by the City Council on February 8, 1994. At that
time, the City Council authorized staff to begin carrying out some first year activities in the
Implementation Program. The Implementation Program in the Specific Plan includes a six-year
schedule of feasibility studies, economic development programs, physical infrastructure
improvements,and business recruitmentand retention activities. The Implementation Program
for the Old Town Specific Plan will be incorporated into the City's Capital Improvement
Program (CIP) later this summer when the CIP is amended.
The purpose of this report is to submit the initial implementation activities to the Old Town
Redevelopmerit Advisory Committee for your review and comment. A copy of the
implementation program is located in Attachment 1. Implementation of the Specific Plan may
be changed because of the proposed regional entertainment facility in the Old Town area.
Initially, several of the first year implementation activities are being deferred until after a final
decision has been made on the Buffman proposal. The proposed first year activities are as
follows:
1. Alignment and design study for the Santiago Road/First Street Bridge.
Estimated cost: 9100,000.
2. Support for the Main Street Program. Estimated cost: 975,000.
3. Old Town Signage, Billboard Lease. Estimated cost: 912,000.
4. Old Town Logo Design Competition. Estimated cost: 98,000.
R:\OLDTOWN\WESTHAIN.RAC 5/17/94 dwh 1
5. Construct the Old Town Gateway Arch, Estimated cost: ~ 12,000.
6. Prepare a streetscape design and prepare construction drawings and specifica-
tions for West Main Street Demonstration Project. Estimated cost: $275,000.
7. Construct drainage improvements on Third and Sixth Streets. Estimated cost:
~ 100,000.
8. Design and construct the Sixth Street Parking Lot Improvements. Estimated
costs: e515,315.
The estimated cost for these eight projects is ~1,097,315. This will be funded with both
redevelopment and general fund sources. If the proposed entertainment project is not
constructed, the need for the following deferred projects will be reconsidered: Parking
Assessment District Feasibility Study - $12,000, Underground Utility Feasibility Study -
$10,000, Business Improvement District Education Program - ~ 15,000, and the Preparation
of the material for the Business Recruitment Assistance Group - el 7,000.
Because of its importance, staff has already begun the process of selecting a consultant to
design the West Main Street streetscape improvements. On March 22, 1994, the Planning
Department sent out requests-for-proposals to landscape, urban design, and planning
consulting firms to prepare a detailed streetscape design for West Main Street and the
standard specifications for all future street and boardwalk improvements in Old Town. A copy
of the Proposal Guidelines is located in Attachment 2.
Attachments:
1. Implementation Program for the Old Town Specific Plan
2. Proposal Guidelines for the West Main Street Demonstration Project
R:\OLDTOUN\UESTHAIN.RAC 5/17/94 dwh 2
ATTACHMENT NO. 1
IMPLEMENTATION PROGRAM FOR THE OLD TOWN SPECIFIC PLAN
R:\OLDTOWN\WESTHAIN.RAC 5/17/94 dwh 3
F. Old Town Capital/Promotional ImI~rovements Program - 1994-2000
1. Introduction
Many physical improvements, economic development programs, and
more detailed studies have been recommended in previous sections of the
Old Town Spedtic Plan. Some improvements and programs require near
term implementation while others are less critical and need to be assessed
by the City as the Old Town area approaches buildout of its land use
potential. Other projects, particularly traffic improvements are not listed
here because actual implementation will be determined as future
development entitlements are granted in and around Old Town.
2. Year One - 1994
Estimated Cost
a. Studies Title/Description
Parking Assessment District Feasibility
$12,000
Conduct feasibility study to determine
appropriate size of assessment district,
projected income, assessment amount by
property, legal description and
recommended per space cost for
reimbursement.
Underground Utility Feasibility Study
$10,000
Conduct feasibility study to determine
which utility lines in Old Town can/should
be underground. Assessment of probable
undergrounding costs.
Main Street Program Application
Once Main Street Organization is
established, an application for recognition as
a Main Street Program community should
be prepared and submitted.
City Staff
In-Kind Services
City of Temecula
Old Town Specific Plan
V - 36
First Street Bridge/Alignment Improvements
Conduct first year design studies for
intersection realignment and construction of
a bridge over Murrieta Creek with two lane
facility and installation of traffic signals at
Front Street
Old Town Sixth Street Parking Area
Provide public parking at Sixth and Front
Streets area of Old Town. First year design
studies.
b. Economic Development Programs/Descriptions
Old Town Facade Improvement Program*
Estimated Cost
$100,000
$65,315
$5O,000
Provides grants or loans to eligible
rehabilitation work to commercial facades.
*Program described in greater detail in
previous section of Spedtic Plan
Establish Main Street Organization/
Coordinator/Office
$75,000
V - 37
Organization of Board of Directors, Articles
of Incorporation and Bylaws. Salary for
coordinator. Office lease/offi'ce costs.
Billboard Sign Lease
The City in conjunction with the Old Town
Merchants or Chamber of Commerce seek to
lease and advertise Old Town on two
billboards along b15 - one to the north of
Old Town and one to the south. City
provides 50% of billboard' s base rate for
first year, with decreasing involvement in
future years. Merchants contribute other
50% of billboard lease rate and all
administrative costs and sign design. City
approval necessary.
$12,000
City of Temecula
Old Town Specific Plan
I
I
I
I
I
I
I
I
Estimated Cost
Business Improvement District (BID)
Educational Program/Legislation
$15,000
During the first year, the existing
Merchants Association working with the
City should undertake an educational
program that will explain the advantages of
a BID. The support of the local business is
especially crucial if a BID is to be
successfully implemented. City Council
enables BID and contains study to assess
BID Feasibility/Fees/Income.
Logo Design
$8,000
The City should distribute a Request for
Qualification to graphic artists to prepare
an appropriate "western" style logo for Old
Town. This logo can be used on various
merchandising, advertising and streetscape
elements.
c. Physical Improvements
Old Town Gateway Arch Sign
$12,000
The City would construct an arch sign that
would span over Front Street. This sign
would announce Old Town, particularly to
first time visitors. The sign should be
located over Front Street just before Moreno
Road.
West Main Street Demonstration Project
$275,000
The City would target West Main Street
(between Front and the Creek) for a
comprehensive streetscape[facade/signage
program. Improvements may include new
paving, curb and gutter, parking restriping,
boardwalk sidewalk program, facade
improvements, signs, construction
documentation, specifications, drawings.
City of Temecula
Old Town Specific Plan
V - 38
V - 39
Drainage Improvements
Catch basins and drain to creek at Sixth
Street. Drain line from freeway to creek at
Third Street.
Old Town Sixth Street Parking Area
Construction of public parking facility at
the intersection of Sixth and Front Streets
d. Business Recruitment and Retention
Establish Old Town Business Recruitment
Assistance Group
The Old Town Merchants Association,
assisted by the City, should establish a
BRAG Team. Members should include
local business and Old Town Merchants
Association representatives and City
officials. Prospective new business owners
will be referred to the BRAG Team by area
property owners, City Officials and the
Chamber of Commerce.
Prepare Demographic Material for BRAG Team
The Team will need a general information
piece about Old Town, to be supplemented
by appropt'iate business specific information.
The piece should be prepared by an
advertising firm under the supervision of
the Old Town Merchants Association and
the City.
Develop Business Attraction Programs
The Old Town Main Street Coordinator,
working with the BRAG Team and City
officials, will begin to develop programs and
incentives such as economic development
loans and SBA loans to attract new
businesses to Old Town.
Estimated Cost
$100,000
$450,000
In-Kind Services
$17,ooo
No Cost
City of Temecula
Old Town Specific Plan
3. Year Two - 1995
a. Studies Title/Description
Circulation - Traffic Study
New by-pass route along Diaz Road, Felix
Valdez Avenue and Pujol Street Feasibility
Study and Preliminary Cost Estimates.
Circulation - Alignment Study
Santiago/First Street/Front Street Study to
provide engineering level alignments and
preliminary Cost Estimates.
First Street Bridge/Alignment Improvements
Conduct second year studies for intersection
realignment and construction realignment
and construction of a bridge over Murrieta
Creek.
b. Economic Development Programs/Descriptions
Old Town Facade Improvement Program -
Year Two
Maintain Main Street Manager Salary/Office -
Year Two
City contribution decreases while merchant
(BID) contribution increases.
Billboard Sign Lease - Year Two
City contribution decreases while merchant
(BID) contribution increase.
Estimated Cost
$40,000
$30,000
$150,000
$50,000
$60,000
$20,000
City of Temecula
Old Town Specific Plan
V - 40
V - 41
Special Events
In addition to successful Rod Run and
Farmers Market, Old Town Main Street
Coordinator introduces two new annual
events. Budget for promotional materials.
Graphic Marketing Materials
Main Street Coordinator should develop and
produce and distribute (with professional
help) printed material advertising Old
Town. Maps brochures, calendars. Sell
advertising in each to offset costs.
Physical Improvements
Public Parking Lot Property Acquisition
The City should seek to acquire a vacant or
underutilized property in the Village Square
Assessment District and as close to the
Front Street/Main Street intersection as
possible. Funds from the Parking
Assessment District would be used to repay
the City.
Establish Residential RehabiLitation Program
The .City of Temecula, through its
Redevelopment Agency, should establish a
single family rehabilitation loan program,
targeted to the Old Town area. Low
interest loans, made to qualified low and
moderate income home owners (up to 120%
of County median income), and secured
with a Trust Deed against the property, can
be used by property owners to repair and
rehabilitate the interiors and exteriors of
residences in Old Town. The program can
be funded through the Redevelopttient
Agency's Low and Moderate Income
Housing Fund.
Estimated Cost
$10,000
$20,000
+/- $300,000
$100,000
City of Temecula
Old Town Specific Plan
Estimated Cost
d. Business Recruitment and Retention
Continue BRAG Team - Year Two
The BRAG Team needs to continue for
several years to be successful.
Business Attraction Program
Once the Old Town Main Street
Coordinator has developed a program of
incentives to attract and assist new
businesses to locate in Old Town,
implementation must be started. Loans and
loan application assistance with City Permit
processing, and assistance in meeting design
guidelines need to be provided.
4. Year Three - 1996
a. Studies Title/Description
None Antidpated
b. Economic Development Programs/Description
Maintain Main Street Manager Salary/Office -
Year Three
City contribution decreases while merchant
(BID) contribution increases.
Old Town Facade Improvement Program -
Year Three
Billboard Sign Lease - Year Three
City contribution decreases while merchant
(BID) contribution increases.
In-Kind Services
In-Kind Services
$40,000
$50,000
$15,000
City of Temecula
Old Town Specific Plan
V - 42
V - 43
Nonconforming Sign Removal Program -
Year Three
This program encourages nonconforming
sign owners to remove signs given the
financial incentives available through the
City. The most sought after nonconforming
signs will be roof and pole signs. During
this first year the City may:
offer free removal of a nonconforming
Sign;
offer an incentive bonus of $1,000 for
removal of nonconforming roof and pool
signs;
offer and incentive bonus of $500 for
removal of other nonconforming signs;
or
provide free sign design services to
provide replacement of conforming
signs.
Workshops for Business Owners
Workshops for business owners in Old
Town will assist businesses in becoming as
successful as possible. Topics include
"Friendliness Training" and effective
merchandising and displays.
Special Events
Once several new annual events have been
established, Main Street should consider
expanding the Farmers' Market into a
regular Market and Street Fair that would
run throughout the year. Designating one
night a week for a Street Fair, and offering
food vendors, entertainment, and farmers'
produce will attract Temecula area residents
and visitors into Old Town. Main Street
should coordinate with Old Town
merchants to encourage them to remain
open during Street Fair hours.
Estimated Cost
$40,000
$3,000
Main Street
In-Kind Services
City of Temecula
Old Town Specific Plan
Estimated Cost
c. Physical Improvements
Public Parking Lot/Restroom Construction
$180,000
The City should construct a parking lot on
the previously purchased (second year) site
which is close to Main and Front Streets.
Improvements should include trees, paving,
striping, buffer walls, and landscaping. As
buildable area permits, public restrooms
should be constructed as part of the overall
improvement. Include striping four tour
buses.
First Street/Front Street/Santiago Intersection
Unknown
Per recommendations of the previous
study(1995), the City should seek bids to
totally redesign and signalize this
intersection.
First Street Bridge / 37' x 200'
Two-Lane Bridge over Murrieta Creek
$1,000,000
Residential Rehabilitation Program Continues ~
Year Two
$100,000
d. Business Recruitment and Retention
BRAG Team Continues - Year Three
In-Kind Services
Business Attraction Program Continues -
Year Two
In-Kind Services
5. Year Four - 1997
a. Studies Ti~e/Description
Mini Bus/Wagon Shuttle Feasibility
$10,000
The City would contract to assess current
and future need for a full or part time
shuttle for Old Town.
City of Temecula
Old Town Specific Plan
First Street Bridge/Alignment Improvements
Estimated Cost
$250,000
Conduct final construction drawings/
documents.
Felix Valdez Realignment
$62,500
Design studies for realignment proposal.
Reassessment of the feasibility of allowing
Sidewalk Vendors in Old Town.
Unknown
b. Economic Development
Billboard Sign Lease - Final Year
$Z500
Maintain Main Street Manager/Office -
Year Four
$30,000
Old Town Facade Improvement Program -
Final Year
$50,000
Nonconforming Sign Removal Program -
Year Two
$20,000
c. Physical Improvements
Front Street Reconsff'uction Project
$370,000
The City should target a centralized portion
of Front Street (between Fourth and Third)
for a similar paving and sidewalk program
to the improvements on West Main Street.
Improvements would include new paving,
curb and gutter, the board sidewalk
program, special intersection art/paving,
and trees.
V - 45
City of Temecula
Old Town Specific Plan
First Street Bridge/Alignment
Construct intersection realignment and
bridge over Murrieta Creek. Traffic signals.
Street improvements from Front Street to
Pujol Street.
Old Town Sixth Street Parking Area $402,180
Construction of public parking f~cility at
the intersection of Sixth and Front Streets.
Front Street Repair/Upgrades $100,000
For the remainder of Front Street that is
not covered under the Reconstruction
Project. Street repairs, sidewalk repairs.
Public Signage Program $35,000
Street Furniture/Public Lighting Program $145,000
Residential Rehabilitation Program Continues - $50,000
Third Year
Street Tree Program (initial emphasis on Front Street) $20,000
Felix Valdez Realignment Construction $250,000
Construct realignment improvements in
conformance with the Old Town Specific
Plan.
d. Business Recruitment and Retention
Brag Team Continues - Year Four
Business Attraction Program Continues -
Year Three
Estimated Cost
$2,500,00O
In-Kind Services
In-Kind Services
City of Temecula
Old Town Specific Plan
V - 46
Year Five - 1998
a. Studies/Description
Sixth Street Bridge Feasibility
Study and Preliminary Costs
Conduct Feasibility Study to determine
route, fight-of-way requirements, length,
costs and other data.
b. Economic Development Programs
Maintain Main Street Manager Salary/Office
Noncon/orming Sign Removal Program -
Year Three
c. Physical Improvements
General Curb and Gutter Improvement
Separate fund for general appearance
upgrading of various streets in Old Town.
Shopping Center Facade Rehabilitation Program
This one time program would provide
matching funds to architecturally redesign
the facade of the shopping center located
south of the Post Office.
North Gateway Landscape Improvement Project
This program would provide trees and other
landscape materials along west side of Front
Street (between Front and Murrieta Creek)
from Rancho California to the Post Office.
Sewer Line Improvement Project
Construct and install a 12" sewer line in
South Front Street (outside of Specific Plan
area) 5,000 lineal feet long.
Estimated Cost
$20,000
$30,000
$15,000
$100,000
$60,000
$42,000
$300,000
V - 47
City of Temecula
Old Town Specific Plan
d. Business Recrttitment and Retention
BRAG Team Continues - Year Five
Business Attraction Program Continues -
Year Four
Year Six - 1999
a. Studies Title/Description
b. Economic Development Programs/Descriptions
c. Physical Improvements
10" water distribution line in Mercedes and
Second Street
Four bus shelters
Reconstruct Main Street Bridge for pedestrians
and equestrians
Business Recruitment and Retention
BRAG Team Continues - Year Six
Business Attraction Programs Continue -
Year Five
Estimated Cost
in-Kind Services
In-Kind Services
$132,000
$4,000
$325,000
In-Kind Services
In-Kind Services
City of Temecula V - 48
Old Town Specific Plan
City of Temecula, Planning Department
PROPOSAL GUIDELINES
TO PREPARE STREETSCAPE CONSTRUCTION PLANS AND SPECIFICATIONS
TO:
DATE:
SUBJECT:
Prospective Consultants
March 21, 1994
Proposal Guidelines for the West Main
Project
TABLE OF CONTENTS
Explanation of the Study
Proposal Requirements
Attachments
Street Demonstration
EXPLANATION OF THE STUDY
The City Council adopted the Old Town Specific Plan on February 8, 1994.
The purpose of the Plan is to protect the area's historic character, provide for
the area's long-term economic viability, and provide appropriate streetscape
improvements and infrastructure. One of the first infrastructure projects is
the West Main Street Demonstration Project.
With this Proposal Guideline, the City of Temecula desires to obtain the
services of a well qualified consultant to do the following:
· Review the preliminary Streetscape Concept in the Specific Plan
· Prepare a Draft Streetscape Plan for West Main Street between Front
Street and the Murrieta Creek bridge.
· Conduct a public workshop on Draft Streetscape Plan.
· Prepare a Final Streetscape Plan.
· Prepare Construction Drawings for the approved Streetscape Plan.
· Prepare Final Construction Plans and Specifications.
The City expects that the streetscape plan and improvements will be
consistent with the designs and criteria contained in the Old Town Specific
Plan. A summary of the Specific Plan is included in Attachment A. A map
of the proposed study area is included as Attachment B.
OLDTOWN\OLDTOWN2.RFP
II. PROPOSAL REQUIREMENTS
Criteria for Proposal Acceptance
Primary consideration will be given to the general appropriateness of the
proposal for the project, the technical competence and creative ability of the
consultants (as described in the proposal) and the firm's willingness to work
closely with City staff. The City reserves the right to reject any proposals
that are inappropriate or inadequate.
Selection of a consultant will be based on the content of the written
proposals received by the Contract Manager and on discussions with former
clients. Additional materials may be submitted at the time of the interview.
The contract will be awarded only to a responsive consultant. In order to
qualify as responsible, a prospective consultant must meet the following
standards, as they pertain to this Request for Proposal.
The consultant must have adequate technical and financial resources
for performance, as well as adequate equipment, or have the ability to
obtain and to manage such resources and equipment as required during
the performance period of the proposed contract.
The consultant must have the necessary experience, organization,
technical qualifications, skills, and facilities, or have the ability to obtain
and to manage them (including any subconsultant arrangements).
3. The consultant must be able to comply with the proposed or required
performance schedule for this project.
4. The consultant must have a satisfactory record of contractual
performance.
5. The consultant must be an Equal Opportunity Employer.
6. The consultant must be otherwise qualified and eligible to receive an
award under all applicable laws and regulations.
Resoonse to Re(luest for ProPosal
One (1) original and eight (8) copies of the completed proposal must be
received by the Planning Department, City of Temecula, by the close of
business on April 15, 1994. The original must be reproducible and submitted
in loose-leaf, 8 1/2" x 11" format, with numbered pages.
All proposals, as well as any modifications, received at this office after the
hour and date specified above will not be considered unless they are sent by
certified mail, for which an official, dated post office stamp has been
obtained, and it is determined by the City's Project Manager that the late
receipt was due solely to delay in the mails, for which the consultant was
not responsible.
2
C. Criteria for Prooosal Evaluation and Consultant Selection
The proposals shall be evaluated based upon the following criteria:
1. The experience of the firm(s) at completing similar projects;
2. The expertise of the project staff at completing similar projects;
3. The willingness and ability to complete the project on schedule, within
budget, and in a satisfactory manner;
4. The consultants understanding of the project as demonstrated by the
approach, scope and content of the proposal; and,
5. The overall completeness of the proposal.
Limitations
All reports and pertinent data or materials shall be the sole property of
the City of Temecula, and may not be used or reproduced in any form
without the explicit written permission of the City.
The consultant should expect to have access to only the public records
and files of local government agencies in preparing the proposal or
reports. No City staff assistance should be anticipated by the
consultant in the preparation of the streetscape plan, construction plans
or specifications. Good business practices, such as the use of formal
letters of request and the making of appointments should be followed.
The City reserves the right to extend the time allotted for the proposal,
to examine verbally the responder in person, and to request a best and
final offer, should the City deem that it is in its best interests to do so.
This request for a proposal does not commit the City to award a
contract, or to pay any costs incurred in the preparation of the
proposal. The City reserves the right to accept or reject any or all
proposals received as a result of this request, to negotiate with any
qualified consultant, or to cancel this request in part or in its entirety.
The City may require the selected consultant to participate in
negotiations and to submit such technical, price, or other revisions of
their proposals as may result from negotiations.
Organization of the Prooosal
The organization of the proposed scope of work is described in this section
of the Proposal Guidelines. This format must be followed by all potential
consultants.
1. Introduction
A general introduction and description of the proposed approach and
methodology shall be provided. The format of the introduction and
description of the approach is at the discretion of the consultant.
3
2. Plan of Study/Scope of Work
Describe the work program to accomplish the approach described in
Number E.1 above. The work program should address the issues
identified in the Project Description and shall provide a detailed
description of the work to be accomplished. The organization of the
specific work activities in the plan of study should be as follows:
TASK:
An overview of a related group of subtasks or activities.
Normally one or two sentences.
SUBTASK:
A detailed description of the work, including the
methodology to be performed. Generally one to ten
paragraphs depending upon the complexity of the
activities described in the subtask.
OUTPUT:
A description of what the result of this particular
activity or subtask is. Generally one sentence.
The task, subtask, output format should be repeated throughout the
plan of study until all the proposed work has been described in detail.
Cost
The complete costs for the Subtasks identified above, as well as all
other anticipated expenses shall be included in a separate document
and submitted as part of the RFP.
Schedule
Describe the time schedule for each proposed task and subtask
described in Number E.2 above. Proposed work periods and completion
dates, as well as the anticipated meeting dates, should also be
identified.
5. Proaram Manaeement
Indicate which method of program management will be used to
internally manage and direct this project. {PERT, CPM, etc.) Provide
the proposed project schedule on a timeline chart according to the
selected system.
6. Personnel, EQuiPment and Facilities
Describe the activities of the designated Project Manager, and lead and
supporting personnel, Provide resumes for those named including their
qualifications {education and experience), and their relationship and cost
to the proposed project activities.
7. Subconsultants
List all subconsultants proposed for this project and include their
qualifications and specific responsibilities.
4
III.
8. References/Statement of Qualifications
List of references for similar projects completed by the consultant team
members during the last three years. The references shall identify the
client, contact name and phone number, and a description of the
services provided. In addition, list and describe all related or similar
projects completed by the firm for the last five years.
9. Insurance
The Proposal shall include a statement that the consultant shall have
and maintain the required insurance identified in Attachment C.
10. Statement of Offer and Signature
The proposal shall be signed by an individual authorized to bind the
consultant, shall contain a statement to the effect that the proposal is
a firm offer for a 90-day period, and shall contain a statement that the
proposed work will be performed at the "not-to-exceed" price.
11. Project Reports
The following list indicates the number and types of reports that the
City will require for this project:
a. Ten (10) copies of the Draft Streetscape Plan for City staff review.
b. Fifty (50) copies of the Final Streetscape Plans.
Two (2) copies of a presentation size proposed Final Streetscape
Plan.
Three (3) sets of preliminary construction drawings and plans and
specifications for the Final Streetscape Plan.
e. Ten (10) sets of Final Construction Plans.
Fifty (50) copies of Final Plans and Specifications for Old Town
Streetscape Improvements.
Contract Manager for the City of Temecula
The Director of Planning has designated David W. Hogan, Associate Planner
to serve as the Contract Manager of this study. The Contract Manager may
be contacted at (909) 694-6400, or by letter to the Department of Planning,
City of Temecula, 43174 Business Park Drive, Temecula, California, 92590.
ATTACHMENTS
A. Excerpts from the Old Town Specific Plan.
B. Map of the project area.
C. City insurance requirements.
5
Attachment A
G. STREETSCAPE IMPROVEMENTS
1. Purpose and Intent
The purpose of streetscape improvements for Old Town is to promote a
high quality historic image which serves to enhance the visual ex-
perience of the area for tourists and residants alike.
Pedestrian scale and the relationship of buildings to streets are impor-
tant criteria that influenced the preparation of the Streetscape Plan. An
environment oriented to the pedestrian should be concerned with
meeting not only functional needs, but also sensory needs throughout
the provision of a network of simple, well-defined and well'propor-
tioned outdoor spaces. The following statements served to direct the
overall streetscape design effort for Old Tom.'
Beautify the street and improve environinental quality;
Develop a system of pedestrian oriented streets and walkways;
Do not over-plan the streetscape as turn of the century
streetscapes were often simple, un~luttered, and less formal than
contemporary streetscape programs; and
Since forrealized street trees were not a major component of turn
of the century streetscapes, the ele:nents that dominate the
streetscape for Old Town will be street/sidewalk bardscape, signs
and street furniture.
City of Temecula
Old Town Specific Plan
IV - 55
2. Streetscape Plans
a. Street Tree Variety Approach
In many contemporary suburban and town environments (built
since the 1940's) the street tree has been used as a unifying
streetscape element. It is a role that many people have come to
expect from the street tree. In older (pre-WWID urban dties; the
street tree was regularly used as a major unifying symbol to give
visual coherence to otherwise disparate elements.
Street trees have not historically been used as unifying elements
in small rural town environments such as Old Town. The very
lack of existing street trees in Old Town is evidence that a for-
.rnalized progrLra never materialized. From a design and his-
torical perspective, it would be inappropriate at this time to force
a uniform program of public streetscape planting.
In keeping with the Specific Plan goal of not forrealizing Old
Town into a regimental design concept, the proposal for street
trees is referred to as "planned randomhess." This approach is ac-
complished through actual in-the-field analysis since tree
locations are not predetermined by a static formula (e.g. all trees
30 feet on center). These candidate areas are depicted on the
following map graphic. The types of street trees to be used are
also depicted on the map grapkic.
'The locations and types of trees are to be random. No more than
2 of the same type tree should be planted next to one another.
Distance between trees may vary between 20 to 40 feet, and more
if necessary, to avoid driveways and utilities.
IV -56
City of Temecula
Old Town Specific Plan
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Roadway Surface Concept
Paving materials that reflect the historic material used in the
nineteenth century are required on specified Old Town streets
(Main Street and Front Street) and are recommended on all
others.
For Front Street and Main Street the recommended paving
material is a dark beige concrete with a special "Mexican beach
pebble" aggregate (1/2" to 1") floated on the concrete surface.
Public Boardwalk and Curb Deta~
While vertical curbs are not part of the historic streetscape, their
usefulness in channeling runoff and protecting pedestrians is
important. It is recommended that rolled curbs be used to
provide an economical and softer alternative edge treatment. The
curb and gueter should match the street paving materials.
City of Temecula
Old Town Specific Plan
IV - 58
c. Sidewalk/Path Concept
The sidewalk concept for Old Town can best be described as a
two tiered system. The first tier of the system is the public
sidewalk. The sidewalk shall be directly adjacent to the curb and
shall be a minimum of 4 feet wide. Much wider widths are
desirable.
The sidewalks shall be constructed of wood planks. The plank
widths should vary in a random arrangement of 6", 8", and 10".
The plank sidewalks shall be flush with the top of the curbs.
Concrete handicapped ramps will be necessary at comers.
The second tier of the system is privately owned, covered
porches, and arcades. This second tier is referred to as the
"browsing zone." The browsing zone shall be directly adjacent to
and parallel to the public sidewalk and shall be a minimum of 8
feet wide. Widths up to 12 feet may be appropriate if seating
areas are provided. The height (elevation) of the
porch/boardwalk shall not be greater than 12 inches above the
adjacent sidewalk unless greater heights are required because of
its flood plane location. The porch shall be open and accessible
at both ends to allow continuous pedestrian browsing from one
storefront to the next storefront.
While porch railings are discouraged between the
public boardwalk and the storefront, they may be
allowed, provided an entry/exit to the public
boardwalk is included every 25 feet.
... Wooden Boardwalk Rolled Curb
Street
Storefront Porch
IV - 59
City of Temecula
Old Town Specific Plan
d. Major Intersection Paving/Historic Depiction Logo
The paving of the Main Street/Front Street intersection is of
major importance to achieve an immediate image for Old Town.
This intersection is readily recognized as the heart of Old Town
and as such should receive spedal intersection treatment. It is
highly recommended that the City or merchants initiate a design
competition to develop an Old Town logo.
The intersection paving/historic depiction logo are depicted
below:
Street Paving:
Beige Colored Concrete
with Floated Mexican
Beach Stone Aggregate
Cowboy Logo:
Smooth Finish Iron
City of Temecula
Old Town Specific Plan
IV - 60
Street Furniture
Street furnishing can enliven and provide variety to outdoor
spaces used by the public. Street furnishing serve an aesthetic as
well as utilitarian function. Proper design and placement of such
amenities will reinforce the Old West design theme and create a
lively and festive atmosphere throughout the year in Old Town.
Wood Benches
Cambridge Designs Model CD 330 features vertical back slats and
horizontal seat slats. Various wood selections are available.
Pressure treated Pine may be selected for an economical approach
while Purple Heart wood is the perfect material for heavy use
Pubtic Bench
Trash Receptacles
Trash receptacles should resemble the whiskey barrel style as
shown:
TRASH RECEPTACLE
IV - 61
City of Temecula
Old Town Specific Plan
Pedestrian Lighting
Street lighting in small rural towns in the
nineteenth century was probably non existent for
communities Eke Ternecula. In order to enhance
pedestrian safety at night however, pedestrian
level lighting is recommended. The existing
lighting in Old Town is the single acorn on a
concrete pole. This light style (1930's - 1940's) is
incorrect for the theme or period being sought
for Old Town. Therefore, a simple lantern style
light, on a double posted pole (matching the
street signs) is recommended.
The recommended light and pole are shown
here.
FORTY-NINER ~
Max. Ught Source: 150 HP5, 175 MH. MV, 55 LoS (o0t. Lclmo ~)itiorl)
Diffusen Clear, White or Frosted Polycarl:~3nate or Glass
(Chimney or Retractor Available)
Mounting: 3' rd X 3' Tenon
' 325 Welt Rider CI Penis, CA 92571 n Phone (714) 657-5499 Q FAX (714) 657-1540
City of Temecula
Old Town Specific Plan
IV - 62
N~.~sp~p~ Rac~
Newspaper racks in Old Town should be built
primarily of dark stained wood. Whenever pos-
sible, the number of newspapers per rack con-
tainer should not exceed three.
Mailboxes
Mailboxes in Old Town should retain the rural
delivery flavor of the mailbox rack system shown
below for a multi tenant situation. Material
should be dark stained wood.
IV - 63
City of Temecula
Old Town Specific Plan
Bus Shelters
While there will not be very many bus shelters in
Old Town, the design should be compatible with
the Turn of the Century look. Bus shelters
should be custom designed and made primarily
of wood. Color should be dark natural stain,
white, or dark green. Metal and plexiglass con-
temporary designs are strongly discouraged.
Other "Period" Furniture
Many other streetscape furniture items make up
the total streetscene. These items, in order to
match the "period" style desirable for Old Town,
will need to be custom designed and built.
These items may include:
·
·
·
·
·
Phone booths;
Drinking fountains;
Fire hydrants;
Utility poles; or
Antique traffic signal(s).
City of Temecula
Old Town Specific Plan
IV - 64
Public Signs Concept
The importance of signs as an essential, integrated
design element in the total Old Town environment is of
paramount concern. A carefully executed sign program
for Old Town can communicate vital information,
reduce traffic congestion, boost retail sales as well as
enhancing the architectural environment. As an exten-
sion of Old Town's image, they help create an easily
recognized and distinctive town image necessary to
promote economic well being.
The Sign Concept for Old town is a three tiered ap-
proach.
Gateway Entry Sign~
Public Parking Directional Signs
Street Name Pole Signs
IV - 65
City of Teraecula
Old Town Specific Plan
Gateway Entry
A gateway sign will be installed at each end of
Front Street which reads OLD TOWN. It will
span over all traffic lanes. Its materials will
recall the architectural image of Old Town.
Materials will include sandblasted wood, and
wrought iron. Illumination will be provided.
Old Town's logo will be prominently displayed.
GATEWAY ENTRY SIGN
City of Temecula
Old Town Specific Plan
Parking Directional Signs
Parking directional signs will be located
primarily along Front Street at intersections
where public parking access is available. Other
side street locations may also be appropriate at
or near the parking lot. The signs will be free
standing and made of architecturally compatible
materials. Illumination will be provided. Old
Town's logo will be incorporated.
Public
Parking
'-- DIRECTORY
PARKING/DIRECTIONAI, SIGN
IV - 68
City of Temecula
Old Town Specific Plan
Street Name Pole Signs
These signs will be simple wood construction
similar to the existing wood signs currently
located in Old Town. Old Town's logo may be
incorporated into the street name placard or pole.
Front St.
STREET SIGN
MATCHING RANCHO CALIFORNIA
WOODEN STYLE
WITH COWBOY LOGO
City of Temecula
Old Town Specific Plan
IV - 69
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Attachment C
INSURANCE PROVISIONS
Consultant shall maintain in full force, during the term'of the service contract, limits
of insurance, no less than:
General Liability: $1,000,000 combined single limit per occurrence for bodily
injury and property damage.
Automobile Liability: $1,000,000 combined single limit per accident for bodily
injury and property damage.
Worker's Compensation and Employer's Liability: Worker's Compensation as
required by the Labor Code o_f the State of California and Employer's Liability
limits of $1,000,000 per accident.
4. Errors and Omissions Insurance: $1,000,000 per occurrence.
It is the Consultant's responsibility to notify the City if there are any changes
in insurance provisions that would impact the above requirements.
Insurance carrier(s) shall be admitted to do business in the State of California
and shall have a Best rating of no less than A:VII.